Team Internet

Product Strategy & Vision
•	Developed 3-year product strategy, aligning portfolio initiatives with business objectives.
•	Led discovery processes to identify market opportunities, resulting in 32+ product launches.
•	Established product management way of working, improving prioritisation effectiveness by 40%.
•	Created standardised product management practices, enhancing team efficiency and collaboration by 50%.
Product Development & Delivery
•	Managed end-to-end product lifecycle.
•	Established discovery and delivery rhythms, reducing time-to-market by 35%.
•	Developed and maintained product roadmap.
•	Created and validated product requirements through user research and analysis.
•	Introduced new design language and processes, achieving 100% improvement in design consistency.
•	Created all new designs for each initiative. 
Customer & Business Impact
•	Conducted user research and synthesized insights to inform product decisions.
•	Optimised customer journeys, resulting in improvement user experience.
•	Created and tracked success metrics across product portfolio.
•	Analysed product performance data to identify optimization opportunities.
Stakeholder Management & Leadership
•	Led cross-functional teams across engineering, and business units.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Introduced Agile methodologies resulting in 30% increase in team output.
•	Created and maintained product documentation and communication frameworks.

Senior Product Manager (Australia)

Swyftx

•	Established product management best practices, improving team efficiency and collaboration by 20%.
•	Created and maintained product documentation and communication frameworks.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Delivered integration with NZ Merchant Payment Provider, enabling international expansion.
•	Reduced technical debt by 20%, enhancing system performance and reliability.
•	Mentored junior product managers and provided guidance on best practices.

Product Manager

Genie Solutions

•	Delivered a $5M product upgrade across three teams, aligning with strategic business goals.
•	Introduced product management processes, leading to a 20% increase in team productivity.
•	Managed multiple roadmaps and backlogs, achieving improvements in task prioritisation.
•	Streamlined release activities, reducing production issues by 30%.
•	Facilitated Scrum ceremonies, boosting cross-team collaboration and transparency by 25%.

Patient Zero Pty Ltd

•	Conducted requirements analysis, increasing accurate translations and product success by 30%.
•	Facilitated Agile ceremonies, driving 35% improvement in collaboration and client satisfaction.
•	Delivered key projects, including a fitness class scheduling rebuild for a $1B industry leader, resulting in continued client partnerships.
•	Optimised a sales app for payment and conversion rate improvements, enhancing customer journey experiences.

Product Owner

Mining Leaders Group

•	Designed and launched the Mining Leaders Accelerator, leading to $500K in equity acquisition and a 25% increase in startup success rates.
•	Built an executive leadership self-assessment tool, expediting decision-making for leadership teams.
•	Implemented digital marketing campaigns, increasing effectiveness and engagement by 40%.
•	Revamped company processes, improving operational efficiency.

Business Analyst (Agile) (Contract)

Merakium

- Managed international cross-cultural team of 8, overseeing content creation, development, and marketing.
- Developed strategic, marketing, business, and operational plans, improving organizational alignment.
- Designed workflow and process mapping, enhancing process efficiency by 30%.

Manager

Bond University

Program Manager

ilab Accelerator

Program Coordinator

I help SaaS founders and product teams turn feedback into amazing products

Tres West

Roel Timmermans

RTMC

Looking to add some instantly available marketing experience to your team? 

Look no further.

Whether you need to add some experience in:

- Creative
- E-commerce
- Brand strategy
- Lead generation
- Full funnel optimization
- Or any other marketing area

And you cannot fill it in yourself,
Because you cannot spread yourself to thin.

Let me help you out. 
I'm a well rounded, (multiple) T-shaped marketer.
And as of October this year I'm available to help out in those moments.

So if you need an interim marketer with lots of experience.
Experience gained in companies and brands like:

- Heineken
- EssilorLuxottica
- Beerwulf
- Denon
- Marantz
- Pearle
- Ray-Ban
- and more

Let me help you out.
Interested, send me a DM.

Happy to have a chat!

Marketing and Leadership Consultant

Wine Reviewer

Wine Reviewer, started as the outlet for a hobby gone out of control, a passion for wine. It is a channel with easy to understand reviews on wines from all across the globe, and in all sorts of price ranges. 

For both sponsored and unsponsored reviews the outcome is always honest, from a personal point of view and there to help spread some of the marvellous stuff that is out there to enjoy.

- Built an 18.000+ follower base on social media
- Creating content that connects consumers to wine brands

Social Media Blogger

EssilorLuxottica

Growth marketing focussed creative team manager. Driving change with agile methodology while providing in-house marketing & brand creative (support) with a lean setup. A continuation of my role at GrandVision into the new mothership which is EssilorLuxottica.

- Set up modular creative approach optimised to deliver business value to 13+ opco's
- Delivering omnichannel campaign communication for use in over 7800 stores across Europe
- Lead multi disciplinary creative team, incorporating motion design, design direction, copy, etc.
- Introduced SEO content scale up program to more than 10 opco's, lowering need for copywriting services.
- Built multi-opco eye-expert content layer, driving additional (in-store) multi-million revenue 
- Piloted new technologies like, AI driven copy and VR ad formats

Head of Creative EMEA Retail

GrandVision NV

Growth marketing focussed creative team manager. Driving change with agile methodology while providing in-house marketing & brand creative (support) with a lean setup. I continued this role after the acquisition of GrandVision by EssilorLuxottica.

- Set up modular creative approach optimised to deliver business value to 13+ opco's
- Delivering omnichannel campaign communication for use in over 7800 stores across Europe
- Lead multi disciplinary creative team, incorporating motion design, design direction, copy, etc.
- Introduced SEO content scale up program to more than 10 opco's, lowering need for copywriting services.
- Built multi-opco eye-expert content layer, driving additional (in-store) multi-million revenue 
- Piloted new technologies like, AI driven copy and VR ad formats

Head of Creative

Digital Marketing Manager

The HEINEKEN Company

Leading that agency (8 FTE) made my role one filled with diversity. Managing muliple disciplinaries, setting our strategy but also aligning with in-house developers, performance marketing, retention specialists, etc. Within the team we pretty much do anything but the actual shooting of material. 

- Realised triple digit e-com YoY growth to 35+ million
- Lead The-Sub to Beerwulf rebranding
- Lead in-house Beerwulf creative agency (8 FTE)
- Lead campaign strategy

Head of Brand Marketing

With The SUB we deliver the ultimate beer experience straight to your home! You can enjoy a growing selection of Heineken portfolio brands like: Affligem, Brand, Heineken, Sol, Tiger, Birra Moretti and others. Perfectly cooled to 2°, home draught beer from a stylish and compact machine.

The specific team I played a role in was there to deliver market penetration. With a yearly triple-digit growth ambition we managed to surpass the expectations set.

With a main focus on the bigger campaigns (Football in summer, Black Friday, Christmas, etc.) my role was to align the performance marketing activities, budget, CPA's on a (if possible) day to day frequency. Fine tuning our creative output (both internally created and externally with various agencies) to the media we pushed by making sure our audiences were as effective as possible, but also the creatives left no room for doubt with massive A/B testing.

Next to the campaign management I also played a role in managing yearly planning, product and persona development, and brand positioning.

- Lead all big scale pan European campaign
- Optimized channel strategy
- Part of product lifecycle management team

Ecommerce Manager

Sound United

Love for audio is what Sound United (previously D&M) is all about. With brands like Marantz, HEOS, Definitive Technology, Polk Audio and Denon (Nr. 1 home theater brand in the world at the time) it caters to audio-lovers all over the world.

Leading the digital transformation in those years, we moved to making more data-driven decisions, A/B testing our efforts, pushing our engagement with consumers, and creating more brand-awareness and love across all steps of the customer journey.

- Set up full multi-brand CRM program
- Lead A/B testing program
- Managed multiple platform transitions

European Online Marketing & Social Media manager

TG group

TG Group imports quality wines from Italy. We aim to provide a rich tasting experience to consumers as well as to help restaurant owners provide the same experience to their customers. In our opinion as wine-enthousiasts we value good wine and definitely feel that even though it's a cliché life really is to short to drink bad wine.

Within TG Group I focus on different market approaches, B2C (http://vinaio.nl) and B2B (http://tg-group.nl). From those two perspectives we use different brand names and propositions.

Co-owner / Brand & Wine enthousiast

Vinaio

Vinaio.nl was set up to be an e-commerce website focussed on selling high quality Italian wines. Focussing on big regions like Piemonte, Veneto and Tuscany with additional smaller regions.

As part of TG Group, this website was its channel to sell directly to consumers.

Co-owner

Sisow

At Sisow I was responsible for all Marketing and Communication activities, including: Online, E-Marketing, Trade Shows, Workshops, Partnerships, and the occasional consulting of clients in their e-commerce journey.

- Developed and executed marketing and communication strategies to enhance brand visibility and customer engagement for a fintech startup.

- Grew the client base from 5,000 to 24,000.

- Joined as the 1st employee, contributing to the growth of the business to 24 FTE

Marketing and Communications Officer

Building, designing, promoting and enhancing websites

Webmarketeer / designer

Senior Marketing Leader | Ex-Heineken, Ex-EssilorLuxottica (Ray-Ban, Pearle, GrandVision) | available as team lead / marketing director

HEAD OF MARKETING | COMMERCIAL & CREATIVE LEADER | DIGITAL NATIVE

Ready to elevate your marketing strategy and create a thriving workplace where teams flourish? Look no further!

I am a seasoned marketing leader with a proven track record of driving success for renowned brands such as Heineken, Ray-Ban, Denon, Pearle, and more. With a passion for fostering positive work cultures, I empower leaders and teams to achieve sustainable success through innovative strategies and empathetic leadership.

What I Bring to the Table:

🚀 Visionary Marketing Leadership:
As an experienced marketing executive, I excel in developing and executing data-driven marketing strategies that deliver optimal results. My expertise spans across content creation, creative campaigns, and e-commerce support, ensuring comprehensive growth for your brand.

🌟 Positive Work Culture Advocate:
I specialize in cultivating inclusive, supportive atmospheres where employees feel valued and motivated. Through tailored workshops and strategies, I help organizations foster collaboration, communication, and well-being, driving team performance to new heights.

📈 Results-Driven Strategist:
My strategic approach is rooted in data and insights, allowing me to craft compelling narratives and design eye-catching visuals that resonate with your audience. I focus on boosting online sales and enhancing customer experiences through targeted initiatives and conversion rate optimization.

What I Do Best:

Leadership Development:
Working closely with executives and managers, I enhance leadership skills to unlock potential and drive organizational growth. Together, we create a roadmap for positive change and success.

Digital Marketing Excellence:
From crafting engaging content to designing memorable campaigns, I bring a holistic approach to digital marketing. My experience with top brands ensures that your marketing efforts are cutting-edge and impactful.

E-commerce Growth:
Boosting online sales through best practices and targeted initiatives, I help businesses thrive in the digital landscape. My strategic consulting services are designed to optimize your marketing performance and drive significant results.

Let’s Connect!
Whether you’re seeking to transform your company culture or elevate your digital marketing efforts, I’m here to help. Let's create something remarkable together and lead your business to new heights.

Reach out today, and let's make an impact! 🌟

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The Battle

Tres West

Roel Timmermans

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