Udit Goenka

TinyCheque

TinyCheque is India's first AI-powered SaaS Venture Studio. We accelerate existing SaaS startups, IT services, and individual experts by building and scaling profitable AI-enabled vertical micro SaaS solutions.

My CEO Responsibilities:

- Drive product-led growth through strategic design and user-centric vision.
- Forge partnerships and joint ventures to expand market reach and capabilities.
- Actively manage the sales pipeline, ensuring robust conversion strategies.
- Cultivate a lean, high-performance team focused on profitability from inception.
- Proactively identify new market gaps to fuel continuous innovation.

To connect for partnerships, send me an email at udit@tinycheque.com

P.S. We have recently raised pre-seed capital.

Founder & CEO

Autoposting.ai

(Part of TinyCheque)

Autoposting.ai is a modern agentic AI content generation platform specifically designed to do your research, writing and formatting of LinkedIn and newsletter (newsletter coming soon) in a matter of seconds instead of hours. 

Not only that, you can manage content for your account if you're an individual, your clients if you're an agency, and your entire team members if you're running a startup (turning everyone into an influencer).

It's finally time for you, your team, and your clients to build a successful personal brand using our agentic AI platform autoposting.ai

Co-Founder

QCallAI

(Part of TinyCheque)

Qcall.ai is one of the most innovative Agentic AI Call center. 

Why Qcall.ai? 

- It works in Vernacular languages
- Reduces your infrastructure and operational costs by up to 92%.
- Works 24*7 
- Automated routing of AI calls to manual calls via round-robin
- In-depth data analysis of call transcripts to learn more about your prospects and customers

We have an incredible pay as you go model that gives you every bang for your buck, not only that we are going to personally work with every single one of our prospects to make sure you get an incredible ROI.

If you want to automate your sales, pre-sales and support with our AI call center, then book a call here:https://cal.com/team/tinycheque/qcall

Niyam.ai

(Part of TinyCheque)

Niyam.ai is a GenAI legal tech platform for lawyers, law firms, corporates, and MSMEs, who want to speed up their legal research work. 

Niyam is fully trained in Indian law, acts, and judgments. 

Give Niyam a try: https://niyam.ai 

P.S. Niyam.ai is a portfolio company of TinyCheque.

FirstSales.io

Never run dry of leads in your pipeline ever again. Firstsales.io - The only email outreaching tool you will ever need. The tool is built on a strong architecture with some of the most critical solutions that will help you to flood your pipeline with leads. 

Firstsales focuses on:

- Critical follow-up touchpoints. 
- Personalized emails. 
- Granular level unlimited A/B/C split testing (We are the only app in this category that has this solution as of TODAY). 
- Robust team collaboration. 
- Powerful auto-email and custom domain switch (We are the only app in this category that has this solution as of TODAY). 
- One of the most affordable solutions to generate warm leads via email outreach. 

Sign up today: 
https://firstsales.io 

Want to schedule a demo? Here is the link: 
https://firstsales.io/demo

PitchGround

Are you looking to bridge the gap between your SaaS and early adopters? PitchGround is what you are looking for. PitchGround is a community of over 200,000+ businesses that comprise Marketers, Entrepreneurs, SaaS Founders, Solopreneurs, Freelancers, and much more.

Also, if you are looking to save up to 95% on software bills, then check out: https://pitchground.com/deals

Little SaaS, Inc.

Little SaaS is the holding company of PitchGround and Firstsales.io. Many more SaaS brands are coming up soon under Little SaaS, Inc.

Forbes Business Council

It's an absolute honor to become a member and part of the Forbes Business Council.

Member

Brinc

I am joining Brinc as one of the SaaS and Sales mentors to help the upcoming SaaS companies learn how the modern distribution for SaaS works through a cutting-edge, proven playbook that has helped over 300+ SaaS companies at PitchGround to grow. 

Many SaaS companies from PitchGround have successfully raised capital after seeing the growth. 

If you have a working SaaS and want to apply for the current batch, just send me a DM with the details about your SaaS, and I will help you get your SaaS evaluated with Brinc team.

Marketing & Sales Mentor for SaaS Startups

It's an absolute honor to become a member and part of the Young Entrepreneurs Council.

At the age of 16, with 256 Kbps Internet speed, I started my career as a self-taught graphic designer. 

After landing a few projects, I was hungry to keep learning more, and that's how I landed in web development. 

At the age of 18, while still pursuing my education, I launched my first product around WordPress security, which did wonder. It not only paid for my entire education but helped me become financially independent as a teenager.

However, I exited that project and continued with my college and freelance development. 

At the age of 20, I met my first co-founder Oscar Hernandez (He has been my co-founder ever since in everything that we do), known as Power Up Hosting; I ran the company for over 7-years before exiting. 

At 24, I started India's first PBN Hosting platform, which I later exited in 2017. 

My life changed when I launched my third startup, which failed severely and changed my whole life. 

It taught me some of the most valuable life lessons, including management, team hiring, and more. 

The failure of my third startup gave me the idea of PitchGround (My most successful startup to date, currently valued at $20m as of 2022). PitchGround is a SaaS Marketplace that bridges the gap between early-stage SaaS companies and early adopters, small-medium-sized businesses. 

With over 92% of the SaaS companies failing in the first three years of their business, our mission was to resolve this unresolved market worth over $200 billion. 

During this journey, I met my second co-founder Lukas Liesis, building the company's core foundation. 

Launched PitchGround on the 25th of September 2018, PitchGround has done over $5m in sales as a bootstrapped company, something our entire team is proud of. 

PitchGround has helped hundreds of companies and has seen over 80% of companies succeeding who are launching with us, out of which 15% of the companies can successfully raise capital post launching their SaaS on our platform. 

At PitchGround, we firmly believe in our 3P philosophy for any founder who wants to achieve a product-market fit - Product, People & Pricing (Same format). 

In 2021, I started Angel Investment, and so far, I have invested in 36 startups; I mentor some of them to give back to the community. 

In 2022, I rebuilt my previous failure, known as https://firstsales.io, which is doing $500k ARR in just 5 months.

If you are a small business, do check out PitchGround and save up to 95% on your software bills - https://pitchground.com/deals

Got any questions or want to connect with me? Please send me an email at udit@pitchground.com.

Creating a PRIVATE community for people to learn about AI.

We’ll talk about revenue, favorite AI tools, what we’re building, marketing, content, X, other platforms etc.

Comment ‘AI’ if you want to join. 

I'll DM you the link.

We help companies implement Agentic AI to reduce marketing, sales, & ops costs by up to 70%. Angel Investor. 3x TEDx speaker. Featured by LinkedIn India. Building India’s first funded Agentic AI venture studio.

Today I'm thrilled to share that we..

..are officially launching..

SEOengine.ai

Our five-step specialised SEO AI agent crafts content that ranks effortlessly in searches and is cited by LLMs. 

SEOengine is part of the TinyCheque's portfolio, as we continue to develop a robust collection of AI SaaS products through our AI venture studio. 

Based on all our experiments, we found the inflection point here. 

When you use SEOengine and publish at least 300 pieces of content, each around 4,000–6,000 words in total, over a two-month period, you will start to see traction coming in from the third month onwards, and the graph will only go up from there.

You're losing out INR. 4.6 Cr sales opportunity every quarter. 
(For the next 24 hours only)

You read that right. 

Everyone's obsessed about quick and fast growth..

..they end up burning money on: 

> Ads 
> Ads..
> And more Ads....

..and in the battle of customer acqusition, you end up giving up spending your entire margins on Meta and Googel Ads. 

Sure, that's cute. 

...but businesses are not built on top line, it's built on bottom line. 

If you do not spend time, effort and energy on taking organic growth approaches like Content, AEO, and Outreach..

...then you are leaving a lot of "MARGINS" on table...

..and you will continue making Meta and Google Ads more money than what you would make. 

I've put together a guide on how to use AEO to start getting recommended and cited by LLMs... like Gemini, Deepseek, Z, Perplexity, ChatGPT, etc. 

I'm giving away this guide for free for the next 24 hours that help you to build your INR. 4.6 crore worth of sales pipeline..

..leads who wants to buy your services. 

Comment "SEOengine" 

..I will send you the report in the next 1-3 business days.

Last week, I got the opportunity to do my 3rd TEDx 

..but this was the most special one for three reasons: 

1) It was about AI
2) It was in my city, amchi Mumbai
3) It was organized by University of Mumbai

The topic was by far one of most interesting topic I have spoken about so far.

“Human curiosity when multiplied with AI, it leads to breakthrough” 

If anyone needs my presentation then feel free to DM me. 

To this awesome community who follows me here thank you for all your support and love. 

Also, a special thanks to the TEDxADMI team and Smita Shukla, Director, IQAC, University of Mumbai, Shashank Tiwari - Educator and Innovator, Rushika Vyas -Media Committee Coordinator ADMIFMS, and Dianne Moraes for all the follow ups, and patience. 

To all the fellow speakers, you'll were incredible: 

Sonali Sharma – Author & Storyteller
Harsh Vira – Financial Expert
Manish Samota – Tech Leader
Shivani Gohil – Marketing & Branding Specialist
Nimish Ramesh – Psychology & Coaching
Anuvamshi Shetty – Workplace Wellness
Dr Anu Mehta - Health & Wellness

People: 

Udit, how are you growing Qcall.ai without making so much noise on LinkedIn? 

Me: Here you go :) 

SEO / AEO for the win..

We are still in the early days of getting cited by LLM’s.. 

I have put together a guide that can help you get started.. 

Just comment “SEO engine” and I will share that guide with you.. 

Do yourself a favor, and start early before you lose out one of the biggest growth opportunities

Gemini 3 just made every $25K AI consultant look dumb.

Google silent-dropped autonomous agents to 650 million users yesterday while consultants were still billing hourly.

What agencies charge $25K and 8 weeks to "implement" now takes 4 minutes on a phone.

Here's what actually changed:

The model: 

→ Plans multi-step workflows autonomously 
→ Executes start to finish with zero hand-holding 
→ Optimized for non-experts (no CS degree needed) 
→ Already live on mobile canvas feature

While "AI agencies" are charging $10K-$25K for strategy decks, Google just deployed real automation to more people than ChatGPT's entire user base.

The intelligence gap is getting stupid:

That consultant billing $250/hr to "set up AI workflows" 
→ The app does it autonomously now

That agency charging $25K for "custom AI implementation" 
→ Built in 4 minutes on Gemini 3 mobile

That bootcamp selling "learn AI automation" for $3K 
→ Obsolete before the course launched

Some startup just replaced their $20K/month AI consulting retainer with a free app.

Same output. 4 minute setup. Zero technical knowledge required.

Most businesses still think AI automation needs:

> 6 month roadmaps
> Technical teams
> Consulting firms
> $50K+ budgets

Reality: It needs a phone and 4 minutes.

Your competition doesn't know this exists yet.

But they will.

I am sharing this prompt in my AI community tomorrow, if you need access to the prompt then... 

Comment "GEMINI" and I'll send you the invite to the community and you can access the prompt.

We have secretly turned LLMs our sales people. 

Here is how..

This is how I've been landing US clients secretly..

..without spending a dime.
(24 hours only)

For the last few months, we had been quietly focusing on acquiring customers for Autoposting.ai..

..without making much noise, but rather focusing on inbound leads..

These are leads: 

> who wants to purchase our product
> they already know the value our product will deliver
> we don't need to spend too much time convincing them 
> they are discovering us automatically

You know what's even better? 

LLMs are doing the sales work for us. 

Search engines will only give you the links but LLMs understand the context well, and is convincing the user to use us. 

The best part? 

We did not spent a dime (other than using our own product SEOengine.ai) 

I'm going to share all my strategies with you, so that you can replicate them for your own business. 

Comment 'SEO engine' and I will send you the guide. 

I'm keeping this open for the next 24 hours only...

..after that, I won't share the guide. 

P.S. Attaching a screenshot proof of our citations.

I'm struggling on LinkedIn. 
> Use Autoposting.ai 

I'm struggling with SEO. 
> Use SEOengine.ai 

I'm struggling with AI Calling (with 12+ Indic languages and 8+ International languages).
> Use Qcall.ai 

I need legal help. 
> Use niyam.ai 

We at TinyCheque continue building a stronger portfolio to help and solving your daily life issues using technology.

$600k in strong pipeline
Spent 0 money 

Qcall.ai is our enterprise grade agentic ai indic voice platform where we have built our model, trained on our own data. 

One of the biggest challenges with enterprise is that, running ads don't land you high quality leads.

> Too many decision makers 
> Too many people in the pipeline 

So you solve that by focusing on SEO ..or now AEO. 

We started using SEOengine.ai and have built over 4.6 Cr. strong pipeline and very soon are about to become cashflow positive. 

Every week...

...we land at least 15-20 highly qualified leads with an average ticket size of $8k a year to $25k a year. 

I am happy to share the entire guide with you..

..just comment "SEOengine" and ensure to follow SEOengine.ai to receive the guide. 

Sharing this with only the those users who comments in the next 24 hours.

Mckinsey's new AI report is out. 

Here is everything you need to know...

TL;DR

> Widespread Adoption, Limited Scale: 88% of organizations use AI regularly (up from 78% in 2024), but only one-third have scaled beyond pilot phases.

> AI Agents Gaining Momentum: 62% are experimenting with AI agents, with 23% scaling deployments—though primarily in just 1-2 functions.

> Innovation Over Profit: 64% report AI enables innovation, but only 39% see measurable EBIT impact—the value promise remains largely unrealized.

> High Performers Think Transformationally: Organizations with 5%+ EBIT impact are 3.6× more likely to pursue transformative change versus incremental improvements.

> Workflow Redesign Is Critical: High performers are 2.8× more likely to fundamentally redesign workflows rather than layer AI onto existing processes.

> Size Matters for Scaling: 49% of $5B+ companies reach scaling phase versus 29% of sub-$100M companies—resources create competitive advantages.

> IT and Knowledge Management Lead: These functions show highest agent adoption, with service-desk automation and research use cases most mature.

> Tech, Telecom, Healthcare Are Frontrunners: These industries report highest AI agent scaling rates, while manufacturing and construction lag.

> Leadership Commitment Defines Success: High performers are 3× more likely to have senior leaders demonstrating ownership and role-modeling AI adoption.

> Investment Intensity Separates Winners: High performers allocate 35% of digital budgets to AI versus 7% for others—a 4.9× difference.

> Workforce Impact Uncertain: 32% predict workforce reductions of 3%+, 43% expect no change, 13% expect increases—larger firms anticipate bigger shifts.

> Cost Benefits in Technical Functions: Software engineering (56%), manufacturing (56%), and IT (54%) see highest cost reductions; revenue gains strongest in marketing/sales (67%).

> Risk Management Maturing: Organizations now mitigate 4 AI risks on average (up from 2 in 2022), prioritizing inaccuracy (54%), cybersecurity (51%), and compliance (43%).

> Talent Strategy Evolving: Active hiring for AI data scientists (30%), data engineers (29%), and ML engineers (29%)—larger companies 2× more likely to hire specialists.

> Best Practices Span Six Dimensions: Success requires excellence across strategy, talent, operating model, technology, data, and adoption—key practices include human-in-the-loop validation and agile delivery.

If you want the link to the entire report then simply comment "AI" and I will send you the report. 

..or drop your thoughts.

Imagine it’s 1950. 

You tell people using slide rules that computers will soon digitize the world. 

They think you're crazy.  

That is exactly where we are today with AI.

Stanford’s Gordian Knot Center just broke down the state of AI. 

The hype is gone—the reality is here.  

Here is the signal amidst the noise:

> The "Patent Explosion" Signal: 

IP leads reality. AI patent filings in 2021 were 30x higher than in 2015. This isn't a tool; it's a global disruptor. 

> The Hierarchy of Intelligence

Stop using these interchangeably:

→ AI: The catchall for "Intelligent Machines."
→ Machine Learning: Algorithms that learn patterns without explicit rules.
→ Deep Learning: Neural Nets solving complex tasks like vision. 

> The Paradigm Shift: Code vs. Data:

This is the biggest shift in 75 years.
→ Classic: Humans code rules. (Input + Rules = Output) 
→ AI: Computer figures out the rules. (Input + Output = Rules)  

> The Hardware Reality: 

You can't run modern AI on old chips.
→ Training: The "School." Massive GPU clusters costing millions to teach the model.
→ Inference: The "Job." Putting the model to work on the edge. 

> The Death of the OODA Loop
In War and Business, "Observe-Orient-Decide-Act" is too slow. It's retrospective.

The new cycle is Sense-Predict-Agree-Act. 

AI senses the environment, predicts the enemy, and humans simply agree. 

We are looking at Moore's Law on steroids.  

If you are still operating on a "Classic Computing" mindset, you are holding a slide rule in a digital world.

Business Coach | Helping MSMEs & Startups Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET | Public Speaker | Startup Advisor

Over the last 20 years, I’ve Built a 1000+ Crore business from scratch and took 3x businesses to over 100 crores

I’ve coached 6200+ Founders and CEOs

My mission is to empower Indian entrepreneurs to innovate and grow, establishing India as a global leader in business.

Are you struggling to:

- Create systems that automate profit growth?
- Increase profits and cash flow in your business?
- Scale your business without sacrificing valuation?
-  Build a high-performing team that drives growth?
- Stay ahead of the competition and maintain market leadership?


I can help.

Hi, I’m Shripal Gandhi, Founder of Hyperscale Leader Tribe 

I help Business Owners remove themselves from operations, grow on autopilot with HyperScale Systems and Frameworks 

Over the last 20 years:

- Built a 1,000+ Crore business from scratch and scaled multiple ventures to 100+ crores.
- Recognized as one of the Top 50 Inspiring Entrepreneurs of India by Economic Times.
- Successfully raised over Rs 100 Crore from VCs, PEs, Angel investors, and banks.
- Winner of prestigious awards such as National Award and CNBC Young Turk.
- Speaker at renowned institutions like IITs, Symbiosis, TiE, and more.

When you’re ready, I will help you:

- 2X your profits
- 3X your cash flow
- 10X your valuations
- Build a system that accelerates your business profits exponentially
- Build & retain a high performance team that maximizes your profits on autopilot
- Explore winning strategies that will help you to win over your competitions easily

Dm me “HyperScale” to know more

Connect with me:

Twitter: @shripal_gandhi
Instagram: @shripal_gandhi
YouTube: @ShripalGandhiHyperScale

P.S. I also host a community of Top Indian Founders helping each other to HyperScale their business 

(checkout link in bio)

Shripal Gandhi

𝗧𝗵𝗲 𝐌𝐚𝐧 𝐖𝐡𝐨 𝐇𝐲𝐩𝐞𝐫𝐒𝐜𝐚𝐥𝐞𝐝 ₹𝟱𝟬 𝗶𝗻𝘁𝗼 𝗮 ₹𝟱,𝟬𝟬𝟬 𝗖𝗿𝗼𝗿𝗲 𝗦𝗻𝗮𝗰𝗸 𝗘𝗺𝗽𝗶𝗿𝗲!

Chandubhai Virani's journey shatters every myth about needing venture capital to dominate an industry. 

He arrived in Rajkot from a drought-ravaged village in 1974 with nothing, sold cinema refreshments, and noticed moviegoers craving quality chips. By 1982, he started frying wafers at home. 

Today, Balaji Wafers commands ₹5,000+ crores in revenue – built on reinvesting every rupee into better machinery.

From dodging shopkeepers returning damaged packets to rejecting multinational buyouts, Chandubhai didn't just build chips – he rewrote India's snack playbook through ruthless operational discipline.

𝗧𝗵𝗲 𝗥𝗲𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗡𝗼𝗯𝗼𝗱𝘆 𝗪𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄
1982 became his defining year. While competitors took home profits, Chandubhai identified the brutal truth: scaling a food business isn't about taste alone – it's about consistency that machinery delivers. 

He made the radical decision - reinvest 100% of profits into fryers and sealing machines. Zero personal luxuries. Create the flywheel effect through technology obsession.

𝗧𝗵𝗲 𝗠𝗮𝗰𝗵𝗶𝗻𝗲𝗿𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

When rivals spent on advertising, Balaji made the category-defining move: industrial wafer line in 2000, automated production systems, quality control eliminating human error, consistent taste across millions of packets. 

By 1992, formal incorporation signaled serious intent. The company's refusal to compromise on taste turned casual buyers into lifetime customers.

𝗧𝗵𝗲 𝗛𝘆𝗽𝗲𝗿𝘀𝗰𝗮𝗹𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

From home-based frying to processing millions of kilograms daily required surgical execution. 2017: ₹1,800 crore revenue. 

Today: ₹5,000+ crore empire. Multiple factories, dominant Gujarat presence, pan-India expansion – methodical growth driven by operational excellence, not celebrity endorsements.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗪𝗮𝗳𝗲𝗿 𝗞𝗶𝗻𝗴

𝗥𝗲𝗶𝗻𝘃𝗲𝘀𝘁 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: While others withdrew profits, Chandubhai bought machinery that created compounding production advantages.

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗢𝘃𝗲𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Same great taste for 40+ years built trust no marketing campaign could buy.

𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗜𝘀 𝗗𝗲𝘀𝘁𝗶𝗻𝘆: Building networks shop-by-shop created reach that forced MNCs to notice.

𝗦𝘁𝗮𝘆 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁: Rejecting buyouts preserved control that enabled long-term thinking over quarterly pressures.

Today, Balaji Wafers stands as proof that boring operational excellence and patient reinvestment create category dominance!

#Entrepreneurship #Hyperscaling #Foodindustry

Shripal Gandhi 📈

Business Coach & Mentor | Helping Jewellers, D2C Brands & MSMEs Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET

𝗧𝗵𝗲 𝗜𝗜𝗧 𝗚𝗿𝗮𝗱𝘀 𝗪𝗵𝗼 𝐇𝐲𝐩𝐞𝐫𝐬𝐜𝐚𝐥𝐞𝐝 𝗕𝗮𝘁𝘁𝗲𝗿𝗶𝗲𝘀 𝗶𝗻 𝗮 𝗗𝗼𝗿𝗺 𝗮𝗻𝗱 𝗧𝘂𝗿𝗻𝗲𝗱 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 ₹𝟮𝟲,𝟱𝟬𝟬 𝗖𝗿𝗼𝗿𝗲 𝗘𝗩 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲

Tarun Mehta and Swapnil Jain's journey demolishes every excuse about waiting for perfect market conditions. 

They started with a ₹5 lakh research grant from IIT Madras in 2013, experimenting with battery packs while India's EV market was virtually non-existent. 

Today, Ather Energy commands a market cap exceeding ₹26,500 crores - built on the radical belief that India deserved electric scooters designed from scratch, not compromised adaptations.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗡𝗼𝗯𝗼𝗱𝘆 𝗪𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗙𝘂𝗻𝗱
2013 became their defining year. While others imported cheap components and slapped on batteries, Tarun and Swapnil identified the brutal truth: India's EV failure wasn't about range anxiety - it was terribly designed products that didn't respect Indian roads or riders. 

They made the radical decision - build everything from the ground up. 

Own the intellectual property. 

Every component engineered for India. 

Zero compromise.

𝗧𝗵𝗲 𝗚𝗿𝗼𝘂𝗻𝗱-𝗨𝗽 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

When rivals assembled imported parts, Ather made the category-defining move: proprietary battery technology, smart connected dashboards, custom-built charging infrastructure, in-house software stack. 

Hero MotoCorp's strategic investment didn't just bring capital – it validated that real engineering wins. Their charging standard became industry-adopted, proving infrastructure thinking beats product-only focus.

𝗧𝗵𝗲 𝗛𝘆𝗽𝗲𝗿𝘀𝗰𝗮𝗹𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

From ₹5 lakh grant to ₹29,127 crore peak market cap required surgical execution. May 2025: IPO at ₹11,956 crore valuation. October 2025: Market cap surged past ₹23,580 crore, overtaking Ola Electric. 

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗘𝗩 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿𝘀

𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗧𝗿𝘂𝗺𝗽𝘀 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆: While competitors imported parts, Ather built proprietary technology that became industry standard.

𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Charging network investment wasn't cost – it was category moat that forced competitors to adopt Ather's standard.

𝗣𝗮𝘁𝗶𝗲𝗻𝗰𝗲 𝗢𝘃𝗲𝗿 𝗛𝘆𝗽𝗲: Years perfecting product before scaling created unshakeable quality reputation that paid off post-IPO.

𝗕𝘂𝗶𝗹𝗱 𝗪𝗵𝗮𝘁 𝗢𝘁𝗵𝗲𝗿𝘀 𝗪𝗼𝗻'𝘁: Ground-up development was expensive and slow, but created IP moats competitors couldn't replicate.

Today, Ather stands as proof that unsexy engineering investments coupled with patient capital create extraordinary public market valuations!

#Foundersstory #Startuplessons

𝗧𝗵𝗲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐄𝐱𝐞𝐜 𝐖𝐡𝐨 𝐐𝐮𝐢𝐭 𝐭𝐨 𝐇𝐲𝐩𝐞𝐫𝐒𝐜𝐚𝐥𝐞𝐝 𝐈𝐧𝐝𝐢𝐚'𝐬 ₹𝟱 𝐋𝐚𝐤𝐡 𝐂𝐫𝐨𝐫𝐞 𝐉𝐞𝐰𝐞𝐥𝐥𝐞𝐫𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲!

Gaurav Singh Kushwaha walked away from his lucrative Amazon paycheck in 2011 to solve what millions ignored: India's jewellery industry was stuck in medieval times. 

Limited designs. Opaque pricing. Zero personalization. While everyone saw tradition, he saw a broken system ripe for disruption. 

Today, BlueStone commands ₹7,800 crore valuation with ₹1,770 crore annual revenue -  proving tech thinking can revolutionize centuries-old markets.

𝗧𝗵𝗲 𝗧𝗿𝘆 𝗮𝘁 𝗛𝗼𝗺𝗲 𝗚𝗮𝗺𝗯𝗹𝗲 𝗧𝗵𝗮𝘁 𝗕𝗿𝗼𝗸𝗲 𝗘𝘃𝗲𝗿𝘆 𝗥𝘂𝗹𝗲

Traditional jewellers controlled the game through showroom intimidation and price manipulation. 

Gaurav identified the brutal truth: buying jewellery online needed trust that photos couldn't build. His radical solution - Try at Home before purchase. 

Critics called it operational suicide. 

How do you track inventory? Prevent theft? Manage logistics nightmares?

He made the category-defining move: transparent pricing, certified hallmarking, modern designs for young India, home trials that eliminated purchase anxiety. Convert the biggest objection into the biggest differentiator.

𝗧𝗵𝗲 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

While pure-play online brands struggled with jewellery's touch-and-feel barrier, BlueStone executed the perfect hybrid. Started digital-first, then deployed physical stores strategically. 

Today: 309+ stores across India, online-offline integration that lets customers browse online and experience offline, inventory systems connecting every touchpoint seamlessly.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗝𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

𝗧𝘂𝗿𝗻 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Try at Home converted the biggest barrier into competitive moat.

𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗪𝗶𝗻𝘀 𝗧𝗿𝘂𝘀𝘁: Clear pricing destroyed the industry's opacity advantage.

𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘃𝗲𝗿 𝗣𝘂𝗿𝗲-𝗣𝗹𝗮𝘆: Physical stores amplified digital reach instead of competing with it.

Today, BlueStone proves that leaving comfortable corporate jobs to fix broken industries creates unicorns!

#founders #hyperscale #jewellery #growth

𝗧𝗵𝗲 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐭𝐞𝐮𝐫 𝐖𝐡𝐨 𝐒𝐨𝐥𝐝 𝐇𝐢𝐬 𝐇𝐨𝐮𝐬𝐞 𝐭𝐨 HyperScale 𝐈𝐧𝐝𝐢𝐚'𝐬 ₹𝟏,𝟎𝟎𝟎 𝐂𝐫𝐨𝐫𝐞 𝐒𝐚𝐮𝐜𝐞 𝐄𝐦𝐩𝐢𝐫𝐞!

When Viraj Bahl's restaurant business collapsed, most entrepreneurs would've called it quits and returned to corporate safety. 

Instead, he made the ultimate bet: sold his house, gathered whatever cash remained, and dove headfirst into India's crowded condiments market.
 
While established giants controlled supermarket shelves with legacy brands, he saw what others missed: Indian taste buds were evolving faster than the sauces industry could adapt. 

Today, Veeba commands ₹1,000+ crore valuation with products in millions of homes - proving that second chances backed by conviction can outperform first-mover advantage.

The Domino's Deal That Changed Everything

Convincing anyone to take a chance on an unknown brand when Heinz and Kissan owned the category was the hard part. Month after agonizing month passed with minimal traction, capital bleeding, and doubt creeping in.

Then came the breakthrough moment: a single 20-ton mayonnaise order from Domino's Pizza.

That one institutional client validated everything Viraj believed about product quality and taste innovation. 

The order didn't just bring revenue - it brought credibility. When other QSR chains and food businesses saw Domino's backing Veeba, doors that were previously locked suddenly swung open. B2B became the launchpad for B2C domination.

𝗧𝗵𝗲 𝗗𝘂𝗮𝗹-𝗧𝗿𝗮𝗰𝗸 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

While competitors fought solely for retail shelf space, Veeba executed a brilliant two-pronged strategy. Build institutional credibility through restaurant and QSR partnerships, then leverage that trust to penetrate retail with aggressive innovation. 

New flavors catering to Indian palates, premium positioning without premium intimidation, packaging that spoke to modern consumers tired of outdated brands.

The model worked: funding rounds followed, manufacturing scaled exponentially, and profitability arrived ahead of most FMCG startups. 

Today Veeba sits on supermarket shelves nationwide while simultaneously supplying India's biggest food chains - a distribution moat that new entrants can't easily replicate.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗦𝗮𝘂𝗰𝗲 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

1. Failure Is Data, Not Destiny: Restaurant failure gave Viraj insights desk research never could.

2. B2B Credibility Fuels B2C Growth: That Domino's order was a trust certificate that unlocked retail expansion.

3. Skin In The Game Creates Conviction: Selling his house meant no safety net - only total commitment. 

Today, Veeba proves that losing everything can be the setup for winning bigger - if you're willing to bet on yourself one more time! 

#hyperscale #D2C #growth #strategy #founders

𝗧𝗵𝗲 𝐈𝐈𝐓 𝐆𝐫𝐚𝐝 𝐖𝐡𝐨 𝐅𝐚𝐢𝐥𝐞𝐝 𝟭𝟳 𝐓𝐢𝐦𝐞𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝗛𝘆𝗽𝗲𝗿𝗦𝗰𝗮𝗹𝗲𝗱 𝐈𝐧𝐝𝐢𝐚'𝐬 𝟯𝟮𝟱 𝐌𝐢𝐥𝐥𝐢𝐨𝐧-𝐔𝐬𝐞𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐦𝐩𝐢𝐫𝐞!

Ankush Sachdeva's journey destroys the myth of overnight success. Born in Ghaziabad in 1992, this IIT Kanpur graduate launched 17 startups - all crashed and burned. 

While most would quit after three failures, he kept building, kept learning, kept obsessing over one insight: 90% of India doesn't speak English, yet every social platform forced them into linguistic colonization. 

Today, ShareChat and Moj command 325 million monthly active users – proving that serving Bharat over India creates category dominance.

𝗧𝗵𝗲 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗕𝗲𝘁 𝗧𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗜𝗴𝗻𝗼𝗿𝗲𝗱

Silicon Valley clones focused on metro English speakers, ignoring 800 million Indians. 

Ankush identified the brutal truth: social media adoption wasn't about features - it was about feeling home in your mother tongue. 

His radical move with ShareChat: 15+ Indian languages from day one, content created by users in their native language, no English-first mindset forcing translations.

Turn the market's blind spot into your unfair advantage. 

While Facebook and Twitter celebrated English engagement, ShareChat built sticky communities in Tamil, Telugu, Marathi, Bengali - languages that represented real India.

𝗧𝗵𝗲 𝟯𝟬-𝐇𝐨𝐮𝐫 𝐌𝐚𝐬𝐭𝐞𝐫𝐬𝐭𝐫𝐨𝐤𝐞 𝗧𝗵𝗮𝘁 𝗖𝗮𝘂𝗴𝗵𝘁 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴

June 2020: TikTok banned. Instant vacuum of 200 million Indian users craving short video content. 

Most companies would need months to pivot. Ankush and his team executed the impossible – launched Moj in 30 hours. 

No perfect product. No elaborate strategy. Just speed and survival instinct. Result: 10 million downloads in one week, capturing momentum competitors couldn't match.

𝗧𝗵𝗲 𝗛𝘆𝗽𝗲𝗿𝘀𝗰𝗮𝗹𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

From zero to 180 million ShareChat users required understanding Tier 2 and 3 India better than anyone. Moj added another 145 million users. 

Together: 325 million monthly active users, homegrown tech success without copying Western playbooks, valuation reflecting India's digital future.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗮𝗶𝗹𝘂𝗿𝗲-𝗧𝘂𝗿𝗻𝗲𝗱-𝗙𝗼𝘂𝗻𝗱𝗲𝗿

𝗙𝗮𝗶𝗹𝘂𝗿𝗲 𝗜𝘀 𝗗𝗮𝘁𝗮: Seventeen failed startups taught Ankush what India actually needed versus what sounded impressive.

𝗦𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗜𝗴𝗻𝗼𝗿𝗲𝗱 𝗠𝗮𝗷𝗼𝗿𝗶𝘁𝘆: Building for non-English speakers created a moat Silicon Valley couldn't cross.

𝗦𝗽𝗲𝗲𝗱 𝗧𝗿𝘂𝗺𝗽𝘀 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Launching Moj in 30 hours captured opportunity that waiting would've killed.

𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝗢𝘂𝘁𝗹𝗮𝘀𝘁𝘀 𝗧𝗮𝗹𝗲𝗻𝘁: IIT degree didn't guarantee success – surviving 17 failures did.

Today, ShareChat stands as proof that understanding your own country better than foreign competitors creates unstoppable momentum!

#hyperscale #successstory #businessstrategies #businesscoach

𝗧𝗵𝗲 𝗠𝗮𝗻 𝗪𝗵𝗼 𝗕𝘂𝗶𝗹𝘁 𝗮 $𝟭𝟱𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘂𝗱𝗶𝗼 𝗘𝗺𝗽𝗶𝗿𝗲 𝗔𝗳𝘁𝗲𝗿 𝟯𝟬 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗦𝗮𝗶𝗱 "𝗡𝗼"!

Rohan Nayak's journey destroys every myth about needing perfect timing to win. When 30 investors rejected Pocket FM asking "Who wants to listen to audio content?", Rohan had just 3 months of runway left and a vision nobody believed in. 

Today, Pocket FM generates $150 million ARR with over $100 million coming from the U.S. alone.

From near-bankruptcy to audio entertainment domination, he didn't just survive the crisis - he rewrote the entire playbook for digital storytelling through relentless pivoting and execution mastery.

𝗧𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗠𝗼𝗺𝗲𝗻𝘁

2019 became their defining crucible. After 30 rejections, Rohan finally secured $5.6 million from Lightspeed India and Tencent. The twist? Even with funding in the bank, they only had one week of survival capital. Most founders would've panicked. Rohan pivoted harder.

𝗧𝗵𝗲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗣𝗶𝘃𝗼𝘁

When podcasting delivered just 5 minutes of daily engagement, they made their masterstroke: episodic audio fiction. Inspired by binge-worthy TV series, they created daily audio episodes users couldn't stop consuming. 
Engagement exploded from 5 minutes to 120 minutes per day. This wasn't content - it was audio addiction by design.

𝗧𝗵𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘆

Building in India gave them cost-efficient growth playbooks they deployed globally. U.S. expansion in 2022 proved the model's power. Hit shows like "Saving Nora" and "Insta Millionaire" generated millions while building a 250,000-strong writer community earning up to $50,000 monthly. Next targets: Germany, Brazil, UK.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗼 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

𝗥𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗜𝘀 𝗗𝗮𝘁𝗮: 30 "no's" refined their pitch and strengthened their conviction.

𝗣𝗶𝘃𝗼𝘁 𝗨𝗻𝘁𝗶𝗹 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: Moving from podcasting to episodic fiction 24x'd their engagement.

𝗕𝘂𝗶𝗹𝗱 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆: India's low costs created replicable playbooks for expensive markets.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗜𝘀 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: 250,000 writers became their unstoppable content engine.

Today, Pocket FM stands as proof that believing in your vision when everyone doubts it creates global empires! Every minute streamed validates Rohan's original conviction: the world was hungry for audio stories - they just needed the right format.

#hyperscale #D2C #successstory #growth #businessstrategy

97% 𝐨𝐟 𝐃2𝐂 𝐁𝐫𝐚𝐧𝐝𝐬 𝐍𝐞𝐯𝐞𝐫 𝐂𝐫𝐨𝐬𝐬 ₹1 𝐂𝐫𝐨𝐫𝐞 𝐚 𝐘𝐞𝐚𝐫 𝐚𝐧𝐝 𝐈𝐭’𝐬 𝐍𝐨𝐭 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠!

I’ve coached thousands of D2C founders who started with incredible products, great branding, and even solid ad spends. 

Yet, 9 out of 10 hit a wall before ₹1 crore in annual revenue.

Not because their product failed. But because their business model did.

Here’s the uncomfortable pattern I see over and over again 👇

1.𝐍𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐨𝐧 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬:

Most founders can tell me their CAC. Few can tell me their contribution margin after returns, discounts, and logistics.

2.𝐍𝐨 𝐫𝐞𝐩𝐞𝐚𝐭 𝐞𝐧𝐠𝐢𝐧𝐞:

If your repeat rate isn’t above 25–30% by Month 6, you’re bleeding cash, even if your topline looks “good.”

3.𝐍𝐨 𝐬𝐲𝐬𝐭𝐞𝐦 𝐟𝐨𝐫 𝐬𝐜𝐚𝐥𝐞:

Scaling isn’t ads + agencies. It’s a supply chain, fulfilment, retention, and working capital game.

The brands that cross ₹1 crore and scale beyond have one thing in common, they build what I call the 3𝐒 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤:

𝐒𝐲𝐬𝐭𝐞𝐦 + 𝐒𝐜𝐚𝐥𝐞 + 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲

System → clarity in numbers and processes

Scale → repeatable acquisition & retention engine

Sustainability → positive unit economics

So if you’re stuck - stop asking “how do I sell more?”
Start asking “how do I scale profitably?”

Because chaos doesn’t scale. Systems do.

P.S. If you want to HYPERSCALE your D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now

#D2Cbrands #founders #systems #businessgrowth

After raising around 𝐔𝐒 $20 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 and scaling rapidly, building more than 𝐔𝐒 $100 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 𝐮𝐧𝐝𝐞𝐫 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐀𝐔𝐌) and reaching over 170 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐮𝐬𝐞𝐫 𝐟𝐥𝐨𝐰𝐬 - Niro announced its shutdown after 4½ years of operation. 

The reasons cited: regulatory pressure, deteriorating credit quality and limited capital to sustain the model. 

What we can learn:

1. 𝐒𝐜𝐚𝐥𝐞 ≠ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲

It’s tempting to equate rapid user growth and large AUM with long-term success - but without solid unit economics, risk management and regulatory alignment, scale can evaporate quickly. 

Niro’s revenue dropped sharply (e.g., a ~59% decline in FY24) even as the business model required increasing capital and managing higher risk.

2. 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 & 𝐂𝐫𝐞𝐝𝐢𝐭 𝐑𝐢𝐬𝐤 𝐌𝐮𝐬𝐭 𝐁𝐞 𝐅𝐫𝐨𝐧𝐭-𝐨𝐟-𝐌𝐢𝐧𝐝

Especially in fintech and lending business models, the external environment can change fast. Regulation tightened, credit quality eroded, and capital dried up for Niro.

As leaders, we must assume change is inevitable, build scenario plans and maintain flexibility to pivot in time.

3. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐃𝐞𝐩𝐭𝐡 𝐚𝐧𝐝 𝐓𝐢𝐦𝐢𝐧𝐠

Being high on promise and backing isn’t enough if the market or operating conditions suddenly shift. 

Having enough runway, conservative assumptions, and optionality is critical. In Niro’s words: “A perfect storm of regulatory push-back … credit deterioration and sub-optimal capitalisation forced us to … pivot just as capital ran out.” 

Yes, the outcome for Niro may appear as a lesson in what went wrong. 

But it’s also a message of humility and courage. 

The founders said they’d “do it all over again”. 

That mindset, of learning deeply and staying bold, is what truly matters for any business leader. 

Use this story to sharpen your risk radar, strengthen your model and remain adaptable.

#hyperscale #D2C #founder #mindset #growth

Last week, Isha Ambani co-hosted the CFDA/Vogue Fashion Fund Dinner in New York with Anna Wintour. If you think that's just another celebrity appearance, you're already behind.

After helping 200+ D2C brands cross ₹1000 crore, I can tell you this: 

𝐓𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 𝐚𝐫𝐞𝐧'𝐭 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐢𝐭𝐡 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐩𝐥𝐚𝐲𝐞𝐝.

Here's what just happened:

India's fashion market is $120.36B today, projected to hit $178.5B by 2035. But here's the truth - 𝐬𝐢𝐳𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐜𝐜𝐞𝐬𝐬.

The CFDA/Vogue Fashion Fund isn't a competition. It's a $300K entry ticket to:

→ Global manufacturing networks
→ Tier-1 retail partnerships
→ Designer-level brand positioning
→ Media coverage money can't buy

Isha wasn't there for networking. She was there scouting talent, infrastructure, and collaboration models that Reliance Retail will deploy at scale across India.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮:

The brands I've scaled to ₹1000 crore didn't just build great products. They built:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - They showed up where decisions were made, not where everyone else was posting

𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 - They could handle 10x demand overnight without breaking

𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 - They knew the right 20 people who could unlock the next ₹500 crore

The local D2C playbook is dead. Performance marketing + good packaging isn't enough anymore.

𝐇𝐞𝐫𝐞'𝐬 𝐲𝐨𝐮𝐫 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐧:

𝐐1: Can your brand handle international quality standards today? 

𝐐2: Do you have ONE person in your network who can open doors to global retail or manufacturing? 

𝐐3: If Reliance or Tata called tomorrow to discuss partnership, would your backend collapse or scale?

The ₹1000 crore brands I've built didn't wait for readiness. They 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐛𝐲 𝐫𝐞𝐯𝐞𝐫𝐬𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦𝐬 𝐭𝐡𝐞𝐲 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐢𝐧.

Isha's dinner wasn't fashion news. It was a market signal that India is moving from supplier to strategic player and only the prepared will benefit.

#founders #hyperscale #fashionnews #D2C #brand

If you think posting on social media doesn’t make a difference, here’s a reality check:

A South Asian just became the Mayor of New York City ~ because people knew him online.

ZOHRAN MAMDANI didn’t have a famous surname.
He didn’t have a massive political budget.
He didn’t rely on traditional publicity.

He had one thing:  Visibility.

He showed his work.
He shared his journey.
He communicated directly with people. Consistently.

People didn’t support him because they saw his posters.

They supported him because they felt like they knew him.

That is the power of showing up.

Now, founders and business owners ~

If social media can help someone win votes, it can definitely help you win customers.

Your business doesn’t need perfection.
It needs presence.

When people see you → they trust you. 

When they trust you → they buy from you.

Start posting.
Start showing your work.
Start being seen.

Because opportunities don’t come to the best product.

They come to the product that shows up.

#onlinepresence #Personalbrand #ShowUp #NYCmayor

You're launching nationwide because it sounds ambitious. Meanwhile, the ₹1 lakh crore brands started with one city and absolutely owned it.

Look at India's Snack Kings. 

Ravi Jaipuria's Varun Beverages sits at ₹1,17,040 crore. 

Haldiram's at ₹79,200 crore. 

Parle at ₹75,680 crore. 

Marico at ₹60,720 crore. 

Britannia at ₹55,880 crore.

Here's what nobody tells you about these empires: none of them went national on day one.

The Hidden Pattern:

Haldiram's spent decades perfecting their craft in Bikaner and Delhi before even thinking about Mumbai or Bangalore. Parle dominated Mumbai's retail ecosystem so deeply that by the time they expanded, replication was easy. Varun Beverages didn't spread thin—they became the Pepsi bottling monopoly in North India first, then methodically added states.

So, Why Does This Matters to You?

Most D2C founders I meet are obsessed with "pan-India presence." They're shipping to 28 states with wafer-thin margins, zero brand recall, and exhausted teams. 

Meanwhile, regional FMCG players grew 12.7% in FY24 while national brands managed just 7.9%.

The Real Strategy:

Pick ONE city. 

Own every retailer, every distributor, every consumer conversation in that geography. 

Build density so deep that word-of-mouth becomes your cheapest marketing channel. 

Let customers in Pune wonder why "that brand from Delhi" isn't available yet - that's called demand creation through scarcity.

The Math is Simple:

It's cheaper to dominate 500 stores in one city than be mediocre in 5,000 stores across India. Deep distribution compounds. Shallow distribution just burns cash.

Scale isn't about being everywhere. It's about being unavoidable somewhere first.

#FMCG #hyperscale #D2C #businessstrategy #distribution #growth

𝐌𝐨𝐬𝐭 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐜𝐨𝐥𝐥𝐚𝐛𝐬 𝐜𝐫𝐚𝐬𝐡 𝐰𝐢𝐭𝐡𝐢𝐧 6 𝐦𝐨𝐧𝐭𝐡𝐬.

Here's why this partnership isn't just another logo mashup:

They identified a real market gap. Women were choosing between performance or fit - never getting both. 

Nike brought athletic engineering. SKIMS brought body-conscious design. 

The result was: A category that didn't exist before!

𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞:

They merged audiences without cannibalizing either brand. 

Nike gained access to SKIMS' body-positive community. SKIMS borrowed athletic credibility. 

Both maintained premium positioning - no discounting, no dilution.

Timing was surgical. Launched exactly when athleisure fatigue hit peak saturation. Consumers were hungry for differentiation.

Kim Kardashian's influence amplified reach, but the product carried the message. Not her celebrity or borrowed credibility. It was a genuine innovation!

𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚:

Stop chasing celebrity associations. Start hunting for capability gaps. Strategic collaborations work when 1+1=3, not when you're just renting someone else's audience.

Ask yourself: What can we create together that neither brand could build alone?

That's the difference between a partnership and a press release.

#Growth #Strategy

D2C founders, here's your wake-up call: nobody wants to buy your product. They want to buy confidence, connection, and the feeling of being seen.

This framework isn't just clever marketing - it's the difference between a transaction and a relationship. 

When you sell the product (specifications, materials, ingredients), you're competing on price. 

When you sell the benefit, you're selling a better version of your customer.

Break down every product through these five lenses:

Functional → What problem does it solve? 

Sensorial → How does it feel to use? 

Emotive → What emotion does it unlock? 

Social → How does it change their relationships? 

Symbolic/Expressive → What does it say about who they are?

Your customers aren't rational decision-makers. 

They're buying identity, status, and transformation wrapped in a package. 

The tangible benefits get them in the door. The intangible benefits make them loyal advocates.

Challenge for this week: Audit your homepage copy. Count how many times you mention specs versus outcomes. If you're talking more about what it is than what it does for them, you're leaving money on the table.

Sell the life they want. The product is just the vehicle.

Image Credit: Reserved with the original creator. Used only for informational purpose.

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#hyperscale #D2C #strategy #growth

Every founder loves retention. We celebrate repeat customers, steady revenue, high CLTV.

But over-relying on your best customers might silently be killing your growth.

When 80% of your revenue comes from the same 20% of loyal buyers, your business becomes comfortable. 

Innovation slows. Risk-taking fades. You start optimizing for the same people over and over again - while the market moves on. 

That’s the 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱, the very customers who built you can eventually limit you.

𝐀 𝐫𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞:

BlackBerry listened too closely to enterprise clients. Those customers insisted: “We need physical keyboards, email security, no distractions.” BlackBerry delivered - again and again until a new category of consumers demanded touchscreens, apps, and superior UX. Apple listened to the next customer, not the current one. The rest is history.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐝𝐨?

1. 𝐁𝐮𝐢𝐥𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 “𝐍𝐞𝐱𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫”

Balance current feedback with upcoming market behaviour. Analyze silent needs, not just spoken demands.

2. 𝐒𝐩𝐥𝐢𝐭 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐨𝐭𝐢𝐨𝐧

50% retention → deepen love with loyalists
50% acquisition → unlock new geographies, products, personas

3. 𝐊𝐢𝐥𝐥 𝐭𝐡𝐞 𝐜𝐨𝐦𝐟𝐨𝐫𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬

Quarterly audit every SKU/feature. Scale what wins future segments, retire what only maintains comfort.

Retention makes you stable.
Expansion makes you unstoppable.

Are you building for the future or just protecting the past?

#hyperscale #D2C #retention #growth #strategy

𝐘𝐨𝐮'𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐭 𝐚 "𝐬𝐭𝐚𝐛𝐥𝐞" 𝐣𝐨𝐛 𝐰𝐡𝐢𝐥𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱-𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 𝐚𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 𝐞𝐦𝐩𝐢𝐫𝐞𝐬.

That's exactly what happened with the PayPal Mafia - a group of early PayPal employees who left to create companies that changed the world.

The ringleader - Elon Musk, who went on to build Tesla and transform Twitter into X. 

Then there's Peter Thiel, who founded Palantir and launched the Thiel Fellowship, helping entrepreneurs like Ritesh Agarwal of Oyo turn their ideas into reality.

But it doesn't stop there. 

The PayPal alumni list reads like a who's-who of tech royalty: Steve Chen, Chad Hurley, and Jawed Karim created YouTube. 

Reid Hoffman built LinkedIn, now a Microsoft powerhouse.

What's the lesson? Sometimes the biggest risk isn't leaving, it's staying too long in your comfort zone.

These founders didn't wait for permission or the "perfect moment." They saw opportunities, took calculated risks, and bet on themselves when it mattered most.

While you're climbing someone else's ladder, your former colleagues might be building their own skyscraper. The question isn't whether you have what it takes, it's whether you're willing to take the leap.

The PayPal Mafia proves that your next job could be the launchpad for something extraordinary. 

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#hyperscale #D2C #businessstrategy #growth

ATTENTION Indian Jewellery Business Owners: The Gold Rush of 2025 Is YOUR Once-in-a-Lifetime Opportunity!

While you're reading this, history is being made. Gold just became the first asset EVER to cross $30 trillion in market cap, with prices hitting $4,357 per ounce and most jewellery business owners are missing the strategic plays hidden in this mega trend.

Here's What's Happening Right Now:

Gold has exploded 64% in 2025 alone. Meanwhile, gold's $30 trillion valuation now dwarfs the combined $20 trillion market cap of tech titans like Nvidia, Microsoft, and Apple. Even Bitcoin, the so-called "digital gold," is trailing badly at just $2.1 trillion.

Why This Matters to YOUR Business:

Global investors are dumping dollars and racing into gold amid U.S.-China tensions, inflation fears, and economic uncertainty. Central banks worldwide are aggressively stockpiling gold reserves and wealthy Indians are following suit.

Your Action Plan - Do This NOW:

1. Pivot Your Messaging Immediately: Stop selling "jewellery." Start selling "wealth preservation" and "generational assets." Your customers aren't buying gold anymore, they're buying financial security.

2. Launch Investment-Grade Collections: Create dedicated lines of high-purity (22K-24K) gold coins, bars, and minimalist jewellery designed for investment, not just adornment. Market them as "liquid assets you can wear."

3. Educate to Dominate: Host workshops on "Gold as Your Inflation Hedge" or "Why Smart Money Is Moving to Gold in 2025." Position yourself as the trusted advisor, not just a seller.

4. Double Down on Digital: If you're not selling online with home delivery and buyback guarantees, you're leaving crores on the table. The gold rush is happening on smartphones.

5. Create Urgency (Ethically): With gold at record highs, customers are hesitant. Flip the script: "Prices may cool temporarily, but the long-term trend is clear - buy strategically now, not emotionally later."

Gold is adding $300 billion in value in single days, that's explosive momentum. Indian jewellery businesses sitting on inventory are sitting on goldmines (literally). But only those who adapt their strategy from "selling ornaments" to "providing wealth solutions" will capture this windfall.

The question isn't whether gold will continue rising, it's whether YOU'LL position your business to ride this wave or watch from the sidelines.

What's your move? 

#hyperscale #D2C #gold #jewellery #business #strategy

Why Baniyas Dominate Indian Business (And What We Can Learn)

Ever wonder why 5 out of 7 Shark Tank India judges share the same community background? Or why names like Ambani, Adani, and Birla consistently top wealth rankings?

The numbers tell a compelling story: 70% of India's wealthiest individuals are Baniyas, and 4 of the top 10 e-commerce companies were co-founded by them.

But this isn't coincidence - it's centuries of business DNA passed down through generations.

The word "Baniya" comes from Sanskrit "Vanija," meaning trade or commerce. For over 600 years, this community has perfected three critical business principles:

Extreme Cost Discipline: Billionaires who could afford private jets still choosing practical transportation, because wealth isn't about spending, it's about preserving.

Negotiation Mastery: Never settling for the first price, always seeking optimal deals in every transaction.

Generational Wealth Mindset: While many cultures emphasize secure employment, Baniya children grow up learning to create jobs, not just fill them.

The lesson isn't about heritage - it's about adopting a wealth-building culture. Business success stems from mindset, discipline, and long-term thinking rather than just capital.

What financial principles were you taught growing up? 

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#business #entrepreneurship #D2C #strategy #India

Aman Gupta stepping down as CMO of boAt - just 29 days before the IPO filing, is a reminder every D2C founder needs to pay attention to.

Because this move wasn’t about distancing himself from the brand…

It was about distancing himself from operations so the company could scale without depending on one person.

And that’s the lesson most founders miss.

In the early years, you have to be in the trenches - fixing supply chain issues at midnight, approving creatives, negotiating with vendors, fighting for margins.

But if you’re still doing the same things by the time you hit ₹100–200 crore ARR, you’re not leading anymore. You’re limiting your company.

Aman and Sameer moving to board-level roles with zero salary isn’t a “step back.”

It’s a sign of a founder who knows when to let the system run without him.

Here’s what every D2C founder can learn:

1. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮.
If the company collapses when you step away, you’ve built a job, not a brand.

2. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐞𝐚𝐫𝐥𝐲.
Hire people who are better than you in operations, marketing, finance, and CX.

3. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐈𝐏𝐎 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐥𝐨𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐈𝐏𝐎.
Governance, processes, and autonomy start years before the bell rings.

Great founders don’t just create companies.
They create leaders who can run them.

P.S. If you’re a D2C founder trying to scale without burning out, I help leaders build teams, systems, and clarity. DM me "TRUST" right now.

#hyperscale #D2C #boAt #businessstrategy

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