Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Big Sky Crisis Communications

It's an unfortunate reality: bad things happen to good companies. 

And for companies that aren't prepared, things can get worse -- quickly and irreparably. 

In working with hundreds of companies across multiple industries, I've found that most companies want to respond the right way to a crisis, but they don't have the principles, procedures and protocols in place to ensure an effective response. Put simply - they don't have a plan.

You wouldn't start a business without a plan. You wouldn't raise capital without a plan, so why would you risk your company's reputation, valuation and ability to operate without a plan?

Most start-ups haven't invested in crisis communications. They have other priorities - growth, sales, profitability, sustainability. But once they've built something of value, it's time to protect it. 

That's why I founded Big Sky Crisis Communications -- to provide the innovators, the revolutionaries and the pioneers with premium crisis preparation and response services. Big Sky is singularly focused on helping the great technology companies of tomorrow protect their most valuable assets from the damage a crisis can cause. 

If you have too much to lose, contact Big Sky (www.BigSkyCrisisCommunications.com) to see how we can help.

Founder, CEO

Public Sector AI Lab

Public Sector AI Lab explores ways that AI can make your local government or agency more efficient, strategic and capable of delivering on your mission - both everyday and in crises.

We cut through the jargon and noise to provide a clear, accessible roadmap that integrates AI into your workflow wisely and effectively -- tailored to the needs of public service professionals.

Co-Founder

Mixing Board

Member

Perceptual Advisors LLC

Perceptual Advisors is a full stack brand strategy, marketing communications and public aﬀairs firm that works exclusively with Founders, Funders, Entrepreneurs and Disruptors. Every member of the team is a senior executive -- there is no delegation to inexperienced junior personnel. We are trusted advisors to C-suite executives; we are a high-impact advisory firm; we roll up our sleeves and do the work ourselves.

Managing Director/Northern California, Head of Crisis Communications Practice

Brunswick Group

Provided strategic corporate reputation, issues management and crisis communications counsel to both established and emerging companies across multiple industries
- Counseled C-suite executives on corporate communications, issues management, crisis, media relations, visibility and stakeholder outreach efforts
- Drafted communications plans and recommendations that reflected multiple constituencies, including employees, customers, policymakers and investors
- Provided financial communications guidance and support, including M&A transactions, IPOs, quarterly earnings, annual reports and shareholder meetings
- Led multiple crisis response projects, including regulatory investigations, executive transitions, cyber security and litigation
- Developed crisis communications plans and simulations for clients across multiple industries/sectors
- Integrated primary and secondary research to deliver data-driven communications programs and results
- Utilized social media platforms to effectively monitor, reach and engage myriad stakeholders

Director

MSLGROUP

​Led consumer, technology and clean tech accounts including account development, client relationship management, strategic client counsel, staff recruitment and retention, and new business development
- Provided strategic communications counsel to a wide range of senior-level management at corporate and consumer clients on topics including integrated public relations planning, crisis/issues management, traditional and social media outreach and public affairs
-Implemented PR strategies that delivered meaningful results through both proactive and reactive tactics
- Increased positive consumer media coverage and social media results for large consumer tech client 
- Led efforts to secure broad national coverage for multiple campaigns, including a multicultural marketing effort that was a finalist for a national SABRE award
- Led team that won national and regional PRSA Silver Anvil recognition 
- Drafted executive-level materials that included speeches, by-lines, analyst presentations, press releases and media statements

Senior Vice President

Visa Inc.

Key member of the global corporate relations team responsible for developing and implementing communications programs that distinguished Visa as a leading financial services and technology provider, enhanced the perception of Visa among key stakeholders and helped inoculate the company against reputational risks
- Provided communications counsel to senior management and developed strategies for all functional areas of Visa’s payments business: Product, Technology/Systems, Innovation, Marketing, Risk, Sales, Customer Service, Finance, Strategy, Interchange and Pricing
- Played a leading role in communication efforts for significant corporate initiatives, including Visa’s IPO, joint ventures, product and technology launches, executive personnel changes, organizational changes, new global advertising campaigns, restructuring, corporate governance changes and proxy solicitation efforts
- Managed communication initiatives to mitigate reputation risk among key stakeholders as part of public affairs and issues management team; Played a significant role in nearly every crisis that affected Visa and its stakeholders; key topics included data compromises, litigation and settlement, industry regulation, global economic recession, consumer debt, pricing and interchange, natural disasters, product recalls
- Developed materials (speeches, key messages, FAQs) and provided counsel for C-suite and executive management that aligned communications with business objectives
- Managed multiple agencies with high-six figure budget
- Developed, edited and published the ​Visa Business Review​, the primary technical publication used by Visa’s 14,000 clients to manage their payment card business

Director/Business Leader, Corporate Relations

Autodesk

Developed and executed communication programs that demonstrate Autodesk’s value to the company’s core audiences
- Created and maintained cross-divisional understanding of complex technologies, issues and trends that affected Autodesk and its competitors
- Developed strategy for FY 05 public relations plan, product launch plan, product review program and speaker’s bureau as interim PR manager of Autodesk Collaboration Services—a strategic business division within Autodesk
- Provided regular counsel on communication strategy to product managers, directors and executives
- Secured coverage in 100% of Autodesk target industries: building and construction, infrastructure, and manufacturing, technology
- Managed public relations agencies in U.S. and United Kingdom to secure positive results in media relations and speaker’s bureau programs
- Implemented programs that supported communications and marketing goals including: quarterly media analysis program, product review program, speaker’s bureau, partner certification program, customer leverage program, strategic alliance program

Public Relations Specialist

Schenkein Public Relations

Manage account activities to insure achievement of measurable public relations and marketing objectives for financial services and technology clients.
Accomplishments:
- Improved regional and trade media coverage 25-75% during first six months on client accounts
- Increased number of industry analyst briefings by 50%
- Developed positioning platform; tested results with target customers to ensure effective messaging
- Developed public relations plans that mapped to clients' business objectives
- Drafted and edited newsletter for financial services client
- Provided counsel to clients for communication strategies and initiatives
- Developed and updated corporate collateral including fact sheets, bios, sales sheets and client testimonials
- Coordinated direct mail trade show promotion that drove over 1000 targeted customers to booth

Senior Account Executive

Fleishman Hillard

Supervise proactive media and analyst relations initiatives, customer reference program and speaker’s bureau as part of comprehensive public relations program
- Developed and managed proactive media relations program that established relationships and drove coverage in leading technology trade publications including ​Infoworld, InformationWeek, eWeek, Computerworld, CIO​, and InternetWeek
- Served as West Coast representative for strategic business media program with responsibility for maintaining relationships with ​San Francisco Chronicle, San Jose Mercury News, Red Herring, Upside, The Industry Standard and​ Business 2.0
- Secured briefings and set up analyst tours and with GartnerGroup, Forrester, Yankee Group, Aberdeen, IDC, Giga Information Group, Meta Group, and Jupiter. Maintained information delivery program to keep analysts updated on client news
- Managed customer reference program that increased customer participation by 40%
- Managed speaking bureau program that secured speaking engagements at key industry events
- Managed recruitment, hiring, orientation, training and evaluation for over 50 entry-level candidates

For 25 years, I've helped companies communicate with key stakeholders about their most challenging situations. I've been in war rooms planning responses to cyber security incidents, litigation, regulatory investigations, bankruptcies, proxy fights, executive departures, employee malfeasance, pandemics and economic turmoil. Along the way, I've helped hundreds of companies be more prepared for a crisis and navigate existential threats to their viability.

I know what works and what doesn't. I've seen what happens when a company doesn't respond effectively (and has to clean up the mess). I'm also proud to have played a role in companies that responded well and thrived post-crisis. That's right, a crisis can be an opportunity.

I founded Big Sky Crisis Communications for the same reason many entrepreneurs launch their own companies: to make a difference. Big Sky is focused on helping fast growing companies by protecting reputation, preserving valuation and maintaining the ability to operate. I serve as a trusted advisor to executive teams and the go-to person for crisis expertise. 

If you think crisis plans and strategic responses are something that only big companies with big budgets can afford, let's talk about how I can help. 

Drop me a message at Brian@BigSkyCrisisCommunications.com.

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