Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

My brother sends me 2-3 business ideas a week. 

Today’s was a portable gym brought in a u-haul like truck to your house… 

The other day it was a social media app exclusively for bodybuilders. 

I think AI was included somewhere in there…

On a totally unrelated note, is anyone hiring?

Social Commerce + Creator Marketing | Mom's Favorite Son

If you’re pushing content on LinkedIn to get likes and comments, you’re missing the bigger picture. 

98% of your content viewers will never engage. 

And the “big dogs” don’t ever do anything public here. 

Play for likes and followers all you want. 

But the true value here is the lurkers that are keen to do business and won’t ever comment “strategy” for you to send them a PDF. 

Ignore the “seen” audience, that’s just a drop in the bucket. 

Play for the unseen market

The older I get, the smaller my world feels.

And I'm questioning whether that's wisdom or weakness.

I haven't a clue what is going on in Iran.
Didn't watch a second of the State of the Union.
Not following the market or any news channels.

It bothers me, because I used to care deeply about it all.

I felt a greater burden of the world's problems were my direct responsibility to at least follow and have perspective on. 

Now?

My attention is entirely on my direct world view.

The team I lead.
The brands trusting us.
The technology and platform we're building.
My close friends, brothers, immediate family.
My fiancee I'll marry in 86 days.

My world has narrowed greatly, and with it, so has my bandwidth for what penetrates my skull of, for lack of better term:

Giving a shit.

The closer I get to a family of my own, the greater concern I have for my immediate perimeter. 

Build well.
Lead well.
Provide well.
Protect what's in my care.

Is this clarity tied to wisdom, maturity, and having real stakes in my own life for the first time?

Or is this unempathetic convenience? The death of my own altruism?

I tell myself it is focus... prioritization of what matters.

I just hope greatly it's that and not indifference.

PepsiCo just tested something way bigger than a TikTok campaign. 

Frito-lay launched “Flavor Swap” exclusives directly on TikTok shop. 

• Cool Ranch Dorito flavored Ruffles
• Cheddar Sour Cream Ruffles flavored Doritos
• Lays BBQ Chip flavored Cheeto 

Influencer collabs featured on the package for each:

• Dude Perfect
• Speed (streamer)
• Madison Beer

Since launching Feb 13, the results are pretty wild:

$850k in direct Revenue
1,000 active creators promoting
$18 per unit price 

Now even $1M/mo means absolutely nothing to Pepsi. 

But what matters is generating a buzz and signal ahead of their retail rollout. 

These new flavor swaps officially hit the stores Mar 1 now launching with 20M+ conversion intent impressions already established. 

Could this be the new CPG retail rollout?

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In the AI arms race, every brand needs to figure out how this will impact the creator economy.

Who are the 5, 10, or 100 creators that your brand can consistently work with across product collabs, UGC, ad-content, and affiliate marketing?

AI will ruin creator outreach forever, with any halfway decent creator receiving invites to collaborate in all of their DMs and inboxes with hundreds of opportunities.

AI creators and AI-generated content will become such a large percentage of content online that truly authentic content will be prized like Art. The value will only go up. 

You do not need more content creators. You need the right handful that actually matter.

Documenting My Journey To Build a Unicorn 🦄 (Billion $ Startup) | Or Watch Me Fail | 25,000+ Users | Featured on CBC & Toronto Star 🎥 | William F Bell Entrepreneur of The Year 🏆

Founders, I've got an offer for you.My CFO hates it:For 1 month, I'll write LinkedIn content that books you calls.YOU name the price.Founders only.Let's weigh the pros and cons.Worst case:→ You waste 1 hour→ You pay me nothing→ You delete the contentBest case:→ You turn your LinkedIn into a booked calls machine→ You finally reach your ideal clients on here→ You buy a yacht and sail into the sunsetHow it works:1) Show up to a 1 hour monthly interview.2) We turn your answers into posts that sound like you.3) We handle end-to-end logistics.My most recent client: → 1M+ impressions/year.→ Added $15k/month in profit.Want to get booked calls from LinkedIn in March? DM me today!

Alex Ryzer

My genius intern just saved THOUSANDS of $$... in 2 days.

Rishi is an 18 year-old-student at University of Waterloo.

We needed a system that takes a list of prospects from LinkedIn and spits out their phone numbers, for us to cold call.

1 week ago, this process took someone THREE hours to do by hand - every single day!

So Rishi got creative and built an automated workflow using Claude and few other tools.

I tested it today.

I pressed a button and waited a few minutes.

And boom - the automation generated hundreds of phone numbers from our ideal clients.

Now, the bottleneck isn't finding phone numbers to call.

It's if we can get people interested when they pick up.

Stay tuned to see what happens next!

--------

P.S. I'm documenting my journey to build Content Hero from $0 to $1M in revenue by end of 2026. Follow me Alex Ryzer so you don't miss it!

I guarantee founders booked calls from LinkedIn, in 1 hour/month | Most recent client added $15K/mo in profit.

Most people could make $10k/mo from LinkedIn. 

They just don’t know what to say in DMs.

Here's the problem: 

- You're posting consistently
- Getting engagement
- People are liking and commenting

But when it comes to DMs? 

Crickets. 

Or worse, awkward conversations that go nowhere. 

I just created a step-by-step breakdown on the Inbound DM System that converts engagement into booked calls. 

Inside this guide: 

→ How to structure content that invites DMs (not just likes) 
→ The exact automation stack for managing inbound at scale 
→ DM scripts that transition from conversation to call 
→ How to track and optimize every stage of the funnel 
→ Real metrics from clients using this exact system 

No cold outreach or paid ads. 

Just strategic content + a DM system that actually works. 

Want the full guide? 

1. Connect with me 
2. Comment "INBOUND" 

And I’ll send it to you directly.

There are LinkedIn profiles booking 30+ calls a month.

(Here’s how to become one of them)

Most people treat their LinkedIn profile like a resume.

That's why they get zero inbound.

Because your profile isn't supposed to be a CV.

It's a landing page.

I just created a complete LinkedIn Profile Setup Guide that walks through exactly how to position your profile to generate calls.

Inside, you'll learn:

→ Why your profile picture is a credibility signal 
→ How to write a headline that positions you instantly 
→ The About section formula that works like a mini sales page 
→ How to use your Featured section as a proof layer 
→ What buyers subconsciously scan for before they DM you

You'll also get a scorecard to see exactly where your profile is leaking traffic right now.

Your content drives traffic. But your profile converts it.

This guide shows you the gap.

Want the full Profile Setup Guide?

1. Connect with me
2. Comment "PROFILE"

And I’ll send it over.

P.S - Repost this to get it early!

6,800,000,000 humans have never used AI.

Isn't that crazy?

We talk about it like everyone's already on board, like the whole world shifted overnight.

But in reality, we still haven't even scratched the surface of the AI age.

Yet you'd never know that if you get all your info from LinkedIn and Twitter.

Are you surprised to see this?

taplio

The Battle

Jake Bjorseth

Alex Ryzer

Followers

Posts

Engagements

Likes

Performance ScoreJake Bjorseth's LinkedIn Performance

Performance ScoreAlex Ryzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jake Bjorseth

Alex Ryzer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

Performance ScoreAlex Ryzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJake Bjorseth's LinkedIn Performance