Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

The incentive will determine the outcome.

If your team isn't directly incentivized to work harder, why will they?

If your agency partner has no upside, why will they create it?

Call me cynical but everything in life is quid pro quo.

And the "quo" of not getting fired is not proportional to what it once was.

I took the holiday break to design this for our business.

Three rules for incentives across org:

1. Incentivize day-day role

As your capacity and bandwidth grows, so should your earnings. Do more, earn more.

2. Incentive on department success

Training + collaborating team members can be negative to existing workload. 

Put incentives to department team success collectively.

3. Incentive on company value creation (market cap, earnings)

Equity shares for leadership, rev-shares for everyone else.

Social Commerce + Creator Marketing | Mom's Favorite Son

AI generative content is going to sky rocket 500+ brands this year.

Then it will destroy the brand reputation of the 1,000+ brands that copy the formula right as the consumer pendulum swings back around. 

I hope I'm wrong

I Brew Perfume

President

Fragrance Consultant

I Brew Perfume Just 4 U

We specialize in making handcrafted fragrances out of beer, wine, and tea for over 145 plus year's.

owner

Fragrance Consultant At I Brew Perfume

We are not just any fragrance company. We are a 200-year-old family fragrance company with a heritage steeped in tradition and craftsmanship. For centuries, our ancestors have meticulously crafted scents that have captivated the senses of those who dare to venture into our aromatic world. But what truly sets us apart is our crowning jewel, our one-of-a-kind moonshine for creating fragrances. A secret recipe passed down through generations, this mystical elixir holds the power to transform mundane ingredients into ethereal concoctions that transport the wearer to far-off lands and evoke emotions long forgotten. It is in our dimly lit workshops, where shadows dance upon ancient wooden shelves holding vials of precious botanicals, that our alchemists harness the enigmatic powers of moonshine to create scents so alluring they could be considered an act of god. Time stands still as silence permeates the air, broken only by the soft sizzle of moonshine blending seamlessly with exotic essences. Our fragrances are not merely olfactory experiences but transcendental journeys into realms unknown – intoxicating, transformative, and undeniably dramatic.

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The Battle

Jake Bjorseth

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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