Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Junto

Responsable marketing & Head of CRM

Medical Departures Inc.

Social Media and CRM Manager

Dental Departures 

OhMyGeorge

Learn what no book can teach you. Assess your risk appetite, analyse your investment behaviour and improve your emotion management skills to become a successful investor.

- Create, plan and execute all digital and social media content on social media channels, blog and newsletters.

- Managed digital content calendar to create the best shareable content at the right moment

- Built an online community of targeted beta testers to improve the experience of the app for all our customer base and organized focus group sessions for physical interaction with our marketing personas.

- Measured and reported performance of all digital marketing campaigns, as well as assessed KPI to improve effectiveness of both online and offline campaigns.

- Managed paid campaigns on Facebook Ads.

- Was responsible for planning and budgeting marketing expenses

- Implemented email marketing campaigns using Mailchimp.

- Pitched the app to potential investors as well as to larger groups at startup events.

- Established press directory and created PR kit (content)

- Recruited/managed a marketing intern

Webmarkting & founding member 

Curious Hat (500 Startups)

My mission was to structure and execute the E-marketing strategy for Curious Hat by using my skills in marketing, design and development. I also worked on the communication aspects of the company (partnerships, community management, content strategy, public relations).

Web Marketing internship

LePetitBallon.com

Le Petit Ballon is changing the way consumers discover, learn and purchase wine. Jean-Michel Deluc (Maître Sommelier & former sommelier at the Ritz, Paris) combine a monthly subscription service with original editorial content and a e-commerce shop. 

Every month, members receive 2 incredible wines, learn about them through our editorial content, and purchase the products they like. Our platform provides our brand partners with an innovative and efficient way to access new customers.

I Implemented Lepetitballon.com’s Marketing strategy : online (SEO, Google Adwords, Web Analyst, email analyst) and offline (organization of « LePetitBallon cocktails », wine tasting lessons).
Trained new employees on business process
Designed interface, Mock-up for the new website interface
Direct Customer Service (After sales service, Customer deliveries)
Led Inventory controls

Client acquisition internship

Growth @Junto

I am a growth marketer with a focus on lead generation for B2B and sales growth for DNVBs.

My experience includes developing, executing and optimizing campaigns across multiple channels, including paid ads, paid social, email and SEO  to drive customer acquisition and retention. I have a proven track record of success in driving ROI and growth. 

I am passionate about using data to make inform decisions and uncover insights. My background in analytics and marketing automation allows me to develop targeted strategies that drive results. 

I am always looking for ways to leverage new technologies and channels to help my clients reach their goals.

taplio

The Battle

Maxence de Villepion 🧱

Olivier Alcouffe

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