Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

New Fiction

Computational design for brands and products

Partner

It Takes Two

0→1 brand communications studio, offering consulting, strategy and execution across messaging, design, go-to-market, content, personal branding. Clients: Ankr, Fluence, RARI Chain, Aavegotchi, Eesee & co.

Co-Founder & Partner

Rarible

As marketing employee #1, I shaped the brand's marketing & comms strategy and team, growing owned channels from 2000 to over 1 million followers. I oversaw social media, editorial, partner marketing and PR efforts, with a focus on organic user acquisition.

Head of Marketing & Communications

Two Prime

Communications Partner

ValueTokenized

While the market of tokenization has a huge potential to change the world for the better, there is still lack of information, mainly because it is something so new, that basically we are now in the stage of creating this market and underlying infrastructure. This gap is even bigger when it comes to local regulations of securities and security tokens.

ValueTokenized aims to become a company to close this information gap, accumulating knowledge of this market, providing it publicly for free and helping companies which change the world for the better to enter the market.

Co-Founder & Co-Host

Gibson Brands, Inc.

Entertainment Relations Specialist

As the first marketing hire and Head of Marketing & Comms at Rarible, I facilitated the organic growth of the company's owned channels to over 1 million followers and helped to build one of the most recognizable brands on the NFT scene.

My core expertise and personal passion lies in communications strategy for early stage tech startups with a focus on branding, positioning, organic growth and content efforts. 

As a mentor and advisor, I help projects and founders to find their voice and meaningful communication strategies. Featured in Entrepreneur, CoinDesk, Fast Company, VICE, NFT NYC.

taplio

The Battle

Trey Ditto

Masha Vyazemskaya

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?