Ty Frankel

LinkedIn League

PSA TO FOUNDERS:

Here's all you need to sign 5-10+ new high-ticket clients on LinkedIn in the next 90 days:

A LinkedIn profile with PROPER content and sales systems.

That's it.

I reveal and deploy these systems for you inside LinkedIn League.

Within 90 days of joining you'll have 5-10+ new high-ticket clients.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

And many more...

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 37 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

Founder & Coach

LinkedIn Client Lab

While everyone tries to write viral posts...

LinkedIn Client Lab members sign 5-6 figure deals from LinkedIn DMs like CLOCKWORK.

By doing the opposite of what everyone else does.

Why focus on DMs not content?

Here's what LinkedIn Client Lab members are doing:

〽️ "We've implemented the LinkedIn Client Lab strategies across dozens of clients & generated 100s of thousands of dollars in cash collected"

- Marcos (7-fig/yr agency owner)

〽️ "I've been in the Lab 30 days now and booked 45 calls on LinkedIn already and hit $11K+ a month as a result of everything in here"

- Aidan Collins (agency owner)

〽️ "I booked 140+ sales calls & made $90K+ for my coaching program in just 3.5 months. All off LinkedIn"

- Terrence ($30K+/month coach)

〽️ "32 calls in 40 days is insane brotha. You're the absolute goat"

- Noah ($75K+/month marketing agency owner): 

〽️ "Been booking like 2 sales calls a day since I started a week ago. Never used DMs to sell before"

- Viggo ($10K+/month agency owner)

This isn't luck.

It's result of a system booking 100s of calls a month in over a dozen niches.

LinkedIn Client Lab is a community of founders signing 2-5+ clients a month on LinkedIn.

Inside you get:

1️⃣ My 3-Pillar LinkedIn Client Acquisition Playbook

- 9+ hrs of masterclasses with strategies never shared publicly
- 39+ DM strategies booking 100s of calls monthly
- The psychology behind how a member booked 159 calls in 148 days

2️⃣ 1-Hour Weekly Live Training

- Real-time breakdowns of $30K/mo DM campaigns
- Advanced LinkedIn tactics 99% never see
- Instant answers to your questions
- You get live access + all video recordings

3️⃣ The Community

- Network with other business owners booking 20+ calls/monthly
- Get instant feedback on your profile, content & DMs
- Direct access to me for guidance

Join 100+ B2B founders signing 2-5+ clients/month before your competition discovers this 👇🏼

https://linkedinclientlab.com

Founder

Shut Down Music

I founded and grew Shut Down Music into 70+ artists, 8 employees, $2.1M+ in sales and a 4-time award-winning music-for-media agency.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, WWE, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, LA Dodgers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS and many more.

AWARDS
2023 GEMA ProMax Gold Awards: Best Use of Music (WON)
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

Broadcast Music, Inc. (BMI)

I started producing hip hop music at 14 years old. Fell in love with the craft on day 1 & created beats for 8 hrs/day (might've skipped school here & there) for almost 5 years.

After changing my stage name what seemed like every month, I decided on going by Showtyme.

That's when things picked up quickly - I worked with some pretty big artists. G-Herbo, Paul Wall, AD, Trev Rich, $tupid Young, & TayF3rd.

I eventually got into music for TV/film and produced for Sportscenter, Fabletics, the NBA, NFL, Universal Music, and Sony.

Music Producer

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

I started making serious money with social media in 2020. 

By 2025 I mastered LinkedIn client acquisition and made over $3.8M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and proven offer.

You will sign 5-10+ clients in our first 90 days working together.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

“I booked 53 calls on LinkedIn in 3 days”

Lol no you didn’t.

For all you lying about results out there… it always comes back to bite you.

Don’t say I didn’t warn you when karma kicks your ass.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Join 100+ in the Lab 👇🏼

35K followers on LinkedIn is like having…

- 200K followers on X

- 1M followers on IG

- 3M followers on TikTok

LinkedIn by FAR has the highest quality buyer.

Thanks for 35K.

Love you guys.

My paradigm around $$ has shifted COMPLETELY from my early 20s until now (at 28).

I started making $10K+/month at 20.

$50K+/month at 22.

I was so reckless with $$ at this time.

Didn’t save anything.

Spent it all on rent, vacations, food, fruitless business expenses.

Lost $100K+ in crypto.

Now my mindset is different.

I save and invest 80%+ of what I make.

In 10 years I’ll be SET.

I want to have a big, beautiful, healthy family with 5+ kids.

I’m saving for THAT.

I’m not a big lifestyle inflation type guy.

I don’t need the Lambo, designer clothes etc.

I like simplicity.

My mindset has switched from short-term CASH-FLOW focused.

To long-term, FUTURE-BUILDING focused.

If you’re in your teens or 20s right now…

Learn from me.

Make this shift SOONER than later.

Build your future.

The Lambo can wait.

Realize what’s truly important and invest for THAT.

Compound interest is incredibly powerful.

The earlier you get started, the better.

“Whoa I just got 500 likes! I’m going VIRAL BABY”

Truly happy for you.

But you’re still broke.

Meanwhile my client got 7 likes on his last post.

(2 of them from his mom & dad)

And just hit $26K+/month.

Build a thriving business.

Or keep seeking online validation to feel good about yourself.

You can only pick ONE.

LinkedIn is such a great platform to make $$ on man.

Let's say you want to book 10 sales calls this week.

Just start 80-100 DM convos.

Super predictable.

Highest qualified buyer on ANY platform.

LinkedIn till I die 😂🥂

B2B FOUNDERS: book 5-10+ sales calls a week on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Schedule a consultation 👇🏼

LEARN LINKEDIN DMs IN THE LAB.

SEND 10 A DAY.

PROFIT.

REPEAT.

STOP OVERTHINKING.

You say “no pitch”.

I’m expecting a pitch…

Never say this.

It’s 1 of THOUSANDS of ways you ruin chances of signing clients in the DMs.

Avoid these mistakes in the Lab.

https://lnkd.in/gar5Jr-V

Meet Sasha, Connor & Mike.

3 LinkedIn Client Lab members killing it.

SASHA - has 20 sales calls booked on her calendar and just closed a $4,000 client (paid in full)

CONNOR - is booking a call a day and just closed an $11,000 client (paid in full).

MIKE - is booking 1-2 calls a day.

Best decision you can make for your bank account:

Join the Lab.

https://lnkd.in/gar5Jr-V

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My simple 3-step $30K/month LinkedIn framework:

(Used this for 50+ clients and 250+ Lab members)

1 - Profile

- Smiling, clean PFP
- Authoritative banner
- Results-focused headline
- PACK IT with social proof

Be INTENTIONAL… every piece of your profile is valuable real estate.
Use it to build tons of trust with your prospects.

2 - Content

- 50-75% educational: step-by-step processes
- 10-20% social proof: case studies, testimonials, client success stories
- 10-20% opinions & beliefs: take a stand and go against the grain
- 10% stores & lifestyle: you’re building a PERSONAL brand so let people into your life

CHEAT CODE: interweave multiple content styles into 1 post (these perform best)

3 - DMs

- Connect with 200 targeted people a day (empty requests only)
- DM everyone who accepts
- Use multi-thread convos, restrained compliments, authority-building observations & 4-step voice msgs
- Follow-up relentlessly

BONUS: multiple touch points… endorse skills, follow company page, like & comment on 1-2 posts

Doing this WILL get you 10+ qualified calls booked each week.

Do the math on how long it’ll take you to hit $30K+/month.

Want my COMPLETE LinkedIn client acquisition strategy applied for you?

I only bring in 3 new clients each month.

Book a call with me here:

https://lnkd.in/eEdJNakn

Building a personal brand on LinkedIn will WASTE 500+ hours of your life.

B2B founders tell me “I wanna build a personal brand on LinkedIn” all the time.

Here’s what’ll happen:

You spend 3 hours on LinkedIn a day posting, commenting, and making creator friends.

Repeat this daily.

After 6 months you’ll have 10K followers & get 10 inbound calls a month.

5 of which will be unqualified.

This is a TOTAL waste of time.

Here’s my approach I’ve spun off in over a dozen niches with massive success:

(Booking 100s of calls/month)

- Build a clean profile in 2 hours 

- Post 2-3x a week MAX 

- Minimal commenting (just reply to comments on your OWN post)

- Focus on DM convos /w prospects warmed up through profile & content

- Book 10% of DM convos on calls

No 6 month runway.

Instead start booking qualified calls RIGHT AWAY.

How many calls can you expect?

25-40+ a month.

Oh yeah 90% will be qualified by the way.

Most say “build a brand bro!”

Unfortunately they have the loudest voices in the room.

There’s a much better way.

Want my full system that books 10+ calls a week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

The only difference between $10K and $50K months is this tiny shift:

Make a decision:

Say “I’m gonna sit down & send DMs for an hour a day”.

You’ll book 2 calls a day.

(Once you master the 39 DM strategies in the Lab)

That’s 10 a week.

40+ a month.

Close 20% of them.

At even just $3K/client that’s $24K of new revenue.

Do this for 2 months and you're at $50K/month.

It’s all about MAKING THE DECISION TO DO THE WORK.

Then showing up daily.

Any "shortcut" is a lie.

Literally just spend an hour a day in your LinkedIn DMs.

You'll strike gold.

Check screenshots from Lab members who actually did this…

Join us:

https://lnkd.in/gar5Jr-V

Your LinkedIn banner is COSTING you clients.

Here’s how to fix it.

Just following what’s in this short video will book you 50% more sales calls…

THAT is how important banner is.

My client Terrence went from 0 to $27K+/month on LinkedIn in 60 days.

Here’s exactly how.

Follow these 3 steps to do the same.

-Ty

PS join the Lab to learn ALL my deepest LinkedIn client acquisition tactics & sign more clients than you can count:

https://lnkd.in/gar5Jr-V

“Hey Ty I just helped business coach Jeff book 15 calls on YouTube.

Just following up on my last 12 messages.

Did you see my FREE script?”

Cut your broccoli hair off & start DMing in a way that ACTUALLY signs you high-ticket clients at scale...

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

It took me 14 years of running businesses to figure this out but it changed everything instantly.

I used to bring in clients I HATED working with.

They didn’t communicate.

Didn’t pay on-time.

Constantly complaining about every little thing.

Drained my energy and honestly made me not like what I do anymore.

In Feb of this year I made huge shift and it changed everything INSTANTLY.

I started enforcing MASSIVE BOUNDARIES.

No, you can’t call my phone.

No, I won’t get back to your msg at 10 PM.

No, I can’t “do this in the next 5 minutes”.

It dripped into my sales process, too.

Showing massive integrity + strength.

“I will NOT bring you in if it genuinely doesn’t align with your goals”

“I will NOT work with you if you drain my energy”

“I will fire you and refund your money in full if you abuse my team”

Guess what happened lol.

I started signing MORE clients.

Making MORE money.

Feeling MORE peace.

Literally night & day difference.

You’re NGMI if you think being STRONG & holding boundaries lose you clients…

Be ready to get stepped on, disrespected, rag-dolled, stressed & sign less clients.

-Ty

Learn how to sign 2-5+ clients/mo that respect you from day 1 in the Lab. 

https://lnkd.in/gar5Jr-V

LinkedIn coaches & consultants are this bad huh…

Is this actually true?

🤔

The "multi-thread convo" DM strategy I invented is getting 35%+ reply rates.

(In a dozen niches)

After helping 100+ founders book 1000s of sales calls.

I identified a SINGLE DM opener strategy CONSISTENTLY outperforming everything else:

Multi-Thread Conversations.

Here's how they work:

STEP 1 - THE OPENER

Keep it simple.

"Hey NAME"

Next...

STEP 2 - THE RESTRAINED COMPLIMENT

Give them a compliment.

But don’t show too much enthusiasm...

Instead of: "LOVE what you're doing with (COMPANY)!"

Use: "Solid work with (COMPANY). Interesting approach"

This shows you're not easily impressed + are an expert.

STEP 3 - THE OFFER REPHRASE

Literally just take what they do and put it into a question.

"You do Google ads for marketing agencies right?"

Pries pain points + shows you did research.

STEP 4 - THE AUTHORITY-BUILDING OBSERVATION

Make an INSIGHTFUL observation about their biz/industry demonstrating your expertise.

"Wait you work with agency owners yeah?

Funny how most agencies have 20-30% margins. 

Super tough to scale because you need to hire A-players and to do that you actually need 40-60% margins..."

Shows you're HIGHLY EXPERIENCED in THEIR niche...

Be hyper-specific on a prospect-by-prospect basis here

STEP 5 - THE PERSONAL CONNECTION

Connect as DEEP as possible personally... use:

- Culture

- Geography

- Hobbies

Example:

"Ahh you're in Chicago? I grew up in Des Moines, Iowa. Like 6 hours West of you guys. Used to go to Evanston all the time. Miss me those deep-dish pizzas. My mouth is watering right now thinking about it"

This shows you're not JUST trying to get the sale.

Plus you build a warm connection.

Make this LAST message in your initial DMs so it's what someone sees in their DM inbox when they open it up.

Multi-Thread Conversations get my clients, Lab members & I:

- 35%+ reply rates in over a dozen niches

- 100s of sales calls/month booked

+ they helped me drive $3.8M+ in sales for my own businesses.

Start 10 multi-thread DM convos a day.

It’ll be TOUGH not to book 10+ qualified calls/week on here.

-Ty

PS get my 2 hour vault of LinkedIn client acquisition training for free here:

https://lnkd.in/etZJ3DbY

How you go from booking 1 sales call a month to 10+ EVERY WEEK like I do:

(THESE 3 THINGS MAKE ALL THE DIFFERENCE)

1 - DM MASTERY

LinkedIn DMs are cracked right now.

You’ll book a qualified call every 30 minutes of DMs once you master the skillset.

I’ve been doing this for 14+ years.

Made $3.8 million in revenue by mastering the DMs.

It’s not a “hack” or “cheat code”.

It’s a genuine SKILL which will LINE YOUR POCKETS for a LIFETIME.

DM mastery is reverse engineering EXACTLY how a prospect perceives you.

And presenting yourself in a way that BUILDS THE PERFECT IMAGE OF YOURSELF IN THEIR HEAD so they…

1 - Trust you enough to book a sales call

2 - Show up to the call with enthusiasm

3 - Have their guard down and know you care about them

4 - Are ready to buy

There’s a way to do this CONSISTENTLY.

So you’re not just booking 10-15% of DM convos into calls…

But also closing 30%+ of your sales calls.

2 - EMOTIONAL CONTROL

DM mastery is the skill.

But emotional control is what you need to execute.

Here’s what ACTUALLY HAPPENS when you send DMs at an energetic level.

You send 10 DMs.

You get 4 replies.

6 ignore you.

1 of the replies says “not interested”.

2 others end up unqualified.

1 books a call.

In the meantime YOU GET TRIGGERED:

“Ugh why are they not replying”

(Anger/frustration)

“They ghosted me… who do they think they are?”

(Insecurity/unworthiness)

“They didn’t reply. I don’t wanna look desperate so I won’t follow up”

(Fear of judgment)

Unconsciously listening to these emotions and doing what they tell you to will cost you BIG TIME.

You must be in control of your emotions.

Be conscious of your triggers.

And act LOGICALLY.

That’s how you book 10+ calls a week on LinkedIn.

You are the master of your emotions, not the slave.

3 - QUANTITY

OK boom so now your last potential bottleneck is quantity.

You are NOT sending enough DMs.

PERIOD.

You think you are.

But you’re not.

Luckily you don’t need to send 2,000 a day.

Not even 200 a day.

Send 20 DMs a day consistently, Monday-Friday.

You’ll be OVERFLOWING with clients.

Coming from my own, coaching clients + Lab member experience.

You might need to STOP sending DMs in order to keep up with fulfillment.

(Seen this happen quite a few times actually)

DM MASTERY + EMOTIONAL CONTROL + QUANTITY = 10+ CALLS/WEEK.

That’s the formula.

Master the skillset.

Control your emotions.

Execute consistently and at scale.

Do all 3 you’ll book more calls than 99.99% of people on LinkedIn.

Skip ANY of these and you’ll stay stuck at a couple calls a month.

BIG MISTAKE: quitting after the 1st "no” in the DMs

Recent situation:

Bendik initially rejected our client’s call pitch.

20 min later he booked a call.

I broke down the full psychology behind every word.

Just in the Lab.

99.9% won't understand client acquisition at this level.

(Not even close)

But Lab members do.

Comment “LAB” and I’ll send you the link to join.

THE LINKEDIN CLIENT LAB EFFECT IN ACTION.

Aleksandra (Sasha) Sidel joined the Lab.

Got a 10-minute custom profile audit from me.

(I give this to all members)

Changed her profile up.

Joined our weekly live calls.

Went through the masterclasses + DM strategies.

Now there are 20 sales calls on her calendar.

1 of 100s of similar stories.

Join the Lab:

https://lnkd.in/gar5Jr-V

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Austin Huges, CEO of Unify, is generating multi–8-figure pipeline every month using just three content styles, not an army of sales reps. And those 3 same posts are the reason he has book $120M+ in pipeline in 2025. Here's how: 👇

Most founders think they need a big SDR team to grow.

That’s the old playbook.

But Austin just did something wild:

$120M+ in pipeline in 2025
With a lean team.
With zero SDR bloat
And it’s not a one-off.

Unify has powered $81M+ in pipeline for companies like OpenPhone, Flock Safety, and Justworks.

Here’s what most founders miss:

Austin isn’t scaling headcount.
He’s scaling signal from his content on LinkedIn.

No spam.
No generic templates.
No blasting thousands of emails.

He uses:

• A founder personal brand to drive followers, likes, comments and profile views
• AI agents running SDR workflows towards the intent from content in seconds
• Perfectly timed outbound when the prospect cares

The engine behind it: 

Austin’s LinkedIn personal brand.

I read every post he’s put out. Every teardown and behind-the-scenes thread.

His content is the GTM system.

Here are the 3 content types that power everything:

1️⃣ Challenges outdated beliefs (“SDRs aren’t broken. The playbook is.”)

 Part of the funnel: TOFU or MOFU

Why it works:

He positions Unify in the buyer’s journey long before they’re solution-aware. They feel the pain, even if they don’t know the cause.

How you can use this:

- Take a classic problem.
- Take a strong stance.
- Present the new way.
- Explain how your solution fits as the new way.

2️⃣ Shows the real system (templates, workflows, AI agent use cases)
 
Part of the funnel: MOFU and BOFU

Why it works:

Everyone has similar tools, especially in outreach. The differentiator is your mechanism. Once you sell them on the problem, they look for a system.

This content is simple:

 - Outline a pain of your ICP.
 - Show your solution.
 - Add a CTA.

3️⃣ Makes himself the case study

Part of the funnel: TOFU, MOFU, and BOFU

7-8 figures in pipeline generated per month.
150+ meetings generated a month.
Growth up and to the right.

Why it works:

No pitching.
No hard CTAs.
Simply proof in public.

People buy from those they like, know, and trust. By making himself the case study and showing how he scales Unify with Unify, Austin builds real proof that the tool works. This is the glue that holds the LinkedIn demand engine together.

The result:

Founder-led GTM is outperforming outbound teams because buyers trust founders, not reps.

Timing beats volume.
Every. Single. Time.

Austin isn’t just building Unify.

He’s rewriting modern GTM.

He’s just getting started.

Want to build your own predictable Sales System on LinkedIn? Grab a ticket to my "Leveraged Operator" LinkedIn masterclass from the link in the comments. 

I will be helping 100 founders to scale the NEW WAY on LinkedIn using AI. 

Only 50 tickets left. 

Once they are gone they are gone. 

Grab one here - https://lnkd.in/gGNvBEfB

Founders: Add $100K/Month Using LinkedIn + AI - Free Masterclass Dec 12. Get Your Ticket from “Visit My Website” →

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

One founder cut LinkedIn from 6 hours a week to 1. His pipeline still grew to multi 6 figures... 90 days.

He runs a GTM consultancy.
Around 10k followers.
No team. No ghostwriter.

Before we worked together he was:

→ Pulling 2–5 inbounds a month
→ Creating all his content himself
→ Posting randomly, so leads came in lumpy

90 days later:

→ 10–20 sales qualified leads a month across content + outbound
→ Close rate up by 10%
→ New service launched, $30,000 closed in 60 days
→ Multi 6 figures in pipeline
→ Time on LinkedIn down to 1 hour a week

Here is how we did it using our Position → Attract → Convert model.

1) Position

Foundation of everything.

We:

→ Defined his WHO, WHAT and HOW he was serving to make him stand out 
→ Found his Rainmaker ICP (the client he loved who closed fastest)
→ Mapped his Atticus language matrix so posts used words his buyers already say to attract them with content
→ Installed an indoctrination ladder so content moved people from:

 cold → trust → paid

Once he stood out, we moved to:

2) Attract

Goal over 3 months: build brand and demand.

We:

→ Built an AI content agent in his own voice
→ Posted consistent content that built brand and proof
→ Connected with the right buyers daily
→ Used content that earned trust and inbound, not vanity

Now his audience was warm, we could:

3) Convert

We:

→ Ran a Revenue Speed Run on closed-lost, no-shows and ghosted deals, then built lookalike lists
→ Installed Trust-Led Outbound with an AI sales rep trained on his tone, offer and case studies
→ Turned every like, view and comment into a chance for a real, personal DM

On top of that, I worked with him 1:1 on his sales process.

We used NEPQ to pre-handle objections in his sales cycle so closing felt easy.

When we hit 20 deals in 20 days, we gave him the keys.

Full handoff.

System installed.

Now his LinkedIn works even when he does not.

If you want the same Trust-Led Engine in your business, make sure you are attending my LinkedIn Masterclass this Friday 12th December at 11am EST! 

I'm going to be pulling back the curtain on EVERYTHING. 

(I would usually charge $14,000 for a system set up like this)

Lock in your place here (last few going here): https://lnkd.in/gGNvBEfB

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

How I use AI to plan 30 days of LinkedIn lead-gen content in under 2 minutes: (this power prompt helped drive $120,000,000+ in pipeline - Steal it!)

---

1. Copy and paste this prompt into ChatGPT (or your AI of choice) and fill in the parts in [].

I use this custom prompt as the base for my own content planning each month:

“My business and personal info:

[Who you are, what you sell, price point, who you serve]

My core offer:

[Describe your main offer and the main problem it solves]

My content pillars:

[3–5 pillars, e.g. “AI outbound, LinkedIn content, founder mindset, client wins”]

My target audience:

[Describe your dream client: revenue, role, niche, main pains, buying triggers]

My goal for this 30-day plan:

[Examples:

- 30–50 qualified sales calls from LinkedIn
- More DM conversations with warm leads
- Test a new offer
- Warm up my audience before a launch]

Using this info, create a 30-day LinkedIn content and outbound calendar.

For each day, create:

1) One content idea + hook

Cycle through these content types for variety:

TOP OF FUNNEL (Trust + Attention):

Personal stories
Opinions
Observations
Contrarian views
How-to guides
Old way vs new way

MIDDLE OF FUNNEL (Insight + Belief Shift):

“How I” posts
Frameworks
Breakdowns of client wins
Behind-the-scenes of my system

BOTTOM OF FUNNEL (Proof + Hand-raiser):

Testimonials
Results
Case studies
Direct hand raisers
Lead magnets

For each day:

1. Give a short content idea (1–2 sentences) that speaks to a specific pain or desire of my target audience.

2. Write a strong hook (1–2 sentences) that would stop my dream client in the LinkedIn feed.

3. Label:

- Content type (e.g. Personal story, Framework, Case study)
- Funnel stage (TOFU/MOFU/BOFU)
- Content pillar

Output format:

Day 1:

Content type: [type]
Funnel stage: [TOFU/MOFU/BOFU]
Content pillar: [pillar]

Idea: [1–2 sentence post idea]

Hook: “[hook here]”

Repeat this for 30 days.

Make sure:
- At least 40% of ideas are MOFU/BOFU
- At least 30% of ideas reference real proof, systems, or specific outcomes
- All ideas align with my offer and dream client”

2. Hit enter.

In under 5 minutes, you’ll have 30 days of:

- Lead-gen content ideas
- Hooks that speak to real pain
- Content that starts real conversations

No more guessing.

No more “what do I post today?”

Just a clear engine you can run in under 30 minutes a day.

–

Want to learn how to leverage AI to drive 5-10 qualified meetings a week from your founder brand? Grab a ticket to my FREE masterclass this Friday: https://lnkd.in/gGNvBEfB

Handful of spots left. First-come first first-served.

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The Battle

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taplio

The Battle

Ty Frankel

Luke Shalom

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Frankel's LinkedIn Performance

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Performance ScoreTy Frankel's LinkedIn Performance