Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Flowtica

Designed and executed multi-channel marketing campaigns across LinkedIn, Instagram, and Twitter, ensuring messaging was tightly aligned with product positioning and Flowtica’s brand philosophy. Collaborated closely with internal teams, media partners, and KOLs to drive meaningful awareness, engagement, and conversions.

Shaped and refined Flowtica’s global brand voice, crafting content that communicates our human-centric AI philosophy, smart note-taking, and productivity-driven approach, creating a consistent narrative across all channels.

Built and nurtured vibrant online communities through user-generated content initiatives, and active social interactions, generating authentic engagement and surfacing actionable insights to inform product and marketing decisions.

Led product marketing projects end-to-end, from campaign briefings and content calendar planning to coordinating creative assets across internal teams and external agencies, ensuring quality, timeliness, and brand consistency in multiple markets.

Monitored campaign performance across metrics such as impressions, reach, engagement, clicks, and conversions, using insights to iteratively optimize content strategy and maximize impact on both brand awareness and crowdfunding outcomes.

Marketing Director

Keystone Hardware Wallet

Led integrated marketing initiatives across multiple channels (YouTube, Twitter, community platforms), optimizing campaigns to maximize brand visibility and drive conversions. Delivered 800,000+ video views and over 100 tracked conversions through coordinated efforts.

Developed and executed community-driven strategies, engaging users across wallet ecosystems and Web3 projects via targeted campaigns, generating 100K+ monthly impressions and fostering meaningful user interactions.

Managed ecosystem partnerships and co-marketing initiatives across NFTs, memecoins, software wallets, and DeFi projects, launching co-branded products and campaigns to expand user acquisition and ecosystem growth.

Conducted competitive landscape analysis and defined product positioning and messaging, aligning multi-channel marketing strategies with user needs and product launches.

Represented the brand at major blockchain conferences and builder events, executing booth activations, community meetups, and product demos to convert offline engagement into social growth and beta signups.

Ecosystem Lead

Rironic Tech

Led business development initiatives in the semiconductor and electronics component sector, identifying high-growth verticals including IoT, consumer electronics, and industrial automation.

Expanded client portfolio by cultivating strong relationships with 20+ key accounts, including OEMs and design houses, resulting in $400K+ in signed contracts through tailored solutions and proactive business reviews.

Developed and onboarded new distributors and channel partners across mainland China and Southeast Asia, driving 120% market share growth within one year.

Negotiated pricing, delivery terms, and long-term agreements with upstream chip manufacturers and downstream buyers, securing competitive advantage and healthy profit margins.

Collaborated cross-functionally with technical support, logistics, and operations teams to streamline product delivery and resolve supply chain challenges during component shortages.

Represented the company at trade fairs and industry expos, identifying new suppliers, market trends, and partnership opportunities to strengthen regional presence and product portfolio.

Business Development Manager

I’m Leray, a marketer who builds stories and systems that help products find their place in the world. Over the past 5+ years, I’ve led go-to-market and integrated marketing in Web3, AI, and consumer tech—taking products from 0–1 and helping them scale across global markets.

Much of my work starts at the ground floor: defining positioning, shaping brand narratives, and building launch playbooks that connect content, community, and performance channels. I’ve developed messaging houses for new products, designed influencer programs that doubled engagement, and run paid campaigns that cut CAC by nearly 40%.

What I enjoy most is turning messy insights into clear, actionable strategies—whether that means reframing product messaging, driving 2x growth in early user acquisition, or building lifecycle campaigns that lift retention. My approach blends data and creativity, with equal focus on short-term impact and long-term brand equity.

Great marketing is practical and human. It’s not just about visibility—it’s about creating systems where brand, product, and user journeys compound into lasting growth.

taplio

The Battle

Trey Ditto

Leray Yang

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