Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

POMEN

Senior Marketing Executive

REXWAY by Insteel

A one-woman team of digital marketing efforts that include but is not necessarily limited to;
1. Google Ads campaign
2. Google Analytics monitoring
3. Mailchimp handling
4. Creative content producer for social media channels
5. Website updater
6. Branding

Marketing Executive

IGL Coatings

The Journey So Far:
SEO/SEM
1.	Website Ranking
i.	Project manager
ii.	Increase domain authority, daily visit & traffic to main website
iii.	Decrease bounce rate
iv.	Result: Increase website DA from 16 to 25, increase daily visit by 36.43%, increase traffic by 35.59%, decrease bounce rate by 22.87%

Content Generation
2.	Photography Contest
a.	Project manager
b.	To generate visual content for promotional purposes
c.	To appreciate detailers that submit high quality images
d.	Result: 41 participants from around the world with more than 120 high quality images that can be used for promotional materials online and offline

3.	Video Contest
a.	Project manager
b.	To generate video content for social media channels
c.	To appreciate detailers that have put in effort in promoting the brand
d.	Result: 22 participants from around the world with more than 40 high definition videos that can be used for promotional purposes

Treasures Collected Along the Way:
1. Content Writing
a. Create informational as well as promotional contents that focus on B2B and B2C audiences
b. Sample: But Can Your Ceramic Coating Do This? (http://bit.ly/bcyccdt) top 3 most read article on the website

2.	Content Mapping
a.	Ensure continuity between contents to promote longer reading time on the website & reduce bounce rate
b.	Sample: Monthly product highlights that feature products using the hashtag #iglcoatingsproducthighlight on social media such as Facebook & Instagram that are easily shareable by distributors and accredited detailers

3.	Visual Editing
a.	Adobe Photoshop
b.	Adobe Illustrator
c.	Sample: https://www.pinterest.com/SORAccoon/igl-coatings/

4.	Social Media Marketing
a.	Create and/or curate content for multiple social media channels to keep engagement and ranking high

5.	Email Marketing
a.	Blast out informational & promotional content to list of subscribers
b.	Result: Average open rate above 20%, average click rate above 3%

Digital Marketing Executive

Speedrent.com

Trust Me, I'm Koalafied For:
1. Content Mapping
-Map out content journey
-Ensure correlation between each content
-Worry about that one content chain that won't arrange itself no matter how many times I spin it
-Wake up at 3am to fix that content chain then proceed to clap myself on the back for a job well done

2. Content Writing
-Create engaging contents to entice wider audience spectrum
-Proofreading contents that will be released
-Pun my way into the hearts of my readers
-Have fun with it, it's not about the grammar, it's about sending a message
-And also SEO, that's important too

3. Digital Marketing
-Create & curate Google AdWords(TM) as well as AdEspresso campaigns
-Run tests for copies, visuals & keywords
-We work really well on FB, IG & GSE, not so much on GDN, YT or Gmail
-And our audience are night owls, that much we can say

4. Email Marketing
-Fix automation to be more succinct
-Launch monthly newsletter promotion
-Launch email collection from homepage, homepage popup & Wordpress

5. Social Media Calibration
-Create a social media calendar for the month
-Social media includes Facebook, Instagram, & Twitter
-Ensure hashtags are appropriate

Content Writer

Printcious Gifts (M) Sdn. Bhd.

Job Scope:

1. Customer Service
-attend to customer queries & worries via phone, email, live chat, social medias as well as assisting walk-in customers
-ensure quality products reach the customers within the promised time by liaising with production department
-conduct telemarketing to collect feedback on customers’ shopping experience 

2. Copywriter
-serving high quality fresh contents that has been researched thoroughly to the audience as it happens through social media platforms (Facebook, Instagram, WordPress)
-provide exciting copies that will invoke customers’ curiosity & confidence

3. Marketing
-research into the latest strategies to ensure that company is on par with peer businesses
-create engaging social media posts (Facebook, Instagram)
-brainstorming & unleashing creative marketing campaigns onto the world for brand presence across platforms (Facebook, Instagram, WordPress, MailChimp)
-venture into relationships with fellow e-commerce businesses for collaborations and mutual benefit
-suggest sponsorship terms with event organizers that will create brand exposure
-monitor the trails of success for data analysis

4. Event Crew
-assist comrades on out-of-office adventures (Marketing Excursions, Photobooth)
-organize & lead official company events (Printcious Art Contest, PAC Day)

5. Miscellaneous
-guide new blood around the office

Customer Service cum Copywriter

Looking for a one-woman digital marketing kickstarter that has successfully grown & moved multiple companies forward on their digital babysteps?

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