Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Emerson

Webinar producer and digital campaigns manager at Emerson

Marketing Communications Program Manager

Stored Energy Systems LLC (SENS)

Manage online event series focused on educating the critical power infrastructure industry. B2B showrunner
Manage partner relationships related to paid media
Creating long-term demand through educational, ungated content and strategies across website, LinkedIn, online events, and tradeshows. Manage pre and post event planning for tradeshows.
Migrated website content from WordPress to HubSpot for website relaunch.
Project manage with Smartsheet
Create dashboards in HubSpot to track and manage campaigns.

Demand Generation Manager

Rigaku

Content management, email marketing, HubSpot believer, landing page creator,  project management, and podcast showrunner for X-ray analytical instruments, industries, and key markets.
HubSpot CMS and CRM Management. Created industry specific websites and event specific landing pages

Content Marketing Manager

ASI Standards

Developed marketing campaigns, project plans, and priorities.
Updated and maintained Order Management process
Maintained and updated website built on HubSpot for SEO
Managed website content and Shopify store. Online shop grew 10% y/y for 2.5 years.
Responsible for marketing operations
Develop marketing project plans, campaigns, and priorities
Manage Marketing Technology Stack and Sales tools: HubSpot, Wordpress, Workato, Shopify, QuickBooks Online, Microsoft 365
Develop marketing automation strategies
Achieve annual sales growth goals; grew company double digit % year over year
Represent the company at trade shows, industry meetings, and conferences
Created and segmented customer lists in HubSpot

Director of Marketing and Sales

Source new sales opportunities through inbound lead follow-up and current customer activity
Manage buyer personas and the buyers’ journey
Maintain and expand database of prospects, customers, and company accounts
Managed website content and Shopify store. Online shop grew 10% y/y for 2.5 years.
Research accounts, identify key players, and generate interest and new leads
Managed Marketing Technology Stack of HubSpot, Wordpress, Shopify, Workato, and Quickbooks Online
Close sales and achieve quarterly quotas. Maintain contact list integrity in HubSpot.
IT resource for ASI Standards
Created HubSpot dashboards to track campaigns
Created sequences, workflows, and snippets in HubSpot

Customer Experience Manager

Hewlett Packard Enterprise

Video filming and editing
Directing engineers, VPs and SMEs during interview and product demo shoots
Audio editing
Microsoft Office
Microsoft SharePoint
Google Docs
Adobe CS 6

Multimedia Program Coodinator

Tradeshow planning
Communication focal point between cross-functional teams, including engineering, marketing, sales, and customers at events. 
Event planning 12-16 shows a year, both internally and externally. 
Proficient in Social Media
International and domestic shipping coordination
Audio editing
Microsoft Office
Microsoft SharePoint
Google Docs

Event and Multimedia Program Coordinator

Project manager and marketer with a focus on breaking down big goals into manageable tasks.
Showrunner for digital events

taplio

The Battle

Tyler Lessard

Geoff Graham

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