Freelance, Self-Employed

Marketing and Business Development pro with over 12 years of experience in helping small businesses see exponential growth.

Business Development & Marketing Advisor

Ballistipax

Hired as contractor to redirect and redevelop Ballistipax's marketing efforts. Marketing strategies were redirected to a targeted core audience which included efforts such as: refurbishing social media accounts, Alexa URL data analysis, search keyword modification, DMA data collection and analysis, digital advertising campaigns, building an influencer network, paid Facebook and Instagram advertising campaigns. Supervised and helped to create professional content and brand boosting imagery. Restructured the sales program as well as the business development strategies. Assisted in updating and maintaining Ballistipax’s eCommerce site which included updating pricing, copy, and images, creating sales promotions, and increasing SEO efficiency.

Business Development & Marketing Manager

Kiser Construction

Developed and maintained key industry relationships, creating greater lead generation. Created market strategies that strengthened and further developed Kiser’s marketing efforts.  Oversaw the website redevelopment, SEO optimization, and Google paid ads campaigns.  Developed successful marketing and advertising campaigns across platforms such as Facebook and Mailchimp, boosting Kiser’s brand recognition. I addition, I developed strategies to build out and strengthen Kiser’s business model.

Project Manager / Business Development

THE MAKO GROUP

Responsible for growing business to business sales in a multi-state territory. Covering Minnesota, Wisconsin, Michigan, Indiana, and Ohio I managed my time to effectively strengthen relationships with current accounts, while developing new accounts. I also worked with the home office to develop product specific marketing programs, yielding an increase in both sales and brand awareness. Utilizing SAP CRM software I tracked customer sales and data, targeting buying trends and creating a more efficient resell process. Furthermore, I drove brand and product awareness while attending trade shows and sales events.

Account Manager

UAS Drone Corp.

Served as public safety market specialist, identifying key sales opportunities and demographics; actively called on potential accounts; built brand awareness via social media, personal, and professional networks; assisted in the development of sales promotions

Freelance Sales Representative

Odle Sales

Performed as a Territory Sales Manager and Manufacturer's Rep in the Twin-Cities Metro Area, North-west Minnesota, and North Dakota regions; represented over a dozen manufacturers, including: Winchester Ammunition, Nikon Sporting Optics, Streamlight, EOTech, ProMag, CMMG, and Bulldog Cases & Vaults; conducted business to business sales, brand management, sales staff training, and sales promotions throughout territories; represented manufacturers in trade shows; attended nation-wide sales meetings.

Territory Sales Manager

Streicher's Police and Public Safety Equipment

Managed Streicher's hard goods product categories overseeing contract negotiations, profit margins, new product development, advertising and marketing campaigns via: ecommerce, print media, and social media; established vendor sponsored customer training programs as well as coordinated sales staff product training.

Product & Marketing Manager

Village of Brown Deer Police Department

Provided public safety by maintaining order, responding to emergencies, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations.

Patrol Officer

US Navy

Operated ELF, VLF, LF, HF, UHF, and SHF systems, as well as Demand Assigned Multiple Access (DAMA) ship-to-shore shore multiplex systems, the Common-User Digital Information Exchange Subsystem (CUDIXS), and the Naval Modular Automated Communications System (NAVMACS); Top Secret clearance.

Radioman (RM)

Business means a lot of things to a lot of different people. After over 15 years of experience and leadership in sales, marketing, and business development I have come to learn that business to me means being a part of something larger than myself. It means having the opportunity to make a positive impact. Whether it is for a client, my team, the company, or even the industry. It means creating positive results that further drive success, development, and opportunity. 

Specialties: leadership, business development, market strategy, budget planning & forecasting, business to business sales, business to business marketing, marketing strategy, brand development, digital advertising, email campaigns, social media campaigns & advertising, SEO optimization, eCommerce development and sales, print media advertising, strategic relationship building, key account management, product management, product development, distribution management, team building, trade show representation, creative writing, event planning and coordination.

Tyler Roden

DTM Sales and Marketing

Regional Sales Manager for Tru Spec Global, Kodiak Breaching Tools, Wobig Tactical, and other brands.

Regional Sales Manager

ATS Targets 

Strategic Accounts Consultant

IR.Tools™

Senior Business Development Manager

Tactical River

•	Responsible for all facets of company to include: Marketing, Sales, Customer Service, Accounting, among others.
•	Utilize my background and contacts within federal and military markets to establish contact with customers, many of which I have remained in contact with for years.
•	Creating new opportunities within the local law enforcement market as sales slow in the federal marketplace by traveling locally and making new contacts.
•	Following up with new contacts.
•	Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency.
•	Manage key accounts, including developing sales presentations and promotion initiatives to drive product sales and increase brand awareness.
•	Maintained up-to-date administrative records to monitor operational conditions.
•	Conducted target market research to scope out industry competition and identify advantageous trends.

Owner

ASP, INC (Armament Systems and Procedures)

•	Responsible for reviewing GSA Distribution and streamlining the processes and procedures ASP, Inc had in place.
•	Work with a number of distributors to also support their GSA and TLS efforts.
•	Researched and implemented a Dealer of Record program that our distributors had asked about for years.
•	Conduct end user visits to include the US Marine Corps, the US Secret Service, along with the FBI Physical Training Unit, among many others to train and educate on ASP's product, spec in our products and sell them on the products.
•	Conduct distribution level training to ensure all companies are caught up on product knowledge with both inside and outside sales reps.
•	Do ride alongs with various sales reps calling on end users to promote the product.

Director of Military and Federal Sales

Atlantic Tactical

•	Responsible for successfully establishing, maintaining, and complying with Atlantic Tactical's GSA contract.
•	Review and submit all applicable federal sales opportunities.
•	Respond to past, current, and potential customers with product knowledge and quotes.
•	Sales follow up and post sale support.
•	Accomplishments - Established GSA Contract after outside companies had failed to do so.
•	Established key partnerships with the Federal Law Enforcement Officer Association (FLEOA) to increase exposure and sales.
•	Added thousands of products to this contract exposing Atlantic Tactical to a new sales channel.

Federal/Miltary Sales Coordinator

General Security Services Corp.

•	Generating new, and cultivating existing accounts to help private security firm grow
•	Work and plan with corporate security managers to implement and optimize security program
•	Locate and respond to federal procurement proposals for security officers across the nation
•	Work with Operations Team to ensure successful transition, and ensure customer satisfaction
•	Utilizing my background in security and law enforcement to help organization understand security practices
•	Work with GSA Contract to explore opportunities and pricing

New Business Development

•	Developed new business, and cultivated existing business to increase sales for young and growing company
•	Developed multiple marketing strategies designed to open doors in the lucrative government sector
•	Worked in a project management role based upon the specific, customized needs of each customer, from
initial stages to shipping the product
•	Selected to act as lead corporate interface with Washington based government relations consulting firm
•	Worked closely with senior executives to develop and execute government strategy for HDM
•	Direct contact with federal government agencies to introduce new technology working in product development. Intentions to provide them clothing, cleaning supplies, and other products that will be longer lasting than what are currently being used
•	Worked within a team to enhance product exposure using differing marketing strategies

Military Sales Manager

Streicher's, Inc

•	Managed Call Center, Customer Service, and Federal Sales departments, providing leadership and daily supervision to 6-10 employees
•	Improved employee retention through hands-on management, which included coaching and developing
•	Used in-depth knowledge of military law enforcement and federal government purchasing practices to gain access to a dynamic, new business market
•	Thorough reviews and negotiations of contracts and pricing General Services Administration (GSA) and federal government
•	Established internal procedures for sales transactions with federal customers resulting in a federal sales program that achieved $4M in annual sales (15% of company sales) within 4 years of inception
•	Established and increased business by building strong customer relationships. This was achieved by being an active listener, responding quickly to specific customer concerns, ensuring on-time delivery of goods and post sale support, as well as utilizing knowledge in conflict resolution

Federal Sales Director

US Air Force

•	Performed daily law enforcement and security tasks to ensure safety and security of base personnel and multi-million dollar military assets.
•	Selected to elite security force team after intensive interview process, helping to lead a team of eight personnel.
•	Received rigorous instruction and training in the latest managerial principles and strategies, including planning, discipline, organization, teamwork, and supervision of people from diverse backgrounds, as well as conflict resolution.
•	Honorably discharged, decorated, and a disabled veteran.

taplio

The Battle

Tyler Roden

Jacob Sams

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