Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Rami Deeb

B2B Performance Marketing Leader | Brand Manager | Communications & PR

A results-driven B2B SaaS marketing leader, Rami specializes in driving revenue growth, demand generation, and brand differentiation. With a proven track record of exceeding ambitious marketing goals, he has helped scale companies by implementing data-driven, tech-enabled strategies that maximize impact and efficiency.

Key Achievements:
🔹 Revenue Acceleration – Led data-driven marketing initiatives that contributed to over $10M in ARR, aligning marketing efforts with sales to drive measurable business growth.
🔹 Demand Generation & Pipeline Growth – Built and optimized lead generation programs using SEO, content marketing, and advanced lead scoring, achieving 150%+ of monthly target KPIs.
🔹 Brand Positioning & Digital Transformation – Created customer-centric experiences that boosted website conversion rates by 25% and increased social engagement by 35%.
🔹 Strategic Leadership – Aligned marketing with cross-functional teams and executive stakeholders to ensure scalable, high-ROI marketing initiatives.

Passionate about B2B SaaS marketing, Rami thrives at the intersection of analytics, creativity, and technology. His expertise in AI-powered marketing, automation, and GTM strategies ensures companies stay ahead in competitive markets.

Senior Field Marketing Manager

Rossum aims to make B2B communication frictionless through AI-powered intelligent document processing. 

Documentation enables communication between companies, vendors, and customers. Data from those documents must be reentered, corrected, or transformed for every document. So why hasn’t technology made this process more efficient?

Despite huge advancements over the last several decades, computers still aren’t great at reading documents. Layouts change, numbers move around, and different terms are used as labels. The bottom line is that unless a document’s layout never changes it’s very difficult to automate.

Rossum was built to solve this challenge. What began as a Ph.D. research topic from 3 students in Prague, a solution was born to address the lack of intelligent document processing. Instead of relying on traditional techniques such as OCR or templates to extract data, Rossum uses advanced AI to “read” documents much like a human.

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The Battle

Tyler Lessard

Rami Deeb

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