Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Smartwebs

Marketing Strategist

Mitratech Syntrio

I was hired by Syntrio as the Sr. Digital Marketing Director to lead digital marketing and SEO initiatives, driving organic growth and enhancing brand visibility. Following Syntrio’s acquisition by Mitratech, I oversaw the strategic integration of Syntrio’s digital presence into Mitratech’s portfolio, ensuring a seamless transition and continued brand growth.

At Syntrio (Pre-Acquisition):

• Led SEO, CRO, and omnichannel marketing strategies that increased brand visibility, traffic, and conversions across web, email, and paid media.
• Executed unified brand messaging across digital touchpoints—including the website, nurture campaigns, social media, and partner content—to deliver a consistent and personalized customer experience.
• Collaborated cross-functionally with product, sales, and content teams to align digital strategies with lead generation and business growth objectives.
• Delivered data-backed performance insights to executive leadership, aligning digital initiatives with broader business and revenue goals.

At Mitratech (Post-Acquisition):

• Spearheaded the seamless integration of Syntrio’s digital assets and product lines into Mitratech’s portfolio, ensuring brand continuity and technical alignment.
• Provided strategic leadership on digital transition planning, SEO migration, and content consolidation to protect rankings and support the unified brand.

Sr. Digital Marketing Director

ModCat Design

As the Founder & Creative Director at ModCat Design, I built a go-to creative agency for web design, branding, and marketing innovation. I led a high-performing team to deliver award-winning solutions, blending custom design with strategic insights to build impactful brands.

• Directed end-to-end marketing strategy and execution for clients across industries, including SEO, SEM, and omnichannel campaign development that unified web, email, content, and social channels for consistent engagement.
• Designed intuitive websites with SEO-rich architecture and high-converting UX/UI design, supported by analytics tracking and performance reporting.
• Implemented branding systems, full-funnel marketing plans, and integrated automation tools to create personalized customer journeys and maximize ROI.

Founder & Creative Director

Conversion Logix

In my role as Internal Corporate Marketing Design Manager at Conversion Logix, I revitalized the brand identity and digital presence, driving customer engagement through innovative design and strategy. I championed UX/UI excellence, implemented human-centered design methodologies, and conducted A/B testing to optimize user engagement. Additionally, I designed and executed comprehensive digital campaigns, integrating SEO, SEM, and content marketing to elevate brand visibility, and elevated social media ad creatives aligned with brand guidelines, boosting paid campaign performance and user acquisition.

Internal Corporate Marketing Design Manager

Embree Group

As the Marketing Manager at Embree Group, I architected a bold branding roadmap to elevate market presence and ensure consistency across all marketing channels. I defined and enforced brand standards, developed integrated marketing campaigns, and led comprehensive UI/UX website improvements to enhance user experience.

• Planned and executed omnichannel marketing strategies, aligning digital and print efforts across web, email, social media, and event materials to maintain cohesive brand identity and messaging.
• Oversaw creative development and production for campaigns that supported business development and client engagement.
• Partnered with internal stakeholders and external vendors to ensure all materials adhered to brand guidelines and met performance objectives.
• Led the redesign and optimization of company websites, improving navigation, design consistency, and mobile responsiveness to support lead generation and engagement.

Marketing Manager

I don’t just build websites—I fix visibility problems, streamline user journeys, and help brands get seen.

For over 20 years, I’ve been at the crossroads of strategy and creativity—helping B2B and B2C companies optimize their digital presence through organic SEO, smart UX, and performance-focused web design. Whether I’m supporting a startup or guiding a brand through acquisition, I bring structure, clarity, and results.

I’m passionate about transforming underperforming sites into conversion-ready engines, managing technical SEO with precision, and crafting content that resonates directly with your audience.

I’ve evolved alongside every wave of digital change—because that’s what Gen X does.
From 8-tracks to AI, I’ve stayed curious, agile, and ahead of the curve. I’ve adapted to each new platform, tech stack, and algorithm update by rolling up my sleeves, learning fast, and delivering measurable results.

Today, I bring that same energy to every project—blending timeless work ethic with modern tools and strategic clarity.
Because staying relevant isn’t a trend. It’s a mindset.

What I Do:
• Organic SEO strategy + technical audits
• Website maintenance + user experience optimization
• Branded content and conversion paths that perform
• Analytics and attribution tracking (GA4, HubSpot, etc.)

Alongside my strategic digital work, I bring a lifelong foundation in art and design, having created hundreds of logos and visual identities across industries. This artistic lens allows me to see opportunities others might miss—translating brand stories into digital experiences that don’t just perform, but connect.

If your digital experience isn’t working the way it should, I’m here to help. Let’s connect.

taplio

The Battle

Trey Ditto

Marcy Ann Villafaña

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