Billion $ Story

Founder

SPRYNT

Sold workshops led by professionals from Amazon, IBM and Google to corporate clients and startups.

Co-Founder

June Fund

$100M VC firm headed by Google's Chief Business Officer Philipp Schindler

Principal

Heilemann Ventures

Investment Team

iZettle

Operations & Business Development

Deloitte

Made pretty slide decks and spreadsheets very few people ever looked at.

Consulting

I help startup founders raise $1-10 million from VCs with a Billion $ Story | ex-VC at $100M firm by Google board member

Fundraising can be brutal.

After talking to 4,000+ founders over the last 10 years,

I’ve discovered three core problems most of them face (and how to solve them):

1/ You can’t book enough investor meetings
2/ Investors don’t see the potential of your business
3/ They pass on you with bullsh*t feedback or ghost you

Each of them alone could end your run.

If these sound familiar it’s likely because you’ve taken fundraising advice from the wrong people.

And that has resulted in an absolute grind of a fundraise.

Something you don’t care to repeat.

I get it because I’ve been there.

And it’s not your fault.

The internet is a noisy place, and those with no experience often speak the loudest.

Why should you listen to me then?

Because I’ve experienced fundraising from all angles:

→ I was a VC
→ I’ve raised money myself
→ I’ve helped 100+ founders raise $1-10 million rounds

And I can tell you why it’s been a grind for you…

Because venture capital isn’t like most markets.

It’s top-heavy.

It’s feast or famine.

I was a VC for a $100M firm led by one of the most powerful men in tech

…and I’ve seen the reality:

A few outliers get more money than they could ever spend. The rest fight for table scraps.

Because VCs only look for one thing:

Future billion $ companies.

Outliers.

They want founders who can bend reality to their will.

Ordinary pitch advice, generic deck templates, and cookie-cutter narratives won’t cut it.

If you follow the ordinary path, will that make you look extraordinary?

Never.

You’ll drown in a sea of sameness with 90% of pitches.

To create something unique you need an intense approach.

That’s why my help is tailor-made for founders:

1/ I’ll show you how to get 80-100 warm investor connections and book meetings

2/ Together we’ll craft your unique Billion $ Story that will make investors chase you

3/ You’ll learn how to apply my tactics and investor psychology to create conviction and FOMO and close your round

Does it work?

Here’s what my client Frank Gu - currently building his second billion $ business - says:

"Uli is an amazing storyteller, period.

If you're anything like me and tend to overthink things with that extra critical and logical voice in your head, do yourself a favor and book a session with Uli immediately.

He will make your story shine, you won't regret it!"

Interested?

Just DM me “billion$story” and let’s have a chat

Uli Kuenzel

SaaS Savvy

SaaS Savvy is your unfair advantage in tech sales🔥

SaaS Savvy helps tech Sales, Presales, & Success ditch the imposter syndrome and gain the technical knowledge to sell big, earn bigger, and unlock limitless opportunities in tech.

Speak Software, Sell Smarter is the signature course teaching AEs, SCs, and CSMs to talk tech - not code it - so they can sell any business SaaS, developer tool, or cloud platform.

Unlike others, this course is built *specifically* for Go-To-Market professionals who need to be able talk about tech to tell revenue-generating stories of software that convert - big time.

Instead of learning to code, you’ll get technical through:

- Tech history for context and credibility.
- Core concepts in sales-ready language
- Real-world scenarios that bring it to life
- Curated insights from VCs and tech industry leaders

Because in tech sales, getting technical isn't about memorizing API endpoints.

It's about knowing your tech so you can finally elevate that damn conversation!

Be the trusted tech advisor customers want to buy from - and every company wants to hire.

#GetSaaSSavvy and become an unstoppable "full stack" tech sales professional 👇
—

💻 Join Speak Software, Sell Smarter: www.saassavvy.io
👥 Enroll Your Team: [www.saassavvy.io/teams](http://www.saassavvy.io/teams) 
💁🏼‍♀️ Follow me to talk tech - without the code.

Founder & Educator - Speak Software, Sell Smarter

Zendesk

No big deal - the job that changed my life. Forever not worthy.

TL;DR: I rose through ranks of the Presales org and did a stint in technical Product Marketing:

- 2017 - Associate Presales Solutions Consultant, West Coast
- 2018 - Presales SC, San Francisco
- 2020 - Senior Presales SC, UK Fintech
- 2021 - Senior Product Marketing Manager
- 2022 - "Dropped out" to found SaaS Savvy

Here’s more of my story:

PRESALES
- Ranked top 5 SC in terms of MRR generated + top 3 sales pods worldwide (2019)
- Highest value new business revenue for EMEA NW Ent and Commercial (Q4 2020).
- UK’s first dedicated Fintech SC - won EMEA's largest fintech deal to date (2020).
- Designed a 3-month onboarding program for Presales + Professional Services - focused on product, technical concepts, and industry insights for well-rounded consultants.

TECHNICAL PRODUCT MARKETING
- Researched and developed Tech Academy - an internal course helping 1K+ GTM Zendeskians go from 0 to 60 in the technical concepts key to selling the value of Zendesk products and services.
- Collaborated with product managers + platform architects to translate technical functionality to customer marketing that resonated.

LEADERSHIP
- Founder of the Presales Women of Zendesk ERG + quarterly speaker series.
- Partnered with Presales leadership to define and align to DEI commitments.
- MC at internal company events such as Product Leadership Roundtables.

Presales Solutions Consulting & Platform Product Marketing

Xola

My next job in B2B SaaS.

The company was a Series A start-up  making cloud-based reservation software for tourism companies. This meant everything from global bike tour operators to mom n’ pop tour shops running crystal healing sessions in Sedona.

Biggest learning: Smaller businesses can be way more complex than the big boys.

I wore many hats across customer success, implementations, and customer education:

- Mapped tour offerings to our software so customers could sell and market tours online.
- Led onboarding webinars and on-site training workshops for clients in the US + Mexico.
- Led instructional design and content creation for our Zendesk customer help center.

Customer Success Manager & Trainer

Guidebook Inc.

My first EVER job in tech.

The company was a Series B, B2B SaaS company that with a platform for building mobile apps for large-scale events, from real-estate conferences to Lego robotics competitions.

My role was a mix of technical customer support, implementations, and customer training. 

- Mapped a wide range of large-scale events to our events software.
- Launched “Enlightenment”, an internal newsletter for Customer Success that highlighted tips and tricks for using our software effectively and efficiently.
- Led weekly customer onboarding and education sessions.

Customer Success Associate

Various

Lead ESL Coach
Guatemala City, Guatemala
- Led FedEx's “Mastering the Language of Business” seminar for women entrepreneurs across Central America seeking to expand into English-speaking markets.

Enrollment Coordinator
NYC
Guided thousands of parents in English, French, and Spanish through the application, lottery, and enrollment processes for Success Academy Charter School network.

Copyeditor
Brussels, Belgium
Edited the website for a multinational language travel company.

Editorial Assistant
Brussels, Belgium
Edited articles at an EU policy journal with 100,000+ readers.

Hat Attack
Bronx, NY
My first job out of college was doing anything and everything in a hat factory.

Scholarship Recipient
New Orleans/Brussels
- After graduating with a degree in French + linguistics in the francophone state of Louisiana, I won a scholarship from the French-speaking region of Belgium to do an extra year of study on the government's dime. Laissez les bon temps roulez!

My Life Before Tech (Transferrable Skills Abound!)

Hi, I'm Alice Egan, founder of SaaS Savvy. While at Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.

But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - an imposter. And worse, that I’d miss my targets because I didn’t truly “get” the software or API-based integrations I was selling.

In a futile attempt to “get technical”, I tried learning to code. Not only did I find it boring, coding didn’t give me the words to confidently talk to customers about our software, platform, and API - aka tech sales 101!

So I came up with Concepts Over Code, my own method of mastering foundational tech terminology and concepts without learning to code. 

This completely changed the game for me. 

Teaching myself to talk about software helped me confidently - and intelligently - elevate product pitches and demos while connecting to the broader tech landscape. The result? Three promotions in three years and alignment to the most lucrative territories in SF and UK Fintechs.

Learning to talk tech - not code it - also helped me:

- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy

Today, my mission is to equip AEs, SCs, CSMs, and Go-To-Market teams with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.

—

Outside of SaaS Savvy, I’m a proud college French and linguistics major, 2x study abroader (Paris + Dakar), and avid reader of historical fiction. I’ve been lucky to call New York, New Orleans, Brussels, San Francisco, London, and (currently) Berlin home.

I’m obsessed with voice notes from friends, my dad’s Boomer WhatApps, my mom’s emoji game, when my brother and sister find crossover material, my brother’s dog Butters, my boyfriend’s jokes, freshly popped popcorn, WWII anything, low-fi house music, and walking wherever I can.

taplio

The Battle

Uli Kuenzel

Alice Egan

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