TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

Kim Courvoisier

Director of Content Marketing

Chargebee

Thousands of subscription businesses trust Chargebee’s unique Revenue Growth Management platform to acquire, grow, retain, and manage customers in 227 countries and territories globally.

Senior Director Global Content and Strategy

1. Owned the end-to-end customer journey content strategy meticulously tailored to funnel stages, distinct personas, and specific industries, increasing engagement and conversion.
2. Pioneered a versatile collection of impactful big rock content assets strategically designed for inclusion into themed bundles and clusters, amplifying content value and return on investment.
3. Reimagined preexisting content, working with Demand Gen to repurpose it into the Lob Master Class—an immersive eight-course program that increased lead scores and moved leads toward MQL/SAL stage. 
4. Collaborated with a leading third-party data firm to conduct data-driven surveys. Transformed the data into compelling story arcs and narratives. Crafted authoritative State of Direct Mail Reports, orchestrated impactful webinars, spearheaded PR initiatives, and hosted demand-generating events that fueled lead-generation efforts. Notably, USPS endorsed and referenced these reports in both internal and external materials, yielding invaluable high-authority backlinks.
5. Engaged with customers to extract insights and craft data-rich case studies rooted in tangible outcomes. These authoritative case studies have significantly empowered Sales and Marketing endeavors.
6. Innovated the creation of a compelling Best Direct Mail Campaigns microsite, collaborating with design and development teams to ensure its successful launch and ongoing growth. It continues to be a high-performing site.
7. Devised and executed high-ranking SEO pages, expertly driving substantial organic web traffic and enhancing online visibility.
8. Leveraged AI to scale content creation and production. Enabled greater content efficiency and speed to market. Received an AI for Marketing certification and was part of an AI panel that presented AI best practices to the company.
9. Guest appearance on the Remarkable B2B Content Podcast covering marketing lessons from The Eras Tour. The episode was the most downloaded episode of all time.

Senior Director of Content Marketing 

Director of Content & Customer Marketing 

Courvoisier Consulting

Digital and content marketing consulting for SaaS, direct-to-consumer, retail, subscription-model, and a variety of other tech companies in Silicon Valley and beyond.

Content & Digital Marketing Consultant

Recurly

1. Achieved a +223% increase in keywords ranking within positions 1-3 on Google, driving targeted organic traffic and enhancing online visibility (181 vs. 56 keywords).
2. Successfully positioned Organic Search as the #1 source of site traffic, surpassing Direct traffic starting January 2021.
3. Led Organic Search to become the #1 source of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), driving 428 MQLs and 340 SALs in a quarter, respectively, showcasing exceptional leadership and results-driven performance.
4. Led and navigated evolving marketing needs, managing content production and external content partners.
5. Spearheaded cross-functional OKR in partnership with Customer VP, driving collaborative success resulting in 12 new case studies in a single quarter.
6. Empowered Demand Gen team with differentiated content, boosting organic traffic and surpassing pipeline goals.
7. Implemented structured content request and planning process, increasing operational efficiency.

Recognized as the Recurly employee of the quarter for exceptional contributions.

Thanx

1. Built and scaled an inbound content strategy, increasing organic traffic and lead generation while optimizing content for SEO, resulting in elevated SERP rankings and inbound links.
2. Led a team of four writers in producing diverse content, including eBooks, blogs, infographics, and interactive content, and established a content ecosystem for streamlined content consumption and lead generation.
3. Collaboratively overhauled the Thanx website, introducing new messaging and positioning, and crafted feature-related and customer-focused pages optimized for conversions through rigorous A/B and CRO tests.
4. Developed and executed a comprehensive content framework encompassing planning, writing, editing, and promotion while managing a meticulous editorial calendar.
5. Partnered with the head of demand gen to boost marketing qualified leads and pipeline conversion, leveraging high-quality content to increase site traffic engagement.
6. Spearheaded the email marketing newsletter and social media strategies, managing collaborations with a freelance social media manager, marketing designer, and developer.

Director of Content Marketing & Social Media 

Campaign Monitor

1. Spearheaded the content marketing strategy, driving consistent traffic and converting site visitors into marketing-qualified leads and pipeline using top-tier content, with a keen focus on both human engagement and SEO optimization.
2. Revitalized the Campaign Monitor Resources Hub in a collaborative project with Creative and Developer teams, resulting in a notable surge in organic traffic and increased content engagement.
3. Directed a team of six freelance writers, ensuring timely production of world-class content while owning and meticulously analyzing content success metrics for ongoing optimization.
4. Architected the email marketing strategy, catering to a vast audience of 250K subscribers, encompassing bimonthly newsletters, product launches, and automated journeys, further optimizing the buyer’s journey from sign-up to conversion.
5. Worked synergistically with SEO initiatives to identify and capitalize on opportunities to elevate SERP rankings, increase inbound links, and augment organic traffic.
6. Championed the brand’s social media strategy, overseeing all platforms, analyzing, and reporting on crucial success KPIs to ensure a cohesive and effective online presence.

Director of Content Marketing and Social Media 

VerticalResponse

1. Devised and implemented a persona-driven content marketing strategy, culminating in the timely production of diverse content forms, including blogs, infographics, eBooks, and webinars, with several VerticalResponse infographics.
2. Leveraged real-time engagement metrics to inform and refine the editorial calendar while closely collaborating with internal departments such as sales, support, and product, ensuring content aligned with key company KPIs and added value for both prospects and clients.
3. Directed the creation and distribution of weekly newsletters to an expansive audience of subscribers, to drive targeted traffic.
4. Championed the social media strategy, analyzing data to curate content themes for each platform, resulting in optimized performance across all social channels.
5. Collaborated with Product Marketing to enhance in-app copy, elevating the customer experience and mitigating barriers to product engagement while leading a committed team of internal and external content professionals.

Earned prestigious accolades, including a Gold American Business Award for exemplary content on the VerticalResponse Blog, and ghostwrote a biweekly column on Inc.com for the company CEO.

1. Led the award-winning VR Marketing blog, overseeing content creation and guiding the team to deliver exceptional and engaging material that drove business growth.
2. Orchestrated diverse content formats, such as webinars, infographics, and guides, strategically aimed at converting and upselling customers, resulting in increased revenue.
3. Directed the production and distribution of weekly newsletters to a subscriber base of over 400K, demonstrating strategic leadership and effective communication.
4. Spearheaded the marketing automation nurture and conversion pipeline strategy, successfully onboarding new signups and converting freemium users into valuable paid customers.
5. Proactively tested and analyzed pipeline performance, optimizing copy, cadence, creative, and calls to action, leading to enhanced conversion rates and customer engagement.
6. Championed the promotion strategy and its execution, driving the conversion of existing VerticalResponse Classic verified users into highly engaged and committed paid users, contributing to overall business success.

Received esteemed recognition from the American Business Awards and Web Marketing Association-Internet Advertising Competition Awards for exceptional leadership in content and marketing programs, solidifying a reputation as a visionary leader in the industry.

Director of Lifecycle Marketing 

I am a seasoned content leader and strategist in the SaaS B2B and B2C space with 15+ years of experience.

My mission is to create compelling, engaging, data-driven content that drives awareness, conversion, and retention for diverse customer segments and personas. I have successfully launched and managed multiple content initiatives, including modular content and data-driven thought leadership reports, that have increased leads, MQLs, SALs, and revenue. I have also earned several awards and recognition for my content, including a Gold American Business Award for Best Web Writing/Content.

As a passionate and creative marketer, I am always looking for new ways to leverage the latest technologies and trends, such as AI, to optimize my content performance and reach. I have completed an AI for Marketing certification from LinkedIn and regularly apply the learnings and best practices to my content campaigns. I also collaborate closely with cross-functional teams and external partners to ensure alignment, consistency, and quality of content across all channels and platforms.

I thrive in fast-paced and dynamic environments where I can lead, mentor, and empower myself and others. I value innovation, collaboration, and customer-centricity, and I strive to embody these values in everything I do. My goal is to contribute to the growth and success of every org I'm associated with and its customers through impactful and relevant content.

Senior Director of Content Marketing

1. Own the end-to-end customer journey content strategy meticulously tailored to funnel stages, distinct personas, and specific industries, increasing engagement and conversion.
2. Pioneered a versatile collection of impactful big rock content assets strategically designed for inclusion into themed bundles and clusters, amplifying content value and return on investment.
3. Reimagined preexisting content, repurposing it into the Lob Master Class—an immersive eight-course program that increased lead scores and moved leads toward MQL/SAL stage. 
4. Collaborated with a leading third-party data firm to conduct data-driven surveys. Transformed the data into compelling story arcs and narratives. Crafted authoritative State of Direct Mail Reports, orchestrated impactful webinars, spearheaded PR initiatives, and curated demand-generating events that fueled lead-generation efforts. Notably, USPS endorsed and referenced these reports in both internal and external materials, yielding invaluable high-authority backlinks.
5. Engaged with customers to extract insights and craft data-rich case studies rooted in tangible outcomes. These authoritative case studies have significantly empowered Sales and Marketing endeavors.
6. Innovated the creation of a compelling Best Direct Mail Campaigns microsite, expertly collaborating with design and development teams to ensure its successful launch and ongoing growth.
7. Devised and executed high-ranking SEO pages, expertly driving substantial organic web traffic and enhancing online visibility.
8. Leveraged AI to increase content creation and production. Enabled greater content efficiency and speed to market. Received an AI for Marketing certification and was part of an AI panel that presented AI best practices to the entire company.

The Story of the Straw Horse 

My grandmother came from extremely humble beginnings. She was the first in her family to go to college, a milestone she never took for granted. She believed deeply in what education could unlock, not just for herself but for others.

She became a teacher, and she loved teaching. Some of my earliest memories are sitting at her kitchen table with those little magnetic alphabet letters on the fridge, learning my ABCs while Sesame Street played in the background.

One holiday, her students gave her a handmade straw horse complete with a tiny felt saddle and bridle. She adored it. It was a symbol of everything she believed in: learning, gratitude, and the joy of giving. 

Of course, I was obsessed with it as a kid. She’d let me play with it, always reminding me to “be careful.”

When she passed, I asked if I could keep that straw horse. It’s sat on my desk ever since,  a quiet reminder of where I come from and who helped me get here.

Now, as a content marketer, I like to imagine her looking down, smiling…and probably editing my work with her red pen.

The straw horse reminds me that stories matter, not because they’re perfect, but because they carry meaning. Just like hers did. ❤️

Senior Director, Content Strategy & Operations | Building Scalable Content Systems for B2B SaaS

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The Battle

Tyler Lessard 🎯

Kim Courvoisier

Followers

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Performance ScoreTyler Lessard 🎯's LinkedIn Performance

Performance ScoreKim Courvoisier's LinkedIn Performance

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taplio

The Battle

Tyler Lessard 🎯

Kim Courvoisier

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

Performance ScoreKim Courvoisier's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTyler Lessard 🎯's LinkedIn Performance