The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘀𝘂𝗰𝗸 𝗮𝘁 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴.

You just haven't mastered the crucial part:

Handling the ridiculous amount of rejection.

Your brain takes rejection worse than physical pain.

You can either succumb to it or fight back.

Only those who fight back win.

3 simple ways to fight it:

1. Stick to clear calling blocks
At least 60 minutes, 3 times per week.

2. Practice Opener and Pitch before
The warming up will get your brain ready.

3. Find a way to consistently have fun
Laughter is nature's strongest painkiller; use it.

Don't be like Batman, who gave up here.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗱𝗿𝗼𝗽 𝘀𝗼𝗺𝗲 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

(𝗦𝗼𝗻𝗴𝘀 𝗼𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝘁𝗼 𝗽𝘂𝗺𝗽 𝘆𝗼𝘂 𝘂𝗽)
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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗜𝗳 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗲 𝘀𝗸𝗶𝗹𝗹 𝗳𝗼𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴..

It wouldn't be objection handling, but:

Asking the right questions.

"𝘑𝘶𝘥𝘨𝘦 𝘢 𝘮𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘢𝘯𝘴𝘸𝘦𝘳𝘴."
- Voltaire

Statements are about you.

Questions are about the prospect.

Some of my favourites:

• What do you mean by that?
An easy way to get the prospect to talk more.

• Can you give me an example?
Another way to get talking more about problems.

• What's your favourite pizza topping?
There's no better way to become forever memorable.

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗙𝗔𝗩𝗘 𝘀𝗮𝗹𝗲𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗦𝗵𝗲 𝘀𝗮𝘆𝘀: "𝗜'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗯𝗼𝘆𝗳𝗿𝗶𝗲𝗻𝗱."
 
It's like "I have a supplier", it's not over.

ACE Framework, watch:

𝗔: Accept.
"𝘐'𝘥 𝘣𝘦 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵"

𝗖: Consent.
"𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?"

𝗘: Explore.
"𝘈𝘳𝘦 𝘺𝘰𝘶 100% 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘰𝘸 𝘩𝘦 𝘵𝘳𝘦𝘢𝘵𝘴 𝘺𝘰𝘶?"

"𝘐𝘧 𝘵𝘩𝘦𝘳𝘦 𝘸𝘢𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘩𝘦 𝘤𝘰𝘶𝘭𝘥 𝘥𝘰 𝘣𝘦𝘵𝘵𝘦𝘳, 𝘸𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘵𝘩𝘢𝘵 𝘣𝘦?"

Sales is life, especially dating.

𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 '𝘀𝗮𝗹𝗲𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝘀𝗮𝗹𝗲𝘀' 𝘀𝘁𝗼𝗿𝘆.

𝗣𝗦: looking forward to the drama in the comments.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝗮𝗻𝘆𝗼𝗻𝗲 𝘀𝗮𝗻𝗲 𝗱𝗲𝗰𝗶𝗱𝗲 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

It definitely doesn't help your:
1. Peace
2. Sleep
3. Therapy bill
4. Liver health

But it does make you:
1. Richer
2. Disciplined
3. Mentally tough
4. Resistant to rejection

In my first job I was cold calling on day one.

I didn't love it, but my manager made me do it.

12 years later, I built a massive business and brand.

𝗪𝗵𝘆 𝗱𝗼 𝗬𝗢𝗨 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝘀 𝗼𝗿 𝗱𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗻𝗲𝗿.

Most salespeople get it wrong:

1. "Is this John?"
Tells them right away you don't know them.

2. "My name is ... from ..."
Unless you're Elon Musk from Tesla, no one cares.

3. "How are you doing today?"
Unless you sound REALLY genuine, it's a waste of time.

Instead, go directly to the point:

"𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, 𝘑𝘰𝘩𝘯, 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯'𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘢 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘢 𝘸𝘦𝘭𝘭-𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘥 𝘰𝘯𝘦"

It works because:
1. Straight to the point
2. Seeks permission
3. Trigger curiosity

Batman may not like it, but it works.

𝗔𝗻𝘆𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗿?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 💩

This is what it sounds like 69%+ of the time:

"𝘞𝘦'𝘳𝘦 𝘢𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴"

The problem? 
Everyone says the same BS.
You'll sound more boring than white rice.

Instead, you should always lead with their problems:

"𝘞𝘦 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 {𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦}, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘣𝘶𝘵:
1. 𝘚𝘵𝘪𝘭𝘭 𝘧𝘢𝘤𝘦 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 1}
2. 𝘰𝘳 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘭𝘺 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 2}
𝘞𝘩𝘪𝘤𝘩 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 {𝘤𝘰𝘯𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦}.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘶𝘤𝘬𝘺 𝘰𝘯𝘦𝘴, 𝘰𝘳 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵?"

Now you speak their language. 
You're not a salesperson - you're someone who *gets it*.  

Still pitching like Jordan Belfort? 
That's why you hear the beep sounds...

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗽𝗶𝘁𝗰𝗵 𝗯𝗲𝗹𝗼𝘄, 𝗜'𝗹𝗹 𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝗶𝘁 👇🏻

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest B2B Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮𝗻 𝗲𝗽𝗶𝗱𝗲𝗺𝗶𝗰 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀...

Over half of them are trapped in:

A job with awful conditions.

The typical stories:
1. Ego-maniac leadership
2. Absolutely no training or coaching 
3. Calling leads older than my grandma
4. Commissions that couldn't feed a chihuahua

Sales is hard: at least do it for the bloody right company!

And yet so many salespeople are scared of change.

Therefore, they stay in awful jobs and complain.

The hard truth? They deserve it.

Sales is about being proactive.

Not sitting on your ass.

Waiting for miracles.

Do you want a better job?

• Cold call hiring managers
• Send them DMs on LinkedIn 
• Network actively with your peers
• Apply your sales skills to job hunting

If you don't, you probably deserve where you are.

That being said, if you're really struggling...

You can speak to my dear friend Anca.

She's a recruiter and career coach for salespeople.

A picture of us in Milan today as proof I have real friends.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗮𝗹𝗿𝗲𝗮𝗱𝘆?

𝟲𝟵𝗞 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗮𝘀 𝗶𝘁 𝗶𝘀 "𝗕𝗹𝘂𝗲 𝗠𝗼𝗻𝗱𝗮𝘆".

I'm calling it International Cold Calling Day instead.  

Why on the most depressing day of the year??

Not because cold calling is depressing (although it is).
Because real cold callers don't care about the mood.
We will do what needs to be done.

I kept track of my last 200 days:
• Days I genuinely felt like calling: 11
• Days I got it done anyway: 189
• Days I regretted doing it: 0

Success in cold calling is about discipline.

It's about saying: F*ck the mood, follow the plan.

And,  Blue Monday has three advantages:
• Competition: Over 40% of sellers skip Mondays
• Pickup Rates: Less competition = more conversation 
• Energy: You will out when everyone else is depressed

Therefore, today:
1. Park your excuses
2. Draw up your call list
3. Speak to at least 5 prospects (better if 10 ;)

Prove that the most depressing day won't stop you.

Then you can congratulate yourself.

𝗗𝗿𝗼𝗽 𝗮 📞 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗹𝗹𝘀 𝘁𝗼𝗱𝗮𝘆.  

𝗧𝗵𝗲𝗻 𝗹𝗲𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗪𝗢𝗥𝗦𝗧 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲𝗱, 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝗿𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝗵𝗼𝘄 𝗜'𝗱 𝗵𝗮𝗻𝗱𝗹𝗲 𝗶𝘁.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝗽𝗲𝗻𝗲𝗿.

And it's not objection handling either, but:

Your Sales Pitch.
Poor reps pitch features.
Decent reps pitch benefits.
Great reps pitch on problems
.Excellent reps pitch on very specific problems.

Below is a step-by-step guide on crafting a great pitch.

A great pitch will turn 30%+ of your calls into conversations
.Once you have a great pitch, all you need is a great list.

However, I'll let FullEnrich take care of that.

.𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?

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Follow and 🔔 for daily (weird) sales content: Giulio Segantini

The Perfect Pitch

I build B2B GTM (Go-To-Market) Systems on Clay

#1 GTM Engineering Advisor in the world with 900+ students, consulting the fastest growing B2B companies and the highest number of testimonials in the entire GTME ecosystem:

1) Clay Consultant Program: Land a Client in 60 Days Guaranteed
2) Fractional GTM Engineering (mid-market companies)
3) The 80/20 GTME Course (99$)

Author of 'The GTM Engineer', Available on Amazon: https://www.amazon.com/dp/B0FGLVG5HL

I am working with companies like: Appcue, Teramind, Vidyard, Procore, HeyReach, Isendu (Exited, now Sendcloud), Single Grain 

What people think about my Clay Consultant Program:

'Through the GTME Training program, we now deliver advanced workflows and measurable results for mid-market and enterprise clients, even securing retainers up to $12,000 per month'.

(Daniel Monteverde Founder @ LeadField)

“A client of mine, a major tech company, was blown away by the results and even asked how I managed to deliver such exceptional outcomes. Not even the most renowned agencies had ever achieved anything close during their years of collaboration.”

(Alessandro Martinengo, Managing Partner @ Chattwin, Early Stage Startup Investor)

“Michael’s Clay Consultant Program helped me land four consulting clients in just 60 days. I started from zero and his process gave me clear structure, systems and lead generation strategies that actually work. No guesswork, no noise, just practical steps and real execution. If you want to get clients fast and know exactly what to focus on Michael is the coach you need.

"(Asher Chua, Founder @ Revenue Journey)

“Since joining, we build campaigns ten times faster and manage 12 clients with a small team. Before, I wasted time and money on tools that didn’t deliver. Now I know that just three or four well-integrated tools are enough to get strong results in most niches.”

(Pablo Beitman, Founder &amp; CEO @ Blumo.io)

You can read all testimonials at clayoperator.com

Michael Saruggia

Dear Angry RevOps Guy,

I'm sorry, but GTME is here to stay:

1. Clay went from $1M to $100M ARR in 1 to 2 years.

Among the top 10 fastest-growing startups globally. "We're the GTM Engineering company." The phenomenon is spreading with over 70 clubs and many solution partners. The vision: one Clay account in every B2B company. The holy grail of consulting.

2. The Klin was acquired. Matteo Fois and David Turewicz merged.

Clay agencies now have enterprise value. Big companies are looking for this expertise and starting to understand the phenomenon. Agencies are merging to grow stronger and validate market demand for GTM Engineering.

3. I get at least 2 DMs per day from companies that need GTME.

Literally. Startups are creating lists of GTME and sending applications through LinkedIn and email. You literally just need to put the right keywords on your profile and I am not joking.

Dear RevOps Guys,

Stop crying 😘

#1 GTM Engineering Advisor in the World | Clay Consultant Program: Land a Client in 60 Days Guaranteed | Get My Free GTME Course👇

This post claims that Clay agencies are dying.

Here's the DARK TRUTH:

(Disclaimer: the post comes from a not very successful Clay competitor looking for attention)

🤡 Post:

> Clay agencies are dying
> The market is getting more competitive
> Clay has become so complex that even power users are struggling

🐉 Truth:

> I’ve never seen so many multiple 7-figure Clay agencies

Some are friends of mine who are genuinely happy with what they’re building.

Some are 1-on-1 students I still coach monthly.

> Every market gets more competitive, but the TAM is huge

Almost every B2B company in the world with over $1M in revenue needs Clay.

Sometimes it’s a nice-to-have, but many times it solves an acute problem.

The market demand for GTME is only growing.

> Clay has actually gotten easier, LOL

People want to build complicated things.

Simple stuff is what moves the needle.

My entire line of digital products and consulting is based on the 80/20 principle.

I promise I only do this once a year.

But this is my #1 B2B Tech Stack for 2026:

1. CRM: HubSpot or Salesforce.

If you're a mid-market company trying to grow, I don’t see any alternatives.

2. Sales Ops: Clay

There’s truly no alternative.

B2B data enrichment, CRM enrichment, data providers.
At the same time: lead scoring, outbound list management, HR.

The highest ROI pieces in every company stack.

3. Outbound

Let’s divide it into 1-1 and 1-many.

1-1 outbound: Outreach

1-many outbound: there isn’t a tool that is good across more than one channel.

Outbound is tough in 2026. I want a company with R&D focused on one channel:

> Smartlead for cold emails

Vaibhav Namburi is the best operator in cold emails

> HeyReach.io for LinkedIn

Nick Velkovski is always three steps ahead in the game

> Salesfinity for parallel dialing

When Mavlonbek Muratov showed me everything, my jaw dropped

4. Inbound & Ads

Typeform + Calendly (+ Clay)

Any person I know spending 30K+ in ads per month tell me the same:

'The lowest cost per call comes from Typeform + Calendly'

And I can see why.

P.S. Graphic from my friend Matteo Fois

-

I am not really in love with anything else

What else would you add?

(That REALLY changed how you work)

Email isn't working
Calls aren't working
LinkedIn isn't working

It looks like ANY lead generation strategy just doesn’t work anymore.

But when you take a closer look, you realize:

> The copy is garbage, written by AI
> The offer doesn’t resonate with the audience.
> The lead magnet is a guide full of AI buzzwords
> The message isn't optimised for a cold audience
> The list is worthless, pulled from Apollo in two clicks

The reason you’re not getting results is simple: you’re LAZY.

Everything is just 1 click away.

1 prompt away.

TECH barriers to entry are ZERO.

It used to be enough to send emails because it was tough and technical. 

Now, you have to actually be GOOD.

You have to filter out the B.S. from what move the needle.

(Or at least follow someone who already did it)

That’s the reality in 2026

People love to publicly trash LinkedIn.

Honestly? It changed my life: for the past 3 years, I have been:

> Posting every week-day
> Sending 20 DMs per week-day
> Commenting 10 times per week-day

3 years.

I almost never stopped. Check my feed as proof.

I was doing the math with a friend a few days ago, and I closed over 1M in deals.

Just from LinkedIn.

So dear friend,

Instead of blaming the algorithm..
The influencers' selfies..
And the dying reach..

Maybe try to find a way to make it work for you and build a better offer.

It is still one of the most undervalued places in 2026 to get people's attention and sell your offer (if you audience is there).

Spoke with a GTME last Tuesday who's making $500K per year with a couple of contractors, booking 600+ meetings per month for his clients. Here's what he's doing differently:

1. He's selling in a non-English-speaking market. Many complain that outbound doesn't work outside the US, but often it's actually an opportunity. For example, deliverability is much easier.

2. He's focused on the right clients: big TAMs, especially selling to local businesses. For example, agencies selling to restaurants or SaaS companies selling to gyms. Once properly onboarded, these are strong accounts.

3. He has a pay-for-performance offer.

4. He has a strong Sales background and often meets people offline. If you live in a tier A city, using outbound to set up a coffee meeting and talk about {problem X} is a powerful strategy.

5. He divided outbound operations into parts: Strategy, List, Messaging, Inbox Management. Then he built procedures around each. He creates the general strategy (sometimes the list) and the contractors handle the rest.

Hope this inspires you with what's possible in 2026.

-

What other tips helped you?

You can download 97+ of my GTME trainings here:

clayoperator.com/trainings

If you feel stuck in your B2B marketing career. 

Read on...

I started my career doing biz dev t for an Italian startup.

It was one of the hardest things to sell. I was drained.

I worked 80 hours a week with no social life.

The founder promised me equity, success, and fame, but I got nothing in return.

But I learned one hard lesson:

"Sell things that people already want."

And market your own offers.

I found Clay.

I niched down on it.

I forgot about my unique "fractional whatever marketing that nobody buys"

And started implementing the hottest B2B tech in the world.

The result?

BILLION-DOLLAR companies started knocking at my door.

Did I suddenly become a genius?

No.

I'm just selling something that’s already hot.

That people already want.

Hope this helps someone like me 3 years, struggling in the trenches.

-

btw instead of 3 years..

It can take < 60 days, close a Clay Consulting client or money back, since it worked for 120+ people

clayoperator.com/program

1 year ago, this GTM Engineer never sent a cold email

But today?

Alessandro Martinengo V. crossed 500K in revenue with his Clay Agency:

• Millions of emails
• Employees and 1 co-founder
• Now scaling to 1M in revenue
• Worked with VC backed companies and tech giants

And more.

Now, Alessandro has become one of the best lead generation providers in the EU with 500+ meetings generated in December only.

I've been mentoring him weekly inside my Clay Consultant Program

And could not be more proud of the work he produces.

And the best part?

Right now GTME is the best way to get started and re-position your own career

You can become a consultant and land a client in 60 days

(or 100% money back - since it worked for 120+ people like you)

Start here: clayoperator.com/program

GTM Engineering saved me too.

I love this Omesiri Kabaide 🧲 post.

I was stuck in an SDR job, and I knew in my heart there was a better way. 

Since I love strategic thinking and automation, I COULD NOT STAND sending one more manual email.

I wanted to work on something that sparks my creativity.

I wanted to work on something that stimulates me intellectually.

Clay gave me that opportunity.

3 years later, it's my reality.

It took me lots of trials and errors. 

You can get there in 60 days.

It worked for over 120 people, so I added a money-back guarantee.

clayoperator.com/program

People think AI apps 10X productivity (B.S.)

These hacks have no AI, but truly changed my life:

1. Airbnb

I’ve been living in the same Airbnb for 2 years and I don’t care. No contracts, no problems, no bills, no headaches. One WhatsApp message and things get fixed for free. I just add my credit card and book 12 months in advance.

2. Uber

I don't own a car. I hate driving. No problems, no mechanics, no parking, no maintenance, no washing, nothing.

3. Outsource cooking and cleaning

Cleaning 2X per week. For cooking, you can hire a chef for 5 hours every 2 weeks and get 20 to 50 meals prepped. Tasty and healthy. No supermarket, no cooking, no washing. And no restaurants, since quality is bad / too heavy.

4. Living in a big city

Everything is one click away with Amazon. You get amenities in your building like a gym, sauna, or pool, so no commute. It’s also hard to meet ambitious people outside cities.

5. Living below your means

This is probably the biggest one. If you can live on less than 4% of what you have, you're free. For example, you have $2M liquid, you spend less than $80K per year. Your ETFs generate more than you spend, and you grow wealthier without working. Stress drops a lot. You think long term.

The result?

Your calendar is empty.

You have time to focus on work and then leisure.

-

What other hack would you add?

I'm genuinely curious.

Most people use Clay for AI Outbound.

Here’s how a CRM Data Cleaning Project works.

PROBLEMS

> Data quality is poor
> AEs have to cherry-pick leads (most are not a fit)
> Missing variables slow down AEs (for example, missing mobile numbers)

SOLUTION #1

Create a routine where, whenever a lead or contact is created in SFDC, Clay pulls the data and enriches the missing variables. If leads are imported manually or in bulk, a set of values is mandatory. From that set, Clay enriches all other missing data. With a LinkedIn URL, you can enrich almost any other B2B data point, from mobile numbers to the ads library.

SOLUTION #2

Enrich the existing database of leads and contacts in SFDC. The previous project would give us an idea of the cost to enrich variables, so we can calculate it at scale. For example, if we have 200K leads in SFDC, an extra $0.10 per lead can make a big difference in the budget.

SOLUTION #3

Generate a scoring system, and when the score is high enough, push those leads into outbound email campaigns. In the CRM there are 5 different industries, and five campaigns are actively contacting all prospects based on their industry.

Conclusions:

> Clean CRMs do exist
> Efficient AEs do exist (and have time to golf 3X week ⛳ )
> Email is becoming more and more like a display ad channel

What else would you add?

taplio

The Battle

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Michael Saruggia

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taplio

The Battle

Giulio Segantini

Michael Saruggia

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giulio Segantini's LinkedIn Performance

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