Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Kenko

Head of Growth

Growth.Talent

Member

AB Tasty

Heading the growth strategies and GTM of the French marketing team.

Head of Growth Marketing France

Demand Generation Manager

• Create and implement lead generation strategies (webinars, masterclass, use cases...)
• Manage external communication (emailing campaigns, newsletters...)
• Create and follow SEA campaigns (Google ads, LinkedIn Ads, Facebook Ads...)
• Create and implement lead nurturing strategy
• Implement ABM strategy

Digital Marketing Coordinator

Helping brands to optimize website conversion and online customer experience with an intuitive and effective solution.

• Create and implement lead generation strategies (events, webinars, masterclass...)
• Manage external communication (emailing campaigns, newsletters...)
• Create and follow SEA campaigns (googles ads, linkedin ads...)
• Organisation of VIP events - for clients and prospects
• Creation of dashboards and analysis of KPIs for the french marketing department (google analytics)
• Work closely with the sales teams in order to help them engage with new customers and retain actual customers

Marketing & Communication Assistant

emocial digital

- Sell e-marketing solutions that help marketers to engage with new and existing customers. 
- Develop multichannel CRM programmes, implement e-Commerce strategies, optimise database and email marketing.

Sales Business Development

ODICCI

- Telephonic prospection to sell solutions that help companies to optimize their offline <=> online data capture process.
- Understand prospect needs and adapt the Odicci solution.
- Build engaging & intelligent data capture microsites.
- Develop the French market.
- Unveal profiles, preferences & feedbacks from offline < > online customers.
- Deliver personalised experiences, earn loyalty.
- Organization of conferences dealing with data capture.
- Expansion and engagement with the partner company network.
- Working closely with the CEO.

Software used : Salesforce; mailchimp

TCCS

Tennis trainer

ESCE

Management of a team of 30 people. Successfully managed 15 projects. Such as trip organization for 50 foreign students in France, cultural events, etc.

President of the international association of ESCE

Actradis.fr

International market analysis on 3 countries.
Propositions for international development.

International market analysis

Sales of supplementary health insurance (phoning, face to face).
Client database management.

taplio

The Battle

Maxence de Villepion 🧱

Adrien Lion

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