The University of Tennessee at Chattanooga

Teaching AI Essential for Business Applications for UTC's Center for Professional Education

AI Instructor

Game Plan Marketing

I'm a fractional CMO for home service brands. I help them manage their website & drive new leads through paid ads, local SEO, email and text marketing. I also build custom automation workflows to optimize their new lead to converted customer journey. https://gameplan.is

Founder

IFTTT

Senior Content Marketing Manager

Assistant Director of Marketing - CPE

Tripp Stanford Digital Consulting

- Launched an agency to six-figure revenues within the 1st year
- Executed full-funnel digital marketing strategy for SMBs
- Managed a team of contractors & employees to implement the digital   
   marketing strategy
- Initiated partnerships with local and national marketing agencies
- Managed PPC & SEO for international eCommerce & manufacturing companies

Digital Marketing Consultant

Papercut Interactive

- Developed marketing strategy for 16 retainer clients (SMBs)
- Accelerated revenue growth through SEO, PPC, Email & Paid Social channels.
- Orchestrated the transition from a web development firm to a full service 
   digital marketing agency

Digital Marketing Director

Bellhops

- Pioneered growth strategy that grew revenues by 20x in two years
- Designed custom marketing attribution model with the development team
- Mentored an inbound sales team to promote growth

Digital Marketing Specialist

Campus Bellhops is a highly specialized moving solution operating in 46 cities across the country. We exclusively employ top-tier college students from 53 major Universities to provide moving help with clean-cut, reputable and respectable young men that are worthy to be in your home or residence.

- Employee Management: interview, hire, and manage a team of 50+ student Bellhops.
- Marketing: manage grassroots marketing, build strategic relationships and oversee brand awareness on campus.
- Operations Management: ultimately responsible for the completion of every job scheduled.

Campus Director

University of Tennessee at Chattanooga

During my time at UTC I've not only learned applicable business concepts, but I've learned how to think critically.

Student

AREA203

Help the Display team on daily tasks,  research and present current industry trends.

Display Marketing Intern

Urban Stack Burger Lounge

I give the most legendary service to every customer and on the side I research and apply information to our Facebook to ultimately increase revenue and customer relations.

Waiter/ Social Media Manager

I help businesses grow with thoughtful marketing & automation.

https://trippstan.com

I'm a customer-obsessed marketing professional with a history of implementing high-performing marketing strategies. I have helped a national moving startup grow 20x in two years, an international eCommerce brand grow 3x in 6 months, and dozens of other companies as well. Currently, I'm helping everything work better together at IFTTT. I listen to the customer, analyze the competition, and reposition the brand to stand out and solve the customer's problem.

Tripp Stanford

SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

I've spent 28 years in education. And I can tell you exactly why most schools are losing families before the first visit.

It's because of their website.

The task parents face is simple: Find out why this school is different.

Parents give up. Not because they don't care. Because schools make it impossible to find.

Here's what kills their interest:

→ Mission statements written by committees, not humans
→ "Nurturing environment" (translation: we have no idea what makes us special)
→ Stock photos of kids who don't go there
→ Values lists that could belong to any school on earth

One parent said it perfectly: "They all sound the same. How am I supposed to choose?"

She's making a decision worth more than most people's houses. And we're giving her nothing to work with.

The schools that win? They get specific fast.

"Your kid will code a working app by 6th grade. Here's the curriculum."
"We're one of 12 schools nationwide teaching financial literacy from age 5."
"Last year's graduates: 91% got their top-choice university."

Real numbers. Real outcomes. Real differentiation.

I use what I call the "Car Ride Test" now.

After visiting your school, can a parent explain to their friend why it's different?
While driving home?
In one clear sentence?

If they can't, your message is broken.

Here's the fix:

+ Lead with outcomes, not activities. Parents buy results.
+ Write for tired humans, not accreditation boards.
+ Put your biggest differentiator above the fold on your website. Make them see it first.
+ Remove anything you wouldn't say out loud to a parent.

Your website isn't a brochure. It's your first impression, your sales team, and your filter.

Make it count.

I help K12 schools enroll more students through digital marketing // Founder @ SchneiderB Media #digitalmarketing #SEO #PPC #socialmedia #inboundmarketing #AI

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The Battle

Tripp Stanford

Brendan Schneider

Followers

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Performance ScoreBrendan Schneider's LinkedIn Performance

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taplio

The Battle

Tripp Stanford

Brendan Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brendan Schneider's LinkedIn Performance

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Performance ScoreBrendan Schneider's LinkedIn Performance