Team Internet

Product Strategy & Vision
•	Developed 3-year product strategy, aligning portfolio initiatives with business objectives.
•	Led discovery processes to identify market opportunities, resulting in 32+ product launches.
•	Established product management way of working, improving prioritisation effectiveness by 40%.
•	Created standardised product management practices, enhancing team efficiency and collaboration by 50%.
Product Development & Delivery
•	Managed end-to-end product lifecycle.
•	Established discovery and delivery rhythms, reducing time-to-market by 35%.
•	Developed and maintained product roadmap.
•	Created and validated product requirements through user research and analysis.
•	Introduced new design language and processes, achieving 100% improvement in design consistency.
•	Created all new designs for each initiative. 
Customer & Business Impact
•	Conducted user research and synthesized insights to inform product decisions.
•	Optimised customer journeys, resulting in improvement user experience.
•	Created and tracked success metrics across product portfolio.
•	Analysed product performance data to identify optimization opportunities.
Stakeholder Management & Leadership
•	Led cross-functional teams across engineering, and business units.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Introduced Agile methodologies resulting in 30% increase in team output.
•	Created and maintained product documentation and communication frameworks.

Senior Product Manager (Australia)

Swyftx

•	Established product management best practices, improving team efficiency and collaboration by 20%.
•	Created and maintained product documentation and communication frameworks.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Delivered integration with NZ Merchant Payment Provider, enabling international expansion.
•	Reduced technical debt by 20%, enhancing system performance and reliability.
•	Mentored junior product managers and provided guidance on best practices.

Product Manager

Genie Solutions

•	Delivered a $5M product upgrade across three teams, aligning with strategic business goals.
•	Introduced product management processes, leading to a 20% increase in team productivity.
•	Managed multiple roadmaps and backlogs, achieving improvements in task prioritisation.
•	Streamlined release activities, reducing production issues by 30%.
•	Facilitated Scrum ceremonies, boosting cross-team collaboration and transparency by 25%.

Patient Zero Pty Ltd

•	Conducted requirements analysis, increasing accurate translations and product success by 30%.
•	Facilitated Agile ceremonies, driving 35% improvement in collaboration and client satisfaction.
•	Delivered key projects, including a fitness class scheduling rebuild for a $1B industry leader, resulting in continued client partnerships.
•	Optimised a sales app for payment and conversion rate improvements, enhancing customer journey experiences.

Product Owner

Mining Leaders Group

•	Designed and launched the Mining Leaders Accelerator, leading to $500K in equity acquisition and a 25% increase in startup success rates.
•	Built an executive leadership self-assessment tool, expediting decision-making for leadership teams.
•	Implemented digital marketing campaigns, increasing effectiveness and engagement by 40%.
•	Revamped company processes, improving operational efficiency.

Business Analyst (Agile) (Contract)

Merakium

- Managed international cross-cultural team of 8, overseeing content creation, development, and marketing.
- Developed strategic, marketing, business, and operational plans, improving organizational alignment.
- Designed workflow and process mapping, enhancing process efficiency by 30%.

Manager

Bond University

Program Manager

ilab Accelerator

Program Coordinator

I help SaaS founders and product teams turn feedback into amazing products

Tres West

Erica Jenkins

Erica Jenkins Consulting

Scaling a SaaS business is a marathon, not a sprint. I've been there and built my own companies from bootstrapped to twice acquired. When you work with my team, you have a bench of seasoned operators who see the changes needed in your organization and take the time to activate and drive change management. 

To navigate towards your next phase of growth, you need to address the root causes:

🏆 Leadership: Acknowledge that the founder's hands-on approach is no longer sustainable. Bring in experienced leaders who can oversee product, engineering, and other critical functions.

💳 Tech Debt: Prioritize tackling tech debt. Invest in refactoring and modernization to ensure your infrastructure can support future growth.

💬 Communication: Foster a culture of open communication and collaboration. 
Break down silos, encourage cross-functional teams, and establish clear communication channels.

🗞 Processes: Define and document standardized customer onboarding, support, and other key operations. This will bring efficiency and consistency to your operations.

Client referrals are available for you to speak with. 

The ideal client profile is a B2B SaaS company based in North America that is in the $10-$25M ARR and needs to transform to grow 5X or more. My track record speaks for itself, let me do the work for you.

Founder

Metropolitan Partners Group

Operator experts empathetically connect with management and gain new understanding of operational risks and opportunities for potential investments ranging from $10-50M. 

I offer expertise in the MarTech sector and bring a Product led viewpoint to the team.

Operating and Sector Expert

Crayon

Competitive intelligence is an emerging strategic role and Crayon's goal is to deliver a solution to assist with product marketing positioning and deliver information out to revenue teams to increase conversion rates in competitive deals. 

I've built out a team of 6 remote-based product managers and UX designers to support an aggressive roadmap innovating to validate product market fit in an emerging category. Product Management isn't done in a bubble, our engineering and customer success counterparts are integral to building a great platform for customers.  In my first quarter on the team, we launched Productboard to provide full transparency on the roadmap and aggregate all customer feedback, win/loss input, and prioritize leadership's vision. 

Our partners such as Salesforce, Gong, Hubspot, G2, Clearbit and Slack allow for Crayon to integrate into their tech stacks to meet revenue teams in their day-to-day work streams.  With over 500 customers, corporations such as DropBox, CVS Health, Zendesk, and Microsoft the product team is focused on customer-driven guidance and innovations harnessing AI.

Chief Product Officer

Meltwater

Second acquisition of our growing social media listening and marketing software led me to join Meltwater.  By automating many of today’s manual efforts within an AI powered analytics engine, marketers can turn trillions of owned and earned data points into contextual insights and predictions that drives stronger business decisions.

During my time on the team we consolidated into a new unified platform migrating 1000's of customers from a legacy software to the new solution retaining 90% of revenue.  Growth of the new unified social media management app Engage and the largest data collection of online media with Explore had 50% YoY growth.  

I worked directly with product managers and owners across 15+ development teams globally to deliver continuous improvements and features to Meltwater's marketing platform.  API integrations, scraping and whitelisted partnerships, were very much a part of my day to day processing over 750M pieces of content to surface trends and analytics to our end users.

VP Product Management

Sysomos

2017 was the year of integration for Sysomos.  A two year journey was accomplished to integrate 7 different tech stacks, databases and user repositories into a  unified single platform.  I directly managed 7 direct reports and a total team of 30+ disbursed across across three development hubs. 

Implemented a clear organizational structure with defined roles and responsibilities through two restructures, while still meeting deliverables, establishing GDPR requirements and maintaining high employee morale. 

As an executive, I often drive keynotes for customer events or joined industry panels at conferences to represent our brand and technology as thought leadership in the market. 

We successfully launched functionality supporting social listening, computer vision capabilities, social media management functions and extensive analytics to global brands and agencies.  The vision for a marketing platform caught the attention of many private equity firms and acquisition options.  Ultimately myself and the Sysomos leadership team were successful in being acquired in 2018.

I manage a team of 4 PM's and 2 UX/UI experts.  We own the "What" and establish the priority based on vision, strategy, and client need to drive revenue.  I oversee release planning with our executive team and hand this off to the Product Managers to scope and size with development and QA.  

My role includes:
- Quarterly meetings with executives regarding satisfaction, emerging needs or potential cross business unit opportunities for value from the VOC across paid, owned and earned on social media
- Research and analyze competitive product functionality, vertical personas and market level data to define data strategy to capture market share and new logo acquisition 
- Collaborate with our CTO to establish our software release cadence, internal tools and development state changes following Agile methodology driving a MRR of $825K at time of acquisition on the Expion platform only

Regarding the Expion application, our team has moved from a waterfall development cycle to agile methodology to deliver the highest value in a repeatable and ‘fast enough’ process based on these key principles. 

1.	Under-promise and over-deliver, without burning out the team in the process
2.	Prioritize and ‘right-size’ consistently projects based on value to customers and the business
3.	Leverage and engage customers strategically as market representatives and partners
4.	Deliver MVP features and functions that are easily consumable by customers for adoption

Although this transition has had its challenges, establishing the right tools and defined processes has made this scalable for my Product and UX team, our Critical Client Care and R&D developers.

VP of Product

Expion

My passion is fueled knowing the decisions my team makes each day will solve a business problem and improve our clients workflows. In a growth mode software company, change is mandatory and vision for a better more usable product is my daily goal.

With extensive cross-business experience in the social and analytics space, I am in my element where client requirements, technology, marketing-analytics, and a team come together.  With over 20 API's and 2000+ endpoints for measurement and analytics, our product is in constant change. Each day brings a new challenge but also allows for us to change the enterprise and align Marketing, R&D, HR, eCommerce and more through the most real time feedback engine in the world.  Think of Social CRM with engagement and deep analytics.

SVP of Product Management

As Expion scaled towards $10M in revenue, my focus shifted to hiring and expanding more leadership and management of the day-to-day while I shifted toward scaling the business processes and defining the product strategy.

SVP Customer Success and Professional Services

Over a 4 year period, I established the Client Services Organization including implementation, support and professional services for 150+ enterprise clients including Hilton Worldwide, Coca-Cola, Subway, Clinique, and iHeart Media. 

- Hired and cross trained a team of 15 to support and implement complex global customers based on specified organizational hierarchies and job roles to mimic business units structure. 
- Acting as the inside sales function for Expion, I worked directly with each key executive to drive expansion leading to $3M in revenue from existing client up sell annually. 
- Collaborated directly with Sales to institute and standardize services portfolio resulting in increased service revenue and client satisfaction.
- Determined CSO resource requirements and allocation to support a rapidly growing organization.
- Primary liaison between client and Expion development teams for feature requests needed in our roadmap.

My role was to educate and drive career development of my Account Managers to listen to clients requirement and set reasonable expectations for use of the Expion Social Management software. 

Core Focus and Expertise:
-Global Social Media Scalability
-Localized Social Media Strategy
-Governance and Efficiency for the Enterprise

VP Customer Success and Professional Services

As the Director of Client Services, it was my goal to help our clients execute their social media strategy with the Expion platform  Starting with a team of 2, I built out an implementation process, client training process and customer follow up to maintain revenue and growth.   

During this time, social media was very focused on "local" with our first implementation across 1200 Applebee's Facebook pages.  We trained at the restaurant, regional and brand level.

Director of Client Services

McClenny Properties LLC

I started my career in sales with an average annual volume of $10M.  I realized success was reliant on a solid CRM program and aggressive lead generation plan.  During a pivotal time of marketing moving online, I sold over $100K in commissions tied to online conversations through social media and forums.  

Establishing myself as a virtual real estate firm who provided blogs, video tutorials and knowledge sharing about investing was key to capturing leads.  I grew to over 300+ customers in my database inclusive of 60 investors who purchased an average of 3 homes a year each.  I maintained full project management of clients from lead to conversion, negotiation to sale and final closing. All project management was done by myself and tracked with my online office portal. 

This experience was crucial to my application and understanding of process automation when I co-founded Expion.  I took my smaller pain points and applied them to larger enterprise marketing efforts.

Company Owner and Broker in Charge

Over 30K hours in B2B Product Management | Co-founder @Expion (acquired 2015) | CPO @Sysomos (acquired 2018) | VP of Product @Meltwater (IPO in 2020) | Seeking next B2B SaaS Leadership role

Thank you for stopping by! I am a Fractional Product Management Leader with over 15 years of experience in B2B enterprise SaaS, at various stages from a bootstrapped startup to generating over $500M in revenue. I co-founded Expion in 2009 which was acquired in 2015 by Sysomos. I was the CPO tasked to integrate 3 separate technologies into a unified platform which Meltwater acquired in 2018. I have extensive experience leading product strategy, executing product delivery, and GTM coordination across globally distributed teams. I pride myself on being a hands-on operator with over 30,000 hours under my belt. 

So why am I not in a full-time role as a product leader? I want to help others find success by sharing my experience and making changes in multiple companies. An overview of what I can bring to your team. 

𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐈𝐦𝐩𝐚𝐜𝐭, 𝐍𝐨𝐭 𝐇𝐨𝐮𝐫𝐬
Unlike the traditional CPO role, I'm not limited to the confines of a single company structure or agenda. Instead, I collaborate with clients with a laser focus on achieving their specific goals, be it driving product-led growth or navigating complex product challenges. This project-based approach allows me to bring my full dedication and expertise to the table, ensuring we achieve measurable results together.

𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐉𝐮𝐬𝐭 𝐏𝐚𝐫𝐭-𝐓𝐢𝐦𝐞
It's important to distinguish fractional leadership from a part-time executive role. As a fractional leader, I become a fully integrated member of your team, applying my skills and experience with the same intensity as a full-time hire. The key difference lies in the timeboxing aspect. We work collaboratively to define clear objectives and set a timeframe to achieve them, maximizing efficiency for your business.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐁2𝐁 𝐒𝐚𝐚𝐒
Are you aiming to make a significant shift towards a product-led strategy? If you're looking to unlock the power of product-driven growth, you'll have a "been there, done that" professional on your team. I focus on helping your entire company understand your ideal customer, product analytics and usage patterns, and adoption best practices. My goal is to leave your team with an optimized process and up-leveled skills that will scale with your growth. 


Coming in 2025 is the evolution of my services. I have curated a group of female executives to support marketing, customer success, engineering, and sales needs. I've launched a Women in Tech agency ready to change your organization with proven results and empathetic leadership.

Competitive intelligence isn't a new term but it is an emerging strategic role in many mid-market to enterprise business.  Understanding what the competition is pushing out to the market to attract prospects and positioning helps businesses inform sales enablement. 

I've built out a team of 6 remote based product managers and UX designers to support an aggressive roadmap innovating to validate product market fit in an emerging category. Product Management isn't done in a bubble, our engineering and customer success counterparts are integral to building a great platform for our customers.  In my first quarter on the team, we launched Productboard to provide full transparency on the roadmap and to aggregate all customer feedback, win/loss input and prioritize leadership vision. 

We are striving to create an API integrated ecosystem of partners such as Gong, Hubspot, Salesforce and Slack. We have a proprietary data ingestion curating digital content, social media, web site changes, SEC filings and firmographics on any company you care to monitor.

Myself and the team work with large B2B tech corporations such as DropBox, Salesforce, Zendesk and hundreds of other notable brands.  The team is positioned strongly with Series B funding and strong double digit growth year of year.

taplio

The Battle

Tres West

👋 Erica Jenkins

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