TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

Evan Weber

Affiliate Finders

Affiliate recruiting made simple and scalable.

I founded AffiliateFinders.com to solve a major problem in affiliate marketing: finding quality partners takes too much time. Our platform gives affiliate managers and brands instant access to over 10,000 pre-vetted affiliates, influencers, and content creators across every niche.

We provide advanced filters, AI-powered profile scoring, and verified contact info so teams can identify and reach out to the right partners quickly and confidently. Whether you're growing an established program or starting from scratch, AffiliateFinders gives you the speed, clarity, and control you've been missing.

I oversee product development, strategy, and growth, and work directly with our users to continuously improve the platform.

Experience Advertising

I am a seasoned Growth Marketing Expert and Consultant with more than two decades of experience in driving business success across various industries. Having partnered with over 400 companies, I specialize in catalyzing revenue growth through tailored digital marketing strategies, proficient online advertising, and optimized conversion rate techniques.

My Journey:
My career is built on a foundation of understanding market dynamics and consumer behavior, translating these insights into actionable and successful marketing initiatives. This experience has equipped me with the ability to not only devise strategies but also execute them to deliver tangible outcomes.

Expertise:

Digital Marketing: I develop integrated marketing campaigns that resonate with target audiences and result in engagement and conversions. Using the latest tools and data analytics, I ensure that every campaign is fine-tuned for optimal performance.
Online Advertising: My approach combines creativity with analytics to craft advertisements that capture attention and generate leads. I am proficient in managing significant advertising budgets, ensuring the highest ROI through meticulous media buying and campaign optimization.
Conversion Rate Optimization (CRO): I excel in analyzing existing conversion pathways and implementing strategies that refine the user experience, enhance funnel efficiency, and significantly increase conversion rates.

What I Offer:
“I can help any company grow” – This isn't just a statement; it's a promise backed by a robust track record of scaling businesses and boosting revenues. Whether it's launching new products, entering untapped markets, or revamping existing marketing strategies, I bring a wealth of knowledge and a proactive approach to overcoming challenges and seizing opportunities.

Growth Marketing Expert

Plotting out revenue growth strategies for companies of all sizes.

Proficient at all things affiliate marketing. I love the affiliate marketing channel and growing affiliate programs over time. My agency provides industry-best outsourced affiliate program management and recruiting. We are a leader in the space, that provides education and training for affiliate marketers of all backgrounds and skill levels. We have cracked the code on how to build an affiliate program as quickly as possible, by utilizing both proprietary and 3rd party data that other agencies and individual advertisers don't have access to, which is worth it's weight in gold, literally. 

Whether you need a competent, effective affiliate agency to grow your affiliate channel, or have the staff and would like affiliate channel consulting, we can help your affiliate channel grow over time like it should when managed properly. Call today! 954-662-8010

Affiliate Marketing Guru

Ecommerce strategy, affiliate management and recruiting, loving what I do, helping people in their quest to earn online

With my extensive background in digital marketing, I bring a wealth of knowledge and successful strategies to the table as a high level digital marketing and online advertising consultant. My journey in this field, evolving over years of hands-on experience, has equipped me with best practices and winning tactics that are invaluable to my clients. I'm not just a consultant; I'm a partner in growth, sharing all that I've learned from driving revenue growth for hundreds of companies.

My expertise is comprehensive, covering every facet of digital marketing. I excel in managing campaigns across all major ad platforms, and I'm particularly passionate about optimizing conversion rates. This relentless focus on improvement and results is a cornerstone of my approach.

What makes my consulting service unique is the personal touch I bring to each project. I believe in working closely with my clients, understanding their unique needs, and tailoring strategies that not only meet but exceed their goals. My clients often express how much they appreciate this collaborative approach, which goes beyond mere business transactions to forge lasting, productive relationships. With me, you're not just tapping into a service, but into a partnership that's fully committed to your digital success.

Elite Digital Marketing and Online Advertising Consultant

Publisher Finders

I created and designed this tool to help brands and companies looking to grow their affiliate programs, influencer programs, partner programs and other types of programs that deal with 3rd party publishers or websites. I call it the affiliate manager’s best friend!

Digital Marketing U.

Online courses and education in the digital marketing and social media industries.

DentalPlans.com

Coordinated online marketing channels including: SEO, paid search, email marketing, newsletter sending, partnership marketing, referral programs, and other online marketing partnerships.

Director of Marketing

Utopia's Treasures

Owner

👋 Welcome to my world of performance marketing, affiliate growth, and vibe-coded innovation.

I’m Evan Weber, a digital marketing veteran with over 20 years of hands-on experience growing B2C, B2B, eCommerce, and SaaS brands. I’ve helped nearly 500 companies over 18+ years get more out of every click, campaign, and customer relationship.

🚀 Just launched: AffiliateFinders.com, the ultimate tool for affiliate managers and brands to discover and connect with high-quality affiliates. If you manage an affiliate program, this will change the game.

💡 What I Do Best:
- Master-level media buying across Google Ads, Meta, LinkedIn, TikTok, Microsoft, and Criteo
- Multi-channel retargeting that turns interest into action
- Affiliate program growth and new publisher recruitment
- CRO strategy and funnel optimization
- One-on-one consulting with marketing teams, founders, and CMOs
- Selecting and integrating the best tools and AI solutions for better marketing outcomes
- Expert in every part of the customer lifecycle, from acquisition to retention to reactivation
- Making your internal team more effective with better strategy, execution, and decision-making

🧠 Always Evolving
I stay on the cutting edge of digital marketing, testing new strategies and leveraging AI to unlock better results. I know the ad platforms inside and out. I know what tools make the difference. And I know how to build strategies that scale profitably.

🔥 Work Directly With Me
I don’t pass clients off. I lead the strategy, optimize the campaigns, and stay in the trenches with your team. Whether you need full platform management, affiliate program growth, or help making your team more effective, I’m the partner that makes it all work better.

🏢 Experience Advertising
I founded Experience Advertising in 2007 to help brands grow smarter and scale faster. We’ve worked with nearly 500 brands and are still obsessed with performance.

🎸 Also Me
I still get out there and hoop. Deadly jumper. Park legend.
I love Jimi Hendrix, basketball, and vibe coding to the legendary Gary Numan.
That mix of rhythm, focus, and creativity drives everything I do.

📞 Let’s Talk
Need help with ad campaigns, affiliate growth, CRO, or empowering your team?
📧 evan@experienceadvertising.com
📱 954-662-8010

Shopify is running their misleading ads again, claiming that it’s a great way to become an entrepreneur. It’s really not. The vast majority of Shopify stores fail. The only way it is a good idea is if you have a great unique product or a great vendor source, or you’re an established brand. And then you still have to market it effectively which costs money. If you don’t have a great conversion rate, it will likely fail. I know this because I’ve done it myself and worked with many Shopify merchants. They may have collectively had a great Black Friday, but that’s because they have more big stores on their platform. 

A better idea is vibecoding a software that you can charge people monthly fees for.

A call with me can literally make you millions!

How Ecommerce Brands Can Finish the Year Strong in a Tough Economy (Spoiler: It Doesn’t Include Anything About GEO or AI Search)
🔥 Finishing the year strong in Ecommerce is not optional, especially in a tough economy.

I just published a full breakdown of how Ecommerce brands can squeeze the absolute most out of December and set themselves up for a powerful January and Q1.

These are the exact strategies I’ve used over the past twenty plus years working with more than four hundred Ecommerce companies. High intent optimizations, multi channel retargeting, CRO improvements, affiliate activation, email and SMS strategy, and more.

None of it is theory. It is the real playbook that moves revenue when it matters most.

If you want to finish December strong and hit January with real momentum, check it out and let me know if you want another set of eyes on your Ecommerce marketing strategy.

Let’s finish the year strong. 💪

View newsletter: Evan Weber's Marketing Updates

The definitive playbook from someone who has been driving Ecommerce growth for more than twenty years. When the economy tightens, Ecommerce brands fee

Open article: How Ecommerce Brands Can Finish the Year Strong in a Tough Economy by Evan Weber • 5 min read

How Ecommerce Brands Can Finish the Year Strong in a Tough Economy

You’re obsessing about coming up in ChatGPT and Gemini, yet your Google Ads  account is jacked up.

taplio

The Battle

Tyler Lessard 🎯

Evan Weber

Followers

Posts

Engagements

Likes

Performance ScoreTyler Lessard 🎯's LinkedIn Performance

Performance ScoreEvan Weber's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tyler Lessard 🎯

Evan Weber

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

Performance ScoreEvan Weber's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTyler Lessard 🎯's LinkedIn Performance