Underdog Sales

Helping Sellers and SMEs in B2B fix these issues around prospecting:
- Making cold calls feel like gruesome and painful process
- Getting predictable results seems like a distant dream
- Objections are massive obstacles to performance

If you don't like my content, you probably won't like my style.

Otherwise, reach out for more info.

The Weirdest Sales Trainer

Underdog Sales Academy

A community of cold callers focused on making a hard job enjoyable and more effective.

Founder

Cold Calling Wiki

The ultimate knowledge centre on cold calling with videos, infographics, frameworks, audios and plug-ins.
FOREVER FREE.

Creator

FullEnrich

Sales Advisor

Limelight

Advisor

Look AI Ventures

I work part-time for a VC fund specialising in AI.
My duties are related to the review of pitch decks and initial assessments of Pre-Seed and Seed startups.

Business Analyst

NonStop Consulting

After many years of managing I've moved into a mixed role between B2B Sales and Mentoring at NonStop.
I was responsible for managing and further developing 3 of our top 10 clients ( 2nd and 3rd included).
The revenue from my clients was the 3rd largest  in the company for 2021.
I've also been heavily involved in Mentoring more junior sales staff in the following:
- Lead Generation
- Prospecting
- Objection Handling
- Mindset
- Planning and Prioritisation
- Negotiations
- Account Management

I also developed and implemented Advanced Training on:
- Written Communications (Cold emailing)
- Advanced Selling (Story Telling)
- Advanced Objection Handling (Empathy)
- Sales Mindset

Client Services Director

I currently lead a team 40 employees from Sales Consultants  to Sales Managers working across the European market.
Our division work on Life Sciences, IT (specifically Developers and SDRs), Chemicals and Temporary work.
Our total yearly NFI consistently exceeded 3 million GBP.
As a Sales Director I am still partly responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Planning and Prioritisation
- Candidate Generation
- Manging of the Process
- Closing deals

Furthermore I'm responsible for mentoring and coaching newly promoted Team Leaders in the following:
- Training and managing teams' activities
- Pipeline Management
- Training and mentoring junior staff
- Handling conflict
- Target Setting and Motivation

I was also responsible in the mentoring and coaching of Sales Managers in the following:
- Sales Process Optimisation
- Advanced Training for top performers
- Niche assessment
- P&L
- Advanced Performance Analysis and forecasting

Sales Director

I currently lead a team of 17 Sales Consultants specialised in niche areas in Europe. 
Our division work on Life Sciences, IT (specifically Developers and SDRs) and Chemicals.
We're the strongest performing division in the company for three years running from  2015, to 2017.

As a Sales Manager I am also responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Planning and Prioritisation
- Candidate Generation
- Manging of the Process
- Closing deals

Furthermore I'm responsible for mentoring and coaching newly promoted Team Leaders in the following:
- Training and managing teams' activities
- Pipeline Management
- Training and mentoring junior staff
- Handling conflict
- Target Setting and Motivation

Sales Manager

As a Team Leader at NonStop I am responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Candidate Generation
- Manging of the Process
- Closing deals

I furthermore still have my Sales Consultant Responsibilities.

My team specifically focuses on:
Pharmaceutical, Medical Devices, Information Technology (specifically IT Developers and SDRs).

Sales Team Leader and Head Hunter

As a Professional Head Hunter I take care of Prospecting and B2B Acquisition of clients in the following industries:  Pharmaceutical, Medical Devices, Information Technology, Engineering, Chemical, Finance and Social Care.

I also take care of Headhunting, Managing the Process and Closing Deals on the candidates side.

Sales Consultant and Head Hunter

Recruitment consulting in the Pharmaceutical & Medical Device industry. 6 Months Graduate Training Programme with NonStop Recruitment, Winner of the International Graduate Recruitment Award of 2010.

Auditing: Contact candidates and clients to establish feedback regarding previous recruitment services provided by NonStop & its consultants for quality control purposes. 

Resourcing: Searching & selecting of suitable candidate for open positions using En-Gauge databases, online CV search databases and other means. Contact candidates to establish if their skills, wants & needs match. If positive, write & submit coverletters illustrating skills, current situation and motivation to clients.

Headhunting: Establish current limitations of existing candidate pool, identify new suitable candidates and headhunt same using a variety of methods.

Advertising: Write target group specific advertisements to attract suitable candidates for open positions. Post same on job boards and contact advert respondees.

Internal Recruitment: Assist internal recruitment by searching, selecting, screening & telephone interviewing potential candidates for our in-house assessment centres in London.

NonStop takes care of filling vacancies in the following industries: Pharmaceutical, Medical Devices, Information Technology, Engineering, Chemical, Finance and Social Care.

Researcher

Aberdeen University Boxing Club & Vegetarian Society

As President of both the Aberdeen University Boxing Club and Vegetarian Society I have been involved actively in running these two student organisations. As the leader of the Boxing Club I contributed to our victory (9 medals out of 11 weight categories) of Scottish University Championship. Furthermore, I almost single handedly organised our yearly Boxing Show which had over 150 spectators and raised over a thousand pound for the club.

President

PBDevco - Stage Door Restaurant

The Stage Door Restaurant is one of the most successful restaurants in Aberdeen. I worked mostly as a waiter. My main task was to provide the best possible customer service, which is obviously expected in a high quality restaurant. My duties included taking orders, bringing food and drinks to customers as well as trying to create a relaxed and enjoyable atmosphere. I have learnt how to deal with intoxicated customers in an effective way and developed a thick skin against abuse and pressure, which are common in this working environment. The role of waiter in a quality restaurant has made me appreciate more than any other job the monetary benefits of delivering a good service.

Waiter/Bartender

Alma Mater Society of Queen's University, Walkhome

During my academic year in Canada I worked for the student run organisation called Walkhome. My main role was to walk students home during late hours, in order to ensure their safety. As part of the job I was trained to put aside any biases or prejudices that could offend our customers or make them feel uncomfortable. One of the most important parts of the job was to entertain your patron so that he/she would use the service again. This helped me develop very strong communication skills as I had to indulge in conversation to put the patron at ease.

Walker

The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

Age 18: Moved to London to be a waiter to learn English.

Age 23: Completed a quite useless Philosophy Degree.

Age 24: Almost fired twice from my first sales job.

Age 26: Made 150K USD in a year, same job.

Age 27: Awarded a Ferrari as company car.

Age 28: Sales Director managing 40.

Age 32: I quit to be a sales trainer.

Age 33: Making 25K in first year.

Age 34: Made 100K plus again 

Age 35: Crossed 400K revenue and 300K followers across social media, becoming hard to miss in my niche.

No matter where you are now, your story is not over.

The formula to get what you want is pretty simple:
1. Figure out what you REALLY want
2. Make a plan for the first step
3. Work like hell to succeed

𝗗𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗻𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗲𝗻𝗼𝘂𝗴𝗵.

In fact, the most effective sales channel is:

Referrals.

Highest close rate.

Yet, it's not predictable.
(Mothers definitely aren't)

Which is why outbound is so important.

Outbound, in all its forms, is very far from dead.

Anyone claiming so is usually:
1. Totally delulu
2. Completely incompetent
3. Peddling their "secret formula"

The secret to mastering prospecting in 2026?

A truly multi-channel approach:
• Cold calling
• Cold emails
• In-person events
• SMS and WhatsApp
• Personalised Videos
• Direct Mail and Gifting
• Personal Brand and Social Selling

Each buyer has their own individual taste.

It's up to you, as a seller, to meet them there.

Is it going to be harder to master? Abso-damn-lutely.

Sales will always be hard, which is why it pays so well.

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲, 𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝘂𝗺 𝘁𝗼 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝘆𝗼𝘂?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗳𝗮𝗶𝗿.

You can have:
1. A great tone
2. A fantastic opener
3. Awesome objection responses

And still get brutally rejected by the prospect.

But it does teach you an invaluable life lesson:

Things don't always go your way.

We just dial the next one.

𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗲𝗮𝗹 𝘄𝗶𝘁𝗵 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 #1 𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗶𝗻 𝗱𝗲𝗮𝗹𝘀.

What to say and not to say:

1. “It’s too expensive” 
❌ “We can give you a discount…” 
✅ “Is cheap stuff usually a good investment?

2.  “I’m not interested” 
❌ “Okay, thanks for your time.” 
✅ “Is that because you genuinely don't have this problem? Or you just don't think I can help you?

3. “Send me an email” 
❌ “Sure, I’ll send you something.” 
✅ “Is that because you don't get enough emails?"

4. “I’m busy / Not a good time” 
❌ “Sorry! I’ll call back later.” 
✅ “Understood! Give me 30 seconds, then you decide if it’s worth another chat.” 

5.  “We’re already with a competitor” 
❌ “Okay, no worries.”  
✅ “So you've decided to never look at another supplier?” 

 6.  “I need to think about it / talk to my team” 
❌ “No problem, I’ll follow up later.”  
✅ “Is that a polite way to tell me to go away?"

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗵𝗮𝗻𝗱𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝘃𝗲𝗿 𝟲𝟵% 𝗼𝗳 𝗿𝗲𝗽𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝗼𝗻 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴.

And they don't know they should do this:

1. Accept the objection
2. Seek permission to challenge it
3. Challenge with a relevant question

For example:

Prospect: 𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘳.
Rep: 𝘐𝘵 𝘸𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦 𝘮𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵.
Rep: 𝘋𝘰 𝘺𝘰𝘶 𝘮𝘪𝘯𝘥 𝘪𝘧 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯?
Prospect: 𝘎𝘰 𝘰𝘯...
Rep: 𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥?


Me and Sheriff roleplayed 6 more for you.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

(4) Post | Feed | LinkedIn

JSESSIONID

li_at

Sales Navigator

Talks about #sales, #coldcalling, #prospecting, #recruitment, and #humanresources

Senior AE @ Deel | I post about cold calling, sales & mindset

𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗴𝗼𝗼𝗱 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗿 𝗶𝘀 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸.

Here are the 7 practical steps to get there 👇

𝗪𝗵𝗮𝘁'𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝗯𝗲𝗮𝘁 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻.

It doesn't matter how good you are:
1. You will be rejected
2. You will be yelled at
3. You will get hung up on

it doesn't matter though, it's not about you.

You don't know what the prospect is going through.

Even the best performers hear no 90% of the time.

The secret is to understand it's parts of the game.

Each no is a step closer to a victory.
Don't give up.
No regrets.
(𝘢𝘴𝘪𝘥𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘰𝘤𝘤𝘢𝘴𝘪𝘰𝘯𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵 𝘰𝘧 𝘸𝘦𝘢𝘬𝘯𝘦𝘴𝘴)

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗸𝗶𝗹𝗹𝘀 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝘀 𝗮𝗯𝗼𝘃𝗲 𝗮𝗹𝗹.

And most reps never master it.

PERSISTENCE.

You will face all types of obstacles on calls:
• Rudeness
• Objections
• Scepticism
• Uncertainty
• Lack of interest

Your job is to keep going..

And try to find a chink in the armour.

If you keep at it, you will eventually succeed.

If you're REALLY struggling, you can:
• Go for a walk
• Take a deep breath
• Watch something funny
• Vent to someone close to you
• Lie on the floor in a fetal position

It doesn't matter what your coping mechanism is.

Just don't give up - cold calling is hard.

But it builds pipeline.

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗲𝗱.

They'll come up with excuses:

• We're good
• We don't need help
• We're happy with what we got

Your job is to dig deeper and find a gap.

A gap between what they have and what could be better.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲?

𝗣𝗦: beware of pinapple on pizza lovers.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘀𝗸𝗶𝗹𝗹 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀.

Yet, most reps react to objections with:
1. Fear
2. Silence
3. Surrender

Instead, you should focus on leaning in.

Accept the objection.
Explore where it comes from.
Help the prospect reframe their mind.

Steal the responses to the 12 most common ones 👇

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗵𝗮𝘁𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

post

𝗔𝗳𝘁𝗲𝗿 𝟭𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴, 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗴𝗲𝘁 𝘀𝗰𝗮𝗿𝗲𝗱.

Every single time before I start calling.

The fear that:
• My tone will be off
• I will trip on my words
• I won't book a meeting
• The prospect will be rude
• A new objection will come up

You see all these tips on how to make it go away.
Harsh truth: it never completely goes away.
But, you can learn how to work with fear.

Here are the tips which work the best:

1. Have a well-targeted list to call
High intent prospects = less rejection
Build on Clay and get mobiles via FullEnrich 

2. Script in detail for the first 60 seconds
The opener and pitch make or break the call.
Ensure they come across as smoothly as you can.

3. Prepare responses for the common objections
Most calls get shut down by very simple objections
Learn 1-3 responses for each of the most common ones

4. Warm yourself up before starting the session
Practice opener, pitch and objections before calling
It will activate your brain but will also reduce mistakes

5. Gamify the cold calling process
I eat an almond for each rejection I get.
And I do 10 push-ups after the first ten, have fun!

The fear will never go away, but you can control it.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 #𝟭 𝘁𝗶𝗽 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝗲𝗱 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝗰𝗮𝗹𝗹 𝗿𝗲𝗹𝘂𝗰𝘁𝗮𝗻𝗰𝗲?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗼𝗻 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗺𝗮𝗿𝗿𝗶𝗮𝗴𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹.

If the relationship has been going well:
She will say yes even with a crappy proposal.

If the relationship has been going very badly:
She will say no to a 100K ring in the Maldives.

However, if the relationship has been going well..
And you propose drunk in McDonald's with a ring-shaped chip..

She is very likely to say no.

You'll book meetings if your cold calls are smooth.

Unless you monumentally screw up the close.

If you're still struggling, steal this line 👇

𝗗𝗼 𝘆𝗼𝘂 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗹𝘀?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝗮 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 𝗶𝘀 𝘂𝘀𝗲𝗹𝗲𝘀𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹.

👆 That's a stupid statement, here's why:

A voicemail is another touchpoint.

Another chance to engage.

Top 3 options:

1. The Cutoff
𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪. 𝘐 𝘸𝘢𝘴 𝘨𝘪𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘢 𝘤𝘢𝘭𝘭 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨.. (𝘩𝘶𝘯𝘨 𝘶𝘱 𝘮𝘪𝘥 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦)

Curiosity will get callbacks.

2. Familiarity

𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}.  𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪. 𝘐 𝘮𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘫𝘶𝘴𝘵 𝘮𝘪𝘴𝘴𝘦𝘥 𝘺𝘰𝘶. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘨𝘪𝘷𝘦 𝘮𝘦 𝘢 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬 𝘰𝘯 {𝘱𝘩𝘰𝘯𝘦 𝘯𝘶𝘮𝘣𝘦𝘳}.  

Your familiar tone may get a call back.

3. The multi-channel. 

𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}. 𝘕𝘰 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘵𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘤𝘢𝘭𝘭.  𝘐'𝘮 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘳𝘰𝘱𝘱𝘪𝘯𝘨 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘵𝘪𝘵𝘭𝘦𝘥 𝘷𝘰𝘪𝘤𝘦𝘮𝘢𝘪𝘭 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘢 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪 𝘧𝘳𝘰𝘮 𝘜𝘯𝘥𝘦𝘳𝘥𝘰𝘨 𝘚𝘢𝘭𝘦𝘴, 𝘣𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘐'𝘭𝘭 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘢 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸. 

You won't get a call back but you will activate other channels.

𝗗𝗼 𝘆𝗼𝘂 𝗹𝗲𝗮𝘃𝗲 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹𝘀?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

Rude prospects can ruin your day or even your whole week.

Unless you apply these 3 steps to turn them around:

1. Keep calm
They're emotional, don't be.
It's hard to be angry by yourself.

2. Validate their emotions
You're not why they're angry.
Let them vent, and they'll feel heard.

3. Dig into their problems/pain
Express curiosity about their situation.
You will gain their trust and willingness.

Once the tension has passed, they will be ok.

And you can proceed to figure out if you can help them.

Have you ever turned around a particularly difficult prospect?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲.

Also cold calling:


——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗹𝗹 𝗯𝗮𝗰𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹..

Unless you use one of these 3 techniques:

𝟭. The short call
Most sellers will ring all the way to voicemail.
Cut it after a few rings (5), it triggers curiosity.
Some will be curious enough to give you a call back.

𝟮. The mystery voicemail
𝘏𝘪 (𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵), 𝘪𝘵'𝘴 (𝘯𝘢𝘮𝘦), 𝘤𝘢𝘭𝘭 𝘮𝘦 𝘣𝘢𝘤𝘬.
Once again curiosity will do the trick, sometimes.
Be prepared with a strong opener when they do call.

𝟯. The other channels voicemail
𝘏𝘪 (𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵), 𝘯𝘰 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘵𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘤𝘢𝘭𝘭. 𝘐 𝘫𝘶𝘴𝘵 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘷𝘰𝘪𝘤𝘦𝘮𝘢𝘪𝘭 𝘢𝘯𝘥 𝘴𝘦𝘯𝘵 𝘺𝘰𝘶 𝘢 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. 𝘛𝘩𝘪𝘴 𝘪𝘴 (𝘯𝘢𝘮𝘦) 𝘧𝘳𝘰𝘮 (𝘤𝘰𝘮𝘱𝘢𝘯𝘺), 𝘐 𝘸𝘪𝘭𝘭 𝘵𝘳𝘺 𝘢𝘨𝘢𝘪𝘯 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸.
No call back, but will activate other channels.

𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗴𝗲𝘁 𝗰𝗮𝗹𝗹𝗯𝗮𝗰𝗸𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝘀𝗮𝘆𝘀 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻.

Try these three steps:

1. Welcome the objection
2. Ask questions to find what's missing
3. Propose to offer exactly what's missing

Sales work is often like detective work.

You may need to push to get the information.

As long as you're doing so to help them, it's a win.

𝗗𝗼 𝘆𝗼𝘂 𝗽𝗿𝗼𝗯𝗲 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗵𝗲𝗻 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀?

𝗣𝗦: This time I was selling FullEnrich ;)))

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝗮𝗻𝘆 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗹𝗶𝗸𝗲 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗱.

Some outright hate cold calls.

Unfortunately, cold calling is a numbers game.

You will always face a ton of noes.

Some are worse than others.

Your job? Keep going.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗴𝗼𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗹𝗼𝘄𝗲𝘀𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗶𝗽 𝗳𝗼𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 👇

When you hear an objection don't:
1. Panic
2. Give up
3. Ignore the objection
4. Say "I hear you, but.."
5. Argue with the prospect

Instead, PACE it:

1. Pause
Take 2-3 seconds.
Your brain will reset.

2. Accept
Welcome the objection.
"𝘐'𝘮 𝘯𝘰𝘵 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘢𝘵"

3. Consent
"𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵?"
The prospect will relax and welcome the question.

4. Explore the objection.
You can now ask a challenging question.
The aim is to get them to think about what they said.

Practical examples:

𝘞𝘦'𝘳𝘦 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳.
Pause
 𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘨𝘳𝘦𝘢𝘵.
𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯?

𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶'𝘥 𝘯𝘰𝘵 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳, 𝘦𝘷𝘦𝘯 𝘪𝘧 𝘵𝘩𝘦𝘺 𝘸𝘦𝘳𝘦 𝘣𝘦𝘵𝘵𝘦𝘳?

𝗢𝗥

𝘞𝘦'𝘳𝘦 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘨𝘰𝘵.
Pause
𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴.
𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?

𝘞𝘩𝘢𝘵'𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘸𝘰𝘶𝘭𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴?

This way, instead of trying to persuade a prospect...

You're letting them persuade themselves.

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗼𝗻𝗹𝘆 𝘁𝘄𝗼 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲.

(figure out which one you represent):

𝟭. 𝗧𝗵𝗲 𝗣𝘂𝘀𝗵𝗲𝗿.

They're very assertive.
They make bold statements.
They take control of the process.
They leverage high confidence and authority.
They're hyper-competitive and will push hard.

Not all buyers like this type.
But it does work pretty well because:
Many prospects want to be led during the process.

𝟮. 𝗧𝗵𝗲 𝗣𝘂𝗹𝗹𝗲𝗿.

They have a softer approach.
They let the prospect feel in control.
They want to discover rather than persuade.
They highlight problems or gaps with questions.
They leverage empathy and relationship building.

Some buyers will find them weak.
Yet their approach still works well because:
They're letting the prospect feel safe and in charge.

I firmly believe the Puller enjoys longer-term success.

Because it's the direction buyers are taking.

And also has a nicer life.

𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

Mohan ‎Muthoo 💬 🇬🇧 🌍

Spring Drive

Instantly.ai

Instantly Certified Expert 🏅

Smartlead

Smartlead Certified Expert 🏅

Clay

Certified Clay Expert 🏅

Apollo.io

Official Partner 🏅

automate rev.ops.

Program Mentor

Timely

Full-cycle outbound account executive, selling CRM SaaS to small businesses.

Outbound Account Executive

INFUSEmedia

- Managed a team of BDRs across the EMEA region.
- Built and led training and development for individual reps 
- Built cold outbound strategies and tactics to execute effective campaigns across the team

EMEA BDR Team Lead (Manager)

- Refined and executed cold outbound sales development focusing more heavily on Enterprise accounts.
- Fastest ever firm promotion from BDR to Senior BDR
- Only BDR published on company website

Senior Business Development Representative

- Managed and executed cold outbound campaigns across a range of industries in the EMEA region, from SMB to Enterprise accounts.
- Focus on cold calling, emailing and social selling
- Broke the firm record for most meetings booked in a first month as a BDR

Business Development Representative

doovice

- Wrote copy for cold outbound social sales messages landing a 50%+ conversion rate for UGC
- Recruited and led a team of 10+ volunteer marketing and sales reps at universities across the UK
- Used outbound selling strategies and tactics to generate organic promotion that led to 5,000+ unique monthly visitors within 4 months (no paid marketing)
- Managed back-end CMS and content editing

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 

I'm the Founder at Spring Drive - we Book You B2B Sales Meetings so you can Scale your Business without Hiring More Reps 🛠️

We've worked with B2B service agencies, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co 

OR

DM me, I will reply 💬

Mohan ‎Muthoo 🇬🇧

I am looking for a GTM Engineer to join Spring Drive. 

Could that be you?!


You'll be trained by me personally getting the inside scoop on how to create successful campaigns as a Smartlead, Instantly.ai, & Clay Official Expert.

If you have experience using Clay, are meticulous and organized with an eye for detail, and are looking to build a career as a GTM Engineer, this could be for you.



Interested?

Find the application link in the comments.

Mohan Muthoo

I had a chat with Kellen Casebeer, Founder at The Deal Lab, a few weeks ago to discuss the future of personalization in outbound.

When it comes to this subject, Kellen is one of those people I just listen to really carefully.

He thinks about this in a deeper way than most who are following 'classic' structures.

He made some really interesting points I think everyone can learn from:


- Markets cluster themselves around beliefs and its always easier to sell someone what they already believe in.

- Thinking not just about using personalization but WHAT personalization you're using


There's a few more v interesting insights from him in the video below.

I think real operators who want to stand out need to think in a more sophisticated way about messaging and Kellen is one of those people to follow for exactly that.

Thanks Kellen was great to talk as always.

B2B SaaS companies - listen up.

Here's how Spring Drive is different to Apollo/Zoominfo/Clay/Lemlist.


I get this question a lot and it's actually quite concerning because it reveals something deeply interesting about the market.


Apollo, Zoominfo, Clay, Lemlist etc - these are TOOLS.

They provide YOU with the ability via a platform to DO certain tasks.

They're superb.

But they can't do those tasks for you.

They aren't actually *building* campaigns and delivering you real pipeline.


Apollo and Zoominfo provide data.

Clay allows you to work data (enriching etc)

Lemlist allows you to send emails.


But these tools cannot:

Find the right leads, pull them, do the segmenting, come up with creative outreach strategies, write the copy, manage the inbox, reply to queries, book onto your calendar, strategically iterate on the A/Z tests, etc etc


Spring Drive is an agency offering an end to end service where we do the work of delivering you pipeline, using such tools in the process.

I get companies complaining that these tools 'aren't delivering results'.

Like what...they are tools, you have to deliver the results with them.


This is like buying a frying pan and a kitchen knife and then being shocked when you come home that evening to find they haven't cooked you a fried egg.

You good?


You need a chef.

We are the chef.

Anyone tested out SmartProspect yet?

With data sourcing changing all the time, this is interesting.


Smartlead just released SmartProspect which basically means we could get tons of verified leads already in our sequencer without having to pay for the usual databases.


I'm looking at it now and it's very promising, but wanted to test coverage given that ultimately we want to ensure we aren't going to miss any part of our TAM if we use it.


I did a test of CEO:

SmartProspect - 2.1M people

Apollo - 1.9M people


Then I did a test of HR Director:

SmartProspect - 225,753 people

Apollo - 203,156


Then I did a final test of Head of Sales:

SmartProspect - 152,147

Apollo - 174,555



This is not to say that SP is *better* than Apollo - Apollo is a great database.


But I'm very pleasantly surprised at the coverage SmartProspect has - and of course the added benefit that it's right inside the sequencer is pretty neat.

Great work Vaibhav and team.

Increase B2B SaaS sales by 25% with one cold email trick.

CTA Framing. Here's the guide:

Most CTAs are lazy and generic (and smelly): 

Want to see a demo?
Interested in learning more?
Are you hearing me you owl?

Not ideal.

These feel like copy-paste. Your prospect knows it.

Here's some examples of reframes for you:

a) Do you want to see a case study?
b) Do you want to see the case study that outdid every other client we've ever worked with?

It's curiosity ladsssss.

Here's another:

Let's say you're contacting a Marketing lead at a Data Analytics SaaS.

a) Would you like a PDF on the top ways to get leads with Google Ads?
b) Would you like our PDF on how the 3 biggest data analytics companies in North America generate 50-100 leads each month with Google Ads?

Specific.

Curious.

A little bit arousing.

You get it.

The difference is stark.

This can genuinely make the difference between a 15% positive reply rate and a 30% positive reply rate.

Which would double your pipeline.

Double is pronounced "doobleh" btw.


DO YOU DO THIS OR NOT THEN GUYS?

Booking meetings every day for a B2B SaaS at Spring Drive

And it's cold outreachhhhhh


Yes that's right, it's not dead - despite what you might hear on the radio!

If anyone got that joke i'd love to know.


Anyway, the right Resonance Strategy can mean massive pipeline value - daily, weekly, monthly.

Just pick the right partner and give it time to cook.

Your lead magnets suck - if they're not getting tons of positive replies.

Here's the 4 tenets to transform them into ones that people love.

In a lil video.

Just a lil vid.

I guess we're presidential now

Sc of us booking a Director at the Obama Foundation for a client.


Sure, it wasn't Barrack himself...

Or was it...

okay no it wasn't

But it's a big strategic account to send through the pipeline.


No personalization except for using Clay to abbreviate the role and insert it strategically into the email.


*fair warning*:

Cold email is dead guys please stop sending immediately or you might book meetings.

We 'compel' prospects to book meetings with our B2B SaaS clients.

Their words, not mine. Here's how:


Balance theory.

You need to assess your assets in the context of your market to understand how to become compelling.

Assets
- Social proof
- Lead magnets
- Offers
- Pain data
- Personalization

You need to cross reference these and ask yourself, do any of our assets here STAND OUT in the CONTEXT of our market?

Genuinely though.

If you think your ebook on how to improve ad performance is stand out to ecom founders in the US, you don't understand your market at all.

Most people do not build stand out assets at all.

They simply do what they think LinkedIn is telling them will work.

"let's use this trigger and add pErSoNaLiZaTiOn'

seriously...?

If have genuinely intelligent personalization that hardly anyone else is likely to be using and its relevant...

Then yes, hammer it son.

9/10 - this is not the case.

At Spring Drive we use our messaging strategy framework and experience to spend a lot of time ideating insanely stand out ideas for our clients that we can A/Z test heavily.

That's how we get results whilst everyone else is testing personalization and triggers and getting confused as to why nobody cares.

Don't believe the hype.

Balance theory.

Screenshot below from a client campaign at Spring Drive.

Okay guys I'm going to share this one because it's very decent even though I don't normally do these posts.

Smartlead are doing a Black Friday Flash Sale for both Smartlead and Non-Smartlead users:

 - 100% free Admin Google & Outlook mailboxes for the first month.

- No Minimum order size

- The email infrastructure setup is done for you.

- US IP Mailboxes

Doing outbound properly means a robust infrastructure and that can add up, so this is pretty neat.

Also btw, this is absolutely the time to stock up on a ton of inboxes too because everybody should be warming up infra over december to launch hard at the start of Q1.

Cart time.

To convert a lead to a booked meeting, you need a Pipeline Variant.

Here how to do it in 3 steps:


When a lead replies positively, there's still work to be done to book them to a meeting.

But most companies just follow up asking them for a meeting.

Hounding them like, like a, a, hOUnd dog.


The issue with this is you're not making them *want* a meeting.

Which should be your goal.


Nobody wants to give you their time - you have to convince them.

The prospect will think: 'well i'll just check them out online and gauge if I care based on that'


So you need a distinct strategy in place for why they should attend a meeting.

I call this the Pipeline Variant.

And I expect royalties.


Ask yourself:

'What can you give/show them in a virtual meeting that they cannot reasonably expect to find online?'


This dramatically increases booked meeting numbers.


The concept is maintain some balance - don't give everything away in the email, precisely so you can hold something back to book the meeting.


Ideas include:
- audits (have to be framed correctly)
- building their custom setup together on a call
- showing them proprietary data unavailable anywhere publicly

Get creative and you can really get people wanting to put time aside for you.

About to tell prospects about your B2B SaaS's features?

 WAIT - read this first.


I think we've moved passed generalized outcome statements in outreach.

Focusing on the end result, in many cases, leads to trite messaging like:

'10x your revenue' or 'saves you 15 hours per week'.


The market is too mature for that now (in 90% of cases).

But the fallback for many companies is to say, well, let's tell everyone about our amazing features.

This is even more common in complex SaaS tools where summarizing its core value is actually quite difficult because there's just so many ways it can help.

The issue there of course is that, guess what - nobody actually cares about features, inherently.

They do, in fact, care about outcomes.

hmm, tricky.


So what do you do to book prospects into more sales meetings?


Specificity.


You should still focus on outcomes and results, but they HAVE to be framed with specificity.

Look at these examples:


"Our tool saves you 10 hours per week manually sending invoices" - 2/10 (Bad).


"Our tool saves you 10 hours p/w sending invoices with our AI sequence generator" - 4/10 (still pretty bad, just AI washing)


"Our tool uses AI to cross-reference your clients with the right retainer values and puts together a 7-step email sequence to chase payment with easy-pay links embedded, reducing payment time to under 5 days and boosting cashflow".

Now we're talking.

It cuts through both features and outcomes with far more sophistication.

It visceralizes for the prospect precisely what outcome they're getting.

And how it does that, at the same time.

The outcome. The experience. The opportunity cost. The time saved.

All embedded in a line built around specificity.

Will you book sales meetings with AI-led B2B SaaS outreach messaging?

It depends on this 1 question:


A lot of B2B SaaS companies are, understandably, integrating AI into their tools as part of their product offering.

Makes sense.

I'm talking front-end customer use, not back-end for the company.

But, the wave of AI washing over the market is gaining pace rapidly.

And the messaging will get trite if it hasn't already.



So, to know if adding that AI feature into your messaging will work

Ask yourself this:


Does the AI function you've added solve something which was not possible or feasible before, or which was possible but costly (time or money) 

AND 

which customers were trying to do anyway because it was that necessary to them?


The final part is really crucial.

I see a lot of AI functionality which is really adding negligible value.

"Here's something you didn't truly care about, but you can do it now really quickly and cheaply with AI"

Day 1: omg that's so cool

Day 2: yeah it works decently

Day 3: i really need to get back to focusing on what matters to running the business


It's fun to play around with, and then nobody truly cares about it.


These can be great lead magnet use cases - don't get me wrong.

But pipeline conversions will likely suffer without a robust strategy behind the feature.



Just something to think about.

Earlier this year we were selected as a Finalist at the UK Digital Excellence Awards.

For a cold email campaign. This was it:


We were shortlisted as a Finalist along with 2 other companies for the 2025 UK Digital Excellence Awards under the category Standout Use of AI.

This was for one of our outbound campaigns that generated over 130 leads and 2 closed deals for a client in the first 4 weeks.

Part of the reason we were selected was a conditional logic workflow using AI to find relevant information on prospect websites, scoring them, and then using AI to format the wording so they could be inserted seamlessly into an email and sound completely human.

We did this with Clay.

And we continue to run great campaigns that generate pipeline for clients at  Spring Drive.

But here's something you should know - not every offer is built for cold email.

If you're targeting IT decision makers? Forget about it.
Only targeting Enterprise domains? Use is manually with multi-channel.
Got no social proof for a results-based service? Forget about it.

And ALWAYS A/Z test.

Booking sales meetings for B2B SaaS daily at Spring Drive.

With Resonance Strategy.



Want to know how? DM me.

(screenshot chat with a client of ours below)

You should not use cold email to grow your B2B SaaS/AI.

IF this is true:


Cold email is still in my opinion of the most powerful ways to scale revenue fast.

For many companies, cold email is the difference between 5 closed deals a month and nothing.



But if any of the following are true, you might not be a good match:


1. Your ICP is IT focused

IT generally hate sales outreach - we turn down companies that mostly target them.


2. Your TAM is small.

It's just harder to create sustainable pipeline from.

Fancy workflows you see getting 20 leads from 280 contacts looks great - but these campaigns usually do not replicate at scale month over month.

You might have a great month or two - then you're lost.

We like to work with companies that have at least 80k prospects minimum in their TAM.



3. You're afraid of rejection

Being told 'don't contact me again' in sales is like getting a bruise in sport.

If you're scared of getting a bruise, sport isn't for you.

Giants like Salesforce built billion dollar companies off the back of sales teams getting rejected constantly.

They just built systems to close the deals that did come through...

And didn't get shaken when someone said no.



4. You're not committed to A/Z test and be creative

If you haven't tested something in the market, you don't know what will happen.

The best results are usually the most recent - because you only getting better from a/z testing and iterating over time.

Companies that want to see amazing stuff from day 1 usually suffer because they never give themselves the opportunity to reach pipeline momentum.


But, if these don't apply, you could be getting 10-30 meetings every month and closing deals, scaling your B2B SaaS easily just with cold email.

Leads vs Meetings - do you know the difference?

A warning to B2B SaaS companies:


If you're considering hiring an agency to deliver you 'leads' - be sure you know what that means.


I once told a company I'd expect we'd deliver around 10-15 meetings a month for them, and they replied:

"But the other agency said they would deliver 30 at around the same cost?!"


I asked them...'Meetings? Or leads?'

Them: 'what do you mean? They said 30 leads.'

Me: 'A lead is someone who has replied with interest - they haven't yet agreed to a date and time to meet with you. They may not agree at all. How many meetings are people agreeing to from those leads?'

Them: 'Oh right yeah, I think its positive replies. Leads.'


Nothing wrong with leads as value btw - but you should always ask an agency you're considering working with: 

'what do you mean by a lead?'

Different agencies use the word leads in different contexts, but the value can be massively different.

Just a gentle notice.

Very gentle.

Cold email rewrite time...

How a simple offer got complicated.

Here's how Spring Drive helps B2B SaaS & AI companies drive growth.

In a nutshell:


We run outbound email and LinkedIn campaigns for you that drive growth, either via sales pipeline or PLG motions.

We do this with best-in-class GTM Engineering and our own Resonance Strategy framework that we constantly iterate on.


We've got a ton of case studies, reviews & testimonials, expert badges, award nominations, and global recognition for our work.


We work on a retainer but you can start with us on a pilot first.


We work with both Founder-led teams as well as sales and marketing teams, supporting Founders, reps, and AEs, by delivering pipeline for them to close.


If you're a B2B SaaS or AI company that wants to drive revenue without spending more on ads or hiring and managing more reps, you can find out more at springdrive(dot)co.

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