Trevor van Woerden 🐓

Trevor van Woerden @ INFUSE

VP of Commercial Demand, North America

INFUSE

Director of Strategic Accounts & Campaign Architect

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host
of industry-leading solutions designed to help B2B organizations drive quality interest.

As a full stack sales rep, my role is to identify contacts => initiate engagement => deliver value messages => negotiate contracts => be accountable to outcomes.

Senior Account Executive

Hotness Unleasher Studios

Founder

Accident Data Center

In this role, I handled all sales and marketing functions for this 3/4 person startup, and I loved this experience.

We sold to Personal Injury lawyers around the US, and I particularly enjoyed them as clients. 

- over 60 new Personal Injury law firm accounts closed
- over $750k  revenue generated

The goal of the company was to demonstrate the opportunity of topical curation against a geographic structure while developing the artificial intelligence technology to support it at scale. 

Unfortunately, the dev team couldn't pull off the AI, and Google stopped rewarding curation. The site died, and the company died with it.

Director of Sales and Marketing

Dex Media, Inc.

I really wanted to like this job, and there were parts of it that I really did enjoy. But the problem was that it was built on a print product that was in fast decline, and I was there near the end of it to mop up whatever I could under increasingly fearful managers. The company eventually went into bankruptcy and was reborn as Thryv, but my timing was just all wrong. 

7-14-14 - highest ranked DexMedia Marketing Consultant in Washington State YTD.

3-31-15 - highest ranked DexMedia Marketing Consultant for new/non+increase out of ~90 reps in the Northwest region.

Marketing Consultant

Mediabistro

This role was responsible for generating advertising revenue through hunting new accounts. Secondary functions included new product innovation and development, managing business development partnerships, project management, and strategic input. 
-Grew revenue by 15% YOY 2011-2012 for Inside Network 
-Conceived and launched 5 new advertising products: Audience Extension, Inside Solutions,    Sponsor Highlights, Newsletters, and Full-width banners 
-Launched Sponsored Posts for over $100k in new revenue in Y1.
-Led the consolidation rollout of Inside Network into mediabistro

Senior Sales Manager

Bellingham Vacation Rental, LLC

We repurposed our primary home to be used as a vacation rental
-Prioritized and executed refurbishment projects that would appeal to an upscale market
-Advised marketing strategy including Facebook, VRBO.com, AirBnB.com, TripAdvisor, and Craigslist
-Y1: $38k revenue. Y2: $45k revenue. Y3: $50k revenue projected
-facebook.com/bellinghamvacationrental
-vrbo.com/326141

co-owner

QuinStreet - internet.com

This hunting role focused on generating revenue from new accounts. Secondary functions included new product innovation and development, and strategic input.
-Focused on CPL, CPC, and CPM based campaigns
-Identified, acquired and managed direct to client and agency accounts including SalesForce, F5 Networks, Quantum, BlueArc, InterSystems, Infragistics, VMWare, and Verio
-Consistent on-target/over-target performer against $1MM to $2MM annual quota
-Launched HotList product line and ranked #1 in sales for both direct to client and agency business

Client Strategy & Development Manager

Bellingham Insurance, LLC

Bellingham Insurance, LLC was an extension of the MetLife insurance agency model focused on non-standard commercial, flood, life and health insurance products. The primary purpose was to transition out of insurance and capture revenue from existing lead pipeline.

Owner

MetLife

This was a hybrid owner/agent model where I built an insurance agency from scratch for MetLife by hunting new clients. I also took on independent agency relationships and cross sold multiple product lines while managing personnel, marketing, and business development relationships.
-Grew local auto and home insurance agency from ground up and acquired more than 600 individual and commercial clients while maintaining over 91% customer retention rate
-Recruited, hired, and supervised highly proficient support staff in response to rapid business growth to ensure superior customer service
-Granted Advanced Property and Casualty Council Award for P&L balance (2004 – 2006), qualified for sales volume awards each year, and consistently ranked in top 10% of MetLife Agents for new business production

Property & Casualty Specialist

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt.

The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage.

A few more things I like to say...

Creator Motion is what selling like a marketer means.  

Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it.

The final decision often doesn't get made until after you've made your final decision.

Process >>>>> Goals

achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE

Persistently doing the wrong things will persistently yield undesirable outcomes.

There is no failure, only data.

Sales sourced opportunity mandates are bad.

On parenting: without quantity time, you'll have way less quality time.

ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.

This really is my favorite role to date. The company affords me extraordinary latitude and autonomy to represent the company as I think best. I am encouraged to think creatively, solve problems, continuously learn, and take risks. 

My managers trust my intuition and experience to do the work competently. I'm never asked to do anything without the utmost integrity and fair dealing.  

I am accountable to outcomes, so the processes of working with clients, figuring out what they are trying to accomplish, coming up with ways to do it, and making sure it all goes smoothly are all rewarding.

Lisa Edmondson

Made in Doraville - The Movie

Flexing all my creative muscles on this passion project to create a movie about my hometown of Doraville, Georgia. I created our website (www.madeindoraville.com), as well as all the SWAG located via our shop. I'm writing the script and will be co-directing the motive.  Check out my page on IMDb.com!

Doraville. She's made legendary cars. She's made legendary music. Soon, she'll be known for making legendary movies. But it's her diversity that she wants as her legacy.

Producer/Co-Director/Writer

Leadership Reno

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, to provide consulting services for training content development, script writing, storyboarding, certification development, and leadership development. 

- 2024: Writer/Director: Made in Doraville Documentary (in pre-production)

- Author of the book, "The Ethology of Leaders."

- Awarded a Silver Telly Award in 2023 in recognition for my eLearning course titled, "Dissolving Bullying in the Workplace." 

- Recognized in 2023 by GreatCompanies Business Magazine with one of their Women Entrepreneur awards.

Founder & Owner

GP Strategies Corporation

Designed comprehensive role-based end-user training (EUT) curriculum development and deployment plan for CloudSuite Healthcare SaaS implementation at client's site.

Principal Training Lead

ISG (Information Services Group)

Led a team of Consulting Managers, Senior Learning Consultants and Learning Designers to deliver training design, development and implementation expertise (Training as a Service - TaaS) to organizations who needed support with their ever-evolving learning and capability development needs. 

Our specialties included custom ILT/VILT, eLN, AR/VR and micro-learning training development for onboarding, customer service skills/reinforcement, and systems training needs (e.g., ERP software) for clients such as Delta, Bank of America and Fiserv.

North America Training as a Service (TaaS) Delivery Lead

Infor

Owned the program management, development, and delivery of end-to-end global training solutions for a fast-paced, SaaS / software development organization. Responsible for Enterprise Resource Planning (ERP), Human Capital Management (HCM), Workforce Management (WFM) and Enterprise Asset Management (EAM) technology training solutions for Healthcare, Public Sector and Corporate verticals. 

Specialized in organization development, people leadership, cross-functional collaboration, business program management, portfolio management and certification. Built the team and infrastructure that supported high-stakes certification exams for partners, employees and customers.

Led the team that pioneered a new delivery medium that enabled autonomous, structured learning with access to virtual training environments, resulting in a new revenue stream that offered learner flexibility.

As "employee #1" in the Curriculum Development workstream, built the department infrastructure and team from the ground up, resulting in a department of over 50 instructional designers producing thousands of hours of eLearning, self-directed learning, ILT and VILT software product training annually, achieving an annual revenue of ~$40 million at the time of my departure.

Director (Sr. Director), Curriculum Development & Certification

Coca-Cola Enterprises, Inc.

Maintained role as an individual contributor throughout tenure to maintain work-from-home status. 

Led learning and development projects as program manager and project manager, from consultation and project scoping through program design and development (ADDIE) to deliver instructor-led training and digital learning solutions aligned with corporate strategy, and core competencies. 

Created curricula across diverse topics and functions, including: Lean/Six Sigma for supply chain professionals; frontline leadership development program of 13 interactive eLearning courses; HR onboarding; global train-the-trainer program to roll-out a new compensation structure to 70K+ employees; 2-year career rotation program for finance interns; company-wide software implementations and change management.

Principal Curriculum Designer

National Vision Associates

As Head of Learning and Development, provided leadership for the development of learning strategies, growth initiatives, change management and talent sustainability of the retail segment of this complex part health care, part retail organization; developed relationships with business stakeholders to align training with key business performance indicators.

Led an organization of six regional managers and 60 field trainers to implement the companies’ first comprehensive management certification program; used video production and instructor-led training content to accommodate “pre-internet” learning organization; administered annual operating budget for learning organization.

Manager (Director), Training & Development

With over 25 years of experience in the learning and development industry, I am passionate about delivering training solutions that meet the needs of diverse and dynamic organizations. My background in instructional design, certification development, and organizational leadership has enabled me to establish, grow, and strengthen learning organizations for large global SaaS, retail, and manufacturing organizations. 

I thrive at developing and leading others because I find true joy watching others achieve their professional goals. The reward is always a high-performing team of motivated, innovative employees who are engaged and determined to exceed expectations.

In 2023, I won a Silver Telly Award in recognition for a course I developed in collaboration with www.flowcess.com to address bullying in the workplace. I've been recognized by Who's Who in America and Who's Who in Professional Women for my contributions in the Learning & Development space and enjoy consulting others and offering helpful content free of charge.

Check out my first book on Amazon: The Ethology of Leaders, published in December of 2023.

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, financial infrastructure operating software to manage business.

Content Creation, Curriculum Design and Development: Designed a strategic Leadership Development program with a proven track record, promising an increase in employee engagement and revenue and a decrease in employee turnover and turnover costs.  

Courseware: Becoming a GREAT Leader Master Class Series

Marketing and Advertising: Responsible for all digital content, marketing assets, website creation, blogs, social media presence and TEDx Talk, including Leadership Reform podcast series of 6 episodes with a team of book authors, executive consultants, and college professors / industry experts, to bring awareness to eradicating workplace bullying and the importance of effective people leaders, Close-Up Radio Podcast With Doug Llewelyn - guest appearance, Leadership Reno With the DIY Leader: YouTube Channel, hosting podcast recordings and eLearning courses

taplio

The Battle

Trevor van Woerden 🐓

Lisa Edmondson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?