Alset

At Alset, we are dedicated to empowering businesses through high-quality software development and consulting services. I lead our team to deliver custom software solutions, mobile and cloud applications, and web development projects. By employing agile methodologies, we ensure timely and budget-friendly deliveries, saving clients up to 40% compared to US-based alternatives. My role includes overseeing engineering processes, driving innovation, and ensuring our commitment to integrity, discipline, quality, and excellence.

Key Achievements:

Led over 50 successful software projects.
Achieved a 95% client satisfaction rate.
Enhanced operational efficiency, reducing development costs significantly for our clients.

CEO and Head Of Engineering

Member of the Board

Stadiobet

Chief Technology Officer

Otter Waiver

Otter’s digital platform allows organizations to create, publish, sign, and store liability waivers for a price that is lower than printing physical paper. We make eSignatures simple and accessible to our industry, for the sake of the planet and your piece of mind.

Soldsie

Soldsie is a social commerce platform that allows customers to purchase products through comments on Facebook and Instagram.

PopBookings

I joined PopBookings as the first Senior Developer, where I spearheaded the development of the marketplace/recruitment platform from the ground up. I provided the system architecture and led the development of a Service-Oriented Architecture (SOA) solution and the mobile app. My role expanded to include CTO responsibilities, where I oversaw the technical strategy, ensuring scalability and reliability. My contributions were pivotal in driving the platform's growth and success, ultimately enhancing the user experience and operational efficiency.

Key Achievements:

Architected and developed the initial SOA solution and mobile application.
Led a team of developers to ensure project milestones were met.
Promoted to CTO, where I further enhanced the platform's capabilities and performance.

Certified Scrum Master and Senior Software Engineer

Edenred México

Edenred is a world-leading financial company that offers incentive programs for companies, employees, and commerces. I was brought here to help them improve some transaction performance issues in their solutions.

Contractor

Grupo Salinas

Grupo Salinas is a group of Mexican companies, created by Ricardo Salinas Pliego, with activities in the media, telecommunications, financial services, and retail trade.

Project Leader

IT Consultant

Schwarzwolf Computec

InnovaUNAM Unidad Ingeniería

Senior Web Developer

Missed your development goals? I’ll get you back on track and under budget in 28 days.

Passionate about helping businesses grow and succeed. With over a decade of experience, I've led teams in startups and multinational corporations to develop innovative software solutions. At Alset, we turn ideas into market-ready digital products, delivering on time and under budget. Let's collaborate to exceed your development goals.

Tristán Martínez

PC Social | Project Consultants

Utilized Artificial Intelligence for various vital functions, including:

► Content Creation: Automated the generation of engaging and relevant content.

► Lead Generation: Identified potential leads through predictive analytics and AI-driven insights.

► Sentiment Analysis: Analyzed customer sentiments to fine-tune marketing strategies.

► Social Media Marketing Intelligence: Leveraging AI to optimize social media strategies and maximize ROI.

► Automation: Streamlined repetitive tasks, improving efficiency and productivity.

► Data-Driven Marketing: Implemented data-driven approaches to enhance marketing campaigns and achieve better results.

► Developed an advanced data modeling tool with over 15 million social media posts. This tool is instrumental in constructing a comprehensive database that enables the identification of social personas for targeted marketing campaigns.

► Successfully built the company's social media presence starting from scratch; as a result, our following has grown to over 20,000 on different platforms. Using social media, I have significantly improved our brand's visibility and successfully connected with essential stakeholders.

► Demonstrated exceptional leadership in building and managing high-performing teams, achieving significant milestones, and fostering a collaborative work environment.

► Produced compelling content that resonated with the target audience, achieving an impressive 10% engagement rate on social media.

Chief Executive Officer

Workday

► Improved cross-departmental cooperation and information communication processes by providing presentations to staff members and administration.
► Led the design and implementation, including integration between three internal systems, including a customer-facing training website, which within one year, decreased administrative processes by 45%.
► Created the initial development, incubation and ownership transition of a select few emerging programs and engaged over 2000 external customers and ~750 consultants.
► Wrote program requirements to define operations and meet target customer satisfaction objectives.
► Implemented KPIs for planning cell, achieving a 95% increase in tracking all indicators.

Program Manager

Project Consultants, LLC

► Engineered, recorded, and implemented maintenance to complete system upgrades and improvements with the update manager
► Collaborated with cross-functional teams to draft project schedules and plans
►  Decreased process discrepancies, proactively inspecting performance, and site safety while monitoring project status
►  Coordinated construction planning, material resources, and staff scheduling to ensure on-time, under-budget completion for over nine projects
► Analyzed business requirements and uniquely designed a Microsoft Access database using SQL, achieving goals and objectives for all business needs.

Project Manager, Owner

MCR, LLC

►  Streamlined and refined organizational development and reduced personnel actions by 75%
►  Restructured the HR program to one centralized focal point, eliminating unnecessary actions by 50%
►  Discovered mistakes and inefficiencies whilst managing more than 900 records which resulted in the promotion of 3 people

Project Manager

Business Technology and Solutions

►  Worked directly for the Commander with a $6B center budget
►  Designed unique system software which tracked more than 5K records, and achieved 100% accountability
►  Created a process for the three-star General to review, edit and complete promotion packages, decreasing processing time by 75%
►  Directed and oversaw personnel actions across 14 directorates and functional offices; responsible for more than 1.2K military records including reviewing and editing performance reports
►  Created vital reports that provided status on personnel actions, increasing awareness by directors and decreasing late reports by 60%

Senior Business Analyst

Verizon Wireless

►  Resolved challenging customer issues, including device-related troubleshooting, technology solution delivery, billing and service inquiries and addressing more than 50 calls per day
►  Finished the year with more than 99% customer satisfaction - unprecedented with less than 1% of employees able to achieve the same
►  Endowed innovative, individualized solutions, satisfying the changing needs of diverse customers
►  Developed constructive and sustainable consumer relationships which enhanced sales and create customer loyalty
►   Operated a high-volume workload within a deadline-driven environment, consistently meeting a leading performance benchmark in all areas of speed, accuracy, and volume
►  Winner of the employee of the year

Customer Technical Support

US Air Force Reserve

►  Served as a non-commissioned officer, with an impeccable ten years of management and leadership supporting the 452nd Air Base Wing, 452nd Maintenance Squadron, 61st Air Base Group, and Space and Missile Systems Center
►  Managed IT and personnel office for 300-member unit, ensuring personnel and aircraft were mission-ready
►  Functioned as custodian accountable for $500K worth of computer equipment, with it always being 100% accounted for during mandatory annual inventories
►  Led five specialists in innovating, designing and maintaining the organization’s internet and intranet websites
►  Designed on-demand databases which increased productivity and efficiency by 30%
►  Performed daily network management, control, and administration of information flow which ensured 99.9% system reliability

Business Analyst / IT Specialist

Deliver & pickup of shipment from customer’s site on time “safely & securely.

Proper communication with customer at the time of shipment pickup and delivery.

Delivery & pickup as committed and build the relationship with the customer.

Accountable to finish the route plan according to task given by the team leader.

Drive the company vehicle safely and securely.

Update the weekly vehicle log with the collaboration of automotive division.

Handle the company provided tools & resources with care.

Service Provider

CEO | Business Intelligence | Digital Marketing

As the CEO of PC Social, I lead a company specializing in real-time strategic analytics for small businesses. With over a decade of hands-on experience in this role and my well-earned Project Management Professional certification from UC Irvine, I possess a remarkable wealth of knowledge and expertise. My experience as a US Air Force Veteran and my Business Management degree has equipped me with a robust foundation in leadership and management skills.

Core Competencies:

► Developed a powerful tool to gather 15 million social media posts for data analysis, enabling the identification of social personas for precise and effective targeted marketing strategies.

► Successfully enhanced the company's social media reach, amassing an impressive audience of over 20,000 followers across various platforms. Moreover, I attained a remarkable engagement rate of 6% to solidify our online presence further.

► Target Marketing: Leveraging data-driven strategies to enhance the precision and effectiveness of marketing campaigns.

► Research: Conducted extensive research to inform and refine marketing strategies.

Utilizing Artificial Intelligence:

► Data-Driven Marketing: Implement AI to optimize strategies based on comprehensive data analysis.

► Content Creation: Use AI tools to generate compelling and relevant content tailored to specific audience segments.

► Data Analysis: Employ advanced AI algorithms to analyze large datasets, deriving actionable insights for business growth.

► Predictive Analytics: Utilize AI-powered predictive analytics to forecast market trends and consumer behavior, enabling proactive decision-making.

► Business Automation: Implement AI solutions to automate repetitive tasks, improving operational efficiency and reducing costs.

► Marketing Strategies: Integrate AI to personalize marketing efforts, ensuring messages resonate with the target audience.

My mission is to empower small businesses by leveraging data and social media to connect effectively with their target audience.

taplio

The Battle

Tristán Martínez

J. Fernando Perez

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