Freelance, Self-Employed

Marketing and Business Development pro with over 12 years of experience in helping small businesses see exponential growth.

Business Development & Marketing Advisor

Ballistipax

Hired as contractor to redirect and redevelop Ballistipax's marketing efforts. Marketing strategies were redirected to a targeted core audience which included efforts such as: refurbishing social media accounts, Alexa URL data analysis, search keyword modification, DMA data collection and analysis, digital advertising campaigns, building an influencer network, paid Facebook and Instagram advertising campaigns. Supervised and helped to create professional content and brand boosting imagery. Restructured the sales program as well as the business development strategies. Assisted in updating and maintaining Ballistipax’s eCommerce site which included updating pricing, copy, and images, creating sales promotions, and increasing SEO efficiency.

Business Development & Marketing Manager

Kiser Construction

Developed and maintained key industry relationships, creating greater lead generation. Created market strategies that strengthened and further developed Kiser’s marketing efforts.  Oversaw the website redevelopment, SEO optimization, and Google paid ads campaigns.  Developed successful marketing and advertising campaigns across platforms such as Facebook and Mailchimp, boosting Kiser’s brand recognition. I addition, I developed strategies to build out and strengthen Kiser’s business model.

Project Manager / Business Development

THE MAKO GROUP

Responsible for growing business to business sales in a multi-state territory. Covering Minnesota, Wisconsin, Michigan, Indiana, and Ohio I managed my time to effectively strengthen relationships with current accounts, while developing new accounts. I also worked with the home office to develop product specific marketing programs, yielding an increase in both sales and brand awareness. Utilizing SAP CRM software I tracked customer sales and data, targeting buying trends and creating a more efficient resell process. Furthermore, I drove brand and product awareness while attending trade shows and sales events.

Account Manager

UAS Drone Corp.

Served as public safety market specialist, identifying key sales opportunities and demographics; actively called on potential accounts; built brand awareness via social media, personal, and professional networks; assisted in the development of sales promotions

Freelance Sales Representative

Odle Sales

Performed as a Territory Sales Manager and Manufacturer's Rep in the Twin-Cities Metro Area, North-west Minnesota, and North Dakota regions; represented over a dozen manufacturers, including: Winchester Ammunition, Nikon Sporting Optics, Streamlight, EOTech, ProMag, CMMG, and Bulldog Cases & Vaults; conducted business to business sales, brand management, sales staff training, and sales promotions throughout territories; represented manufacturers in trade shows; attended nation-wide sales meetings.

Territory Sales Manager

Streicher's Police and Public Safety Equipment

Managed Streicher's hard goods product categories overseeing contract negotiations, profit margins, new product development, advertising and marketing campaigns via: ecommerce, print media, and social media; established vendor sponsored customer training programs as well as coordinated sales staff product training.

Product & Marketing Manager

Village of Brown Deer Police Department

Provided public safety by maintaining order, responding to emergencies, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations.

Patrol Officer

US Navy

Operated ELF, VLF, LF, HF, UHF, and SHF systems, as well as Demand Assigned Multiple Access (DAMA) ship-to-shore shore multiplex systems, the Common-User Digital Information Exchange Subsystem (CUDIXS), and the Naval Modular Automated Communications System (NAVMACS); Top Secret clearance.

Radioman (RM)

Business means a lot of things to a lot of different people. After over 15 years of experience and leadership in sales, marketing, and business development I have come to learn that business to me means being a part of something larger than myself. It means having the opportunity to make a positive impact. Whether it is for a client, my team, the company, or even the industry. It means creating positive results that further drive success, development, and opportunity. 

Specialties: leadership, business development, market strategy, budget planning & forecasting, business to business sales, business to business marketing, marketing strategy, brand development, digital advertising, email campaigns, social media campaigns & advertising, SEO optimization, eCommerce development and sales, print media advertising, strategic relationship building, key account management, product management, product development, distribution management, team building, trade show representation, creative writing, event planning and coordination.

Tyler Roden

The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

taplio

The Battle

Tyler Roden

Ian Lopez

Followers

Posts

Engagements

Likes

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