Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

The incentive will determine the outcome.

If your team isn't directly incentivized to work harder, why will they?

If your agency partner has no upside, why will they create it?

Call me cynical but everything in life is quid pro quo.

And the "quo" of not getting fired is not proportional to what it once was.

I took the holiday break to design this for our business.

Three rules for incentives across org:

1. Incentivize day-day role

As your capacity and bandwidth grows, so should your earnings. Do more, earn more.

2. Incentive on department success

Training + collaborating team members can be negative to existing workload. 

Put incentives to department team success collectively.

3. Incentive on company value creation (market cap, earnings)

Equity shares for leadership, rev-shares for everyone else.

Social Commerce + Creator Marketing | Mom's Favorite Son

AI generative content is going to sky rocket 500+ brands this year.

Then it will destroy the brand reputation of the 1,000+ brands that copy the formula right as the consumer pendulum swings back around. 

I hope I'm wrong

Academy of Motion Picture Arts and Sciences

System Specialist

Motion Graphic Designer

I am a video editor. I have been helping businesses and companies showcase their products for years to find and maintain relationships in the digital and entertainment spaces. I've showcased my genius in this field with video editing for several years. Let's connect and explore partnership opportunities that can accelerate growth and deliver exceptional value.

 I prefer to travel with my family and listen to podcasts on my walks; I like fishing around the beach.

 If you want to know more about my skills and experience, message me!

taplio

The Battle

Jake Bjorseth

Mansour Rashidi

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taplio

The Battle

Jake Bjorseth

Mansour Rashidi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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