Return on Creators

Co-Founder & CEO

The Roc Crüe

Leading new agency initiatives
Cultivating new and existing partnerships
Guiding forward-looking strategy and execution

Head of Strategy

Trndsttrs

Guiding Strategy. Getting out of the team's way. Helping brands crush on TikTok Shop.

Trndsttrs Media is a Gen Z owned & operated agency that helps brands connect with modern consumers.

We are social media marketing gurus, content creators, social influencers, and trendsetters 🚀.

Founder & CEO

Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

Closed The Biggest Deal of My Life This Weekend 

She's been with me in building two companies.

Dropping out of college to pursue this crazy dream.

Starting our influencer operation from the ground floor into the thing we're the absolute best at today.

Following me and that dream from her family in Kansas City to Los Angeles and now Florida.

She's the only one that's been with me through it all.

Missing dates I couldn't find the time for.

Rarely any budget for birthday or anniversary gifts.

Dealing with the chaos of the entrepreneurial life we chose.

I owe it all to her.

Amanda, now let's go get you a new last name people can't pronounce and go build one last venture together:

A family.

Social Commerce + Creator Marketing | Mom's Favorite Son

Vine is back. Sort of. 

And it says a lot about where the internet is going.

I spent this morning thinking about something wild:

A decade-old app just resurfaced…

And somehow, it feels more relevant than half the platforms that launched this year.

Vine (now revived as “diVine”) brought back 100,000+ of its original 6-second videos.

And it’s taking a hard stance: no generative AI uploads. Only real humans, real cameras.

This hit me for one reason:

We’re officially entering the era where nostalgia is a strategy.

Consumers don’t just want new features anymore.

They want a feeling.
 
They want the internet they grew up with.

They want identity back.

And the comeback of Vine tells us something brands need to pay attention to.

Short-form didn’t win because it was short.

It won because it felt raw.

It felt human.

It felt like creativity had constraints again.

Today, platforms are bloated.

Feeds are flooded with AI sludge.

Authenticity feels algorithmically filtered.

So of course an old format suddenly feels refreshing.

Here’s the real takeaway:

The next wave of social isn’t going to be “more.”
 
It’s going to be less.

Less polished.

Less synthetic.

Less optimized for machines.

More human.

More native.

More emotional.

Brands that embrace this shift will cut through the noise instantly.

Not by trying to out-AI everyone.

But by returning to constraints that force creativity.

If you’re a marketer, creator, or brand leader… ask yourself:

Are you chasing complexity?

Or are you building for the internet people miss?

Times I've Been Asked If I Had A College Degree:

0

Times I've Been Asked About Case Studies:

3,000+

Meritocracy: holding of power by people selected on the basis of their ability.

Don't take for granted just how unique this moment in time is.

For thousands of years, your success depended on who your parents were.

For the last century, it was your college and degree based on grades you got at 16 years old.

Today, it's... what you can actually do.

Mamdani's campaign for NYC mayor was a marketing masterclass.

What opposition will claim as "the kid who promises pizza for lunch and kool-aid in the water fountains" is dismissive of the true strategic brilliance.

This campaign was a mirror image of Trump's 2016 run.

The policies vastly different, but the strategies identical ->

1. Simple Messaging
Trump didn't present a complicated immigration plan. He promised to "build a wall" and "have Mexico pay for it". 

It was a visual example able to be explained by supporters in one sentence.

Mamdani's message was incredibly simple:

Lower Rent
Free Buses

Not a convoluted policy on property taxes on corporations, rent subsidies, etc... 

2. Social First
Mamdani was everywhere. His face inescapable across social media.

Trump's 2016 was the first of its kind: a social-first political strategy leaning on Meta, not programmatic.

Mamdani's team from design to creative to messaging to marketing was always social first. 

3. Community Centric
Whether it was bodegas, clubs, or even a UGC-driven scavenger hunt, Mamdani's team took to the streets.

The online content is only a signal to forge the grassroots movement IRL that you really need to win votes.

Meeting culture where it is time and time again.
--
This will not be the last populist election we see. 

Changes are this is yet another trailblazing example of what is to come.

Label it what you want, but the real story here is a marketing one, not a political one.

My passion for entrepreneurship and marketing is all a facade.

A trick played by my own brain against my subconscious.

And all of this you see is nothing more than the outlet for the real motivation.

For some, that intrinsic motivation is money.

Attention for many more.

More nefarious things, but helpful, for others.

For me, I know all too well the hidden desire that makes me tick.

Competition.

I've had an obsessive need to compete, and win, since as young as I can remember.

Nothing could ever just be a fun game to play.

Sports, activities, school work, video games...

I didn't care what it was, I needed to win.

I used to find ways to cheat playing freaking Uno with my family.

I spent 20 minutes last night watching a Youtube video on strategies for the card game "Spades" so I can crush my buddies this weekend.

It's a problem... 

But it's who I am.

And it ain't changing.

Maybe I need a therapist.

Or maybe I need a business that lets me work with hundreds of brands getting the chance to compete everyday across every category.

If you're a founder, I know the same is true for you.

There is some intrinsic motivation behind it all that is the real reason you do what you do.

Find that motivation.

Cut the crap trying to convince yourself you were born to sling enterprise software or CPG products on the internet. 

Lean into that intrinsic motivation and design your life for it.

You'll be glad you did

TikTok isn’t the Silk Road.

It’s Rome.

The Silk Road was a trade route.

Rome was a world order.

TikTok isn’t just connecting culture and commerce…

It’s centralizing it.

Here’s the real analogy:

Rome didn’t just influence the world, it dictated it.

All roads led back to Rome.

And all influence led out of it.

TikTok operates the same way today:
👉 Trends begin there
👉 Narratives spread from there
👉 Products are validated there
👉 Purchases happen because of it

Not because TikTok is “randomly powerful.”

But because of its origin.

A cultural empire disguised as a social app.

Most platforms distribute influence horizontally.

TikTok funnels it vertically.

It’s not a marketplace of ideas,

It’s the epicenter where ideas are minted, ranked, and exported.

Creators orbit it.

Brands depend on it.

Consumers treat it as truth.

And whether we like it or not…

Every road in modern culture now leads back to TikTok.

The companies pretending TikTok is just another platform are the ones falling behind.

The ones treating it like Rome, the undeniable center of cultural gravity, are the ones winning.
—

If you want to understand where culture, commerce, and attention are heading…

Don’t study trade routes.

Study empires.

Legrand

Managing the Legrand Building Lighting & Shading Controls Systems brand's Digital Marketing through overseeing of the website and email performance. Optimizing brand website and email performance through informed suggestions based of metric tracking.

Digital Marketing Specialist

BiancaBuzz

Soloprenuer of BiancaBuzz, an end-to-end digital marketing service for B2B and B2C corporations across various industries.

Ideating & executing client social strategy, content creation, influencer programs, web design with various CMS, & Google Analytics.

Source new clients, present, and sell multi-tiered packages for digital, social, influencer, & website services.

Managing clients tight budgets while improving website SEO, UX, & social media traffic by 250% within 1st month.

Founder & Digital Marketing Consultant

EverTrue

In July 2021, ThankView hired its first social media marketer (Bianca) to work solely on growth, brand identity, and brand recognition. During that time, Bianca increased its follower count, CTR, and engagement rate. With year-to-date percentage growths reading upwards of 800%.

In October 2021, ThankView was acquired by EverTrue. In March 2022, Bianca took over managing both EverTrue and ThankView socials with a new focus on growing EverTrue's B2B socials. In 8 months, Bianca grew their prime social platform LinkedIn:
- following by 103.5% (from 5,200 followers to 13,000)
- CTR from 3.0% to 5.6%
- Engagement rate from 3.2% to 5.4%

Bianca successfully showcased their brand messaging in front of the niche desired target market through unique ideas and engaging content to reach her personal goal of making EverTrue the standard household name in fundraising. To amplify their brand voice, she implemented an internal social media marketing program with their sales team. 

To ensure her creative mind was put to good use, she expanded her work outside of just social media. She's most proud of her ideations for the creative aspect of their RAISE 2022 event which she had re-named RAISE Roadmap Day. With the goal of turning a standard webinar into an exciting and fun piece to spend time watching and enjoying, they saw record-high inquiries and discussions about the available EverTrue products following the event. Not to mention, their customers and prospects alike were raving about the experience they were left with after the event which inevitably helped spread brand awareness.

She enjoyed working closely with the sales, customer success, design, blogging, and webinar team members and was a team player that donated her free time to the DEI committee by planning fun events for coworkers to engage in once a month.

Social Media & PR Marketing Manager

Stowe Mountain Resort

Winter Season Customer Service Team Lead

Perfect Foods Inc.

Assist VP of Marketing and CEO with projects, create new project ideas, and execute them timely.
Focused on social media campaigns, website building, Facebook Ads, eCommerce, and graphic art.

Marketing Director

Riddle & Bloom 

Advertised Amazon Prime Student through hosted events and published intriguing social media posts. Reported through various software’s and exceeded the interaction goal of 480-1,300 students biweekly.

Amazon Prime Student Campus Manager

Global Treks and Adventures

Collaborated with and reported to CEO to have work published in the 2019 Edition Iceland Travel Guide. Traveled 10 days in Iceland to photograph, record, and assist a research team of 14.

Photographer and Videographer

Delta Sigma Pi- Zeta Psi Chapter

Delta Sigma Pi is an Internationally recognized Professional Business Co-Ed Fraternity.
Exceeded expectations as Vice President of Public Relations by creating enticing graphic art for recruitment and other events. Controlled social media pages of the Fraternity such as; Instagram, LinkedIn, and Facebook.

Vice President of Public Relations

Arizona Iced Tea & Beverage

Worked with store managers, CGO and store specific software to correct and order restock. Reported directly to National Account Managers and responsible for 30 + grocery stores.

Merchandiser

MONINI

Created digital artwork for new advertisements, Press Releases for new products, ran social media websites, performed store audits, created coupons, arranged meetings to further marketing platforms, and sold product directly to distributors at the New York Summer 2018 Fancy Food Show.

Social Media Marketing Manager

I am an alumnus of the University at Albany where I studied Business Administration concentrating in Marketing and Information Systems of Business Analytics with a minor in Art. Previously, I was the Social Media & PR Specialist for ThankView/ EverTrue and I've held the position of the Director of Marketing at Perfect Foods, Inc. My niche in marketing is digital/ social media marketing due to the freedom for creativity where I can utilize my BA major and art minor through graphic art, photography, and videography.

I've been certified in Advanced Google Analytics, Access 2016 Introductory, and HubSpot Social Media Marketing.
Skilled in WordPress website building, Adobe Cloud software, photography, and videography.

taplio

The Battle

Jake Bjorseth

Bianca Drougas

Followers

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Performance ScoreJake Bjorseth's LinkedIn Performance

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taplio

The Battle

Jake Bjorseth

Bianca Drougas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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Performance ScoreJake Bjorseth's LinkedIn Performance