B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

Joined Web Summit Lisbon today as Aziz’s guest and even though I could only stay for 5–6 hours, it was absolutely worth it. Met so many old friends, partners, and clients, and discovered plenty of new networking opportunities along the way.

Honestly, events like this deserve at least three full days to explore properly. For anyone who knows what they’re looking for, this place is truly a paradise. Hopefully next year, I’ll be here as a founder showcasing my own startup!

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

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(EN below) Türkiye’de inanılmaz bir girişimci potansiyeli ve güçlü bir B2B yeteneği olduğuna inanıyorum. Bugüne kadar edindiğim tecrübe, doğru eğitim ve doğru rehberlikle çok daha fazla girişimci ve profesyonelin küresel pazarlara açılabileceğini gösterdi. Bu yüzden TechSales Akademi’yi kurdum. 

Amacım;
🔺 Girişimcilere yalnızca mentörlük değil, incubator ve accelerator programlarının eksik kaldığı alanlarda gerçek saha deneyimi sunmak,
🔺 B2B alanda çalışan profesyonelleri daha iyi ve güncel becerileriyle donatmak,
🔺 Öğrencilere ise erken yaşta global iş yapabilme farkındalığı kazandırmak.

Şu an Akademide başlatmayı planladığımız 3 eğitim bulunuyor. Detaylara buradan ulaşabilirsiniz. https://lnkd.in/dcEG_EGj

🎁 Sürpriz
Bu eğitimlerden 3 kişiye ücretsiz katılım hediye edeceğim. Katılmak için tek yapmanız gereken: +1 yazıp yorum bırakmak. Ayrıca yorum bırakan herkes seçtiği eğitimde %25 indirim kazanacak.
 
📆 Çekiliş sonuçlarını 2 hafta sonra paylaşacağım.

Bu yolculukta yalnızım ama biliyorum ki bu içerikler ne kadar çok B2B girişimci ve profesyonelinin karşısına çıkarsa o kadar fazla kişiye dokunabiliriz. Desteğiniz için şimdiden teşekkür ederim. 

--
I truly believe that Türkiye has incredible entrepreneurial potential and a strong B2B talent pool. My experience so far has shown me that with the right training and the right guidance, many more founders and professionals can expand into global markets. That’s why I created TechSales Academy.

My goals are to:

🔺 Provide entrepreneurs not only with mentorship, but also with real, practical field experience in areas where incubator and accelerator programs fall short,
🔺 Equip professionals working in B2B with stronger and more up-to-date skills,
🔺 Help students gain early awareness of how to build and operate in global business environments.

We are starting with 3 programs, and you can find all the details here.

🎁 Giveaway
 I will offer 3 free seats for these programs. To participate, simply comment +1 below. Everyone who comments will also receive 25% off for the program of their choice.

📆 I will announce the giveaway results in 2 weeks.

I may be building this journey alone, but I know that the more B2B founders and professionals this post reaches, the more people we can help. Thank you in advance for your support.

TechSales Akademi Yayında! 🎉

Uzun zamandır hayalini kurduğum TechSales Akademi artık yayında. B2B dünyasında, teknoloji ve ürün tarafı hariç Türkçe kaynak ve eğitimlerin ne kadar sınırlı olduğunu gördükçe böyle bir platform oluşturma isteğim daha da güçlendi. 

Bugün bunu gerçeğe dönüştürmenin mutluluğunu yaşıyorum. Aralık ayında iki eğitimle başlıyoruz:

🔺 Cold Outreach Eğitimi benim tarafımdan,
🔺 Startup People Systems Eğitimi hrscale kurucusu Elif Cakir tarafından.

Danışmanlık bütçesi ayıramayan girişimciler için bu eğitimlerin gerçekten hızlandırıcı bir etki yaratacağını düşünüyorum. Amacımız, erişilebilir ve uygulanabilir bilgilerle işlerinizi katbekat büyütmenize yardımcı olmak.

👉 Eğitimleri ve detayları yorumlaraki akademi sayfamızda bulabilirsiniz.

 Yeni dönemde birlikte daha güçlü bir B2B ekosistemi yaratmak dileğiyle! 🚀

(EN below) TechSales olarak dün aynı şirket için kurduğumuz e-mail outbound performansını paylaşmıştım.

Bugün de hikayenin LinkedIn + HeyReach.io kısmını eklemek istedim, çünkü iki kanal birlikte çalışınca çıkan sonuç çok daha farklı bir seviyeye geliyor.

Bu şirkette outbound’u iki omuzda yürütüyoruz:
Instantly ile e-mail
Heyreach ile LinkedIn

LinkedIn tarafında hedefimiz, rastgele kişilere rastgele “mesaj atmak” değil; doğru ICP, doğru tempo ve düzenli optimizasyonla akışkan bir fırsat motoru yaratmaktı.

Son 11 ayın sonuçları:
40.614 bağlantı isteği
%40,5 kabul oranı
12.905 mesaj gönderimi
%21,1 cevap oranı
300+ nitelikli fırsat

Bu süreç bana bir şeyi çok net öğretti: E-mail + LinkedIn birlikte doğru kurgulandığında outbound, tamamen öngörülebilir bir büyüme sistemine dönüşüyor.

Süreci, kullanılan çerçeveyi veya nasıl kurduğumuzu konuşmak istersen, DM’den yazabilirsin.

Bu arada, yarın HeyReach.io + Instantly.ai ile ilgili küçük bir duyuru yapacağım. Sadece şöyle diyeyim: Bu rakamların önümüzdeki dönemde nasıl katlanabileceğine dair ilk sinyaller geliyor. 
-----
Yesterday I shared the email outbound performance we built for the same company.

Today I wanted to add the LinkedIn + Heyreach side, because when both channels run together, the outcome hits a completely different level.

We run outbound on two pillars:
Email with Instantly
LinkedIn with Heyreach

And on LinkedIn, the goal was never “sending messages.”

It was building a fluid, self-feeding opportunity engine through the right ICP, consistent pacing, and weekly optimization.

Here are the results from the last 12 months:
40,614 connection requests
40.5% acceptance rate
12,905 messages sent
21.1% reply rate
300+ qualified opportunities

This entire process taught me one thing very clearly: When email + LinkedIn are aligned properly, outbound becomes a predictable, measurable growth system.

If you want to talk about the framework or the process behind it, feel free to DM me.

By the way, tomorrow I’ll share a small update about Heyreach + Instantly. Let’s just say it’s a first hint of how these numbers might multiply in the coming months.

This short video wasn't filmed. It was engineered. 🤖

We are approaching 2026, and the definition of "being present" in business is changing fundamentally.

I created this video using Google Gemini to craft the strategy and script, and HeyGen to bring it to life visually. But this is more than just a tech demo; it’s a glimpse into my operational roadmap for the next two years.

As we look toward 2026, my focus shifts from simply "using AI" to integrating AI into the DNA of my business strategy.

Here is how I plan to level up:
1. Scalable Presence 🌐 
Time is finite, but digital presence doesn't have to be. Tools like HeyGen allow me to deliver personalized updates, insights, and communications at scale without being tied to a camera for hours.

2. AI as a Strategic Thought Partner 🧠 
I’m moving beyond using Gemini for basic tasks. The goal is to utilize LLMs for high-level scenario planning, market analysis, and pressure-testing innovative strategies before execution.

3. Hyper-Personalization 🎯 
The future isn't about mass content; it's about relevant content. By integrating these tools, I aim to create tailored experiences for clients and partners that resonate on a deeper level.

The tools are here. The question is: How will you reshape your workflow for 2026?

I’m curious to hear your thoughts on AI integration in the comments! 👇

I just earned my HeyReach.io Expert Badge.

I’ve been using Heyreach since the very first AppSumo campaign and it’s incredible to see how far the product has come. 

Over the years, I’ve introduced it to many of the companies I work with and the evolution, especially the growing integrations, has been impressive. It’s rare to see such a strong product come out of our region and it makes me genuinely happy.

A big thank you to everyone on the team for building something this solid.Ilija, Mirjana and Bojana and a very special thanks to Ebru who has always been there whenever I needed support!

If you are exploring ways to improve your outreach setup or want to use Heyreach in the best possible way, feel free to message me. 

I’m happy to share what I’ve learned and help you get the most out of it.

The dream is REAL! Thrilled to launch TechSales Academy 🚀 to solve the major gap in actionable Turkish B2B sales/growth/strategy training.

Starting strong with:
Cold Outreach (by me)
Startup People Systems (by Elif Cakir founder of hrscale)

Full course descriptions, pricing details, and instructor bios are all inside the link below!

View newsletter: What I Learned This Week

This moment is deeply personal and incredibly exciting for me. Today, I am overjoyed to finally share the launch of the TechSales Academy, a project I

Open article: The Vision Realized: Introducing the TechSales Academy  by Tunahan Tolga Yıldız • 2 min read

The Vision Realized: Introducing the TechSales Academy

Weekdays I’m building in tech. Weekends I’m learning in the kitchen. Turns out both worlds push me in the same direction: growth.

For the last month and a half, I’ve been doing something a bit different from my usual tech/growth routine: culinary school. Cooking has been a passio

Open article: 1.5 Months in Culinary School, And Why It Changed Me More Than I Expected by Tunahan Tolga Yıldız • 3 min read

1.5 Months in Culinary School, And Why It Changed Me More Than I Expected

HeyReach.io just went MULTICHANNEL

The Instantly integration is officially live, and you can now send leads both ways:

 → Instantly.ai → HeyReach.io
 → HeyReach → Instantly

This unlocks some killer flows:
⚡ Add leads from HeyReach directly into Instantly Campaigns
 ⚡ Add leads into Instantly Lead Lists
 ⚡ Trigger Instantly follow-ups when a LinkedIn step fails (no accept, no reply, etc.)

A few real use cases are already running:

1️⃣ No connection accept? → After X days → Add to Instantly → email sequence
2️⃣ No reply on InMail? → Send to Instantly follow-up list
3️⃣ Accepted on LinkedIn but no response? → Push to Instantly → “Warm, No Reply” campaign

Setup is simple:
Generate your Instantly API key
Paste it inside HeyReach → Integrations → Instantly
Start sending leads in either direction 
Multichannel, automated, clean.

This changes the outbound flow completely. 

If you want the exact workflows I’m testing right now, just DM me!

HeyReach and Instantly Integration

My 2025 in Numbers: The "Professional" Wrapped 📊

They say numbers don't lie. Looking back at 2025, the data tells a story of building, launching, and connecting.

The Highlights:
🔺 Over 165k+ impressions across the feed.
🔺 Launched Visanom (my "top track" of the year!).
🔺 Grew a community of 14,000+ amazing professionals.

Shared 50 posts and kept the conversation going with my newsletter family.
But beyond the stats (like that 42% of you tuning in from Istanbul!), it’s the conversations and support that mattered most.

Thanks for being part of my 2025. Ready to turn up the volume for 2026?

https://lnkd.in/dMteH3_2

#LinkedInWrapped #2025Review #Entrepreneurship #YearInReview

(EN below) Bir yıl önce TechSales olarak Türkiye'deki dijital iş yapan en büyük firmalarından birisi için email outbound sistemlerimizi Instantly.ai ile sıfırdan kurarken, işlerin gerçekten çalışıp çalışmayacağından emin değildim.

Her şeyin başında; domain ayarlama, hesapları ısındırma, ICP’yi doğru seçme, mesaj ve sequence tasarlama gibi küçük adımlar vardı. Deliverability için click tracking’i bile özellikle kapalı tuttum.

Bugün rakamlar kendiliğinden konuşuyor:
144.000 gönderim
%80,61 open rate
%1,53 reply rate
89 fırsat
$271.000 pipeline

Dönüp bakınca şunu öğrendim: Doğru yapı, sabırlı iterasyon ve doğru ürünlerin desteğiyle outbound tamamen ölçülebilir bir makineye dönüşüyor.

Deneyimlerimi veya süreçte öğrendiklerimi konuşmak istersen, DM’den ulaşabilirsin.
-----
One year ago, as TechSales, when building our outbound email systems from scratch with Instantly.ai for one of Turkey’s largest digital companies, I wasn’t sure if it would really work.

At the start, everything was about small steps: domain setup, warming up accounts, choosing the right ICP, designing the right message and sequences. I even kept click tracking off intentionally for the sake of deliverability.

Today, the numbers speak for themselves:
144,000 sends
80.61% open rate
1.53% reply rate
89 opportunities
$271,000 pipeline
Looking back, here’s what I learned: With the right structure, persistent iteration, and the right products, outbound becomes a fully measurable engine.

If you want to discuss the process or what I learned, feel free to DM me.

Yesterday I joined the n8n Starter Session & Masterclass at Impact Hub Lisbon, led by Aemal Sayer and the Avanai team.

Super insightful, very hands-on, and honestly one of the most practical automation workshops I’ve attended lately.

During the session we:
 ⚙️ Built 2–3 example workflows from scratch
 🤖 Explored how to integrate AI-powered agents inside real automations
 🔗 Connected multiple apps & data sources
 ⚡ Saw how fast you can ship automation ideas with n8n

For me, the standout part was seeing how AI and automation can accelerate B2B outbound processes, especially lead enrichment, qualification, and follow-up workflows. I’m planning to integrate n8n much more into our outbound architecture moving forward.

The free 1-month n8n license for attendees was a great bonus too. 

Big thanks to Aemal and the entire team; Lisbon’s automation & AI community keeps getting stronger.

If you’re exploring n8n or want to build automations for your company (especially around outbound, lead management, or internal ops), feel free to reach out. Happy to brainstorm and even design a workflow together.

Tried LinkedIn Sales Navigator Smart Links for the First Time This Week: Surprisingly Useful for Outbound

If you're in B2B sales, you’re always sharing links: tools, docs, videos, resources…

This week I finally tested Smart Links, and honestly, this should’ve been part of my workflow a long time ago.

What Smart Links actually do:
🔺 Combine multiple content types (PDFs, decks, videos, URLs) into one single, clean link
🔺 Show analytics: who opened it, what they viewed, how long they spent, and which pages they checked
🔺 Help streamline multi-step sales processes by replacing messy, scattered links
🔺 Make follow-ups far more targeted and data-driven

How I used it this week:
-I bundled my most-used outbound tools (HubSpot, Instantly.ai, Apollo, HeyReach.io, etc.) into one Smart Link
-Added it to the end of my outbound messages as a clean, all-in-one resource

Replaced multiple separate URLs with one compact intro package

The analytics were surprisingly detailed, especially seeing who returned to the link later.

Why it matters:
Sending content is easy.

Knowing who actually engaged with it is where the insight (and advantage) lies.

If you're using Sales Navigator and haven’t tried Smart Links yet, check your plan and create one.

You’ll probably never send scattered attachments again!

“AI can automate your outbound, but it still can’t replace your empathy.”

Automation made outbound easy, at least technically.

Finding emails, setting up sequences, and sending thousands of messages a day take minutes now.

But here’s the catch:
Identifying your real ICP, truly understanding your personas, and crafting a message that hits differently that still requires a human.

I keep seeing founders doing everything “right.”
They build systems, connect CRMs, automate follow-ups...

Yet they wonder, “Why is nobody replying?” 
Because AI still can’t think like you.
It doesn’t feel like your intent, your tone, or your story.

It’s not about sending 1,000 more messages, it’s about writing the one message that sounds human.

So maybe it’s time to stop hiding behind automation and start writing like you again; scripts with soul, emails with rhythm, and messages that sound like they came from a real person, not a machine.

This week, I’m rewriting our outbound scripts from scratch to be more human and less robot.

Curious how to make your outbound sound more human? Let’s exchange ideas. I’d love to hear what’s working for you lately!

The math behind a $100k Pipeline 📉

Most people think, "I'll just send 50 emails a day." 

The math says, "To close $100k, you need X leads, Y meetings, and Z domains to ensure deliverability."

We built a Reverse Engineering Calculator to show you the actual infrastructure needed to hit your number.

Don't launch your next campaign without checking this first.

Link in the comment 👇

We all know the "Social Selling Index" (SSI). It tells you if you are a good corporate robot. 🤖 But it doesn't measure the most important thing in 2025: Your Vibe.

I got tired of boring metrics. So, we built The TechSales Oracle.

It analyzes your habits, your "red flags," and your SSI score to reveal your true professional destiny.

Stop relying on boring charts. Find out if you are a "Ghost," a "Hustler," or a "Legend."

👇 Get your Personal Card here (Free): [techsalestr.com/linkedin]

Drop your "Aura Score" in the comments. Let’s see who has the highest vibe in the network. 🏆

The Social Selling Index (SSI) tells you if you are a "good robot." We built an AI to tell you if you have a "vibe. Did you know that every time you s

Open article: LinkedIn is Secretly Scoring You. But What’s Your "Aura" Points? 🔮 by Tunahan Tolga Yıldız • 2 min read

LinkedIn is Secretly Scoring You. But What’s Your "Aura" Points? 🔮

LC Waikiki

Head of Organizational Transformation & HR Systems and Processes

Driving Organizational Development & Workforce Transformation at LC Waikiki, a global fashion retailer with over 55,000 employees, more than 1,300 stores, and annual revenue exceeding $5 billion, operating in over 50 countries.

• Led change management efforts aligned with strategic business objectives, working closely with C-suite executives and key stakeholders to support the integration of new ways of working and foster cross-functional collaboration.
• Led organizational transformation initiatives, redesigning roles and structures while coordinating with key HR functions such as Compensation & Benefits, Learning & Development, Performance Management, and HR Business Partners to ensure successful implementation and adoption.
• Deployed the Organizational Health Index (OHI) model to assess and monitor the effectiveness and sustainability of transformation efforts.
• Conducted workforce diagnostics and organizational efficiency analyses to identify areas for improvement and drive structural optimization.
• Designed future-ready job roles, career paths, competency frameworks, and performance and bonus models aligned with the company’s strategic capabilities.

Head of Organizational Transformation

PwC Türkiye

Delivered strategic projects to enhance organizational performance for mid to large-scale international companies across various industries, leveraging PwC’s global methodologies and best practices.

• Organization Design & Change Management
• Organizational Effectiveness Analysis 
• Strategic Workforce Planning
• HR Transformation
• Equal Salary Certification Audits for related companies

Designed and led an Experience Day at PwC on the role of HR and OD in GenAI transformation, as well as the impact of GenAI on HR and OD functions.

Senior Manager, Workforce & Organisation - Consulting

DeFacto

Following my transition to PwC, I continued to support DeFacto by advising the CHRO and OD team on key organizational development projects, leveraging relevant PwC approaches and methodologies.

Organizational Development Advisor

Defacto is one of Turkey’s largest fashion retailers, with operations in over 30 countries and a workforce of more than 14,000 employees. The company offers a wide range of affordable fashion and has a rapidly expanding e-commerce channel. Defacto has been recognized for its investments in digital transformation and agile operating models in the retail sector.

• Oversaw Org Development, Performance, HRIS units.
• Served as the HR representative responsible for governance in the Agile Transformation Committee; delivered monthly presentations to the Steering Committee.
• Led the OKR-based performance transformation.
• Led end-to-end bonus calculation processes and business unit coordination across 7 distinct department-specific bonus models.
• Managed HC planning, optimized workforce effectiveness via efficiency analysis and roles redesign.
• Implemented the Strategic Workforce Planning (SWP) model based on Gartner’s methodology for product management teams; achieved a 12% increase in revenue per FTE (USD)
• Oversaw HRIS systems incl. SAP Success Factors, SAP HR, LMS, ATS tools.

Head of OD & Performance & HR IS

Kale Grubu

Kale Group is a diversified industrial group in Turkey, operating in defense, construction chemicals, machinery, and energy sectors. The group employs over 5,000 people and is known for its strategic collaborations with global partners, especially in the defense and aerospace industries.

• Served as Group Admin for performance and talent strategy systems, while also acting as the HR Business Partner for 120 HQ employees.
• Built and implemented succession planning in SAP SuccessFactors across group companies.
• Owned the Balanced Scorecard-based performance management system as group admin on SF.
• Created and launched the award-winning Kalegends MT Program from scratch; attracted 16,000 applicants with 96% satisfaction.
• Delivered strategic HR insights to the CEO and Board through performance, succession, and talent analytics.
• Led the digitalization of key HR processes, including 360 Feedback, ATS, and LMS tools.

Talent & Performance Manager

TSK (Türk Silahlı Kuvvetleri)

For nearly 8 years, I took part in key projects at the Turkish Armed Forces headquarters, focusing on strategic workforce planning, organizational structuring, career development, and recognition systems.

• Conducted organizational and role design initiatives aligned with regional geopolitical dynamics, in collaboration with NATO member states benchmarking studies.
• Led strategic workforce planning initiatives considering external environmental factors and technological shifts, including scale-up and scale-down workforce scenarios.
• Designed performance management systems and related organizational policies.
• Managed talent processes incl. promotion, assignment, recognition.

Organizational Development Team Leader

Organizational Development & Workforce Planning leader with 15+ years of experience in consulting, fashion retail, manufacturing, and the military. Skilled in organizational design, change management (Prosci certified), HR transformation, and workforce analytics. Proven track record of leading large-scale transformations in multinational environments, aligning people, structure, and purpose to build agile, high-performing organizations.

Organizational Transformation
Change Management
Strategic Workforce Planning
HR Transformation (Organization & Systems & Processes)
Performance & Talent Framework Design

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