+15 Years in the SEO industry, I’ve been at the forefront of driving massive growth, traffic, and visibility for brands across global markets. Specializing in the highly competitive iGaming sector, I develop cutting-edge SEO strategies that not only improve rankings but also maximize conversions and long-term sustainability.

My expertise lies in understanding search algorithms, competitive landscapes, and evolving digital trends, allowing me to craft innovative, data-driven solutions that give brands the edge they need to dominate.

💡 Passionate about sharing insights, analyzing trends, and staying ahead of the game, I thrive on helping businesses unlock their full potential in this fast-paced digital world.

🔥 I use LinkedIn to reach out to fellow SEOs, Digital Marketers, and Software Developers, helping me keep up with trends and tap into valuable insights from industry experts. 

Let’s connect and level up together!

Trifon Boyukliyski

SEO IS DEAD (For Those That Wait)

Waiting is the real ranking killer.

AI didn’t replace SEOs. It replaced slow ones.

Adapt or get archived.

SEO & iGaming Powerhouse | Affiliate Marketing Pro | Digital Growth Strategist

Open article: Google Updates Kill Businesses & 90% of SEOs are NEXT by Charles Floate • 7 min read

Google Updates Kill Businesses & 90% of SEOs are NEXT

I’m Andrew Holland, Director of SEO at JBH, one of the UK’s leading digital PR agencies based in Manchester.

Delivering SEO, GEO, CRO, and Digital PR for some of the world’s best-known brands and the fastest-growing SMEs across the globe.

Alongside agency work, my content reaches more than 100,000 readers every month and over 1 million people a year.

Through two newsletters, Growth Through Content and AI Growth Lab, I’ve grown a subscriber base of more than 52,000, making them among the largest SEO and content marketing newsletters online.

I’m also responsible for generating over 20 million video views and reaching more than 1 million people weekly through organic social media.

In addition, I’m an international speaker (BrightonSEO, San Diego, and more), a columnist for Search Engine Land and Marketing Week, and the author of The Value of SEO, a book used by leading agencies to train their sales teams.

But I didn’t start here.

For 17 years, I worked as a police officer, specialising in intelligence and investigations. Through covert policing, I gained a deep understanding of how networks grow. That experience still shapes my strategic approach to SEO today.

After developing chronic asthma, I left the force and built my own agency delivering SEO, content, and social media marketing for clients worldwide.

In 2022, I transitioned that business, along with my clients and team, into a multi–seven-figure agency, where I became Head of Organic Marketing, leading a 14-person team and managing strategy for 70+ clients.

Our team produced more than 100,000 words of optimised content each month, driving consistent growth and measurable revenue across multiple sectors. My role included recruitment, strategy, business development, staff training, and operational optimisation.

At JBH, I run an AI-efficient SEO department, developing AI-powered apps, workflows, and tools that streamline delivery, improve precision, and scale performance.

I also created the Six Signals Framework, now central to JBH’s SEO strategy. It is a structured methodology that combines SEO, GEO, CRO, PR, and content to deliver perfectly optimised copy, faster performance gains, and clear commercial impact.

Today, I work with global brands and ambitious SMEs, helping them turn visibility into growth, fame, and revenue.

With experience spanning fintech, e-commerce, leisure, sport, hospitality, legal, DTC, and more, I offer sector breadth and proven commercial results.

Andrew Holland

This is a superb article by Simon Swan and mirrors not only what I think but also what the evidence suggests.

Usefulness creates what is known as 'preferential attachment'. This takes your brand and turns it into a hub for people and, indeed, links.

There are lots of ways to become useful, and yes, hugely valuable content can also be a way to become useful to others.

It's just that most content, especially SEO content, isn't valuable. 

Check it out.

Andrew Holland 

Director of SEO | PR Strategist | AI Growth Strategist | Fame Engineer | Engineering Measurable Revenue Growth through SEO, PR, AI SEO, Digital PR & Content Marketing

Open article: An Alternative Approach To Content Hype - If Your Content Disappeared Tomorrow, Would Anyone Notice? by marketingunfiltered.co

An Alternative Approach To Content Hype - If Your Content Disappeared Tomorrow, Would Anyone Notice?

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