TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

Absolut Ventures Ltd.

Head of Creative Operations

I blend visionary creative direction with strategic production oversight to craft compelling television content that resonates deeply with Caribbean audiences. My role encompasses creative and aesthetic aspects in addition to strategic marketing initiatives that enhance both brand visibility and audience engagement.

Key Responsibilities:

Strategic Leadership: I take the lead on steering the conceptual and operational aspects of flagship shows, ensuring content aligns with both the cultural context of our audience and the strategic goals of our network.

Content Production: I oversee all stages of content production from planning and scripting to execution, ensuring that every piece of content delivers on quality and impact.

Client and Sponsor Relations: Also included in my portfolio is forging and maintaining strong relationships with sponsors and clients, crafting proposals that meet their marketing objectives while also enhancing our programming.

Visual and Artistic Direction: I utilise my background in interior design to enrich set aesthetics and visual storytelling, ensuring that every visual element is both appealing and purposeful.

Team Leadership and Development: I Lead a dynamic team of creatives, fostering an environment of creativity and collaboration, while guiding projects to completion on time and within budget.

Achievements:

Successfully increased viewer engagement by integrating innovative social media strategies and interactive campaigns.

Enhanced the commercial viability of programming through strategic partnerships and sponsorships, securing significant funding for new and ongoing projects.

Creative Director and Senior Producer

Content Production and Marketing Strategist

Voice Over Artist

Jamaicansdotcom

As the Content Manager at Jamaicansdotcom, I steered the company's content strategy to celebrate the vibrance and diversity of Jamaican culture and heritage. 

In my role, I strategized our presence across multiple social platforms which included Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), Pinterest and YouTube. My commitment to daily content creation and curation crafted several moments that resonate with our audience, drawing them closer to the heartbeat of Jamaica.

Leveraging social listening tools and deep-diving into audience personas, I have spearheaded growth in numbers and the meaningful engagement that sparks community and conversation. My goal was to not only reach our audience but to touch their lives with content that echoes the authenticity of the Jamaican spirit.

Content Manager

Chasing Purpose

As the Producer and Digital Marketer for "Chasing Purpose," my role involved directing the show's overall production and ensuring its alignment with our mission to inspire and motivate the diaspora towards self-empowerment. 

This responsibility entailed content creation, managing the production schedule, and collaborating closely with the host and team to shape each episode's theme and message. 

Additionally, my role as a Digital Marketer was pivotal in promoting the show through various online platforms, utilizing social media strategies to broaden our audience reach and engage viewers in meaningful discussions related to personal growth, community development, and empowerment. Our instagram community grew from 100 to over 5k in just two years.

Digital Marketing Strategist/ Producer

Yaad Bridge Entertainment

Creative Director

Production Manager

Epic Transformation Ltd.

At Epic Transformation, I was tasked with leading and executing the company's content strategy, which was dedicated to executive leadership coaching for Caribbean women in leadership roles. Our aim was to enable these women to not only reach their professional goals but also maintain a balanced life.

 In this capacity, I managed and developed content across various social media platforms including three Instagram pages, Facebook, YouTube, and LinkedIn. My role involved creating and implementing targeted email marketing campaigns with integrated automation techniques to effectively promote our products and services, thereby enhancing customer engagement and increasing conversion rates.

I played a pivotal role in formulating and periodically adjusting our annual digital marketing strategy to align with the changing market trends and insights derived from data analytics. Central to my responsibilities was the creative production of digital content. I led the efforts in graphic design, video production, and editing, ensuring that each piece of content was tailored to engage our audience across different digital platforms. Additionally, I was in charge of conducting comprehensive monthly performance analyses for all our digital channels. This involved using data to inform and refine our future strategies, as well as evaluating key performance metrics and ROI, to ensure our content effectively resonated with our target audience.

Digital Marketing Manager

The Lab (The Limners and Bards Limited)

I achieved a proven track record of successfully executing up to 4-5 productions per month, meeting strict deadlines with a solution-oriented mindset. I also ensured seamless alignment with corporate clients and the creative team.
My expertise in budgeting and vendor negotiation has allowed me to secure a significant portion of production budgets, contributing significantly to company revenue. I am skilled in leading and organizing both external crew members and internal staff, ensuring that commercial shoots run smoothly and efficiently. My ability to effectively manage talent and crew members before and during shoot days has consistently resulted in successful and high-quality productions.

The Marketing Counselors

Creative Imagineer

Ever shared something so real about yourself that it made your pulse race?

I'm not talking about oversharing; I'm referring to unveiling those genuine aspects of your identity that have long been kept close to your heart. Well, that’s exactly where the magic is. Here's why I believe in that power:

Hi, I'm Dominique (or Domenique - long story), an Afrocentric Jamaican creative fueled by an overactive imagination and a commitment to authenticity in every story told, whether in person, through traditional or digital media.

Over the past nine years, I've channelled my passion into transforming standard marketing into vibrant, authentic stories that resonate deeply and engage thoroughly. From creating social media strategies that feel like home to producing, directing and scripting content that keeps viewers hooked, my approach is all about making real connections.

Making the bold decision to embrace my authentic self connected me deeply to my purpose and to those who fostered an environment where I could truly flourish. 

My skillset today reflects the belief my mentors and leaders had in me. They they saw a spark of potential in my passion to drive change and valued my authenticity. This trust empowered me to innovate and excel, transforming every opportunity into a stepping stone toward greater achievements both personally and for the companies and brands I work with. 

Currently, I serve as Producer and Creative Director for the rapidly growing TV show, “The Listing” which functions as a movement to not only demystify real estate for the everyday Jamaican but to make the prospect of purchasing or leasing a home relatable and attainable through merging lifestyle with real estate. 

Through the strategic curation of guests and partners that align with the lifestyles of the various properties, the audience can see themselves in these homes that suit their similar needs. This has led to significant growth, attracting our target audience of Jamaicans, Caribbean nationals as well as those in the Diaspora with high buyer intent. 

I'm a firm believer in the power of community and advocacy, striving to give everyone a fair chance to shine. Stick around, and I might just convince you to believe in the power of your own authentic voice.

Curious to see how we can bring your story to life with some soulful strategy? Let's talk! Drop me an email at dominiquemitchell@live.com or let’s schedule a virtual coffee to brainstorm ideas together.

taplio

The Battle

Tyler Lessard 🎯

Domenique Mitchell

Followers

Posts

Engagements

Likes

Performance ScoreTyler Lessard 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tyler Lessard 🎯

Domenique Mitchell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTyler Lessard 🎯's LinkedIn Performance