With over 19 years of experience across finance, business strategy, and entrepreneurship, I am the founder of multiple successful ventures — including OYU Botanica, a clean and high-potency skincare brand, and my own consulting firm, where I mentor startups and established businesses in tech, funding strategy, and growth execution.

I am the author of four books: FitFast, Unlock Yourself, Amazon Selling Mastery, and Women Empowerment, all reflecting my commitment to helping others unlock potential and achieve success.

Recognized as one of the 100 Successful Women in Business, I am a proud TEDx speaker, public speaker, mentor, and honored recipient of the Woman of Limelight, Marquis Who’s Who and Wall of Inspiration awards.

I thrive on building, scaling, and guiding — whether it’s helping founders secure funding, writing business plans that inspire action, or developing products that connect with consumers on a deeper level.

Core strengths:
	•	Business strategy, consulting, and mentorship
	•	Startup and tech funding accessibility
	•	Public speaking & motivational leadership
	•	Writing and content creation for business success
	•	High-performance team building and innovation

I believe in leading with authenticity, empowering others, and making an impact that lasts beyond business.

#Entrepreneurship #Author #Consulting #Mentor #PublicSpeaker #Leadership #WomenInBusiness #Sustainability #Innovation

Specialties:
- Languages: Fluent in Russian, Mongolian and English understand Chinese (Mandarin); beginner in French and German.
- Technical Proficiency: Advanced skills in Microsoft Word, Excel, PowerPoint, and Outlook.
- Software Expertise: Extensive experience with various software including Windows, Mac OSX, QuickBooks, NetSuite, Yardi, waveapps, bill.com, and invoiced.com.

Tugsoyun’s comprehensive background and multifaceted skill set make her an invaluable asset to any organization, demonstrating a consistent ability to drive success and innovation.

Tugs-Oyun Davaadorj

Cheers to 2026 🥂
Building globally, thinking strategically, and creating sustainable businesses.
The future is entrepreneur-led.

Founder of OYU Botanica | 2x Entrepreneur | Best-Selling Author (FitFast, Unlock Yourself, Amazon Selling Mastery) | TEDx Speaker

ESCP MBA | Marketing Strategist & Growth

I work with founders navigating go-to-market, growth, and partnerships with a focus on the US market.My background is largely in consumer-facing and growth-led businesses, which shapes how I think about distribution, positioning, and partnerships. That experience now extends across software, SaaS, FinTech, and hybrid models where GTM decisions matter.

The core question I help founders answer: 
↳ What is your right GTM motion? 
↳ Partnerships, community-led, product-led, or sales-led?
↳ How this decision shows up in the market through messaging and channels that match your ICP.

Through Fua Collective, we build GTM systems for growth-stage companies, including product marketing, creative distribution, partnerships, and community-led growth. The focus is durable demand, not short-term awareness.

Through Utopia, 300+ founders (and advisors) pressure-test US GTM strategies together through monthly decision pods with peers at the same stage.

I also share practical thinking on growth systems, positioning, and creative leverage via The 1% Stack. Always happy to compare notes.

👥 utopia-club.com
🌐 fua-collective.com
📝 fuacollective.substack.com

Gina Kimiza Tan

85% of B2B clients come from warm intros - not cold DMs.

Cold DMs convert at ~1-5%.
Warm intros convert at 40-70%+.

That gap isn’t messaging or copy.
It’s trust, proximity, and founder-led relationships.

A warm intro inside Utopia recently turned into a real business opportunity — simply because the right context was shared in the right room. ↓↓↓

I built Utopia around one mission:
to connect builders with aligned interests and shared context — because that’s where real partnerships and business growth begin.

We've 300+ founders on WhatsApp now.
Opening up slots for creators to join in 2026 (or now 😎)

👇 Comment “intro” or send me a DM (after adding me) and I'll send you the sign-up form.

Gina Kimiza Tan, MBA

Founder @ FUA Collective & Utopia | GTM, growth & partnerships for consumer tech

Hello network 👋 I’m opening 5 x 20-min growth sessions next week for founders and teams who want clarity on how to scale, without choosing the wrong growth channel.

In 2025, I saw this constantly: teams stuck because they didn’t know whether to start with content, partnerships, or distribution. If you want a clear outside POV before making big moves👇 DM / comment below and I’ll get back to you.

P.S. You’ll need to add me first. 😀  Happy new year!

Founder @ FUA Collective & Utopia | GTM Strategy for US Market Entry | Partnerships, Community & Distribution

New york city founder, marketing, growth, partnerships

Most founders don’t struggle because of execution. 😶

They struggle because they’re making BIG decisions in isolation.

Being in rooms with founders at the same stage made decisions clearer:
↳ GTM questions got sharper.
↳ Doubt didn’t spiral as much.
↳ Scaling stopped feeling so isolating.

That’s why I built Utopia.

𝗨𝘁𝗼𝗽𝗶𝗮 𝗶𝘀 𝗮 𝘀𝗺𝗮𝗹𝗹, 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗽𝗲𝗲𝗿 𝗰𝗹𝘂𝗯 𝗳𝗼𝗿 𝗦𝗲𝗲𝗱 𝘁𝗼 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗨𝗦 𝗺𝗮𝗿𝗸𝗲𝘁, who want decisions to get clearer, faster.

No pitching.
No selling.
Just founders at the same stage.

If you’ve been wishing you had a place to sanity-check the hard stuff,
Utopia might be that room.

Jan 2026 beta is open ↓ [check comments]

Founder standing in the snow reflecting on how being around the right peer group helped make growth-stage GTM decisions feel less isolating.

If you’re scaling a consumer tech product this year, I’d double down on culture and community.

✖️Not more features. 
✖️Not more funnels.

Features get built 📱
Culture gets shared 🤳🏻

The consumer tech brands that scale fastest don’t just solve problems.
They make people feel like they belong.

Apple. Nike. Duolingo. Spotify. Peloton Interactive.
If you use any of these, you already know what I mean.

You don’t analyze why they work. You feel it.
That’s culture doing the distribution. 🔥

What they get right, and most teams skip:
• Build for identity, not just utility 
• Let culture drive distribution 
• Turn users into participants, not customers 
• Make the brand felt, not explained 

𝗖𝘂𝗹𝘁𝘂𝗿𝗲 → 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 → 𝗴𝗿𝗼𝘄𝘁𝗵.
That loop compounds faster than any funnel.

If your product disappeared tomorrow, what would users actually miss, the function or the feeling?

A visual highlighting culture-first growth for B2C tech brands, showing how brands like Apple, Nike, Airbnb, Duolingo, and Peloton use culture and community to drive distribution and long-term loyalty.

𝗨𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 👇
Most new products don’t need hype. They need distribution basics done early.

𝗛𝗲𝗿𝗲’𝘀 𝗛𝗢𝗪-𝘁𝗼:
1️⃣ 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀, 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀
↳ Set up a simple affiliate or rev-share.
↳ Give them something easy to share. Fast, warm distribution.

2️⃣ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗿𝗲 𝘂𝘀𝗲𝗿𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗼𝗿𝗸
↳ Build one small integration (Notion, Slack, Sheets, HubSpot).
↳ List it in their marketplace. Users discover you naturally.

3️⃣ 𝗦𝗵𝗮𝗿𝗲𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝗽𝘂𝘁𝘀
↳ Add one feature that creates something users can send or post.
↳ Report, template, link, summary. Low-effort distribution.

4️⃣ 𝗢𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝗣𝗢𝗩
↳ Write one sentence on the problem you solve and why your approach is different.
↳ Use it everywhere so the right users recognize you instantly.

Before you build a product, build the ways people will find it.

If growth is slowing, it’s usually a distribution / partnerships gap.
Find the gap & double down.

Venn diagram of consumer needs, brand strengths, and competitor strengths with winning, losing, and unseen positioning zones for growth strategy.

The growth lever most teams will miss in 2026 👀

𝗧𝗵𝗲 𝗽𝗼𝗹𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝗶𝘁 🙊, 𝗮𝗻𝗱 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝘄𝗼𝗿𝗸 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗼𝗯𝘃𝗶𝗼𝘂𝘀.

Creator and partner distribution came out on top for 2026.

The teams growing fastest right now aren’t doing more marketing.
They’re building leverage into how their message travels.

𝗔 𝗳𝗲𝘄 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝘄𝗲’𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝘄𝗼𝗿𝗸:
• Fewer, deeper partnerships with people buyers already trust
• Founder-led content that shares decisions, not “tips”
• AI used to support distribution and follow-up, not flood the feed
• Smaller audiences with higher-quality conversations

𝗪𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝘂𝗽:
• More content without a distribution path
• Automation without positioning
• Paid spend without trust or narrative clarity

Agree / disagree?

Curious what’s working (or not) for you heading into 2026.👇🏻
♻️ If this resonates, reshare so we can gather more real-world insights and share back what’s actually compounding for 2026.

Poll results showing 2026 growth trends, highlighting creator and partner distribution as the most effective growth lever based on FUA client insights

Expectation: AI makes marketing effortless.
Reality: it makes the right work scale faster.

Behind the scenes, we use AI for speed, testing, and repetition.

What we don’t automate is judgment: strategy, brand voice, positioning, and knowing when something is “good enough” vs on-brand.

The real work isn’t execution anymore.

It’s deciding what deserves automation and what must stay human.

AI didn’t remove the work.
It raised the bar.

Most US GTM strategies don't fail because of execution.

They fail because founders are optimizing the wrong variable.

If you're wondering why your US GTM strategy isn't gaining traction despite having a solid product, competitive pricing, and experienced sales teams — the bottleneck is almost always positioning and messaging, not your go-to-market execution.

We've advised 30+ B2B/B2C SaaS & software founders on US market entry.

𝗧𝗵𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻 𝗿𝗲𝗽𝗲𝗮𝘁𝘀:
↳ Strong product. Smart pricing. Capable team.
↳ But pipeline stays empty.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗯𝗿𝗲𝗮𝗸 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺:
1️⃣ Most founders assume it's product-market fit. They rebuild features. Add integrations. Chase "one more thing" buyers asked for.

2️⃣ Some think it's pricing strategy. They discount. They tier. They bundle.

3️⃣ Others blame sales execution. They hire new AEs. Change comp plans. Add more demos.

But the real issue... it's positioning and messaging.

US buyers don't respond to the same language, outcomes, or proof points as other markets.

You can have the perfect product and still sound completely wrong to the people who need to buy it.

𝗧𝗵𝗲 𝗳𝗶𝘅 𝗶𝘀 𝘀𝘂𝗿𝗴𝗶𝗰𝗮𝗹:
1️⃣ Audit how you talk about what you do. Website copy. App store listing. Ads. Email flows. Does it sound generic? That's the problem.

2️⃣ Rewrite from buyer language — not your assumptions. Interview 10 prospects. Ask: How do you describe this problem to friends? What would make this a "must-have"? What exact words matter?

3️⃣ Test new positioning in low-stakes channels. Run 3 different messaging angles in paid ads. Measure conversion and retention, not just clicks.

4️⃣ Hire someone who understands US buyer psychology. Not just "a US marketer." Someone who's successfully positioned products for American audiences and knows how this market makes decisions.

Your paid acquisition won't scale. 
Your SEO won't convert. 
Your pitch won't land.

Until your positioning sounds native.

Want to audit your US market positioning before you waste another dollar on ads?

Add me & comment/DM me "POSITIONING" — I'll send you the exact framework we use with founders to pressure-test their messaging against real US buyer psychology.

Why B2B and B2C SaaS GTM strategies fail in the US market - positioning and messaging framework for founders entering American markets

Was on a call with a B2B SaaS founder yesterday. 

They've spent $50k on Google Ads and LinkedIn Ads over the last 3 months, but 50% of the leads were very low quality... MQL but not SQL 🥲

So my question to them was... why not build owned distribution in parallel?

Instead of: $50k → paid ads only

Try: 
$25k → paid advertising (Google, LinkedIn)
$15k → strategic partnerships (co-marketing, integrations, reseller channels)
$7k → content marketing (SEO blog posts, thought leadership, organic search)
$3k → affiliate marketing & referral programs

Controversial take? Maybe. 🤔 

But here's what I keep seeing with SaaS founders:
You do all the "right" GTM tactics — post on LinkedIn, cold emails, run PPC campaigns, test acquisition channels. But it all lives on rented distribution.

If you stop doing anything, everything stops. Nothing compounds.

𝗢𝘄𝗻𝗲𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗹𝗼𝗼𝗸𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

It's built through direct customer relationships, repeatable partnership channels, SEO/AEO/PSEO, word-of-mouth, referrals, community, integration marketplaces etc.

Compounding leverage over time.

The hard part isn't getting more 👀 . It's building B2B growth systems that work without you feeding them every single day.

WDYT? I'm ready to be roasted (or agreed with). 😅

Gm community! As 2026 is starting with 🔥🔥🔥, I'm #hiring

100% remote, contract work.

→ graphic designers
→ copywriters
→ product video editor
→ performance marketers 
→ creative content creators 

1) State your role in the comments
2) Add me
3) Upload your profile + CV here ↓↓
https://lnkd.in/eMzYExkM

Thanks 😄

Open article: Join the team — FUA Collective | AI-Native Growth & Partnerships by fua-collective.com

Join the team — FUA Collective | AI-Native Growth & Partnerships

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