Trevor van Woerden 🐓

Trevor van Woerden @ INFUSE

VP of Commercial Demand, North America

INFUSE

Director of Strategic Accounts & Campaign Architect

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host
of industry-leading solutions designed to help B2B organizations drive quality interest.

As a full stack sales rep, my role is to identify contacts => initiate engagement => deliver value messages => negotiate contracts => be accountable to outcomes.

Senior Account Executive

Hotness Unleasher Studios

Founder

Accident Data Center

In this role, I handled all sales and marketing functions for this 3/4 person startup, and I loved this experience.

We sold to Personal Injury lawyers around the US, and I particularly enjoyed them as clients. 

- over 60 new Personal Injury law firm accounts closed
- over $750k  revenue generated

The goal of the company was to demonstrate the opportunity of topical curation against a geographic structure while developing the artificial intelligence technology to support it at scale. 

Unfortunately, the dev team couldn't pull off the AI, and Google stopped rewarding curation. The site died, and the company died with it.

Director of Sales and Marketing

Dex Media, Inc.

I really wanted to like this job, and there were parts of it that I really did enjoy. But the problem was that it was built on a print product that was in fast decline, and I was there near the end of it to mop up whatever I could under increasingly fearful managers. The company eventually went into bankruptcy and was reborn as Thryv, but my timing was just all wrong. 

7-14-14 - highest ranked DexMedia Marketing Consultant in Washington State YTD.

3-31-15 - highest ranked DexMedia Marketing Consultant for new/non+increase out of ~90 reps in the Northwest region.

Marketing Consultant

Mediabistro

This role was responsible for generating advertising revenue through hunting new accounts. Secondary functions included new product innovation and development, managing business development partnerships, project management, and strategic input. 
-Grew revenue by 15% YOY 2011-2012 for Inside Network 
-Conceived and launched 5 new advertising products: Audience Extension, Inside Solutions,    Sponsor Highlights, Newsletters, and Full-width banners 
-Launched Sponsored Posts for over $100k in new revenue in Y1.
-Led the consolidation rollout of Inside Network into mediabistro

Senior Sales Manager

Bellingham Vacation Rental, LLC

We repurposed our primary home to be used as a vacation rental
-Prioritized and executed refurbishment projects that would appeal to an upscale market
-Advised marketing strategy including Facebook, VRBO.com, AirBnB.com, TripAdvisor, and Craigslist
-Y1: $38k revenue. Y2: $45k revenue. Y3: $50k revenue projected
-facebook.com/bellinghamvacationrental
-vrbo.com/326141

co-owner

QuinStreet - internet.com

This hunting role focused on generating revenue from new accounts. Secondary functions included new product innovation and development, and strategic input.
-Focused on CPL, CPC, and CPM based campaigns
-Identified, acquired and managed direct to client and agency accounts including SalesForce, F5 Networks, Quantum, BlueArc, InterSystems, Infragistics, VMWare, and Verio
-Consistent on-target/over-target performer against $1MM to $2MM annual quota
-Launched HotList product line and ranked #1 in sales for both direct to client and agency business

Client Strategy & Development Manager

Bellingham Insurance, LLC

Bellingham Insurance, LLC was an extension of the MetLife insurance agency model focused on non-standard commercial, flood, life and health insurance products. The primary purpose was to transition out of insurance and capture revenue from existing lead pipeline.

Owner

MetLife

This was a hybrid owner/agent model where I built an insurance agency from scratch for MetLife by hunting new clients. I also took on independent agency relationships and cross sold multiple product lines while managing personnel, marketing, and business development relationships.
-Grew local auto and home insurance agency from ground up and acquired more than 600 individual and commercial clients while maintaining over 91% customer retention rate
-Recruited, hired, and supervised highly proficient support staff in response to rapid business growth to ensure superior customer service
-Granted Advanced Property and Casualty Council Award for P&L balance (2004 – 2006), qualified for sales volume awards each year, and consistently ranked in top 10% of MetLife Agents for new business production

Property & Casualty Specialist

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt.

The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage.

A few more things I like to say...

Creator Motion is what selling like a marketer means.  

Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it.

The final decision often doesn't get made until after you've made your final decision.

Process >>>>> Goals

achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE

Persistently doing the wrong things will persistently yield undesirable outcomes.

There is no failure, only data.

Sales sourced opportunity mandates are bad.

On parenting: without quantity time, you'll have way less quality time.

ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.

This really is my favorite role to date. The company affords me extraordinary latitude and autonomy to represent the company as I think best. I am encouraged to think creatively, solve problems, continuously learn, and take risks. 

My managers trust my intuition and experience to do the work competently. I'm never asked to do anything without the utmost integrity and fair dealing.  

I am accountable to outcomes, so the processes of working with clients, figuring out what they are trying to accomplish, coming up with ways to do it, and making sure it all goes smoothly are all rewarding.

Tanya Bugbee Coaching & Consulting

I partner with Brokers, Team Leaders, and Realtors to grow their businesses, acquire more leads and referrals, and grow money in the bank.  Recruiting, Retaining, Training, Marketing, Budgeting and self Growth is just the beginning.  You have a finish line- WE WILL GET THERE!  You are a business owner who deserves to build a legacy and wealth. Why not be really good at it!  I enjoy encouraging my clients to get out of their comfort zones- ONE STEP AT A TIME!  We Leap Together - you are not alone in your journey!

Coach Bugbee: Business Coach & Strategist 

BetterUp

Executive Leadership Coach

theJuggl

I coach leaders: executives and small business owners.  We need support, encouragement and an extra hand!  This is an awesome community.

Leadership Coach

Buffini & Company- Real Estate Training, Coaching & Events

Tanya has a passion for helping others to take steps towards achieving their goals and enjoys the challenges of being a coach. As a previously successful realtor licensed in three states, Tanya’s tenacious and out-of-the-box mentality shines as she creates systems that work for her clients based on their individual styles and strategies. Outside of work, Tanya enjoys attending concerts, biking, kayaking, and going to Disneyland.

Business Coach

Location Location Location – I lived on a sailboat for 8 years! ⚓️ Now, economy-proofing, stabilizing, and steering Realtors, Brokers, and Business Owners towards their dreams and healthier bank accounts. Lets Dive In!

You want your business to run like clockwork — without burnout, chaos, or wondering where your next client is coming from.

What would that look like for you? Let’s talk. No pitch. No pressure. Just clarity (and maybe a little fun along the way).

You didn’t start your real estate or business career to feel overwhelmed, overworked, and stuck on the market rollercoaster. 

Yet here you are:
❌ Constantly putting out fires instead of executing a clear plan.
❌ Working hard but not seeing consistent, predictable results.
❌ Doing all the things—yet growth has stalled.

You’re not broken. You were just never taught how to run a business — only how to sell.

That’s where I come in.

I help Real Estate Brokers, Team Leaders, ambitious Agents, and business owners build a business that works for them — without burning out, selling out, or sacrificing their weekends to “catch up.”

With 25+ years in business leadership and coaching, my clients:
✅ Scale with the right hires, systems, and strategies.
✅ Build teams that thrive and stick.
✅ Create referral machines instead of chasing cold leads.
✅ Take control of their finances and create long-term wealth.

No cookie-cutter playbooks here — just a clear vision, a custom strategy, and the accountability to actually execute it.

How we make it happen:
1:1 Coaching – Your personalized roadmap to success.
Group & Team Coaching – Level up leadership and retention.
Mastermind Calls – Monthly expert-led strategy sessions.
Community Support – High-level peers who get it.

What success looks like:
Sheryl, a high-producing agent, doubled her revenue while working fewer hours, built a supportive team, and finally found work-life balance — all within one year.

The referrals, revenue, and freedom you’ve been missing? They’re already in your world — you just need the right strategy to unlock them.

If you’re ready to stop riding the market rollercoaster and start running your business like a pro, let’s connect. Worst case? You get some clarity. Best case? We change your business (and maybe your life).

Performance Coach | PCC | CPCC

taplio

The Battle

Trevor van Woerden 🐓

Tanya Bugbee 🧭 🐝

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?