Freelance, Self-Employed

Marketing and Business Development pro with over 12 years of experience in helping small businesses see exponential growth.

Business Development & Marketing Advisor

Ballistipax

Hired as contractor to redirect and redevelop Ballistipax's marketing efforts. Marketing strategies were redirected to a targeted core audience which included efforts such as: refurbishing social media accounts, Alexa URL data analysis, search keyword modification, DMA data collection and analysis, digital advertising campaigns, building an influencer network, paid Facebook and Instagram advertising campaigns. Supervised and helped to create professional content and brand boosting imagery. Restructured the sales program as well as the business development strategies. Assisted in updating and maintaining Ballistipax’s eCommerce site which included updating pricing, copy, and images, creating sales promotions, and increasing SEO efficiency.

Business Development & Marketing Manager

Kiser Construction

Developed and maintained key industry relationships, creating greater lead generation. Created market strategies that strengthened and further developed Kiser’s marketing efforts.  Oversaw the website redevelopment, SEO optimization, and Google paid ads campaigns.  Developed successful marketing and advertising campaigns across platforms such as Facebook and Mailchimp, boosting Kiser’s brand recognition. I addition, I developed strategies to build out and strengthen Kiser’s business model.

Project Manager / Business Development

THE MAKO GROUP

Responsible for growing business to business sales in a multi-state territory. Covering Minnesota, Wisconsin, Michigan, Indiana, and Ohio I managed my time to effectively strengthen relationships with current accounts, while developing new accounts. I also worked with the home office to develop product specific marketing programs, yielding an increase in both sales and brand awareness. Utilizing SAP CRM software I tracked customer sales and data, targeting buying trends and creating a more efficient resell process. Furthermore, I drove brand and product awareness while attending trade shows and sales events.

Account Manager

UAS Drone Corp.

Served as public safety market specialist, identifying key sales opportunities and demographics; actively called on potential accounts; built brand awareness via social media, personal, and professional networks; assisted in the development of sales promotions

Freelance Sales Representative

Odle Sales

Performed as a Territory Sales Manager and Manufacturer's Rep in the Twin-Cities Metro Area, North-west Minnesota, and North Dakota regions; represented over a dozen manufacturers, including: Winchester Ammunition, Nikon Sporting Optics, Streamlight, EOTech, ProMag, CMMG, and Bulldog Cases & Vaults; conducted business to business sales, brand management, sales staff training, and sales promotions throughout territories; represented manufacturers in trade shows; attended nation-wide sales meetings.

Territory Sales Manager

Streicher's Police and Public Safety Equipment

Managed Streicher's hard goods product categories overseeing contract negotiations, profit margins, new product development, advertising and marketing campaigns via: ecommerce, print media, and social media; established vendor sponsored customer training programs as well as coordinated sales staff product training.

Product & Marketing Manager

Village of Brown Deer Police Department

Provided public safety by maintaining order, responding to emergencies, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations.

Patrol Officer

US Navy

Operated ELF, VLF, LF, HF, UHF, and SHF systems, as well as Demand Assigned Multiple Access (DAMA) ship-to-shore shore multiplex systems, the Common-User Digital Information Exchange Subsystem (CUDIXS), and the Naval Modular Automated Communications System (NAVMACS); Top Secret clearance.

Radioman (RM)

Business means a lot of things to a lot of different people. After over 15 years of experience and leadership in sales, marketing, and business development I have come to learn that business to me means being a part of something larger than myself. It means having the opportunity to make a positive impact. Whether it is for a client, my team, the company, or even the industry. It means creating positive results that further drive success, development, and opportunity. 

Specialties: leadership, business development, market strategy, budget planning & forecasting, business to business sales, business to business marketing, marketing strategy, brand development, digital advertising, email campaigns, social media campaigns & advertising, SEO optimization, eCommerce development and sales, print media advertising, strategic relationship building, key account management, product management, product development, distribution management, team building, trade show representation, creative writing, event planning and coordination.

Tyler Roden

Sales Coach

At Sales Coach, we are the "how" guys in Sales Enablement, working exclusively in the IT industry. Our team of experienced consultants—who all come directly from IT sales—focuses on bridging the gap between theory and practice.

We don’t just teach what to do to improve performance; we show sales reps how to do it, tailoring coaching and training to the unique context of each company. Every program is designed to be practical, actionable, and immediately applicable, empowering sellers to drive results from day one.

Specializing in IT Security, Datacenter, Networking, Disaster Recovery, managed services, Hybrid cloud, AI, etc. we collaborate with IT producers, distributors, and resellers worldwide to help them stand out, win more business, and grow revenue and profits. By focusing on real-world strategies that work, we enable our clients to achieve measurable growth in competitive markets.

Founder & Professional Sales Coach and Business Growth Enabler

Barberians CPH

It's time for us men to raise the standard and take self-care more seriously. 

Watched Peaky Blinders? That's how men dress and shave! 

With my latest investment in the Danish High-Quality Barberians & Sons of Barberians Grooming and Self-care Brand for The Modern Savage Gentleman, we want to help the modern man step up the game. 

Besides now owning the company, together with my business partners in Nordic Selfcare Group, I have taken on the role of Sales Director for International Sales. My role is to build an international presence with the brand and create a worldwide presence within 2023.

Fun to be able to practice all the mindsets, methodologies and models taught hours after hours in the classroom over the years, and now implementing a true networking and partnership-driven approach into our go-to-market strategy with our valuable resellers and distributors across the world.

I am looking forward to unleashing the Barberian Brand and helping the modern man become even more attractive and successful with our sortiment of grooming products.

Owner | Sales Director | B2B International Sales 

People Analyze ApS - An Empowerment Holding Company 

Founder & Professional Culture Developer

In People Analyze we help companies get valuable insights into the organization, teams and the employee. With our proven analysis, guides and assessment tools we assess behaviour profiles and behaviour patterns, driving forces and motivation factors, values and belief systems, leadership and management styles etc. 

We believe that insights is one of the most important leadership priorities. 
We believe that insights will help you take better decisions. 
We believe that understanding yourself is crucial for understanding how to unleash your pontential. 
We believe that understanding how people are different, and respecting the differencies, will give you the opportunity to leverage the differencies and truely creat high performance teams.

Founder & Professional Culture Developer

Openhagen - An Empowerment Holding Company 

Investor in www.openhagen.com - Set The Tone Of Your Home - The Beautiful Danish Design for Music Instruments and Devices. Helping with Business Development and establishing the brand in the world. Go to market strategies, sales tactics and positioning of the products in the market.

This is an example of a true "all-in approach" where I can leverage all I know and what I have learned over the last couple of decades. Here I can really use my experience and skills across entrepreneurship, sales marketing, sales enablement, culture and building high performance sales orgnization across the world. 

The Openhagen investment is a Sales Coach Inner Circle best practice.

Investor & Business Development

Metaview Consulting & Business Development - An Empowerment Holding Company

Co-Founder & Sales Enablement Director. 

Established MetaView as a new company based on all my previous Sales Enablement and personal development companies. MetaView's key focus were on the biggest globale vendors, distributors and resellers in the IT industry. Very fast MetaView became Hewlett Packards preferred Sales Enablement partner World Wide and we established the MetaView brand acrosss the world with offices in Denmark, Austria, Geneva and South Africa. 

December 2021 I decided to leave MetaView and in July 2022 I sold my 37,5% of the company. It was time to take Sales Enablement and Sales Marketing to the next level and leverage technology as AI, social selling, digital platforms etc. to create even better learning experiences with higher return on investment and culture impact.

Co-Founder & Sales Enablement Director 

Ensize Danmark

Founder & Director. Working with personal development, organizational change, culture programs, people insights, people test, behaviour profiles etc. Nordic distributor for Ensize International A/S and business development across all EDOC offerings. Responsible for building up the market and establish the brand in close co-operation with Ensize.

Founder & Director

Increase A/S

Director of Sales Enablement and Innovation. 

Increase A/S were a marketing agency who worked within the IT industry. In 2010 we decided to merge all my companies (Sales Coach, Talento & Ensize Denmark) into Increase A/S. 

The mission and objectives were to create the best Sales Marketing Agency in the IT Industry. A company who understood marketing and marketing automation for lead generation AND sales enablement. To maximize ROMI (return on marketing investment), ROAS (return on ad spend) and lead conversation, and who could help vendors, distributors and resellers to get more leads and convert them into buying customers.

Partner

Sales Coach ApS

Business Owner, Founder and Professional Sales Enablement Coach. Working as a Sales Coach in large organizations as EMC, Fujitsu Siemens, HP, IBM etc. Covering 22 countries with different stage of development, culture and skillset. 

The Sales Coach Mindset, Methodology and Communication Toolset get's developed and implemented across all parties of the IT Industry (vendors, distributors and resellers). Sales Coach becomes the IT industry's Best Practice when it comes to strategic and value based selling within the first years. 

After 2 years all IBM activities in the nordics moves into my other company Talento, which runs the nordics sales enablement activities for IBM. Sales Coach continues to work with HewLett Packard world wide with EMEA, CEE, GWE, DACH regions to cover.

Hewlett Packard

Sales Specialist. Back in Hewlett Packard after the merge with Compaq. Now head of public sales and working with sales strategies, initiatives and activities across multiple global distributors and resellers. Business development, sales and marketing campaigns and sales enablement of selected strategic partner who were part of the customer coverage attended and unattended.

Sales Specialist

Proact

Business Development Manager. Transforming a technical consultant business into a more sales-orientated organization. Key focus areas were modernization, optimization and transformation e.g. for Nokia and NetApp.

Business Development Manager

Founder & Sales Enablement Consultant | Sales-Coach.com

I've been a salesperson my entire life. It started when I was a kid, selling my own toys (to my mother’s great surprise), and it has evolved into a lifelong passion for understanding, mastering, and refining the art of selling. My journey has taken me through every stage of sales—from cold calling in call centers to managing complex enterprise deals. I’ve worked across industries, selling data center solutions, networking, IT security, managed services, hybrid cloud, and more. This hands-on experience has shaped my approach to sales training and led me to create Sales-Coach.com.

Why I Founded Sales Coach:
I started Sales Coach with a clear philosophy: Sales training should be built by real salespeople who have done the job. Too often, sales training is theoretical, disconnected from the realities of the field. I wanted to change that. My goal was to create a company that teaches sales in context—practical, real-world, and immediately applicable.

At Sales Coach, we don’t just train sales teams; we equip them with battle-tested skills that we’ve used ourselves. Everyone on our team has been an account manager, sales specialist, presales consultant, or sales leader. We’ve sat across from SMBs, enterprise clients, and public sector decision-makers. We know what works—and what doesn’t—because we’ve been there.

My Approach to Sales Enablement:
Over the past 20 years, I have developed and refined sales methodologies, mindsets, and communication frameworks that are simple, powerful, and easy to apply. While inspired by established sales methodologies like Challenger Sales, MEDDICC, and Solution Selling, I have built a more practical, effective, and structured approach that truly works in the field.

Beyond sales strategies, my work is deeply rooted in behavioral psychology. As a Master in NLP and Enneagram, with expertise in DISC and other psychological frameworks, I help sales professionals understand buyer personas, communication styles, and how to craft compelling value propositions. This combination of sales expertise and psychology-backed training allows us to create sales professionals who are not just effective sellers but trusted advisors.

If you’re looking to develop high-performing sales teams, improve deal conversions, and drive sustainable growth, let’s connect.

🔹 Founder | Sales Coach
🔹 Expert in Sales Strategy, Training & Enablement
🔹 B2B Sales, IT & Tech, Enterprise & SMB Markets
🔹 NLP Master, Enneagram, DISC & Behavioral Psychology

Let’s connect and start a conversation! 🚀

taplio

The Battle

Tyler Roden

Carsten Hoelstad

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