TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

I empower millennial & gen X job seekers in tech to interview with confidence

Do you feel frustrated with the current job market?
Do you struggle to communicate in interviews?
Do you get rejected often? 
Do you get ghosted?

It usually takes a handful of interviews to warm up. 
But those handful of interviews are jobs. 
Jobs you might really want. 

For the last 20 years, I’ve been studying interviews. 
First as a candidate, then as a hiring manager. 
I’ve been in hundreds of interviews. 

I interviewed countless candidates and interviewers. 
I worked with interviewers to make hiring decisions. 
I learned what worked and didn’t work. 

And I learned that interviews aren’t about trivia. 
They’re about human connection. 
They’re about story telling. 

Interviewers want to experience working with you. 
Interviewers want to see if you’re like them. 
People want to work with people they like. 

I know what rejection feels like. I’ve been there. 
And I know what it’s like to crave feedback.
I know what it feels like to be ghosted. 

And I know what it feels like to get the offer. 
What it feels like to crush an interview. 

Today, I help people make a lasting impression. 
I help them show, not tell, how they work. 
I coach them on how to tell their story. 

I give them the feedback they crave. 
So they don’t have to warm on when it counts. 

Dozens have worked with me so far. 
And they’ve seen results in as little as 7-8 weeks. 

So what are you waiting for? I’m here to help you.

Jonathan Corrales

We all start new jobs with potential. Sometimes those hopes are dimmed by unexpected challenges.

A few years ago, I'm sitting in my office looking out of my window. It oversaw a little air strip where small planes and helicopters landed. 

One of my devs leads, M, knocks on the door. He wants to talk about a recent hire, J. 

J passed his interviews without any issues. But he wasn't performing as expected.  

M starts to tell me about J's performance issues. He asks me for guidance. J is a few months in. I worry M is about to recommend J goes somewhere else.

"J isn't doing well," M says. "Maybe there's another team he's better suited for."

"Actually," I say. "I have an idea. Our support team could use a resident dev to help with support requests. I've got buy-in from leadership to fill that role."

"That sounds like a plan," M says. 

I meet with J and review the plan with him. I ask if he's interested in making the switch. 

"Let's do it," J says. "Sounds like fun."

Fast forward to J's performance evaluation a year later: his new lead gives him a glowing review. "J is one of the best hires we've ever had."

J still works there six years later. 

And that's why it's important to understand expectations before beginning a new job. Ask as many questions as you can throughout your interviews. 

Make sure you understand those expectations clearly. 

--
#techjobs #jobseekers #interviewprep #protips

I empower millennial & gen X job seekers in tech to land and pass interviews with confidence

I was about to fail my job interview, and I knew it. 

It's 2005. I'm standing in a room with three interviewers staring at me. It's not a big room. I'm not sure why I'm standing. 

I feel like they're waiting for me to say something impressive. 

They're about to be very disappointed. 

I'm holding a dry erase marker that smells like strawberries. They want me to solve a problem that reminds me of a physics problem I couldn't solve in class. 

"That's it. You're screwed," I think to myself.
"Can you repeat the question?" I ask. 

I start writing whatever they say. I underline things like distance, speed, and draw a circle. I'm hoping I magically remember how to calculate the circumference of a circle. 

"I know pi is part of it," I think to myself. "I should have paid attention in math class. Fu..."

"Jonathan," one interviewer says. "Can you say what you're thinking out loud? We want to understand how you're doing thinking about the problem."

I look at him. I probably made a face that showed I was irritated or nervous. Both would have been correct. I can feel a bead of sweat forming on top of my head.

"Sure," I say. "No, problem."

But there was a problem. I couldn't solve this problem in silence. How was I supposed to solve this problem thinking out loud? Awkward.

That's when I realized I was going to fail that interview. There was no way to save it. 

Ever since that experience I practiced solving problems out loud. I would practice with others, my friends, my family, my wife. Anyone that'll humor me for a few minutes. 

And that's why today I help my clients practice solving problems out loud. I help them organize their thoughts and deliver responses clearly and concisely 

That's what turns interviews in to offers, especially in the tech industry. 

--
👋 Hi, I'm Jonathan.
I empower people in tech ace their job interviews.
#techjobs #jobseekers #interviewprep #protips

He was exhausted from working holidays and weekends, but terrified of what it meant to chase his dream in tech. 

A year ago, one of my clients was working in retail as a manager. He worked 60 hours a week for more than 10 years. 

He was tired of it. He wasn't a fan of working holidays and weekends. He wanted to spend more time with his wife. He wanted to break into the tech industry. But he was terrified it was too late for him.

He went to school while working retail and got a bachelor's in computer science. He went to school at night. Still, he was worried he couldn't break into tech because he lacked experience in the field.

When I met him, he wasn't getting a lot of interviews. The ones he got ended in rejection. 

He was working on a side project to build experience and keep his skills sharp. He was helping a bootstrapped startup build a cloud-based platform by building its infrastructure. 

He had something to talk about in his interviews. If only he could get someone to look at his application and see potential. If only someone gave him a shot to prove himself. 

After I heard his story, I was emotionally invested. 

I helped him get organized and stay consistent throughout his search. He started getting interviews. It helped him get traction.

Then I made sure his resume showed his qualifications for a systems engineer role.

One day he got an interview at local university in one of their engineering departments. He passed his interviews. A few weeks later, they gave him an offer. 

On the way to his retail job, he got a phone call. It was an offer for his first position as a systems engineer. He broke in to tech. He called his wife and cried with her the phone. 

He was finally able to take nights and weekends off. 

And that's why I'm a firm believer in showing employers what you can do, especially in tech. I help my clients put together portfolios, pitch desks, and complete take home assignments to secure offers. 

--
👋 Hi, I'm Jonathan.
I empower people in tech ace their job interviews.
#techjobs #jobseekers #interviewprep #protips

"I don't need to tell you about how dehumanizing the application process has become."

To make sure I stay empathetic and compassionate for the job seeker experience, I like to help clients apply to jobs. 

I'll join call with them. Then invite them to open a position they're interested in and we go to work. I show them how to parse job descriptions, tailor resumes, and so on. 

Occasionally, we come across applications that require so much information, it's kinda like a body cavity search. 

Some applications want a video recording. And some want to see demos of side projects. Some ask for sexuality. One asked for a spirit animal. (I wish I made that up). 

I'm talking applications for all sorts of companies from large to small, and everything in between. 

I'm old enough to remember when applying to a job meant filling out a single double-sided piece of paper on a clipboard with a pen that barely worked. 

Today, the expectation for job seekers is exhausting. Frustrating. Intrusive. Exhausting.

So when a job seeker says, "I don't need to tell you about how dehumanizing the application process has become," my response is "Nope. I'm well aware."

If you're a job seeker in this market. I see you. I feel what you're going through. This mess isn't your fault. Employers need to focus on improving the candidate experience. 

Everyone has been a job seeker at one point. Everyone can be a job seeker again. 

--
👋 Hi, I'm Jonathan.
I empower people in tech ace their job interviews.

#techjobs #jobseekers #interviewprep #protips

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The Battle

Tyler Lessard 🎯

Jonathan Corrales

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taplio

The Battle

Tyler Lessard 🎯

Jonathan Corrales

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

Performance ScoreJonathan Corrales's LinkedIn Performance

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Performance ScoreTyler Lessard 🎯's LinkedIn Performance