Ty Frankel

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

Hi, I'm Ty. 

I started making serious money with social media in 2020. 

By 2026 I mastered LinkedIn client acquisition and made over $3.9M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and offer.

You will sign 2-5+ high-ticket clients a month in LinkedIn Client Lab.

I launched the Lab in February '25 and 100s of B2B founders' lives have changed. Some examples:

1) Marcos Ruiz's personal branding agency went from $50K/mo to $80K+/mo in 30 days

2) Brandon's law agency closed $180K+ in new business in Q4 '25

3) Terrence booked 159 calls in 148 days and closed $100K+ in cash for his coaching program

4) Noah booked 32 calls in 40 days for his agency

5) Jenny took her agency from $0 to $10K+/month in 52 days while working a 9-5

What members say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in the Lab. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "We've been killing. $100K+ cash collected in 148 days is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Wanna sign 2-5+ clients/month on LinkedIn?

Get in the Lab:

https://linkedinclientlab.com

Founder

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

I don’t understand why you’d send a DM like this.

It erodes trust.

What SHOULD you do instead?

(To sign clients)

Find out via my Linkedin client acquisition formula to book 30+ calls/month:

https://lnkd.in/eRAw_Hum

(This is booking 100s of calls/month in over a dozen niches)

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

Lock yourself in a room & send 20 DMs a day for 6 months.

This buys you freedom for the rest of your life.

6 months.

In exchange for 60 years.

No brainer lol.

Do it.

I’ve been making $100K+ a year since I was 20 years old.

(Didn’t go to college)

BUT was super willy nilly with $$ so I never saved anything lol.

I lost $127K in crypto in 2018.

Paid $4500/month in rent in Miami.

Bought a new-ish Mercedes-Benz at 22.

Even stupidly bought $800 Givenchy shorts.

^^lol looking back this was insane.

Crazy how much I’ve matured.

ME TODAY:

I own no piece of clothing over $200.

My wardrobe is simple.

0 designer pieces.

Sold my car.

Traveling the world now spending $3K-4K/month.

Making $50K/month at 90% profit margin working 10-20 hrs/week.

Saving 85% of it.

Keep my checking account under $25K so I “feel” broke.

But my net worth quickly approaches 7 figs @ 28.

The more $$ I make, the more I realize $$ is NOT the end game.

It just buys you the freedom to live how you want.

I'd rather feel broke and be free than look rich and be trapped.

I just spent 6 hours crafting the BEST FREE RESOURCE in world history on how to sign clients on LinkedIn.

Should I put this out next week?

Comment ANYTHING and if we get 50 comments I'll drop it.

Should srsly charge $1,000 for this.

If I lost everything and HAD to hit $30K/month in 30 days on LinkedIn here’s the EXACT system I’d follow.

I don’t care if you have 0 connections, live in your moms basement or never sent a DM.

It works regardless of niche, connections or experience.

This exact system helped:

1 - Aidan hit $26K+/mo in 90 days

2 - Zach make $16K+/mo in an IMPOSSIBLE niche

3 - Connor INSTANTLY book a call a day and drive $200K+/mo in pipeline

4 - Terrence hit $27K+/mo in 60 days just from DMs

Here’s what’s you get inside:

- 3-Step Strategy to Sign Clients Like it’s 2036

- How A SECRET Phrase Will 2-3x Booked Calls

- 10 Copy-Paste DM Templates to Get 35%+ Reply Rates

- 2 Hours of Private Masterclasses (Never Shared This Publicly)

- 30-Min Profile Training Booking Calls For You On Autopilot

- 8-Step Checklist to Get A 50%+ Acceptance Rate

I usually have this locked up for clients who pay me $10,000+.

Today I give it away free.

Here’s how to get it:

Comment “CLIENTS”

I’ll DM you the link to access it.

-Ty

(Gotta be connected with me)

😳 will the real “LinkedIn guy” please stand up.

Lol which is the real one??

If LinkedIn DMs don’t work in English anymore here’s my plan 😂

A prospect just rescheduled our call same-day for the 2nd time in a row.

I don’t care about missing out on a client.

(Got enough $$ for a lifetime either way)

Enforce your boundaries.

At all costs.

I'm traveling through Sri Lanka right now.

(Been to 42 countries and it’s one of the CRAZIEST & most BEAUTIFUL I’ve been to)

I actually met up with a Lab member here at a cafe yesterday.

How it happened:

Last week on our LinkedIn Client Lab live call:

Me:

"I'm actually flying to Sri Lanka next week”

Sankhaja (new Lab member):

"Wait I live in Sri Lanka - where you staying?"

Me:

"The Kandy area”

Sankhaja:

"I'm 30 minutes away let's meet up."

A week later here we are…

We had a deep convo & talked LinkedIn strategy for 90+ minutes.

This is the craziest part about building the Lab lol.

Got people from EVERY part of the world inside.

Meeting Lab members in-person is so dope.

Here's to many more 🥂

What a great 2025 for the Lab.

11 months since launch.

400+ lives changed. 

$180K+ revenue made (including Stripe).

All organic via my personal brand.

Pure profit.

Here’s to an even better 2026 🥂

200 connection requests a week = $50,000+ a month for your business.

LinkedIn is overpowered.

Lol.

I made $3,900,000+ organically and can snap my fingers and book as many sales calls I like.

Here are the 4 MAIN LINKEDIN DM strategies to book 10+ calls a week.

(In ANY niche)

STRATEGY 1 - MULTI-THREAD CONVOS

What these are:

Starting new DM convos with 2 threads: business & personal.

How to do it:

Pretty straightforward...

You start both business & personal conversational threads when sending initial DMs.

The effect:

Prospect realizes you’re not just there to take their $$.

On the personal side there’s an opportunity to portray yourself as similar to the prospect (increasing likability).

Key is going DEEP on the personal side.

Show prospect you know about their culture/geography/life.

Pull from past experience, opinions & beliefs.

STRATEGY 2 - PRYING PAIN POINTS

What this is:

Asking questions uncovering pain points while positioning you as someone who understands their biz.

How to do it:

Ask a specific Q about their biz.

Then gain clarity via more specific follow-ups deeper into the convo.

The effect:

THIS IS WHAT “DIRECTLY” LEADS TO CALLS BOOKED.

STRATEGY 3 - AUTHORITY-BUILDING OBSERVATIONS

What these are:

Observations building your authority.

How to do it:

Make observations about something ONLY a true authority in your prospect’s niche can make.

Get hyper-specific, use numbers and metrics, show that you understand the concept you’re talking about at the deepest level.

Make it as related to your prospect as possible.

The effect:

Prospect perceives you as an expert in their niche.

This signals you can help them at a high level.

So they want to talk to you.

STRATEGY 4 - ADDING VALUE DETACHED FROM THE SALE

What this is:

Giving your prospects something of value WITHOUT directly leading to the sale.

How to do it:

Add value in the form of…

- Sending resources (create once and distribute to infinity)

- Foreshadowing intros to valuable & helpful people

- Making genuinely helpful observations/giving tips to your prospect

Key is it has to be REAL value.

Hyper-specificity is important here.

In your resources, intros & observations.

Cut the fluff and ambiguity.

Seriously cut it out.

The effect:

Prospect perceives you as:

- Genuinely caring about them

- An authority in THEIR niche and industry

These 2 things build MASSIVE trust.

You’ll book more calls + close at a much higher rate.

OK SO LISTEN:

BOOKING CALLS IN DMs COMES DOWN TO 2 THINGS.

1 - Conveying yourself in the best way for a prospect to like, trust & believe in you

The purpose of EVERYTHING other than prying pain points is to paint a specific image of yourself.

(*THIS “INDIRECTLY” LEADS TO CALLS BOOKED)

2 - Prying pain points & gaining clarity

Getting deep into their biz to figure out if you can help.

If you can - book a call.

If you can’t - don’t.

(*THIS “DIRECTLY” LEADS TO CALLS BOOKED)

That’s it.

These 4 strategies will let you master both.

Now go book those calls.

Randomly stumbled across the littest people south of the equator here in Sri Lanka 🔥🔥

This isn’t related to LinkedIn but I don’t care.

Get to know ME baby.

I love to dance and have fun. 

Whenever, wherever, with whoever, without a care to who’s watching.

I scroll LinkedIn and it’s honestly embarrassing.

90% of the content is AI slop.

Am I the only one still writing my own posts?

I’ve done $3.9M+ in sales BECAUSE of my authenticity.

Every word I write is me baby. 100% of it.

You really think AI could’ve written THIS post?

Hahahahah nahhhhh AI will never be able to have that kind of swag.

Train it on 100,000 posts.

Doesn’t matter.

Using AI to write your posts will hurt you in the long run - just saying.

Your personality is your biggest moat.

Do you use AI to write your posts?

Be honest.

Make $25K-50K/month online.

Forget about “saving”.

Instead INVEST 60-80% of your income into crypto, stocks & real estate.

(Live in Asia/South America to invest even MORE $$ w/o sacrificing life quality)

Repeat for 5-10 years.

You will never have to work a day in your life again.

This is the road I’m on.

See you at the finish line.

I could’ve made $5K+ from this prospect.

But I took $500 instead.

(For a 30-min consultation)

Put your prospect’s well-being FIRST.

Even if you miss out on $$.

A prospect can offer me $1 MILLION.

If it’s not in their best interest I won’t take it.

Integrity over everything.

Closed my last 3 sales calls.

($30,000 collected)

My next sales call better not break the streak 😂

What’s the most amount of sales calls you’ve closed in a row?

I see so many lies on here every day.

Be real.

An AI bot did NOT book you 26 calls in a week with automated DMs.

Hahaha.

That’s such an unbelievable lie.

Lying in your posts is WRONG.

Stop it.

Here’s why your DM outreach sucks (and how to fix it energetically):

I’ve sent 20K+ DMs on LinkedIn.

Tested DMs at every energy level.

You either:

DM from negative energies.

Get a 10% reply rate & don’t book calls.

OR:

DM from positive energies.

35%+ reply rate & book 10+ calls a week.

Energy is transmitted via DMs.

Negative energy = disgust and repel your prospects.

Positive energy = attract your prospects and they'll SALIVATE over you.

(If you do this right)

THIS IS THE DIFFERENCE BETWEEN BEING AT $5K/MONTH AND $50K/MONTH…

Here’s what it looks like in action.

DMing from fear (100hz):

Tonality = asking for permission, overly enthusiastic, pedestalizing prospects.

EXAMPLE DM FROM FEAR:

"Is it OK if I send you a voice message? I love what you're doing and just wanna explain what I can offer you a little more! :)”

Prospect thinks you’re a fearful pushover /w 0 authority.

DMing from desire (125hz):

Tonality = desperate to make $$, always available, will bend over backwards to acommodate (easily pushed around/not respected)

EXAMPLE DM FROM DESIRE:

"I would love to get on a call with you and explain our process! I'm free any time you are so let me know and I'll make time”

Prospect thinks you’re desperate.

DMing from anger (150hz):

Tonality = entitled, passive aggressive, very attached to sale

EXAMPLE DM FROM ANGER:

"Are you kidding me? You really just ghosted me. I've sent you 4 messages in a row lol... must be busy I guess. I'm good then”

Prospect thinks you’re a loose cannon not to be trusted.

DMing from pride (175hz):

Tonality = insecure, bragging, easily offended

EXAMPLE DM FROM PRIDE:

"Hahaha. You really haven't replied since last week. I have clients knocking down my door. Alright cool. Guess this is goodbye. Lol.”

Prospect thinks you’re insecure and inexperienced.

Now here’s how everything changes for you.

(Like it did for me… this is why I’m at $50,000+/month and book 10+ calls each week on LinkedIn)

Start DMing from COURAGE (200hz).

Infuse with: neutrality (250hz), acceptance (350hz), reason (400hz), love (500hz) & peace (600hz).

THIS is how you book 10+ qualified calls a week on LinkedIn via DM.

It’s how Lab members went from $0 to $20K+/month in a couple months.

It’s how others went from $40K/mo to $80K/mo in the same timeframe.

DETACH from outcome.

Put prospect’s well-being first.

Be free-flowing, fun & positive while maintaining high competence.

And REMEMBER:

DON'T DM when triggered.

Wait until you feel positive energy (200hz+).

But 98% of people will read this and do nothing lol.

Keep DMing from negative energies.

Keep getting 5% reply rates.

Keep booking 1-2 calls/month if they’re lucky.

DON’T BE THIS PERSON.

Check your state before DMing.

Wait until you’re in a positive one.

Combine this with the 39+ DM strategies in the Lab here:

https://lnkd.in/gar5Jr-V

Execute on what's inside to hit $20K-50K/month in the next 3-6 months.

See you at the mountaintop.

Spot the 3 mistakes in this DM.

I'll break down why it sucks in my post tomorrow.

Comment your guesses below.

(HINT: avoid these mistakes to book 10+ calls/week)

Follow me Ty Frankel for the full breakdown tomorrow.

Nate Stoltenow

Humble Co.

We grow B2B companies
Pipeline - Process - Coaching ➡️ DM me for a consultation

CRO & Founder

Clay

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➜ 5,275+ booked meetings
➜ 4,150+ deals created
➜ 215+ meetings with LinkedIn content

taplio

The Battle

Ty Frankel

Nate Stoltenow

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The Battle

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Nate Stoltenow

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Frankel's LinkedIn Performance

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