Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Central Lobão S.A.

- E-commerce planning & implementation;
- Google & Social Media Campaign Management;
- Performance reports;
- B2B e-commerce clients support.

Ecommerce Manager

Sanzza - Creative Agency

- Google & Meta Ads Management
- Looker Studio Reports
- Google Tag Manager Set Up
- Performance Strategy 
- Process Management Software Implementation

Performance Manager

10.digital

I. Facebook Ads and Google Ads Management
 - Optimization for increased engagement and conversions

II. Data Analysis and Reporting
- Utilization of data analysis and Data Studio reports
- Informed decision making

III. Account Setup
- Expertly set up and managed advertising accounts

IV. Streamlined campaign management

V. E-commerce Optimization
- Improved performance through targeted optimization strategies.

Panike

I.Social Media Management
- Facebook
- Instagram
- LinkedIn
- Google

II. Content Development

III. Customer Care

IV. Performance Management
- Facebook Ads
- Google Ads
- Campaigns
- Budget Control & Optimization

V. Data Analysis
- Google Analytics
- Facebook
- Instagram
- Google Ads

VI. SEO Optimization

VII. E-mail Marketing
- B2C
- B2B

VIII. Success Metrics
- Over 28,000 new leads
- E-commerce sales growth from 0 to 7 figures

Digital Marketer

Ferramentas e Maquinas EF

I. Store Operations Management
- Sales
- Cash-flow
- Storage
- Merchandising

II.Team Management
- Observation
- Supervision
- Coaching

IV.Consultative Sales

V.Customer-Focused Culture Building
- Ensuring a pleasant shopping experience

VI.Inventory Management
- Control
- Ordering new supplies and product stock

VII.Online Strategy Development
- Increase sales
- Improve brand as a local business

Retail Store Manager

Tecnopuc

I.Business Plan Analysis and Improvement
- Focus on new companies (startups)

II.New Business Selection
- Interviewing
- Analysis

III. Workshop Organization
- For new business managers.

Business Management Consultant

Experienced Performance Marketing Manager with a track record of success in increasing sales and expanding customer base through effective online sales strategies. Skilled in retail sales and customer needs analysis, able to meet and exceed customer expectations. Adept at e-commerce optimization, streamlining processes, and creating compelling content to increase brand visibility. Utilizes a range of tactics including SEO, email marketing, and online customer service to build customer engagement and passion for products and services. Possesses strong qualities such as resilience, hard work, creativity, a commitment to ongoing learning, and a team-oriented approach.

taplio

The Battle

Tyler Lessard

Maiquel Reis

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