Trina Persyn 🧃

Juiced

Ready to juice up your socials? Let’s chat! Email us at: trina@wearejuiced.co.uk 💌

Founder

Unfiltered & Unmasked

The unfiltered ramblings of a late diagnosed autistic girlie on her unmasking journey 💜

Read on Substack: @unfilteredunmasked 
Follow on IG: @unfiltered.unmasked

Wellness for Marketers 

Wellness for Marketers was created as a safe space for marketers and creatives. 

I wanted to open up a conversation about mental health with the aim to break through the stigma and create a community. We talk about mental health, wellness, and share positivity tips.
 
We're on a hiatus as I move my focus towards my social media marketing business, Juiced.

Ask Digital Marketing

As Head of Marketing, I worked closely with the team to develop and implement marketing strategies for our clients.

Head Of Marketing

My role involved supporting the Marketing Manager to develop and implement marketing strategies for multiple clients from different industries. 

This involves:
- Social Media Management
- Content Creation
- Campaign Development
- Graphic Design
- Blog writing and Copywriting 
- Research and Analysis

I was in charge of strategy development and management of multiple social media accounts.

Digital Marketing Executive

We Are INMO

I was in charge of developing marketing strategies for our clients which included social media and content marketing. I was very involved in content creation, copywriting and graphic design for our clients and also involved in client negotiation, management and outreach.

Digital Account Manager

Cherished Care Services

After three months, I was put in charge of a small team. 

My responsibilities included:
- Developing strategies for Social Media
- Creating content on Canva
- Managing a small team
- Scheduling content and tracking analytics with SEMrush 

After working here for six months, I was promoted to Account Manager of the digital marketing start up company, INMO.

Social Media Marketing Assistant

Robinsons Brewery

I worked as a Hotel Receptionist for four years which gave me a lot of valuable skills in regards to organisation, customer service and telephone experience.

Hotel Receptionist

TALKINGLENS PRODUCTIONS LTD

I worked as Camera Operator on “The End” and “Rosie’s Treasure” using Blackmagic Ursa. This was my first time working on a professional film set and I developed a lot of skills including: problem solving, time management and professional practice on set.

Camera Operator

Northern Film School

I worked as Director of Photography and Camera Operator for the film, "I’ve seen more fat on a chip!," which explored the pressures of the fashion industry on an individuals mental health and body image. This experimental short film involved a dream sequence with two parts: one was shot outside, which provided its own challenges. The other was a studio shoot where I could get really creative with the lighting. I learnt a lot about communication, teamwork and developed my leadership and creativity throughout the production.

Director of Photography / Camera Operator

I worked as Camera Operator for the experimental documentary, "All the world's a dancefloor." This film explored dance and its impact on everyday lives. I used handheld camera operation in order to relate to the fluidity of dance. We also shot some interview scenes which I was in charge of lighting in order to look natural.

I worked as Director of Photography for short comedy/horror film, Chimaera. During this role I developed my leadership skills whilst being able to manage the camera department efficiently and communicate well with other crew members.  I also developed my technical and creative skills in areas such as lighting and shot composition.

Director Of Photography

Primark

Retail Assistant

Juicing up your business with social media marketing & personal branding 😋 Founder of Juiced 🧃 Book your intro call below 👇

Heyyy, I’m Trina 👋

I’m the brains (and the juice) behind Juiced - the creative social media marketing agency for purpose-led brands wanting to make an impact.

With Juiced, I’m all about helping purpose-driven brands:
→ Amplify your mission and tell your unique story
→ Grow your community authentically 
→ Push for real change

Basically, I'm here to help you squeeze the best out of your business - with a juicy blend of creativity, strategy, and purpose 🧚‍♀️✨

Inclusivity, authenticity, and community are at the heart of my work. I believe in the power of storytelling to create real connections, put purpose at the forefront, and make a difference in the world.

Whether you’re a:
→ Purpose-driven startup
→ Brand changing the game
→ Pioneering entrepreneur with a story to tell

I’d love to hear from you! Let's chat: trina@wearejuiced.co.uk💌 

---

I’m also the gal behind Unfiltered & Unmasked, where I share my unmasking journey as a late-diagnosed autistic girlie - unfiltered!

With Unfiltered & Unmasked, you’ll find me:
→ Sharing my story: the highs, the lows, and everything in between - unfiltered.
→ Educating others on autism, mental health, and neuroinclusivity. 
→ Creating a safe space for other autistic people to feel seen and understood.

Read on Substack (@unfilteredunmasked) or follow on IG (@unfiltered.unmasked) 💜✨

Trina Persyn

The University of Manchester

Acting main point of contact and lead of all Alliance Manchester Business School student recruitment, progression, and welfare. In my role, I provide crucial support to senior colleagues by overseeing the work of Postgraduate Research (PGR) students and supervisors. I collaborated closely with the marketing and careers service teams to craft and execute innovative recruitment strategies, aiming to reach potential students through diverse channels. I spearheaded the development and implementation of high-quality online student marketing and recruitment activities, particularly focusing on LinkedIn campaigns, to further enhance our reach and impact in attracting prospective students.

Student Recruitment and Welfare Administrator (Postgraduate Research)

CATALYST PSYCHOLOGY COMMUNITY INTEREST COMPANY

I co-founded the Refugee Access Pilot Programme, an intervention aimed at easing the transition for students who are refugees and asylum-seekers within England, designed to address their specific needs and to integrate them more smoothly into the educational system.

In the course of developing this program, I conducted over 20 interviews with students, educators, and other stakeholders to gather insights that informed our intervention plans. I carried out 13 detailed audits of classrooms and schools. These audits were instrumental in identifying areas for improvement within existing practices and systems, enabling us to tailor our interventions to the specific needs of each educational environment.

I delivered training for school staff, focused on supporting the emotional well-being of students who are refugees and asylum-seekers. Recognising the importance of mental health support, we equipped educators with the skills and knowledge necessary to create a supportive and inclusive learning atmosphere for these vulnerable students. This resulted in a successful delivery of the full Refugee Access Programme training pack to 8 schools across the North of England.

Assistant Psychologist and Research Lead

Elevate Education (United Kingdom) Pty Ltd

Travelled to schools across the UK delivering presenting study skills seminars to students aged 10-18, in groups of 200+ students. Seminars comprised of research-based effective study techniques, effective exam preparation, time management and helping students change their attitude towards study through developing a growth mindset.

Youth Mentor & Presenter

MeatFreed

I Independently organised and led 30+ campus events, including meat-free food fairs, informational booths, and guest speaker sessions, to educate students about vegan lifestyles. My efforts extended to hosting and presenting 5+ seminars at various universities on behalf of MeatFreed, which significantly increased the company's mobile app downloads by 25%. Demonstrating strong leadership and organisational skills, I recruited and managed a dedicated team of volunteers for on-campus events and campaigns. Additionally, I leveraged video editing software and social media platforms to promote our content, significantly boosting engagement across several channels. 

After 5 months in the role, I was promoted to the position of Student Ambassador Coordinator, where I took charge of managing the recruitment and onboarding process for new student ambassadors.

Student Marketing Coordinator

Girls in Marketing

An internship programme centred around digital marketing topics, including: SEO, personal branding, coding, social media, productivity and more.

I created and scheduled engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn). Facilitated collaboration with the content team to produce SEO-optimised blog posts and articles, enhancing website traffic.

Digital Marketing Intern

Who Media

I was responsible for managing multiple client accounts, focusing on the creation of organic social media content that aligned with the specific business objectives of each client. This involved conducting thorough audits and data analysis of social media accounts to identify areas for improvement. By leveraging insights gained from these audits, I strategised and implemented changes aimed at enhancing engagement across various platforms, including Instagram, LinkedIn, Facebook, and Twitter.

Additionally, I played a key role in the development of paid social media advertising campaigns. This involved producing detailed design briefs and crafting compelling copy that resonated with the target audience. My responsibilities extended to creating ad sets designed to achieve a variety of objectives, such as lead generation, traffic improvement, and conversion rate optimisation.

In this role, I also I engaged in extensive research and copywriting to generate content for blogs and websites. My efforts were directed towards creating material that not only attracted general traffic but also was optimised for search engines (SEO). This extended my expertise to user experience (UX) research and design,  which informed the design strategies I developed to enhance user interaction with digital platforms. By integrating UX principles into social media strategies, I ensured that content was not only engaging but also user-centric, fostering a more intuitive and satisfying user journey across various platforms.

Digital Marketing Associate

World Youth Forum

I was selected amongst 50,000 applicants to be a panelist for educational reform discussions in the 2019 World Youth Forum hosted by Abdel Fattah el-Sisi. I engaged with international leaders and youth advocates to forge partnerships that drove our shared mission for inclusive and innovative education forward. This spearheaded a cross-cultural educational initiative that connected over 10,000 students globally, fostering understanding and collaboration through technology-driven programs. I was given a prestigious award for my position.

Panelist

Bahcesehir University

● Conducted 50 hours of supervised counselling sessions in alignment with Actively involved in professional organizations such as the American Psychological Association (APA) and the Association for Counsellor Education and Supervision (ACES).
-Provided evidence-based counselling to diverse clients, facilitating personal growth and well-being in areas such as stress management, anxiety, depression, and relationship issues.
● Utilised statistical models to develop personalised treatment plans, optimising intervention strategies for individual clients.

Psychological Counsellor with supervision

Unilever

As a Human Resources Intern at Unilever, I had opportunity to delve into the multifaceted realm of HR within a globally recognised organisation known for its dedication to sustainability, operational efficiency, and innovative practices. This role provided me with a comprehensive overview of HR operations, allowing me to gain valuable insights into talent management, employee engagement, and HR analytics.

Key Highlights of My Internship:

•Talent Management and Development: Played a key role in the implementation of talent management strategies, including recruitment, onboarding, and development programs, aligning them with Unilever's corporate objectives and ethical standards.

•Employee Engagement Initiatives: Contributed to the design and execution of 10+ employee engagement programs aimed at fostering a positive work environment and enhancing employee satisfaction and retention.

•HR Analytics: Employed HR analytics tools to analyse workforce data, aiding in informed decision-making processes related to employee performance, turnover rates, and talent acquisition strategies.

•Sustainability in HR Practices: Actively participated in sustainability initiatives within HR, focusing on promoting diversity and inclusion, and implementing eco-friendly workplace practices in line with Unilever's commitment to environmental stewardship.

•Cross-Departmental Collaboration: Collaborated with various departments to ensure HR strategies were effectively integrated across the organisation, enhancing overall operational efficiency and supporting Unilever's global HR objectives.

Professional Development: Engaged in continuous learning opportunities, including workshops and seminars on the latest HR trends and technologies, to contribute to my personal growth and the advancement of HR practices at Unilever.

Human Resources Intern

Keystone International Schools

● Provided individual and group counselling to address a wide range of student needs, including academic difficulties, social-emotional challenges, and career planning.
● Guided students through the college and career planning process, resulting in an increased university  acceptance rates and scholarship awards
● Organised college fairs, career exploration workshops, and alumni networking events to expose students to diverse opportunities.

Guidance Counsellor

I am a highly driven and motivated graduate with a Master's Degree in the Psychology of Education from the University of Manchester. I am passionate about Equality, Diversity, Inclusion and Accessibility and promoting learning and development in people from minority backgrounds.

5+ years of experiences in the education and psychology sector where I led large-scale projects, and supported stakeholders & clients with data analysis, project management & administration to deliver mental health interventions to schools to help Refugee and Asylum-Seekers around England.

I am proficient in statistical analyses programmes such as SPSS and NVivo, with strong skillset of project management principles. Throughout my employment, volunteering and studies, I have demonstrated sound teamworking, communication and organisational skills. Was actively involved in supporting staff and students at my university as a student ambassador and course representative. Gained a prestigious delegate award given by President Abdel Fattah El-Sisi, for discussing world issues at the World Youth Forum in 2019 which focused on educational policy.

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Trina Persyn

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