Odoo

Partnership Consultant

Infopro Digital

- Overseeing webinars, awards, and lead generation initiatives in the financial sector for clients such as Red Hat, FIS, SAS, etc across APAC and globally.

- Creating strategic marketing campaigns aimed at enhancing brand awareness and generating leads.

- Collaborating closely with cross-functional teams to implement effective marketing strategies and meet business goals.

Marketing Executive, APAC

Event Delegate Engagement Executive, APAC

Hoplite Technology Ltd

- Ap lens is augmented whitelisting which is the combination of DNS Filter and remote Browsing
- Expanding to US/UK and Australian market
- Developing partnerships with MSP and MSSP's

Sales Manager

MissionProspects

- 40% increase in revenue
- Booked appointments with 60% more prospects
- Helped in generating highly targeted list that get the highest conversion rates

Freelance

EventXtra

- Booked Meetings for Sales team through cold calling, LinkedIn and cold email outreach
- Handled Inbound leads and qualified them for the next step
- Worked closely with Sales Director in generating warm leads and closing new deals

Sales Development Consultant

Prysm Group

-Handles end to end sales cycle from generating leads to closing 
-Responsible for getting clients from APAC and SA region
-Exceeded quota attainment when Covid 19 cases was on rise
-100+ leads generated overnight with creative method

Global Business Development

Sinostar-ITE International Limited

- Responsible for recruiting attendees for International Event.
- Responsible for handling 50+ cold and warm calls in a day.
- Succeeded in recruiting around 100 attendees globally in a matter of 2 and half months.

Temporary English Telemarketer

Navyaata Magazine

-Increased appointments by 20%
-Helping content writer with their concepts that form marketing perspectives
-Succeeded in signing a 1 year contract with a reputed Entertainment Company.

Sales And Marketing Intern

Trishala Chhetri

Trueli

Trueli is a pre-scale startup building a private memory-sharing app powered by on-device AI, designed to help families and close friends safely and meaningfully relive the moments they capture together. No cloud. Just secure, emotionally-aware AI that connects the dots between shared experiences.

As Founding PM, I lead Product, Go-to-Market, and Growth Experimentation, shaping the roadmap and driving adoption. I work across data-driven user research, feature design, and rapid experimentation to validate value and deepen user engagement.

I also own the AI roadmap, focusing on:
- Thoughtful AI integration that enhances emotional connection without compromising trust
- Model training for personalized, context-aware memory curation
- GTM and marketing automation to streamline marketing tests and learn faster
- Startup OS design to share learnings and accelerate time to launch

Director of Product Management & GTM

Donaco

- Fundraising optimization platform + marketing automation agency for charities and non-profits
- Built and scaled a performance marketing digital agency business from scratch, combining AI automation tools, analytics , smart-ad units and managed services. ( 0 to 1M PA under management)
- Drove product adoption & service growth through a focus on customer success till sale of tech.

Head- Product management and Growth

MedShr

Award winning Healthcare social network and HIPPA Compliant Clinical Case-discussion Platform in the MedEd space.

- Defined and helped scale the growth model from thousands to millions of users 
- Managing a team of 10 (digital marketing , product and community managers)
- Helped unlock monetization by aligning product with high-value user acquisition 
- Managed budgets of upto 1M annually

Head of Growth

Multiple Startups

I worked with founders and their teams to help early-stage products find traction. My focus: aligning product vision with real user needs, shipping fast, and unlocking growth—especially in new markets or ambiguous categories.

Micro City New App:  Mobile-first transformation of a legacy news company
- Led the digital transformation, including product roadmap, growth model, and value prop shift to unbiased, citizen-led journalism.
- Deployed a social-led distribution strategy and built early ML classification tools exposing biases in reporting.

App Consultant – Instagram Stories Lookalike (India)
- Built a creator led short-form media platform (Tech Sold to Verizon VAS)
- Drove rapid product- market fit in India through rapid prototyping and agile product roadmapping
- Led to acquisition through audience adoption and tech differentiation.

Fractional Product Growth Leader | EXR

Zomato

Executing efficient go-to-market programs across new geographies.
As part of Zomato’s international growth team, I led market expansion efforts across Europe and some cities in India—owning end-to-end growth execution to unlock efficient, scalable growth.
Global food delivery and discovery platform

- Launched and scaled Zomato’s operations in multiple markets.
- Hired and built out local teams and market-specific product localization.
- Rapid scale up and scale downs

Vice President - International Expansion & GTM

Cyanogen

Mobile Os Localization + Scaling user adoption through partnerships and GTM programs.

Led Cyanogen’s GTM & market expansion in India, driving product adoption and ecosystem growth in one of the world’s most competitive mobile markets.

- Secured growth partnerships and distribution deals that resulted in 3M+ user acquisitions via preloads, product integrations, and GTM Programs

-  Led end-to-end localization of Cyanogen’s open-source Android-based OS to meet Indian user needs and legal regulations.

- Built the ecosystem strategy—partnering with app developers, mobile startups, and OEMs to expand platform adoption and create long-term stickiness.

Context:
Cyanogen was the largest open-source mobile OS built on Android, backed by Andreessen Horowitz, Twitter Ventures, and Benchmark Capital.

Growth Advisor - India 

Nokia

• Led the team that build the app store ecosystem for Nokia and Microsoft. It became the largest in SEA .
• Built a large developer network and drove annual revenue to €15M+ through various strategies.
• Launched a mobile ad exchange , growing in-app ad revenue to €10M.
• Achieved cost-neutral operations within 3 years and supported the launch and scaling of multiple startups in the region
• Managed a cross-functional team and owned the ecosystem, product, and commercial roadmaps.

Head - Nokia App Store | Startup Ecosystem

Strategic Leadership & Execution

Built and executed the launch strategy for the Nokia & Microsoft App Stores, driving marketplace growth.

Led app acquisition & partnerships, securing high-value, branded content to enhance user engagement.

Managed a €5M annual marketing budget to fuel customer acquisition, content development, and co-marketing initiatives.

Aligned cross-functional teams (engineering, product, release management) to continuously evolve and optimize the App Store experience.

Lead - Content & Nokia App Store  Business (formerly OVI)

Yahoo!

Owned the product roadmap and set development priorities for search & community-driven products, shaping the user experience for millions.

Led a cross-functional team of 10 (PMs, researchers, UX designers, editors, algo engineers, and community managers) to drive execution and innovation.


Product Portfolio:

Yahoo Search → Web, image, news, and video search.

Search Monetization → Pay-per-click (PPC) products driving revenue.

Community Platforms → Yahoo Answers, Yahoo 360, and Flickr.


Core Expertise:

AI & Machine Learning → Computer vision, NLP, and assisted algorithm training.

Growth & Strategy → Scalable product strategy, monetization, and search optimization.

Team Leadership → Cross-functional collaboration across engineering, design, and content teams.

Senior Product Manager - Search & Community Products

Full Stack Growth Manager | Driving cross functional impact via Product Management & GTM Programs | Experience at 0-1 startups and scaleups + large MNCs

Growth leader who partners with founders to turn ambitious visions into reality. From the messy, ambiguous challenges that define startup growth, to finding product-market fit to building repeatable systems and monetization engines. 
Led strategic scale ups, product launches and revenue scaling across multiple startup stages and consumer internet platforms, creating user, platform and enterprise value. 

- Core Strengths -
✅ Chaos to Clarity
✅ Full-stack growth (GTM) & Product Management
✅ Practitioner of AI for insights, marketing, automation,  content creation
✅ Experimentation & Data-Led Growth Strategy / Continuous product discovery
✅ Cross-Functional Leadership

Let’s Connect:
Open to connecting with founders, creators, growth managers, designers, AI and ML engineers.

Jeffrey Rufus

AI is everywhere. I watched two companies tackle AI this year...the approach and outcomes were very different.

Company A: Bought enterprise licenses for 6 different AI tools. Sent everyone a training deck. Told the team to "figure it out."
Six months later: 12% adoption. Frustrated staff. Executive team questioning the ROI.

Company B: Started with their marketing team's biggest headache... a weekly report + commentary on actionable insights.

They gave 3 people Claude. 30 days. One specific use case.

Those three saved 8 hours each per week. They shared their prompts. 
Their results. Their mistakes.

Within 90 days, the whole company wanted in.

The difference?
Company A tried to boil the ocean. Company B heated one cup of water to show it could be done.

Here's the 2026 playbook that actually works:

→ Pick ONE painful task that eats your team's time 
→ Choose ONE tool that solves it
→ Start with ONE small team
→ Give them 30 days
→ Measure hours saved (not sentiment) 
→ Let success create demand

The uncomfortable truth:
Most organizations will spend 2026 doing what Company A did—buying tools, hoping for magic, getting disappointed.

The winners will do what Company B did—start small, prove value, scale with intention.

AI readiness isn't about having the fanciest tech stack.

It's about having a team that knows how to use one tool really well.
Then two. Then three.

#AI #Growth #strategy

Fractional Head of Growth & Zero to 1 product builder | I bring a product lens to Growth - Areas of impact: PMF, PLG,Niche & moat discovery, Early GTM. Seeking Venture building & Entrepreneur in residence opportunities.

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Trishala Chhetri

Jeffrey Rufus

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeffrey Rufus's LinkedIn Performance

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