Udi Ledergor 🏳‍🌈

I'm the Chief Evangelist at Gong, where I helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. 

A five-time marketing leader at B2B startups, I'm known for my bold, human-centric approach to branding and storytelling.

A bestselling author, speaker, mentor, angel investor, and board member, I am also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. 

When I'm not building brands, I enjoy whisky, music, and social activism. I live in San Francisco with my husband, Guy, our three children—Tom, Noa, and Adam—and our menagerie of pets, including a cat, a bearded dragon, and a chameleon.

Chief Evangelist

Udi Ledergor

In the age of AI slop, a human-centric brand is more important than ever.

50 founders and marketing leaders got together Thursday night to learn about Courageous Marketing and how it helped build brands like Gong.

Thank you, Athena Shiravi and Anu Hariharan of avra for believing in Courageous Marketing and getting together such a remarkable group of people.

Chief Evangelist | CMO | Bestselling Author

Marketers, this is your dream come true right here ⬇️ 

No more wondering why customers aren't buying, which objections are trending up, which competitors are eating your lunch.

It's all served hot with a side of actionable insights by Gong's AI Theme Spotter.

Sharpening your messaging and expertly enabling your sales team has never been easier.

Check it out today or contact your Gong CSM for any help you might need.

AE @ Gong | Closed Won 🦙 | 7x President’s Club

Most companies do an awful job with voice of customer. 

They either manually interview <1% of customers. Or rely on what a sales reps enter in Salesforce following calls. 

Requiring rep data entry into Salesforce is NOT voice of customer.

And those notes are biased, subjective, and incomplete. Sorry, not sorry. 


Ever wish you could zoom out and hear what ALL of your customers are *actually* saying?

Meet AI Theme Spotter – Gong’s newest AI agent.

It automatically surfaces themes across all your conversations – spotting the patterns, risks, and opportunities that shape your strategy.

Created a video to show you how it reveals the true voice of your customer so you can move faster (and smarter).

✨ Understand sentiment, at scale
 ⚠️ Spot risks before deals slip
 📈 Find opportunities from real feedback
 🗂️ Filter by segment, industry, or region

This is actual voice-of-customer analysis…

At scale.


P.S. Full video on YouTube as well: https://lnkd.in/g-Y2V7vQ

Craig is a smart guy.
You should read Craig's post.

AI Market Strategy | Revenue Transformation @ Gong | GTM Strategy & Growth

There’s a headline that’s been talked about a lot after a recent MIT study:

“95% of generative AI pilots are failing”
 
For some execs, it’s causing them to wonder: is #AI great in theory, but doesn’t work in practice?
 
But there’s an error with this narrative.
 
It misinterprets the data, and then misses the solution.
 
🔬 Look more closely, and the MIT data actually points to what makes AI effective.
 
What MIT really found is that *generic* AI projects succeed only 5% of the time, but *specialized* AI succeeds 67% of the time. 🔥 
 
I collaborated with my great friend and Gong colleague Graham Miller, our Head of GTM AI Strategy & Enablement, to analyze what works and doesn't, so you have a guide.
 
We break down the 4 key differentiators that separate those failed experiments from successful AI-powered transformations.
 
Check it out below, and then let me know how you’re thinking about your AI initiatives in 2026.
 
https://lnkd.in/gj4sEmQ5 

#AI #artificialintelligence #agenticAI #genAI #salesleaders #revops #cio #cto

Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

𝐆𝐓𝐌 𝐒𝐭𝐚𝐫𝐭𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐒𝐡𝐢𝐩

Just before the holidays, Hila Lauterbach and I met a founder building their MVP, their Minimum Lovable Product.

They were clear on the use case. 
Clear on the value. 

The buyer? Their instinct was familiar: 
“Let’s sell to the enterprise.”

That's the critical GTM decision.
As they described the product, my mind kept circling one thing
𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧.

Enterprise meant influencing a PM 
↳ Who then has to convince engineering.
↳ Who then needs to find a sprint.
↳ Who then will evaluate
And so on, you know what it’s like

That’s not early traction. 
That’s a traffic jam ⛔.

So I asked a different question. 
“What if your first users weren’t enterprise at all?”
What if you started with “vibe coders”?  
↳ Those who already experiment
↳ Builders shipping fast
↳ Testing AI workflows
↳ Giving unfiltered feedback 

Smaller accounts, yes. 

But faster learning loops
real usage 
real signals.

You could feel the shift in the room. 

That’s the kind of early signal GTM fit exploration surfaces.
Before the roadmap hardens.

Because that choice quietly determines
✅ what you learn
✅ what you build
✅ and how fast you find buyer pull

So an honest question:
​​Who did you design your GTM roadmap around first? 
Do they accelerate learning, or slow it down?

#GTM ##enterprisesales

The 10x Go-To-Marketer | Tech & Life sciences | Helping founder-led startups accelerate GTM from vision to repeatable revenue -​> Strategy, Execution, Traction | 2 x Unicorn GTM & PMM Leader | Co-founder @ 10xGTM

taplio

The Battle

Udi Ledergor

Renat Gersch

Followers

Posts

Engagements

Likes

Performance ScoreUdi Ledergor's LinkedIn Performance

Performance ScoreRenat Gersch's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Udi Ledergor

Renat Gersch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Udi Ledergor's LinkedIn Performance

Performance ScoreRenat Gersch's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUdi Ledergor's LinkedIn Performance