Ty Hoesgen

Advanced Growth Institute 

Advanced Growth Institute is dedicated to helping individuals and organizations from around the world master their communication and people skills. 

1.) Elite Private Coaching — for individuals who want to gain a positively unfair advantage in their life and career. 

Our Elite Communication Accelerator is a private coaching program for growth-minded individuals who want to:

✅ Advance their career
✅ Become strong, influential leaders
✅ ​Get more respect
✅ Earn what they deserve
✅ ​Elevate their social life
✅ Form deeper relationships
✅ ​Live a less stressful life 

AGI works closely with clients on their communication and people skills, helping them overcome unique challenges and accomplish their personal and professional goals. 

2.) Custom Corporate Trainings — for organizations who care deeply about their team members and clients, and want to maximize their success in every interaction. 

Attendees are taught practical, science-backed communication strategies to boost sales, form deeper relationships, build trust and influence, listen with intention, and connect better with clients, co-workers, and customers.

Our captivating presentations have attendees smiling, laughing, rapidly taking notes, and leaving with a ton of actionable takeaways. 

3.) Other Resources — best-selling books, courses, guides, video trainings

Founder & CEO / Communication Coach

Elite Impact Publishing

We help aspiring writers, entrepreneurs, and influencers create, publish, and market best-selling books that create social impact.

Co-Founder

Wyse Meter Solutions Inc.

Major Account Executive

Hazelview Properties

Leasing Team Lead

Boardwalk

Loyalty and Retention Specialist

Leasing Agent

Community Residential Manager

Knight Archer Insurance

Life Insurance Broker

Welcome, I appreciate you being here. Quick question - can you relate to any of these?

→ You don't always explain your points clearly and concisely.
→ You sometimes feel nervous when speaking or presenting to groups.
→ You don't feel as confident in difficult situations (or around certain people).
→ You find it hard to organize and articulate your thoughts on the spot. 

If so, I totally get it. 

Even the lifetime overachievers and high performers feel this way sometimes. 

But what if you could make these 3 changes?

1) Learn to speak with unshakeable confidence
2) Master charisma to captivate any audience
3) Learn to organize and articulate your thoughts clearly and concisely 

(Especially on the spot or in high pressure situations)

If you do, you could gain:

— The ability to stay calm under pressure
— The power to own the room when speaking
— Increased respect from everyone you meet 
— A strong reputation in your company and industry 
— Open doors to new career/business opportunities

Now you might be thinking, 

"This all SOUNDS good Ty, but how the heck do you actually get there?" 😅

Great question. That's where coaching comes in! 

There are 3 key parts of my coaching program: 

1.) Personalized 1-on-1 coaching sessions tailored to your needs
2.) Step-by-step weekly plans to ensure constant improvement
3.) Messaging access for additional support and questions throughout the week 

Everything in the program is backed by science (and has been done with hundreds of people)

Because I know everything works, there's a 100% money back guarantee.

And if you're curious, here's a bit more about me:

→ Former shy, awkward farm kid who was a TERRIBLE speaker and loved avoiding people 

→ Today, 330+ professionals coached 1-on-1 across tech, sales, healthcare, finance, and more

→ World-Class Certified Speaking Coach
(Trained by Craig Valentine, former #1 ranked public speaker in the world) 

→ 3x best-selling author on communication skills 

→ TEDx speaker (recent talk given April 2025)

With all that said...

If you're ready to elevate your speaking skills and advance your career...

DM me the word “COMMUNICATION” 

Happy to have a quick chat about how everything works.

***Please mention whether you're interested in:

- 1-on-1 coaching programs
- Corporate group trainings

🧠 Advanced Growth Institute is dedicated to helping individuals and organizations from around the world master their communication and people skills. 

🏆 1.) Elite Private Coaching — for individuals who want to gain a positively unfair advantage in their life and career. 

💬 Our Elite Communication Accelerator is a private coaching program for growth-minded individuals who want to:

✅ Advance their career
✅ Become strong, influential leaders
✅ ​Get more respect
✅ Earn what they deserve
✅ ​Elevate their social life
✅ Form deeper relationships
✅ ​Live a less stressful life 

📈 AGI works closely with clients on their communication and people skills, helping them overcome unique challenges and accomplish their personal and professional goals. 

⭐ 2.) Custom Corporate Trainings — for organizations who care deeply about their team members and clients, and want to maximize their success in every interaction. 

🎤 Attendees are taught practical, science-backed communication strategies to boost sales, form deeper relationships, build trust and influence, listen with intention, and connect better with clients, co-workers, and customers.

✍️ Our captivating presentations have attendees smiling, laughing, rapidly taking notes, and leaving with a ton of actionable takeaways. 

📖 3.) Other Resources — best-selling books, courses, guides, video trainings

I’ve been on LinkedIn for 10 years.	
And I’ve never properly introduced myself…

My name is Ty, a communication coach born on a small farm in Western Canada. 

This is my story so far:

[1999]: Attacked by a chicken on the farm 
[2011]: Moved from the farm to the city (unrelated to the chicken)

[2015]: Started obsessing over communication 
[2019]: Taught piano to underprivileged kids 
[2020]: Moved to Toronto (it was for love – cheesy I know)

[2021]: Started my coaching business 
[2022]: Became a bestselling author 
[2025]: Gave a TEDx talk

[2025]: Have eaten thousands of chicken breasts to make up for the original attack

And that's only a small part of it. 

I'm also here to help you become an exceptionally clear, confident speaker in 90 days. 

So if you want to rewire your brain to organize and articulate your thoughts better, 

Toss me a DM :)

P.S. What’s your favorite way to eat chicken?

Speak w clarity and confidence in 90 days (guaranteed) 🏆 World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker

No alternative text description for this image

If you’re talking to someone important, DON’T do this. 

Don’t put them ABOVE YOU in the conversation. 

What does this mean? 

- Being too agreeable 
- Being too eager to please 

Example: 

Earlier today I’m listening to a sales call from one of my clients.

When the prospect would say something about his problem, my client would say: 

“Oh yes, absolutely, lots of people deal with that, that’s a great point” 

(Watch the video to hear the tone I used - that’s what matters most)

The words aren’t terrible, but the energy comes across as:

“I want you to like me” 
“I want you to accept me”

And it seems like you’re putting the other person above you.

It’s better to have a more neutral energy. 

And this is true no matter how big or important the other person is.

If you want to have more success with important people, speak to them as if you’re on a level playing field.

After all, you’re both humans, right?

Do you agree with this frame?

Many people disagreed with JD Vance here.

He said: 

“Turkey doesn’t actually taste that good”

He claimed we really only make it because of tradition. 

An interesting take. 

For those who have turkey on Thanksgiving:

Do you agree?

-

Disclaimer: This is not a political comment. 

This is purely a turkey based discussion 🦃

I’ve always HATED this feeling. 

Years ago in a meeting, my boss asks what my thoughts are about one of our processes.

And I have great ideas. 

But…

I ramble and don’t articulate them well. 

When I finish, he stares at me blankly for a couple of seconds, then asks: 

“Anyone else?”

No acknowledgment. 

Then one of my coworkers says something similar. 

But in a more clear, structured way. 

He also sounds more confident.

And everyone was like: 

“Oh, that’s such a great idea, I agree with him, blah blah blah”

Very annoying. 

I’m thinking “I work harder than this guy, and he’s not even very smart, this is nonsense” 

But it was my fault for being a poor communicator. 

And it was my responsibility to be better. 

I decided that communication would never be the thing to hold me back from reaching my potential.

And today as a coach, after working with over 300 1-on-1 clients, 

I never want that to be the thing that holds ANYONE back from reaching their potential. 

So if you’re into self-improvement and becoming the best version of yourself…

This might be worth exploring. 

After all, it’s a skill you use every day, right?

What do you think?

JSESSIONID

LinkedIn

li_at

Talks about #peopleskills, #socialskills, #communication, #personalgrowth, and #communicationskills

If you want to speak with confidence, you need to stop ‘sitting in the dark.’ 

It’s costing you more than you think.
  
One of my clients described this perfectly:
 
“Improving my speaking feels like sitting in a pitch-black room.
 
And each week, you’re turning up the dimmer switch.”
 
When we started, his “room” was completely dark.
 
He couldn’t see what was holding him back.
 
But every week we worked together, the light got brighter.
 
And he started spotting the things he’d never noticed before:

— The small body language cues that chipped away at his credibility
— The weak, throwaway words that softened his impact
— The facial expressions that gave away his emotions
— The lack of clarity when speaking on the spot
 
These weren’t constant issues.
 
They only appeared in high-pressure situations.
 
(The moments when credibility matters most)
 
But here’s the thing:
 
Once he saw them… he could change them.

Because you can’t fix what you can’t see, right?

So if your speaking still feels “off” at times…
 
You’re probably just sitting in the dark.
 
And my job as a coach is simple:
 
1.) Turn up that dimmer switch
2.) Show you exactly what’s holding you back
3.) Give you a step-by-step plan to fix it

-

If you need to “turn up the dimmer switch” on your speaking, I’m taking on a few new clients before the end of the year. 

Message me “clear” or book a call to learn more.

These 6 simple shifts completely transformed my speaking.
(And my life)

If you do even 1 of these, people will respond to you differently. 

I guarantee it. 

1.) When explaining something, clearly start with your main idea. 
(You're tough to follow otherwise)

2.) Show genuine interest in whatever situation you're in. 
(It’s contagious and people appreciate it)

3.) Serve your audience instead of focusing on yourself.
(They care more about themselves than you)

4.) Free yourself from judgment. 
(Again, they care more about themselves than you)

5.) Plan your stories in advance. 
(They'll be better than 99% of impromptu stories you hear)

6.) Put in more reps. 
(Communication is a skill that needs intentional training)

Which shift will you try first?

And which one has made a difference in your life?

3 Silent Credibility Killers (that might be keeping you stuck)

One of my clients was stuck in the same Director role for years.

Smart guy. 
(Also a bit of an overthinker)

But he couldn’t figure out why he stopped progressing. 

After reviewing a few of his meetings, the issue was clear:

𝐓𝐡𝐞𝐫𝐞 𝐰𝐞𝐫𝐞 𝟑 𝐂𝐬 𝐡𝐨𝐥𝐝𝐢𝐧𝐠 𝐡𝐢𝐦 𝐛𝐚𝐜𝐤.

𝟏.) 𝐂𝐥𝐚𝐫𝐢𝐭𝐲

His explanations weren’t sharp or concise enough.
(Articulation of thoughts)

𝟐.) 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞

He was unconsciously sending signals of uncertainty at times. 
(Voice and body language)

𝟑.) 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧

He’d sometimes assume understanding without confirming. 
(Listening and paraphrasing)

To the average person, these things probably didn't seem like a huge deal. 

Which is why he had a good job and was well-liked. 

But the difference between *good* and *excellent* is what can set you apart from others. 

And that's how you keep moving up. 

So here's what we did:

→ Clarity: Trained his brain to speak clearly under pressure
→ Confidence: Removed the uncertainty signals 
→ Confirmation: Learned to pause & paraphrase the right way

A couple months after working together, he scored a VP role at another company. 

(Keep in mind, the program itself is 3 months, so I won’t sugarcoat this and say he got a new job overnight)

But if you ever feel:

- Less clear than you should be
- Less confident when it matters
- Stuck at a certain level in your career/business 

The good news... is that it's all learnable.

And it's my favorite type of work. 

What do you think?

Can you relate to any of this?

If you’ve been trying to improve your communication, here’s why it still feels HARDER than it should.

You’re only trying to fix the parts you can see.

But the real problems are always the blind spots.

→ The shifts in tone you don’t hear.
→ The weak words you don’t notice.
→ The way nerves change your voice without you realizing.

Once you see these blind spots, your clarity and confidence jump fast.

That’s why I do free strategy sessions.

You get a clear breakdown of:

→ What’s actually holding you back
→ What to fix first for the biggest ROI
→ What your communication could look like in 90 days

No pressure. Just clarity.

And right now is the best time to do it.

Why?

Because for Cyber Monday, I’m doing 20% off all coaching programs.

(I would have posted this on Black Friday, but I was going HARD on the Christmas shopping. Lol)

Every program is customized to your level and budget.

For example, in the past week:

→ A new engineer signed up for a $1,000 program over 3 months.
→ An experienced CIO signed up for a $10,000 program over 3 months.

Different goals. Different intensity.
Both completely customized.

If you want this level of clarity, book a strategy session here:

https://lnkd.in/gTj3THS6

Remember: According to studies by Harvard, Stanford, and the Carnegie Foundation...

85% of a person's financial success is based on the level of their communication skills.

And if 300+ people have increased their income, confidence, and influence in my programs, why can't you?

-

Btw, the 20% off only applies to calls booked this week, so let's get cracking!

If you ever get locked out of your house, try this...

Speak to your lock calmly and clearly.

Because communication is key 🔑 

Corny jokes aside, 

Communication does open a lot of doors. 

A person who can articulate their ideas: 

- Confidently
- Clearly
- Concisely 

While being: 

- Likable 
- Trustworthy 
- Respected 

can naturally attract the right opportunities. 

And the right people. 

Personally and professionally. 

Do you agree?

-

P.S. 3 more days left to take advantage of 20% off coaching programs for Black Friday. 

Message me or book a call to learn more 🧠

If you don’t sound confident, people *don’t care* about what you’re saying.

That’s the cost of unclear communication.

I’ve seen smart people waste many hours: 

- Listening to podcasts 
- Watching YouTube videos 
- Going through online courses 

The problem is that consuming content doesn’t mean real-life improvement.

Here’s what actually works.

1.) Training your brain to clearly articulate your thoughts.

2.) Rewiring your confidence on a subconscious level

3.) Getting feedback on the exact situations you’re in. 

(The ones that actually help you make more money)

That’s what helped my client Mark turn things around quickly.

He was experienced, sharp, and highly capable, but in important conversations, he wasn’t as clear as he wanted.

And he wasn’t coming across as his best self.

So what did we do?

- Changed how he organized his ideas
- Elevated the way he delivered them
- Rewired the way his brain sees tough situations

And within 3 months, he was able to consistently speak with world-class levels of clarity and confidence. 

(No matter who was around)

Now if you’ve ever felt frustrated with something you said, remember this: 

Becoming an excellent communicator doesn’t have to take forever.

And you don’t need to figure it out alone.

If you had a system for improvement, you would be light years ahead of most people in 3 months. 

As always, I’m rooting for you.

“How long does it take to see results with your coaching?”

It’s a question that comes up sometimes. 

Here’s the truth: 

Most people start noticing a difference within 2 weeks.

But these are small changes. 

The bigger transformations happen over a few months.

Now in those first 2 weeks, what do people usually notice?

It depends what we’re working on, but it’s some combo of: 

- Finding it easier to organize and articulate your thoughts 
- Feeling a bit more confident and in control 
- Feeling a bit calmer and more composed
- Less filler words and weak words 

Now keep in mind, these aren’t MASSIVE changes immediately.

There’s no magic pill where you wake up in 2 weeks and suddenly become an elite communicator.

Trust me.

Because I’ve been trying to create one of those magic pills for years.

(If I figure it out, you’ll be the first to know)

With that said, you keep noticing changes as you improve each week.

And by the time the program ends, most people are shocked at how much progress they’ve made.

They’re also shocked at how differently people respond to them.

Why?

Not because we did anything crazy.

But because they’ve never had a proper, customized plan to follow before.

It’s like anything else.

How much money do you save without a proper budget or plan for your finances?

If you’re like me… probably not much.

But when you have a proven plan to follow, that’s when you start seeing real results.

Communication works the same way.

- 

If you’re curious about exploring this type of coaching, feel free to toss me a DM. 

(It’s getting cold in Toronto which means most of my time will be spent on my computer)

A lot of entrepreneurs think they’re “pretty good communicators." BUT...

That belief is exactly what’s holding them back.

Because if you think you sound "good enough"

You stop improving.

You stop reviewing your calls.
You stop asking for feedback.

And slowly, you start losing opportunities you never notice.

“Good enough” leaves money on the table. 

It doesn’t command rooms.
It doesn’t inspire people to follow your lead.

I’ve coached founders who built 7-figure businesses.

But they knew their thoughts weren't clear enough under pressure. 

And they still had those moments thinking: 

"I wish I had said that differently"

For many of you, the real leap isn’t from bad to good.

It’s from good to exceptional.

That’s where clarity, confidence, and composure can help you: 

- Close more deals 
- Get better opportunities 
- Be seen as an authority figure 

And ultimately scale your business.

Now a quick question to think about: 

How would you know if your communication skills have plateaued?

“You’re not making as much money as you want because you’re not saying the right words. 

Or saying them the right way.”

Hormozi is right. 

And because I’ve helped over 300 people with these exact things, I’ve seen a lot of mistakes.

Let’s talk about a MASSIVELY common mistake I see all the time.

(I’ve literally reviewed thousands of calls from myself and others, and this happens WAY more than it should)

The mistake:

Not giving enough space for your words to be absorbed. 

This comes across in 2 ways:

1.) Going too fast
2.) Not pausing the right way

If you do this, it’s harder for people to absorb and understand the significance of what you’re saying.

Which means you’re much less likely to get the results you want. 

If you give your words space…

It’s easier for people to understand the value of what you’re saying.

This shift alone could make you a LOT more money. 

And get you a LOT more buy-in on your ideas.

So watch your calls back, watch your meetings back, and make sure you’re not making this mistake.  

P.S. When was the last time you watched a recording of yourself speaking?

Why does no one talk about your State Of Mind when it comes to communication?

The state that you’re in can have a massive impact on the way you communicate. 

Imagine this: 

1.) You’ve just had a massive fight with a family member.

2.) Then you spill coffee on yourself. 

3.) Then you stub your toe. 

4.) And you open your computer to see a snarky email from someone you’re not a fan of. 

How are you going to show up and speak in that meeting? 

What’s your energy going to be like?

Now imagine showing up to that same meeting: 

- Calm
- Composed 
- Confident 
- Centered 

Do you think you would speak differently?

Probably, right?

Here’s a 3 step process to quickly change your state. 

BBV: 

1.) Body - sit up straight, open body position 
2.) Breath - slow, deep, intentional breathing 
3.) Visualize - imagine the situation going well 

Even 30 seconds of this will make a difference. 

Being able to optimize your state of mind quickly...

(before any situation)

Is an extremely underrated part of being a great communicator.

Do you agree?

P.S. It’s almost too cold in Toronto to keep doing videos outside…

Do you like to talk? If you do, great. But… 

It doesn’t mean you’re GOOD at it. 

Many of my close friends are extroverts. 

But just because you’re an extrovert… 

It doesn’t mean you’re a good speaker. 

Extroverts may feel comfortable in social situations and enjoy talking more than introverts.

But effective communication is a lot more than being outgoing. 

For example:
 
- Explaining things clearly and concisely
- Telling interesting stories
- Staying calm under pressure 

These are important skills regardless of personality type. 

And if you’re an introvert, you can 100% build these skills. 

And become an exceptional communicator. 

(Even better than your extrovert friends, if you’d like)

Becoming a great speaker requires effort and training. 

Regardless of your personality. 

And whether you’re an introvert, extrovert, or anywhere in between…

I’m rooting for you. 

You got this.

I once threw up before a meeting.

Okay, not once. 

Repeatedly.

I struggled a lot with speaking early in my career. 

It made me feel unworthy of success.

But the good news is that it forced me to learn a lot. 

5 lessons I learned from this period:

1.) Confidence is not a fixed thing.  
It’s something you can program into your brain. 

2.) Anxiety grows in avoidance. 
Trying to speak less doesn't solve anything. 

3.) Even 5 minutes of prep helps. 
Writing ideas out before a meeting will make you speak better. 

4.) No one wants you to sound smart. 
They just want you to be clear and simple to understand. 

5.) Time does not heal all things. 
Waiting for things to get better does not work. 

Thankfully, I'm now comfortable speaking in all different types of situations. 

Do I like to do it? 

Well, let's just say I still have to fight the introvert urge to stay home all the time. Haha 

But anything is more enjoyable when you know what you're doing. 

How about you?

What's one fear that you've outgrown?

P.S. Here's a pic of me from around that time. 
(10+ years ago) 

The editors must have been generous filling in my beard, because my facial hair was not very good at this age 😂

A founder I'm working with was UPSET after a board meeting:

“I was trying to sound stronger and ended up rambling.”

He runs a $10M+ company.
Incredibly smart guy.

He does big numbers.
He has the vision.

But when he had to speak in big moments, he still overdid it sometimes. 

- Talked too fast.
- Explained too much.
- Added points that didn’t need to be there.

Not wrong... just too much.

And it made his message harder to follow.

“I could see them checking out,” he told me.

“It felt like I was trying too hard.”

How did we fix this?

We worked on: 

1.) Tight structure
2.) Clear pacing
3.) Cutting 30% of what he was saying

A few weeks later, an investor said to him:

“You seem more sharp lately.

I don't know what you're doing, but it's landing better.”

He was pumped. 

Strong communication isn’t about talking more.

It’s about sounding clear, confident, and credible.

And instead of feeling frustrated or annoyed...

(because you know you could be speaking better)

You get to feel confident and proud of the way you speak. 

What do you think?

Do you ever feel like you’re trying too hard to sound “on”?

Warren Buffets wants you to invest in communication skills. 

It’s not just me. Ha
 
I love this quote from him: 

“The one easy way to become worth 50% more than you are now - at least - is to hone your communication skills - both written and verbal.

If you can’t communicate, it’s like winking at a girl in the dark.

Nothing happens. 

You can have all the brainpower in the world, but you have to be able to transmit it.”

You heard it from the man himself! 

Do you agree? 

P.S. I’m not sold on these A.I. pictures, but I think it’s better for everyone if it’s obvious they’re not real 😅

If you've ever been  talked over in a meeting, here’s 1 thing to change immediately:

Start your points with clarity and conviction.

Not fluffy uncertainty. 

So instead of:
“I think this might be a good idea”

You’d say:
“This is a better path forward, and here’s why.”

Because the first version creates doubt.

And the second creates respect.

People who struggle with this often think it’s just their personality.

– “I’m not the kind of person who takes up space.”
– “I don’t want to sound too aggressive.”
– “I’d rather let others speak first.”

I hear this type of thing too often. 

But here’s what you need to know:

1.) You deserve to be listened to.
2.) You deserve to be taken seriously.
3.) You deserve to show up with powerful presence. 

One of the shifts I often work on with clients is helping them feel and sound more confident.

Once they make this change, everything else gets easier:

- They’re less stressed when put on the spot 
- Their ideas come out more clearly
- They feel more calm under pressure

This is how communication should feel.

Clear. Composed. Powerful.

And it’s absolutely possible for you.

Remember: communication is a skill you can learn.

(And excel at)

I have faith in you. 

P.S. Do you ever get talked over?

I’ve done hundreds of calls with prospects over the years, but I heard something RARE yesterday.   

We’re discussing the motivation behind him wanting to become a better communicator, and he says: 

“Well, I like giving gifts to people, I like buying nice things, I like giving people experiences.

And in order to give people the best experience possible, especially my clients, communication is a big part of that.”

He goes on to say:

“I’m a person that values quality, and the way that I speak should reflect that quality at a high level.”

This was interesting because normally people say things like: 

—> “I want to be more confident” 

—> “I want to advance my career and make more money”

—> “I want to grow my business and be able to influence people” 

—> “I want to get into politics so I can deceive people and get large amounts of power only to use it for personal gain and then not do any of the things I promised”

You know, the usual stuff. 

(Just kidding about that last one)

But this was a bit different. 

It was about: 

1.) Delivering an elevated, premium experience every time he speaks.

2.) Holding himself to a higher personal standard.

I thought it was interesting. 

What do you think?

Have you ever thought about speaking from that perspective?

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

taplio

The Battle

Ty Hoesgen

Ryan R. Sullivan

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taplio

The Battle

Ty Hoesgen

Ryan R. Sullivan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Hoesgen's LinkedIn Performance

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Performance ScoreTy Hoesgen's LinkedIn Performance