TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

PLACYLE The Recycling Studio 

Responsibilities as Digital Marketing Specialist at Placyle

1. Social Media Management: Develop and execute social media strategies across platforms to enhance brand presence, engagement, and reach. Create compelling content, schedule posts, and monitor performance metrics to optimize campaigns.

2. Search Engine Optimization (SEO): Conduct keyword research, analyze website traffic, and optimize content for search engines to improve organic visibility and drive traffic. Stay updated on SEO trends and algorithms to implement best practices.

3. Video Creation: Conceptualize, storyboard, and produce engaging video content for various marketing channels. From product showcases to behind-the-scenes glimpses, create visually appealing videos that resonate with our audience.

4. Graphic Designing: Design eye-catching visuals, including social media graphics, infographics, and promotional materials, aligned with brand guidelines. Utilize creativity and design principles to communicate messages effectively and enhance brand identity.

5. Digital Marketing: Collaborate with cross-functional teams to develop and execute digital marketing campaigns, including email marketing, PPC advertising, and influencer partnerships. Analyze campaign performance, identify insights, and implement optimizations to drive results.

By leveraging expertise in social media, SEO, video creation, graphic designing, and digital marketing, I plays a pivotal role in elevating Placyle's online presence and driving growth in a competitive market landscape. 🚀✨

Digital Marketing Specialist

Alpha Creative Studio

Startup0KM

Digital Growth Consultant

BiziTrendz Hospitality & Management Services

Digital Marketing Consultant

BeeThrive Digital LLP

As a Junior Digital Marketing Executive, I was responsible for managing the company's in-house digital products and overseeing the digital needs of our clients. I worked closely on social media management, graphic design, content marketing, and email marketing. I was also responsible for onboarding new clients, negotiating deals, and maintaining strong relationships with them.

Some of my key responsibilities included:

● Developing strategies to build long-lasting digital relationships with our clients.

● Planning and monitoring the company's brand presence on social media platforms such as Facebook, Twitter, and Instagram.

● Launching optimized online campaigns to increase brand awareness and revenue.

● Optimizing in-house products for search engine optimization (SEO) by focusing on keywords and image optimization.

● Creating engaging newsletters and promotional emails for clients and in-house digital products through various email channels.

● Providing creative ideas for content marketing and updating website articles/blogs.

● Collaborating with designers to improve user experience.

● Measuring the performance of digital marketing efforts using tools such as Google Analytics and WebTrends.

● Keeping up-to-date with industry trends and updating our digital marketing strategies accordingly.

● Maintaining partnerships with media agencies and vendors.

Jr. BeeFarm Marketing Executive

Cyber Sakshar

As a Business Development Officer at Cyber Sakshar, I was responsible for managing and building relationships with new and existing clients in the education sector. This included working closely with regional high schools and colleges to provide seminars and other educational resources to clients at the right time and in the right way. In this role, I was able to onboard new clients, negotiate deals with them, and supervise day-to-day relationships to ensure their satisfaction and success.

Some of my key responsibilities included:

● Maintaining strong relationships with new and existing clients through regular communication and support.

● Supervising day-to-day client relationships to ensure that their needs are met and that any issues are promptly addressed.

● Conducting market research to identify potential opportunities for the company's products and services in the education sector.

● Gathering competitive intelligence on products offered by competitors within the innovation space to inform strategic decision-making.

● Interacting with colleges to gather feedback on existing products and to identify potential ideas for future products within the innovative space.

Senior Business Development Officer

ON Web Technologies

As a Marketing Intern at ON Web Technologies, I had the opportunity to work closely with the Marketing Manager to support the marketing efforts of our clients. My responsibilities included researching, planning, executing, and analyzing campaigns across various digital platforms, including social media and the company website.

Some of my key responsibilities included:

● Crafting and managing engaging content for social media platforms such as Facebook, Instagram, and Twitter.

● Collaborating with the team to update and optimize content on the company website.

● Researching and implementing effective marketing strategies for social media platforms, including Facebook, Instagram, and Twitter.

● Analyzing the performance of various digital platforms to track and measure the success of campaigns.

● Performing other digital marketing tasks as needed to support the marketing efforts of our clients.

Marketing Intern

Digital Marketing 

(Read this in Third Person POV)

Ninad Ghodekar is a dedicated and passionate digital marketer with a strong focus on helping clients succeed. 

With a friendly and outgoing personality, he loves to connect with others and build relationships, both personally and professionally.

In his professional life, Ninad is committed to giving 100% and is always seeking ways to improve and grow. 

He is a strong believer in the power of continuous learning and is always looking for new opportunities to expand his knowledge and skills.


Outside of work, Ninad is an avid traveler and loves to explore new cultures and try new foods. 

He is also an active outdoor enthusiast, with a particular love for mountain biking and exploring the beautiful landscapes of the Himalayas.

In everything he does, Ninad brings a positive and enthusiastic attitude and is always looking for ways to make a positive impact on those around him. 

Whether he is working with clients, spending time with family and friends, or tackling new adventures, he approaches every challenge with energy and determination.

taplio

The Battle

Tyler Lessard 🎯

Ninad Ghodekar

Followers

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Likes

Performance ScoreTyler Lessard 🎯's LinkedIn Performance

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taplio

The Battle

Tyler Lessard 🎯

Ninad Ghodekar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

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Performance ScoreTyler Lessard 🎯's LinkedIn Performance