Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Wecandoo

Wecandoo est une startup sociale engagée pour la mise en avant de l’Artisanat et des savoir-manuel. Avec son collectif d’artisans, Wecandoo permet au grand public de pousser les portes d’un atelier d’Artisan, de s’initier à un savoir-faire et de fabriquer un objet unique avec unique Artisan.

Growth & Acquisition Manager

Ledger Vault is a core business unit of Ledger, a leader in security for cryptocurrencies and blockchain applications.

Leveraging Ledger’s industry-leading and independently-certified security technology, the Ledger Vault provides information technology infrastructure enabling financial institutions to securely control their crypto assets with a multi-authorization self-custody management solution.

With a global team of more than 200 professionals, Ledger develops a variety of products and services that safeguard crypto assets for individuals, companies, and connected devices.

My missions:
- Content Strategy
- Event management
- Growth and acquisition
- PR
- Social Media

Senior Marketing B2B Manager (Ledger Vault)

My role was to optimize the e-commerce funnel, from awareness to acquisition, my mission included:
• Paid ads (facebook, google, twitter), partnerships, competitions (vyper)
• Conversion Rate Optimization (Content Square, GA)
• Tag management (GTM)
• Data viz and reporting (Sisense, Google Studio, GA)

Acquisition & Growth Manager B2C

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.


My missions:

• Find and improve acquisition channels on Ledger's e-commerce platform
• Manage Ledger's affiliate program (30% of Ledger's revenue): recruitment, nurturing, onboarding...
• Create dashboards on Periscope (using SQL) and Google Data Studio to monitor affiliate performances
• AdWord/Bing Ads manager
• Create & develop partnerships with actors from the Crypto space

Affiliate program manager

Apprenticeship.

Sectors : Government, Medias, Telecommunication, E&U

Tasks :
- Customer visits
 - Pipeline Management
 - Advisory on setting up of the sales team's management system
 - Analysis and presentation of the results by account, hardware, software and service
 - Elaboration of annual budgets, business forecast documents and weekly business reviews
 - Business gaps analysis, identification of the trends by account/industry and implementation of remedial actions
 - Management of marketing & commercial events
 - Technological watch & competitive intelligence

taplio

The Battle

Maxence de Villepion 🧱

Mattia Sarfati

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