Udi Ledergor 🏳‍🌈

Gong

Chief Evangelist

Chief Marketing Officer

Vice President of Marketing

Paramark.com

- Marketing leaders use Paramark to get more confident about how to spend their marketing dollars.
- Paramark predicts and measures the impact of every marketing investment — paid and owned, brand and performance, online and offline.
- Their machine-learning based approach uncovers the true incrementality of marketing to show you what truly works.

Advisor

CreativeX

Board Member

Theator

Expedition Growth Capital

Operating Advisor

QuotaSignal

Investor

Pavilion

Ambassador

Anjuna Security

Mutiny

ICON - Israel Collaboration Network

Limited Partner at ICON Continuity Fund

I'm the Chief Evangelist at Gong, where I helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. 

A five-time marketing leader at B2B startups, I'm known for my bold, human-centric approach to branding and storytelling.

A bestselling author, speaker, mentor, angel investor, and board member, I am also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. 

When I'm not building brands, I enjoy whisky, music, and social activism. I live in San Francisco with my husband, Guy, our three children—Tom, Noa, and Adam—and our menagerie of pets, including a cat, a bearded dragon, and a chameleon.

Udi Ledergor

Things From Gardens

Founder and lead designer of a floral studio specializing in conceptual, seasonal, and site-responsive floral work. I create immersive, story-driven arrangements using foraged and cultivated materials, with a focus on sustainability, atmosphere, and emotional resonance.

- Lead designer and creative director for all projects, from weddings and brand activations to editorial shoots and home installations
- Source and forage materials locally with a strong focus on sustainability and unexpected texture
- Collaborate with clients, stylists, planners, and venues to develop custom floral concepts that bring environments to life
- Manage all aspects of the business including client experience, marketing, vendor relationships, and production logistics
- Curate limited floral offerings including subscriptions and seasonal deliveries
- Style and shoot original content for brand storytelling across digital channels

Business clients include: Lululemon, Soho House, To Be Magnetic, Plenty, Wolf Circus Jewelry, Dear Gus Snack Bar, Lojel Luggage

Founder & Creative Director

WizeHire

WizeHire is a cutting edge hiring solution built for SMBs. Our simple software and expert job board support make it easier than ever to find and hire the right talent.

Year 1: $0 to $1mil run rate in 12 months; team of 1 (just me!)
Year 2: Grew partner-sourced revenue by 550% in 15 months; contributing 12% of total company revenue in 2021; team of 3 (me +2)
Year 3: hit 1000+ Partner-sourced clients; 115+ Partners; contributing 15% total company revenue monthly; team of 7 (me +6)

Head Of Partnerships

Consulted to develop the channel partner program strategy before being brought on full-time for implementation.

Partnerships Consultant

Bench Accounting

Bench is the largest online bookkeeping service in North America, and a top 20 fastest growing tech company according to Deloitte.

- Drove client acquisition by developing and executing a wide variety of co-marketing initiatives with partners
- Nurtured and expanded a diverse portfolio of relationships, acquiring new partners through cold online/phone/conference prospecting. 


I'm also proud to represent Bench in a video series that demystifies bookkeeping concepts. 'Bookkeeping Basics for Small Business Owners' is now the most-watched bookkeeping video on YouTube with over 1m views!

Business Development Executive, Market Partnerships

- Founding partner manager of Bench's first channel sales program
- Developed and executed foundational sales and marketing activities including persona and value prop development, partner onboarding process, and ongoing account management processes for partners
- Hired, trained, and mentored our growing team

Program Specialist, Bench for Accountants

- Consistently posted highest quota attainment of 200%+ on a team of 25+
- Closed full-cycle and hand-off clients
- Embraced leadership opportunities and supported team success through formal mentorship of new sales reps and conducting training

Account Executive

- Consistently over-achieved quota by 120%+
- Sought out cross-departmental collaboration to improve sales processes, conversion, and marketing materials

Inbound Sales Representative

One of a Few Clothing

One of a Few is a creative and forward-thinking clothing boutique that is a staple of Vancouver's fashion community.
- Created and maintained e-commerce experience using BigCartel and Shopify
- Owned creative and operational activities including photoshoot production, inventory management, copywriting, and customer service

E-Commerce Manager

- Delivered exceptional customer service and drove sales with an approach rooted in product knowledge
- Maintained digital marketing initiatives, including Instagram and email newsletter

Retail Sales and Customer Service

Of a Kind

Of a Kind is a unique e-commerce experience that focuses on telling the story of up-and-coming designers through content paired with limited edition product releases.
- Assisted onboarding partners
- Maintained ongoing communication with partners during product creation and launch phases
- Contributed content for customer marketing initiatives

Partnerships & Operations Intern

Umeboshi Footwear Inc

Umeboshi is a quality and design-driven specialty shoe store with a Vancouver boutique and pioneering e-commerce store.
- Delivered exceptional customer service and drove sales with an approach rooted in product knowledge
- Maintained a variety of digital marketing initiatives, including Instagram and blog content
- Ongoing e-commerce maintenance and support including copy-writing, inventory management, processing and fulfillment

Retail Sales and E-commerce Assistant

Wolf Circus Jewelry

Wolf Circus is a Vancouver-based jewelry brand with an impressive online presence.
- Supported the development and execution of influencer marketing initiatives
- Maintained and created content for company blog
- Contributed to development of branding and marketing plans

Marketing Assistant

The Lab Magazine

Social Media Coordinator & Contributor

Animatrik Film Design

Production Assistant

Head Of Partnerships @ WizeHire | Channel Program Manager | Partner Marketing | Partner Enablement

Hi! 👋 I’m Aidan—a floral stylist and founder of Things From Gardens, a studio rooted in creative design and storytelling.

After 7 years in fast-paced SaaS, I shifted gears to recover from burnout and reconnect with creativity. What began as a grounding personal practice (gathering seasonal stems and arranging them at home), has since evolved into my full-time work and business: offering conceptual floral design for events, businesses, and homes.

I specialize in crafting artful, site-responsive arrangements and installations that blend wild, foraged materials with cultivated blooms. My work is inspired by sculpture, interiors, and the world around me and spans weddings, brand activations, installations, editorial shoots, subscriptions, and bespoke deliveries. 

At my core, I’m still a builder. I love starting from scratch, bringing ideas to life, and collaborating with clients and other creatives to make meaningful, memorable experiences.

Let’s connect if you’re dreaming up something beautiful, or if you’re also navigating the leap from corporate life to creative work.

Services popular with my corporate clients include: 
🌷 private workshops for team building at my studio or your space
🌺 custom arrangement subscriptions for the office
💐 a bouquet bar offered at a company-wide event
🌻 specialty bouquet deliveries within Vancouver

Learn more and inquire at thingsfromgardens.com

taplio

The Battle

Udi Ledergor

Aidan Weinrib (she/her)

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