Alset

At Alset, we are dedicated to empowering businesses through high-quality software development and consulting services. I lead our team to deliver custom software solutions, mobile and cloud applications, and web development projects. By employing agile methodologies, we ensure timely and budget-friendly deliveries, saving clients up to 40% compared to US-based alternatives. My role includes overseeing engineering processes, driving innovation, and ensuring our commitment to integrity, discipline, quality, and excellence.

Key Achievements:

Led over 50 successful software projects.
Achieved a 95% client satisfaction rate.
Enhanced operational efficiency, reducing development costs significantly for our clients.

CEO and Head Of Engineering

Member of the Board

Stadiobet

Chief Technology Officer

Otter Waiver

Otter’s digital platform allows organizations to create, publish, sign, and store liability waivers for a price that is lower than printing physical paper. We make eSignatures simple and accessible to our industry, for the sake of the planet and your piece of mind.

Soldsie

Soldsie is a social commerce platform that allows customers to purchase products through comments on Facebook and Instagram.

PopBookings

I joined PopBookings as the first Senior Developer, where I spearheaded the development of the marketplace/recruitment platform from the ground up. I provided the system architecture and led the development of a Service-Oriented Architecture (SOA) solution and the mobile app. My role expanded to include CTO responsibilities, where I oversaw the technical strategy, ensuring scalability and reliability. My contributions were pivotal in driving the platform's growth and success, ultimately enhancing the user experience and operational efficiency.

Key Achievements:

Architected and developed the initial SOA solution and mobile application.
Led a team of developers to ensure project milestones were met.
Promoted to CTO, where I further enhanced the platform's capabilities and performance.

Certified Scrum Master and Senior Software Engineer

Edenred México

Edenred is a world-leading financial company that offers incentive programs for companies, employees, and commerces. I was brought here to help them improve some transaction performance issues in their solutions.

Contractor

Grupo Salinas

Grupo Salinas is a group of Mexican companies, created by Ricardo Salinas Pliego, with activities in the media, telecommunications, financial services, and retail trade.

Project Leader

IT Consultant

Schwarzwolf Computec

InnovaUNAM Unidad Ingeniería

Senior Web Developer

Missed your development goals? I’ll get you back on track and under budget in 28 days.

Passionate about helping businesses grow and succeed. With over a decade of experience, I've led teams in startups and multinational corporations to develop innovative software solutions. At Alset, we turn ideas into market-ready digital products, delivering on time and under budget. Let's collaborate to exceed your development goals.

Tristán Martínez

Product Marketing Lead, Global Marketing

As the lead for live events and video strategy production at UST, I oversee the end-to-end creation, management, and execution of video content across the organization. I produce high-impact videos that support strategic sales initiatives, including internal communications, brand storytelling, and thought leadership. Utilizing tools like Socialive for live event streaming and Adobe Premiere Pro for post-production editing, I ensure that every project aligns with UST’s standards for quality, accessibility, and engagement. My role involves close collaboration with cross-functional teams to script, schedule, and deliver compelling video content that resonates with both internal and external audiences.

Not only that, but I also provide my expertise across various departments within UST. 

Catch one of our LinkedIn lives.

Digital Operations Lead, Global Marketing

2ndFind

2ndFind / Consulting
Marketing Communications Consultant
- Communications, advertising, and marketing services 
- Public Relations
- Risk assessment, prevention, and management
- Crisis communications
- Google AdWords & Analytics certified
- Market Research reporting 
- Graphic design
- Creative sales strategy implementation 
- Project management
- Photography
- Video editing and directing
- Social Media management and web content development
- Business Development
- Branding & Strategy


2ndFind / Shop
⭐️⭐️⭐️⭐️⭐️ eBay, Poshmark and Facebook Marketplace reseller

2ndFind / Home Services
- DIY
- Waste Removal
- Minor Home Repairs
- Decluttering and Cleaning Services 
- Sensitive Decluttering Support

Seller & Consultant

Prodigy Labs (Acquired by UST)

Supporting and leading all marketing and communications efforts in the acquisitions and mergers of Prodigy Labs and its products and services.

Marketing Communications Lead

IDVerifact

Yana joined IDVerifact to create and grow the brand. She leads all marketing, communication, design, web, social and growth strategy. As well as assisting Prodigy Labs and Prodigy Ventures products and brands with branding, marketing, communications, design and web. 

www.IDVerifact.com
https://www.linkedin.com/company/idverifact/

Prodigy Labs

TSXV: PGV

Marketing Communications Lead for IDVerifact

The Canadian Institute

- Marketing for the events and conferences industry

Marketing Manager

Marcatus QED

- B2B marketing in the food industry 
- Daily graphic design
- Website design
- Product photoshoots
- Branding
- Company strategy (internal & external) 
- Social Media
- Managing and creating international food product launches 
- Managing and creating event menus
- Product label design
- Video editing
- Internal and external marketing and communications
- Video production
- Services strategy
- Sales
- Creating and researching food related marketing material
- Expo East & West exhibitor planning and execution 
- Tradeshow planning and execution

Marketing Communications Specialist

Bosley Real Estate Ltd, Brokerage

- Social media management 
- Video editing
- SEO, SEM, Google Adwords, and Google Analytics management
- Marketing
- Public Relations
- Media Relations
- DMS
- Graphic design
- Directing 
- Project Managing 
- Business Management
- Website management
- Blog management 
- Photography

Marketing Coordinator

Royal Ontario Museum

- Planned, supervised, and directed a 3 day photo shoot with 30 ROM staff for a piece for the Toronto Star for ROM 100
- Worked with Holt Renfrew, Chatelaine, Daily Planet, Toronto Star, The Weather Channel 
- Contacted and gotten several media outlets to promote events and programs at the ROM 
- Supervised fashion photo shoots, live interviews, and pre recorded interviews

Media Relations Intern

Marketing Communications - Digital Transformation, AML, Fraud, Identity Verification, Generative AI, Real Estate, CPG, Fashion Editorial

A senior marketing communications professional specializing in scaling and growth, branding and re-branding, media and public relations, content creation, copywriting, graphic design, website development and video production. 

An intrapreneur, with 12+ years of hands on experience growing and leading marketing and communications departments. Yana has been fortunate to have worked in various industries; giving her valuable insights into different audiences. Yana has privately consulted brands on scaling and growth, organization, branding and re-branding, creative sales strategies, storytelling, documentaries and much more. 

With experience in the following industries: 

- Fintech 
   - KYC, KYB, AML, Digital Transformation, Biometrics, AI, Fraud Detection, API’s, App design, Chatbots
- Food production and manufacturing 
- CPG
- Restaurants
- Beauty
- Retail
- Health and Wellness
- Sustainability (SDG’s)
- Conferences and Events
- Real Estate
- Fashion
- Television
- Museum and Arts

In the last decade, Yana has had the privilege of spearheading marketing and communications initiatives across a diverse spectrum of tasks. This includes everything from web and graphic design to developing comprehensive marketing and communications sales strategies, all while ensuring a seamless A-to-Z execution in both the creative and corporate space.

One of the hallmarks of her career has been her ability to excel under pressure, consistently delivering high-quality work within exceptionally tight timelines. This skill set has allowed Yana to carve out a unique niche for herself, making her an invaluable asset to any organization.

taplio

The Battle

Tristán Martínez

Yana Porszt

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