Dimmo

I will change the way people evaluate and buy software. www.dimmo.ai

Chief Executive Officer

Two Dads in Tech

Listen now on YouTube, Spotify, Apple, and everywhere you listen to podcasts.

Interested in sponsoring? Email daniel@twodadsintech.com

Host

Proofpoint

- Broke into 6/9 accounts at the C-Level from prospecting efforts in the first 5 months. These accounts have never been Proofpoint customers and 3 of them haven't chatted with us in over 3 years.
- Generated 2.3M in pipeline in 5 months. All new logos.
- 226% of quota

Sr. Named Account Executive (Large Enterprise)

Refurl

Founder (Acquired)

metadata.io

Q1 - 280%
Q2 - 172%
Q3 - 72% (completely my fault. had my first kid and let 2 momentum deals slip)
Q4 - 96%

- closed the largest net new logo deal
- set record for fastest rep to hit first two quarters
- trained 6 reps 
- most outbound deals closed

Enterprise Account Executive

Vocul

Founded a platform that created personal interactions between business influencers with their following. Brought on a base of influencers that had more than 12M followers.

Dremio

Account Executive

MongoDB

Q1:
- 138% of quota
- Most professional services sold on the sales floor 
- Only in the seat for 2 months this quarter

Q2 -
- Responsible for training new hires how to ramp efficiently
- 184% of quarterly quota
- created “Table Talk” which was a weekly discussion of strategic thinkers moving deals through the pipe 

Q3
- 153% of quarterly quota 
- Exceeded annual quota 3 quarters in 

Q4
- 116% of Quota 
- focused on net new logos

Symantec

	Average 65 calls daily to grow the region by acquiring net new customers and providing them with a presentation of the company’s value
	Demonstrate leadership and initiative by sharing successful methods to the sales floor and educating teammates if needed
	Achieve quarterly quotas averaging 120% attainment and $160,000 of net new revenue per quarter
	Probe to clearly understand the pain points and leverage engineers to assist with creating technical security strategies
	Build rapport with existing customers and implement cross selling to expand their Symantec portfolio

Named Account Executive

	Generated over $1.2M in NACV and grew the new customer business by 22% year over year
	Received the Inside GHE MVP for the fiscal year by leading the team in net new business
	Accomplished creating 39 opportunities from 43 greenfield meetings in Q4 resulting in $1.2m of qualified pipeline
	Created a greenfield talk-track and objection list that the Vice President of Sales recognized and rolled out to the sales floor as a standard

Territory Account Executive (SLED)

Apple

	Generated $864,865 in the last fiscal year which resulted in me leading all part-time sales specialists
	Brought in over $50,000 of business revenue last fiscal year and exceeded the business introduction quota by 185%
	Work alongside business partners to fabricate technological solutions for their business and assist with account management

Sales Specialist

Troy Munson

This pisses me off. 

My friend signed an offer: $330K. 

OTE of course. 
 
It's one of those nightmare stories. 

My best friend accepted an enterprise sales role for $330k OTE. 

Several months in, he said “3 reps out of 50 hit quota they’re planning to hire 30 more reps in the next 12 months”

They closed 3 funding rounds in 12 months so they HAD to scale headcount. 

BUT THIS SHIT IS MIND BOGGLING?!?!?! 

How do you plan to make any seller happy with attainment like this?

It’s SO easy to get blinded by high OTEs. 

I fell into this trap before. Never again.

Here are all the companies that will trap you into stuff like this, and companies where you will actually hit quota: https://lnkd.in/de3-Q4FJ

7 days ago i made a tiktok account

today i have 478k views, 2,500+ followers, and 18.4k likes...

i imagine this will make $1-4k/mo in 3 months. 

so what's the tiktok about?

i review chicken wings

on a hunt to find THE BEST chicken wings in wisconsin

and documenting it all. 

here's my plan for it: 
- for lunch + on weekends go to tons of wing places
- make a video review 
- collect emails for people wanting wings recs 
- take the transcript, turn it into a detailed review for a newsletter
- get ad placements for restaurants + wing companies 
- make passive income all from eating food 

i'm building this all on beehiiv.. 

the site, the newsletter, the email strategy, the ad placements.. all with beehiiv.

this makes it to where i don't have to spend much time at all on email acquisition + monetization 

i've already had 4 wing restaurants offer free wings for a review. 

who doesn't like free food? 

it took me 1 minute to think of "i want to eat food for money" then about 2 minutes to create a new email, create the tiktok account, and start posting about it. 



remember, there's a shit ton of opportunity out there. 

you just gotta create it.

CEO @ Dimmo - The Trusted GTM Tech Partner. | Host of Two Dads in Tech on All Podcast Platforms

texted Travis (met him on LinkedIn) 

said let’s run, but I forgot my running shoes.. 

zero excuse there 

but you still gotta get it in so we did a lift instead 

he wasn’t as strong as I thought 

strong heart tho 

go meet good ppl

No alternative text description for this image

i f-cked up when I started posting on LinkedIn.

i thought I was doing it right.. 

i wasn’t..

if you're familiar with LinkedIn creators, you know Justin Welsh.

a linkedin icon who makes it seem possible for anyone to make millions by posting.

back then, he made a post at 8:15am ET every morning.

at 8:14am I sat on his page and when the clock hit 8:15, i would refresh and immediately comment.

i got around 50 likes for every comment and started getting 10-20 followers a day.

OMG MOM im getting famous!!!!

nahhh, wrong.

almost every person that followed me didn't give a shit about me, what i was posting, or anything but a follow back

they didn't care about prospecting.
they didn't care about tech sales.

they cared about their follower count.

i was in a routine of gaining followers, not building a network.

once I realized how dumb I felt by having "inflated" numbers, i immediately stopped. (around 6k followers)

so how did I start gaining momentum?

1. i kept posting things about sales.
2. and posted more and more about sales .
3. tons of engagement. burnt out 4 times in 18 months.
4. i gave without expecting anything in return.
5. the more i wrote, the better my writing got. 
6. i changed how i created content. i stopped posting "how to" and started posting "how i" content. stuff chatgpt can't come up with

i posted 2x a day for almost 365 days straight.

3 years later, i still post almost 2x every day (except weekends). 

that's when things started clicking.

realized it came down to 3 things:
- consistency
- repeating the same message different ways
- quality content

my recommendation: 
- post a lot
- create a compelling hook
- truly believe in what you're posting
- only engage with people you'd want to sit down and have lunch with.
- or a beer with lol

everyone should read this

doesn’t matter your job title 





your time is limited. 

make the most.

cold calling is the best way to book meetings 

if you don't agree

you're prob not cold calling.

my team and myself personally will cold call for you. 

and prove it. 

dm me

i make it incredibly hard to talk to me

to talk to me you need to: 

- fill out a form thats not simple
- share your tech stack
- explain challenges 
- and be transparent about your pain

then from there, you need to dedicate an hour of calendar time after the form. 

its not simple. 

on purpose. 

i do one hour long conversations doing a deep walkthrough of a company's tech stack and challenges. 

and a handful of companies aren't a good fit. 

thats' why i make it hard.

to save you time, and myself. 

my recommendations (at no cost) can either save you 5-6 figures in tech spend or significantly increase revenue efficiency.

if it sounds helpful, book a tech stack audit: https://lnkd.in/d7fu4nSG

was on a call with 4 SaaS CEO's yesterday

here's what's working in outbound for us: 

cold calls (if you're doing it) 

and one off manual emails. 

we all have complex AI workflows set up 

we're all doing what linkedin shoves down your throat

but at the end of the day 

it's manually reaching out. 

one CEO said "my founding AE switched to manual emails this week and has booked double the meetings" 



counterintuitive with all the advice you see on here

food for thought.

Me: “This discount ends at the end of the quarter” 

Also me:

just signed up for a 401k. 

lil nervous, will be my longest run yet.

Sachee Katre 👾 is hands down the best prospector i know..

she's insanely creative, she does genuine research, and she makes it extremely easy to work with her. 

started working with her and LoopLabs Co  about a year ago to edit the entire two dads in tech podcast & create short form clips. 

they've been amazing to work with and very understanding (like when i send them a 1 hour podcast recording that needs to go live in 8 hours, they get it done)

but don't do that ^ 

horrible practice and that falls on daniel and i. 

anyways, will continue to use them for video editing + podcast editing for anything moving forward. 

<3

use linkedin, meet good people, become friends. see you monday Travis

graphical user interface, text, application, chat or text message

I built 4 side hustles. 2 were acquired & 1 got funding which I now run full time. Here's my honest thought about building a side hustle:

They will more than likely hurt your performance at work.

And depending on how successful the side gig is, it will definitely hurt your performance. 

Now, some of this depends on what it is. 

I think side gigs can be really fruitful and "easy" if it's a course or anything that you stand up once and don't really have to touch.

But most things outside of that..

Massive chance it'll screw up your W2 performance. 

Especially if your passion is in the side gig, which for most aspiring entrepreneurs, it is..

For me I built: 
→ Softleap: prospecting training for startups (this was really time consuming) 
→ Vocul: business professional only fans (acquired & required lots of attention) 
→ Refurl: B2B SaaS (was doing well but it was a full SaaS platform so you needed to do onboarding, selling, fix bugs, etc..)
→ Dimmo: Software marketplace which I'm running now full time (because i was focusing so much time on it) 


Every. 
Single. 
Time. 

that I started to get traction/customers for the side gigs, much of my focus would immediately go there and be taken away from my W2.

I know its not only me.

I've talked to many side-gig founders and they're in the same boat. 

They're hoping the side gig gets big enough to where they can leave and go full-time. 

It's just the truth that most aspiring entrepreneurs don't want to admit. 

Agree? 

Disagree? 

Let's hear it.

my biggest red flag is that cash feels like free money.. does that make sense?

Cold emails. 
Cold calling. 
Video prospecting. 
Social selling. 
GTM Workflows. 
Go-to-network.
Gifting. 

Every single one of these methods will help you generate pipeline if you do it right. 

The problem is, finding which tool is best for your business.

Here is software for each of those that can hellp:

Cold emails: https://lnkd.in/d3ExMcQY
Cold calling: https://lnkd.in/dGiYRjCk
Video prospecting: https://lnkd.in/dNyj3r-B
Social selling: https://lnkd.in/dtJ8p6ZC
GTM Workflows: https://lnkd.in/d6yJtY3W
Go-to-network: https://lnkd.in/d62x57dw
Gifting: https://lnkd.in/dRw6_ZJy

Now, comes the next issue: 

You have too many tools. 
Your focus is in too many places. 

I use 3 channels to book 5-7 net new meetings a week:
- LinkedIn
- Cold calling
- Cold email

With most of my focus in cold call and linkedin. 

Also, the links above push you to software, which you probably have too many tools already. 

In one call, I can tell you where your stack is falling short. 

I can tell you where you can increase efficiency. 

And I can tell you what you're overspending one. 

If you want, click this (https://lnkd.in/d7fu4nSG) you can do a lightweight tech stack assessment where I send you recommendations via email. 

Or a full tech stack audit where we do a deep dive for an hour.

sales leaders

hell, even revops leaders

don't know what they don't know

they go through sales cycles

believe they're getting tools that work best for their biz

they spend months implementing it

then dont hear from CS until renewal time

and they're scratching their heads trying to find out the ROI

that's literally why I'm doing what I'm doing at Dimmo

a 3rd party

that knows more about GTM tech than most (built a marketplace of over 300+ GTM tools) 

to tell you what to look out for and what actually works for your business

want advice on your stack?

let me know

YO CHICAGO... anyone want to run a half marathon before the year end just because? end on a strong note? im thinking any time from Dec 17-19.  then maybe grab a nice dinner afterwards?

My marketing career in 28 sentences:

1. Quit job at Sam's Club to start an eComm business

2. Borrow $40k from my dad

3. Lose $35k in the first four months

4. Realize you suck at marketing

5. Spend $4k+ on useless marketing courses and masterminds

6. Use your last $300 to buy Breakthrough Advertising (yes, it cost $300 in 2013)

7. Read the book three times in 2 weeks

8. Make $200k in 6 months

9. PayPal shuts down your account and keeps half the money for another six months

10. Quit eCommerce and spend a year reading, thinking, and writing

11. Start freelancing and get fired from your first client

12. Double down on consulting and double your rates

13. Get three retainers and feel on top of the world

14. Blow up your retainers by taking on too much work

15. Get so stressed you get shingles at 26 years old

16. Take a month off to heal

17. Get hired as a full-time content marketer at an agency

18. Spend a year and a half learning the ropes of content marketing

19. Start a content marketing consulting business on the side

20. Get so busy you have to quit your agency job

21. Marketing starts to make sense

22. Close a 6-figure content marketing deal with a big brand

23. Rethink everything you knew about marketing

24. Design a "unified theory" of marketing and put it together into a 20,000-word PDF

25. Get better results for clients and yourself

26. Post about your experiences on Twitter and LinkedIn

27. Build a following of people who are interested in what you're doing

28. Learn to deal with haters and trolls

---

Want a content engine that converts right off the bat and positions your brand for the long term?

Shoot me a DM.

Josue Valles

Curationlabs

We partner with VC-backed founders to turn their voice, vision, and experience into a high-trust LinkedIn presence that accelerates hiring, sales, and fundraising. This isn’t ghostwriting. It’s strategic amplification. We make sure the right people believe in what you’re building.

Founder

Marketing(Curated)

Learn marketing from the world's best marketers

tulkit. inc

Partner

Founder at The-Flyer-1™

I build curated assets that last.

If you're a founder or C-level exec looking to build your personal brand, I can help you build a curated library of assets that'll help you grow fast without sacrificing quality.

If you're a consultant or agency who wants to incorporate curation into their marketing arsenal, I offer a 12-week workshop where I guide you through my entire process.

Want to learn more?

Send me a DM.

In 1984, J. Walter Thompson ran this copy test once. Thousands took it. Only 10 people landed jobs. Those 10 people went on to become the brightest creative stars in the business. 

Here is the exact test they had to pass:

1. The Poppy Putrid Song 

"You are the songwriter for hitmaker Poppy Putrid. She's just had three recent No. 1 hits. All love songs. For her next hit, Poppy wants a song about moldy pizza, rancid butter, and flat beer. Her agent is convinced it should be another love song. Make it both."

This tests your ability to handle Cognitive Dissonance. Can you marry two conflicting concepts to create something memorable. Does your brain break when the pattern is disrupted?

2. Dialogue in a Dark Alley

"Write a Dialogue in a Dark Alley. (Not more than 200 words.)"

This tests your ear for dialogue. Great copy doesn't sound like writing; it sounds like speaking. 

3. The Taxi Strike 

"The Transit Authority has denied a request by the city's taxi drivers to increase fares... The cabbies have gone on strike... As a rookie reporter, it's your opportunity to shine. Write the banner headline and a story not to exceed 500 words."

This tests Persona Adoption. They want to see if you can inhabit the mindset of a hungry, ambitious rookie.

4. The Martian Speech 

"A delegation of Martians has just landed in Central Park... Prepare a short speech (comprised of pictures and symbols) to welcome them..."

This tests Simplification. Do you actually understand the core concept well enough to draw it?

5. Walletsize Books 

"You are a writer for Walletsize Books. Describe the history of the United States in 100 words or less."

This tests Editorial Judgment. Anyone can write a 10-page essay. It takes a master to decide what to cut. 

6. The Trappist Monk 

"You've heard the story about the man who made a fortune selling refrigerators to Eskimos... how would you sell a telephone to a Trappist monk who is observing the strict Rule of Silence?"

This tests Benefit vs. Feature. You must sell the benefit relative to the specific user's worldview.

7. Gun Control vs. NRA 

"Design/draw two posters. One is for legislating strict gun-control laws. The other is in support of the NRA."

This tests Radical Empathy. To be a great copywriter, you must be able to detach from your own ego and advocate effectively for the client, regardless of your personal beliefs.

8. The Dime Campaign 

"Develop a script for a popular network television program that will convince the show's millions of viewers to each send in a dime. (You have 30 seconds to be convincing.)"

In a 30-second script, you need urgency and a psychological hook immediately. You must trigger an emotional response in seconds.

---

We have become obsessed with tools, hacks, and algorithms.

But the fundamentals of persuasion haven't changed in 40 years.

- Simplification
- Empathy
- Brevity
- Psychology

Which of these prompts would be the hardest for you to answer?👇

Founder of Markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

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The Battle

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