Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Lucca

Lucca est un éditeur de logiciels RH qui compte plus de 7 400 clients et 900 000 utilisateurs dans 112 pays.

Notre métier : automatiser les process administratifs et RH des entreprises : gestion des congés, notes de frais, suivi des temps et activités, pilotage des entretiens et des objectifs...

Ce qui nous différencie : chaque logiciel dispose de sa propre identité et répond à une problématique spécifique. Il fonctionne de manière autonome et s'intègre parfaitement aux autres solutions Lucca.

Notre devise : un logiciel de gestion n'est pas nécessairement gris, moche et triste. Testez par vous même : 

https://contact.lucca.fr/page-de-demo-lucca

Key Account Manager

💳 Spendesk est une plateforme de gestion de dépenses 7-en-un qui change radicalement la façon dont les équipes financières et les cabinets comptables suivent, traitent et analysent les dépenses des collaborateurs et de l'entreprise.

Au sein de l'équipe partenariat, mon rôle est de développer nos relations avec les cabinets comptables et les intégrateurs afin de les aider à apporter toujours plus de valeur et d'automatisations à leurs clients.

🏆 110% - Q4 2023

Strategic Partnerships Manager

EdgeOver

Helping B2B companies (SaaS and ESN) - optimizing their various business processes through a RevOps strategy.

• Optimization of existing processes.
→ Automation of redundancies
→ Alignment of Sales, Marketing teams...

• Choosing the right tools
→ Audit, supporting the implementation

• Training and support for sales teams, Sales coaching
• Optimization of data tracking and utilization.

Sales Coach - Consulting

My goal was to evangelize the 🇫🇷 market and make Spendesk the new standard for expense management among SMEs. We have signed over 2000 clients and have become the 25th French unicorn. Today, Spendesk continues to spread its vision throughout Europe.

Working closely with a squad of BDRs.

- Product demonstration, sales proposal, follow-up, closing of new client accounts
- Collaboration with BDRs to establish a sourcing and account hunting strategy
- Implementation of Referral strategies
- Targeted prospecting

Personas: CEO, COO, CFO, Financial controllers, Accounting Firms
Industries: Startups, retailers, service companies, industrial and traditional enterprises
Targeted account size: 20-1000 employees

🏆 Top performer EMEA H1 2022 - 118 signed clients (65% outbound) - 35% Win Rate
🏆 Constantly above 110% for a year

Additional projects:

- Launch the new pricing and create the new Sales pitch (with the new value proposition)
- Redesign of prospect and competitor decks
- Development of relationships with Partnered companies
- Recruitment and coaching of new Account Executives

⚙️ Sales Tools used:
Salesforce, Modjo, Salesloft, Qobra, Lusha, Notion, Hubspot, Scratchpad

Account Executive

💳 Spendesk is an all-in-one expense management platform that radically changes the way finance teams track and analyze employee and company expenses.

103rd employee - 1st SDR (Sales Development Representative)

- Qualification of inbound leads (hot, warm, and cold)
- Structuration of inbound processes and team (demos, chat requests, cold leads, webinars)

Additional projects:
- Improvement of the Sales Playbook (Pitch, competition, and namedrop)
- Coach new BDRs
- Sales ambassador to the Product team

🏆 Top performer - constantly above 100% of target achievement I promoted to an Account Executive role in 11 months.

Business Development Representative

Oracle

As a part of the Demand Generation team, I ensure different missions:

• Sales Enablement  & Social Selling.
→ Teach and help Sales team to improve their approach on Social Media
→ Improve the communication between Sales and Marketing to make relevant contents for customers

• Social Media Management.
→ Implement a content strategy on Youtube and Twitter
→ Creation and management of a monthly Social Media Board's meeting
→ Measure actions with a follow up of KPIs

🏆 Achievement in 1 year : Reach +100% on Twitter / Watch time +50% & Views +100% on Youtube

• Social Media and coverage for the events.
→ Follow up for the communication strategy with Marketing and Sales team
Event covered: Cloud Day Paris 2017, Oracle Impact Paris, Oracle Code Paris, Oracle Cloud Executive Summit Paris, Oracle Open World 18, Oracle Cloud Security Summit

Digital Marketing Specialist

MF Network

As a Marketing and Communication Lead, I was in charge to improve the Brand Communication and develop the sales on the BundleKey's website.

• Social Media & Content Strategy.
→ Benchmark of other gaming actors
→ Creation and definition of the strategy
→ Manage the team of Community Managers

• Creation of Paid promotions with Youtube Influencers (+100K subscribers).
→ Sourcing and collaboration with influencers agencies
→ Billing
→ ROI analysis

• Relationship with Business Partners.
→ Sourcing of new potentials partners
→ Creation of collaborations with other brands on Social Media

🏆 Achievement in 1 year : Followers on Twitter +100% / Annual Revenue +150%

Marketing & Communication lead - Freelance

Crème de la Crème (cremedelacreme.io)

Promote the "Crème de la Crème" brand in the campus of Institut Mines Telecom Business School.

• Social Media communication on Facebook Groups

Ambassador

iViFlo

• Sales enablement (support salesteam to improve their presentation and pitch with customers)
• Community Management
• Benchmark of the french IoT market
• Internal Communication : newsletter creation
• HR : Networking ad soucring to find new talents / Job posting

Webmarketing Intern

Perfect World Europe B.V.

• Social Media Management on Facebook and Twitter
• Management & animation of the French Moderator team (4 peoples)
• Blog publishing (coordination with JIRA tool)
• Bug reports (follow up community messages to DEV team)

Community Coordinator - Freelance

War Legend

• Blog publishing
• Information monitoring

Blog writer

Key Account Manager @Lucca ☁️

Passionate about Tech and Startups, I have been involved in the ecosystem for over 6 years. I first gained experience in Marketing and Demand Generation - both as a freelancer and at Oracle. These two experiences sparked my interest in diving into the world of scale-ups and sales.

During my last 3 years at Spendesk, I have been able to develop my sales and consulting skills, and discover the richness of the Tech scene in France.


A favorite quote: "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." Antoine de Saint-Exupéry.

Would you like to chat or have a virtual ☕️?
✉️Email: vouillon.alex(at)gmail.com
Twitter: @Vouillon_Alex

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Maxence de Villepion 🧱

Alexandre Vouillon

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