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SEO Specialist

+15 Years in the SEO industry, I’ve been at the forefront of driving massive growth, traffic, and visibility for brands across global markets. Specializing in the highly competitive iGaming sector, I develop cutting-edge SEO strategies that not only improve rankings but also maximize conversions and long-term sustainability.

My expertise lies in understanding search algorithms, competitive landscapes, and evolving digital trends, allowing me to craft innovative, data-driven solutions that give brands the edge they need to dominate.

💡 Passionate about sharing insights, analyzing trends, and staying ahead of the game, I thrive on helping businesses unlock their full potential in this fast-paced digital world.

🔥 I use LinkedIn to reach out to fellow SEOs, Digital Marketers, and Software Developers, helping me keep up with trends and tap into valuable insights from industry experts. 

Let’s connect and level up together!

Trifon Boyukliyski

CMSEO 2025 delivered one of the best SEO masterminds of the year, a perfect way to close out 2025.

The level of insight, transparency, and collaboration was unreal.

Every conversation had depth.

Every attendee brought real data, real strategies.

Here are 5 takeaways that stood out:

1. Real SEO still wins, automation helps, but strategy drives it.

2. Private masterminds are where the real industry moves happen.

3. Networking is the best ROI, one good relationship can change everything.

4. The best SEOs don’t chase trends. They refine systems.

5. Everyone’s already thinking about 2026, long-term vision only.

If you missed it, make sure it’s on your list next year.
This is where the future of SEO is being written.

SEO & iGaming Powerhouse | Affiliate Marketing Pro | Digital Growth Strategist

My last SEO event of 2025 was a private mastermind with Charles Floate and the CFT crew, and it was delivered. 

James Dooley and I were honoured as MVP members for the 5th edition of the CFT mastermind.

Here are a few things that stood out:

1. Everyone is doubling down on systems over gut feelings.

2. The sharpest SEOs are building long-term assets instead of chasing tactics.

3. AI isn’t replacing people, it’s replacing those who refuse to adapt.

4. The next wave of rankings will come from teams treating SEO like engineering.

5. Relationships still outperform algorithms, no matter how the industry evolves.

Grateful to be invited and be part of it. Thanks to Yudhish Puran for the amazing organisation and everything you put into making this mastermind what it was.

Fun questions and a really funny interview with Anni Ma from Odys at Link Building Mastery in Chiang Mai, such a great time!

Parasite SEO, simplied. 

Publish on a high-authority site, climb the rankings fast, and turn traffic into revenue even faster.
 
Trifon Boyukliyski, with over 15+ years in marketing and a decade in iGaming, calls it one of the quickest ways for brands to:

✔️ Test new markets
✔️ Discover winning keywords
✔️ Turn rankings into profit
 
Quick results. Quick validation. Quick cash flow.

No surprise the iGaming world relies on this strategy. 🚀

#OdysGlobal #iGaming #LinkBuildingMastery

Sales Guru, and Your Go-To for Scaling Success! 🚀

Why work with me? I’m all about helping businesses, especially SEO and digital marketing agencies, unlock insane growth potential. From boosting revenue to optimising sales systems and nailing client retention, I live for creating strategies that actually work. 

Whether it’s bespoke sales training or consultancy that pinpoints pain points, I thrive on building frameworks that deliver BIG results. Think increased Average Order Value (AOV). Think improved Lifetime Value (LTV). Think recurring revenue that just keeps on climbing💡

Strap in because this ride is going to be epic! 🔥

Steven Khanna

JOB ALERT!!!!

Looking for 2 positions to fill for my clients in SEO.

- Manchester based agency: SEO account manager
- London based agency: SR. SDR

Prior SEO experience is necessary.

U know where to find me. 

#seo #sales #accountmanagement #SDR #jobs

Start your cold calls like this:
"I probably caught you at a bad time?"
Ninety percent of people reply  - "No, it’s fine, what’s up?"

Why it works:
When you ask; "Do you have a minute?" 
You are forcing them to defend their time. The natural response becomes, "Not really" or "I’m busy." 

But when you say "I probably caught you at a bad time?"   
✅ You are respecting their time 
✅ You are acknowledging they are busy 
✅ You are lowering their guard instantly

This tiny shift turns a wall into an open door. Sales is not about pushing It is about creating a moment where someone feels comfortable enough to listen.
Small change, massive impact.

Here's a quick and simple dance lesson...🕺
Oh and a outreach framework that works even if you're not a "salesy" person

Outreach isn’t about being smooth or pushy.
It’s about being relevant.

Here’s the framework👇
1. Identify the real problem you solve
Not "we do SEO"
But "you’re losing revenue because you’re not ranking for purchase-intent keywords."

2. Speak to the people already feeling that pain
Look for signals: hiring, posting, complaining, announcing.

3.  Start the conversation, don’t pitch
Message:
"I noticed X. Is that something you’re working on right now?"
No links. No deck. No essay.

4. Diagnose first
Ask questions. Understand context. Let them talk.

5. Present the solution after the problem is clear
People say yes faster when the solution feels like it came from them.

The best outreach isn’t loud.
It’s relevant. 😎

Let’s be honest - most SEO pitches sound like a physics lecture.
Backlinks, metadata, crawling issues,  domain authority. 
Meanwhile the client is thinking: Can this person help me get more customers?

Here’s the truth:
Clients don’t care about keywords.
They care about:
1. Predictable revenue
2. A lead pipeline they can trust
3. Not burning money on ads forever

If your pitch doesn't answer:
👉 "How does this make my business grow?" - you’ve already lost.
Swap this:
"We’ll do an SEO audit and build backlinks."
For this:
"We help you acquire customers cheaper and more predictably - using organic search."
Same service. Completely different outcome.

Discovery Calls Are a Sales Weapon (When Done Properly)

Most agencies treat discovery calls like a TED Talk.
They show up to perform.
The great closers do the opposite - they shut up.

Winning structure:
🗣 70% them talking
🔍 30% you asking the right questions
 ⚠️ 0% jargon, technical flexing or "SEO TED Talk energy"
A good discovery call should feel like a business consultation, not a Google algorithm lecture.

If the client leaves thinking:
"Wow, that was useful even if I don’t hire him," you’re already in the win column.

This is the one shift that changes everything in sales.

You don’t win deals because you're the smartest agency.
You win because the client feels like you get them.

When a client thinks:
🤔 "They understand my problem…"
🤔 "They’ve worked with people like me…"
🤔 "They see why this is stressful for me…"

That is when trust is created.

And here’s the magic part,(not just talking about this hot tub moment😏):
The more a client feels understood, the less “selling” you actually have to do.

If you want better close rates, stop talking about your service and start talking about their world.

taplio

The Battle

Trifon Boyukliyski

Steven Khanna

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Performance ScoreTrifon Boyukliyski's LinkedIn Performance

Performance ScoreSteven Khanna's LinkedIn Performance

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taplio

The Battle

Trifon Boyukliyski

Steven Khanna

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Trifon Boyukliyski's LinkedIn Performance

Performance ScoreSteven Khanna's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTrifon Boyukliyski's LinkedIn Performance