Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Arthambros Wellness Group

Arthambros Wellness Group. Eco-Luxury. #professionalservices

Founder

Planned Parenthood Federation of America

+ Managed large-scale and complex projects from initiation to delivery.
+ Designed, communicated, and implemented operational plans for projects.
+ Monitored progress and performance, identifying and resolving issues to minimize delays.
+ Facilitated the analysis of project requirements, cost estimates, resources, and timelines.
+ Acted as a liaison with other areas in the organization to secure specialized resources.
+ Conducted project meetings and prepared regular status reports.
+ Managed cross-functional project teams, meetings, presentations, and project artifacts, ensuring seamless execution of in-house and agency-led projects using Slack, Asana, and Google technologies.
Key achievement: We Decide 2020 (Planned Parenthood Votes)

Associate Director of Brand Projects

Jellyfish

+ Managed large-scale and complex projects from initiation to delivery.
+ Designed, communicated, and implemented operational plans for projects.
+ Monitored project progress and performance identified and resolved issues to minimize delays.
+ Facilitated the analysis of project requirements, cost estimates, resources, and timelines.
+ Acted as a liaison with other areas in the organization to secure specialized resources.
+ Conducted project meetings and prepared regular status reports.
+ Established priorities, allocated tasks, and coordinated project staff to meet targets and milestones.
+ Ensured projects met time, cost, and quality parameters.

Project Manager

Life Long Media

• Built and led a dynamic creative team focused on developing compelling brand identity and messaging strategies for clients operating in diverse industries, including fashion and consumer goods.
• Collaborated closely with cross-functional teams, such as marketing, design, and communications, to ensure consistent messaging across all channels and touchpoints, enhancing brand recognition and customer engagement.
• Developed and implemented a comprehensive copy direction and messaging strategy at a global level, aligning with each client's unique brand positioning and target audience.
• Oversaw all aspects of copy creation, both in-house and through external agencies, ensuring the delivery of high-quality and impactful content across various platforms, including print, digital, and social media.
• Conducted thorough market research and trend analysis to stay up-to-date with industry developments and consumer preferences, integrating relevant insights into brand messaging and creative deliverables.
• Fostered a collaborative and innovative work environment, nurturing the professional growth and development of team members while promoting a culture of creativity and excellence.
• Acted as a key liaison between clients and the creative team, effectively managing client relationships, understanding their objectives, and translating their vision into compelling creative solutions.
• Successfully executed multiple concurrent projects, ensuring adherence to timelines, budgets, and quality standards, while consistently exceeding client expectations.

Co-Founder

Various Companies

+ Demonstrated versatility by adapting writing style and tone to suit the specific needs and target audiences of each publication.
• Conducted thorough research to ensure the accuracy and relevance of content, incorporating reliable sources and upholding journalistic integrity.
• Collaborated with editors and content managers to meet project requirements, adhering to strict deadlines and editorial guidelines.
• Developed a strong understanding of editorial processes and standards, leveraging this knowledge to contribute effectively in both writing and editing capacities.
• Actively pursued opportunities to expand writing repertoire, exploring various topics and genres to enhance versatility and expertise.
• Maintained a consistent record of delivering exceptional written content, receiving positive feedback from clients and readers alike.
• Demonstrated adaptability and ability to work independently, managing multiple projects simultaneously and efficiently. Some examples include:

EBONY.COM JAN. 2012 – SEPT. 2012 
	+ Led the website’s coverage of special red carpet events including the Fashion Week coverage, Academy Awards and the Metropolitan Museum of Art Costume Institute Gala. 
	+ Worked closely with the style and culture editor on the execution and performance of client-specific content. 
	+ Wrote fashion, beauty, and grooming features that reached 500,000 unique monthly visitors. 

CLUTCH MAGAZINE MAY 2009 – JUN. 2010 
	+ Wrote designer profiles and monthly style features reaching 20,000 weekly readers. 
	+ Built relationships with bloggers, PR reps, and designers for story generation and engagement. 
	+ Attended New York press events and managed social media initiatives to maximize partner integrations. 

 STYLECASTER.COM JAN. 2009 – JUL. 2009 
	+ Wrote conclusive fashion coverage that reached 1.53 million unique visitors monthly. 
	+ Reported on pioneering trends and industry news, and created fashion, beauty, and lifestyle tutorials.

Freelance Writer

SoundExchange

Account Manager

Customer Care Representative

New York City Human Resources Administration

Claims Processing Clerk

Promark Partners

Office Assistant

Nordstrom

Sales Associate

Founder & Partner | Mass Communications Expert

Founder of Arthambros Wellness Group. 

Experience in developing and executing innovative marketing and content initiatives across various industries, including fashion and consumer goods. 

Skilled in project and campaign management. Collaborating with cross-functional teams, stakeholders, and partners to build industry positioning and developing impactful products and services that yield increased profit and brand loyalty with people. 

International traveler for personal and professional projects.

taplio

The Battle

Tyler Lessard

Nicole L.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?