Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Ted Miller Group, LLC

Manage client relations and media relations for innovative tech clients focused on apps, startups, consumer tech, health & fitness tech, travel tech, education tech, deep tech, AI, AR, SaaS, and audio-visual. Lead research, media strategy, and communications for a variety of clients. Other highlights include: 

Generated billions of unique visitors via earned media coverage across gift guides, promos and announcement coverage
Strategically placed product samples and announcements with key media for consumer clients
Research and recommended speaker and thought leadership opportunities
Led multiple media campaigns across the agencies' roster of clients
Delivered timely reports around announcements and on-going outreach
Setup media connections and facilitated event strategy at key events

Senior Account Executive

Touchdowns & Tangents

Host, produce and distribute weekly NFL Podcast Touchdowns & Tangents which is available on all major podcast apps and distributors as well as Full Press Coverage, X Squad Radio and The Good News Radio Station networks. Booked guests including journalists, bloggers, podcasters, coaches and entrepreneurs from all over the country. 

Other highlights from this experience: 

Designed TouchdownsandTangents.com.
Brokered advertising deals with Podcorn and other marketplaces.  
Credentialed coverage at the NFLPA Collegiate Bowl, Shrine Game and Senior Bowl. 
Ran paid social media advertising campaigns. 
Execute weekly social media calendars. 
Compile weekly blog recaps and pre show production rundowns. 
Promote show via different channels.

Co-Founder and Co-Host

freelance editor/writer

Wrote over 1,000 lifestyle blogs, sports news articles, sports columns and more. These experiences include:

Freelance Writer at Stacker.com
04/22-Present
Paid NFL and NBA writer for evergreen lists and explainers. 

Contributor at Sports Betting Dime
09/2019-2020
Paid NFL writer. Coded tables, compiled relevant social media and made predictions on timely sports odds. 

Staff Writer at FullPressCoverage.com
12/2017-Present 
Pitched and wrote weekly blogs and scouting analysis for the Los Angeles Rams, LA Chargers and Oakland Raiders.

Raiders Contributor at Cover32.com
03/2017-12/2017
Contributed two weekly Raiders blogs about the news, features and culture surrounding the team.

Editorial Intern at NFLTradeRumors.co
05/2016-07/2016 
Used Twitter and RSS to find the latest news and rumors surrounding the NFL. Created social media posts and articles about timely NFL players and teams. Used news, Pro Football Focus and Pro Football Transactions to create templates for developing stories. Stressed timely articles to increase traffic. Worked directly with website founder on a remote basis.

NFL Writer and Endzone Score
08/2015-11/2015
Produced daily news stories, columns and blog posts for the growing website Endzonescore.com. Wrote weekly game recaps and previews for the Oakland Raiders. Endzonescore.com, which is part of the Fox Engage Network. Paid based on revenue share.

Elite Daily Contributor
2016
Contributed several lifestyle columns to millennial focused website

Valley Scene Magazine Stringer
2014-15
Wrote news feature and reviews for various places, shows and movies relevant to the San Fernando Valley for a set fee. Published online and in print.

Sports Writer

Kickstand Communications

Drove proactive media relations campaigns for clients in blockchain, food tech, enterprise software and sales engagement. Crash course in startup, fully-remote and agency life. 

Other Highlights: 

Ghost wrote content for thought leadership efforts across high tech and innovation clients. 
Turned product and executive announcements into media opportunities, from idea to publish. 
Created internal brainstorm calls and client input calls for tier 1 media coverage ideation. 
Monitored twitter and trades more media movement, trends and open media requests. 
Scanned relevant media and sent customized pitches to media of all tiers, daily. 
Lead media relations portions of client calls. 
Advised on social media and press release best practices. 
Contributed to regular PR plans. 
Reviewed and built out briefing and messaging documents. 
Staffed interviews of various tiers. 
Mentored and served as a resource to colleagues from all experience levels. 
Volunteered on blog and social committees.

Business Wire

Actively developed and maintained relationships with reporters, publishers and editors across the Pacific and Central time zones. Grew licensed content feed membership across local, trade, broadcast and national media for the newswire.

Other duties and accomplishments include:

Coordinated and pitched quarterly media panels with guest speakers from Business Insider, Axios, Ozy, LA Times, and more. 
Provided media feedback on services and closed feedback loops for clients seeking optimal results from releases.
Advocated for Business Wire as a media source via monthly media visits and informational meetings with reporters. 
Managed regional media lists and updated contacts for CA, WA, OR, LV, TX, NM, CO, UT, KS and OK.  
Developed CryptoCurrency Wire and other emerging media lists. 
Business Wire brand ambassador at CES and other national media conferences. 
Used Social Media to target key media and influencers daily. 
Promoted and covered events on social media monthly.
Tracked earned and owned media.
Immersed in media and journalism trends. 
Brainstormed and wrote blog content.
Helped international newswire streamline CRM into Hubspot.
Trained new associations during on-boarding as well as on the licensing strategy.

Media Relations Specialist

ClutchPoints

Paid columnist for the growing sports site. Wrote and promoted more than 50 NBA and NFL editorials. Highlights include covering the NBA Summer League.

NBA Freelance Columnist

The Sports Daily

Created a website dedicated to the fans of West Coast NFL, NBA, MLB and NHL teams. Curated roundtables with experts, writers and bloggers from various websites and promoted relevant podcasts.

Creator

Sports Out West

Credentialed Lakers game day reporter covering Lakers home games. Aggregated weekly news posts with a West Coast angle. 

More assignments and highlights include:

Covered the Rams and general NBA. 
Covered the NBA Summer League, Reese's Senior Bowl and NFLPA Collegiate Bowl with live social media posts and timely recaps. 
Captioned images, wrote titles and edited for SEO. 
Promoted posts on social media, before, during and after producing.

Staff Writer

Icon Media Direct

Coordinated the planning, execution, negotiations, optimizations and buying of million dollar and smaller media campaigns across broadcast, cable and OTT properties. Built and maintained relationships with broadcast partners at Viacom, Turner, ESPN and Discovery properties which resulted in key ad placements at rates that drove KPI for clients.

Other responsibilities and experiences include:

Conducted detailed market research, panning and negotiations for clients including TrueCar, FanDuel, ProActive and more.
Served as the buyer for various local broadcast markets and regional cable stations. 
Created and maintained reports that analyzed web traffic, lift and direct response for clients. 
Coordinated on boarding and engagement activities for entire media department.
Standardized weekly and quarterly reports and upheld cohesive deadlines across the media department.
Volunteered for Thought Leadership and Mentor internal program committees.

Media Coordinator

Assisted with administrative duties for Media Director responsible for over $10 million in monthly ad spend.

These duties included: 

Daily and quarterly filing maintenance.
Monitored results and clearance for campaigns daily. 
Worked daily with Adobe, Microsoft Office, pivot tables and Core. 
Researched and studied industry trends.

Media Assistant

The Inquisitr News

Curated and aggregated daily news stories about sports and popular culture using Google Trends and other SEO resources for paid revenue share. 

More about this experience:

Promoted own stories on various social media channels. 
Captioned, cropped and uploaded images. 
Linked relevant social media. 
Received direct feedback and daily article metrics from editors.

Few have thrived at the intersections of public relations, marketing and journalism like me.

As a Senior Account Executive at Ted Miller Group, I manage client relations and media relations for innovative tech clients across various sectors. I lead research, media strategy, and communications for a diverse range of clients, generating billions of unique visitors via earned media coverage. I have a strong track record of securing media placements, developing communication strategies, and managing media relations across industries such as technology, sports, gaming, and blockchain.

With over 9 years of experience in sports writing, I have written over 1,000 lifestyle blogs, sports news articles, and sports columns for various platforms. I also co-host and produce a weekly NFL podcast, Touchdowns & Tangents, which is available on all major podcast apps and distributors. I hold a Bachelor's degree in Communication, Journalism, and Related Programs from California State University, Northridge, and a Certificate in Sports Industry Essentials from Columbia University.

I am passionate about storytelling, innovation, media relations, education and sports journalism. You can catch me volunteering with my alumni association or any number of journalism organizations. I also enjoy lifting weights daily and working as a football coach in my community. My proudest achievement includes being legal guardian to three college bound teenagers!

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Trey Ditto

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