Kevin Casey

Account Director and some other wild titles

Cal LeGrow Insurance & Financial Group

 Partner

Senior VP, Sales and Marketing

The Idea Factory

A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in.  No Boundaries.

Co-Founder and Director

Labatt Breweries of Canada

Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

Marketing Manager

M5 Marketing Communications

Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

Let’s be real…

If sales makes you sweat, stall, or want to disappear into a cave—you’re not broken. 

You’re just not wired for boiler room tactics.

I help entrepreneurs who hate selling...stop hating it.

No fake urgency. No pushy scripts. No pretending to be someone you’re not.

I grew my first agency from a basement to $5M+ using zero cold calls. 

Then tripled the market value of an insurance brokerage by teaching the team how to sell like humans, not robots.

In my spare time, I coach founders and solo business owners how to get more yes’s—without chasing, begging, or burning out.

Join 3,000+  and get my free “Sunday Espresso Shots” at www.kevincasey.ca/unselling

Partner

Year 25 as a business owner.

2 “hell yeahs.”
7 “oh, f*cks.”

Still all in.

Which square are you today?

Kevin  Casey 

Hate Selling? Helping Anxious Entrepreneurs Land More Clients Without Cold Calling | Best-Selling Author of (Un)Selling | I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy.

Salespersoon: spends 40 minutes crafting the epic narrative email. 

Prospect: sees the preview, declares time of death, moves on with life.

———————————————————-

Nobody’s reading your 9-paragraph confession. 

You get 60 words to make their brain itch… after that, your email’s not outreach, it’s a eulogy.

#deadonarrival
#unselling

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Entrepreneurs and Founders...

If you need to follow up 9 times, you don’t have a buyer.

You have a hostage. 

If selling feels like a hamster wheel, you’re not growing a business.

You’re doing cardio for strangers. 🥵

Here’s the insanity loop most founders get stuck in 
👇

→ Make a call
→ Hope you don’t get hung up on
→ Force fake small talk about the weather
→ Ask 1–2 weak softball questions
→ Get grilled for free advice
→ Vomit answers to feel smart
→ Then cave in and put all the vomit in writing
→ Log it in as a “lead” (when it's really a "lie")
→ Call
→ Chase
→ Chase more
→ Borderline stalk
→ Convince yourself it’s “relationship building”
→ Hope
 → Pray
 →Repeat

*No thanks.*

That’s how good humans start to hate selling.

It drains your dignity. 

It trains prospects to see you as a vending machine.

Here’s the (un)Selling path instead:

👉 Connect only with people who are highly likely to have the pain you solve

👉 Drop an illumination hook that joins a secret conversation going on in their head so clearly they flinch a little

👉 Tease a hypothesis of how you solved that problem for people like them and then poke the bear a little

👉 Make it clear that this isn't for everyone -  invite them to say 'no' - and declare you might say 'no' also. 

👉 If the pain is real and the stakes are high enough, then continue

👉 Decide next step: Nurture, Continue, or Run like hell. 

No chasing. No weirdness. 

Doing less, Getting more. 

_________________________________________________________________

P.S. Full disclosure: (un)selling is 411 pages. It won’t fit in a stocking unless you upgrade your fireplace, but it's still on Amazon and hated by delivery drivers globally. https://geni.us/unselling

Our Dog Bella. 

Cute to Cujo in seconds.

Desperately trying to inhale one pasta strand is every needy salesperson ever.

Pawing. Lunging. Eyes locked on the noodle like rent is due.

That’s how those 'fast closes' and empty "checking in" and "circling back" attempts feel to the prospect.

Prospects smell the hunger.

And they pull back.

Calm sellers don’t worship one noodle.

They make more pasta.

An abundance mindset. 

Detach from the outcome.

#unselling

Bell Copywriting, Inc.

I write ads, emails, and landing pages for B2B FinTech companies. And I also write blog articles, social media content, eBooks, special reports, website copy, pitch decks, business plans, and case studies. Plus, I'm a human-centric data-driven marketer who manages monthly email marketing campaigns, LinkedIn and Google advertising campaigns, and social media content marketing campaigns for B2B FinTech companies to create top-of-the-funnel leads that generate consistent monthly revenue.

B2B Fintech Copywriter & Marketing Strategist 

QuoMarkets

George Khatar hired me to refresh and rewrite the copy for TradeQuo and QuoMarkets websites. Plus, I focus on writing blog articles for both brands to maximize their brand awareness.

B2B Fintech Copywriter

TradeQuo Global

HyperPay

Esra Sehweil hired me to refresh and rewrite the copy for HyperPay's company profile, highlight the unique selling proposition of their product HyperHospitality for hotels, rewrite the HyperPay website copy, and revise numerous product presentations to businesses and investors alike.

B2B Fintech Copywriter & Marketing Strategist

Reap

Anushka Chaudhuri hired me to write blog articles about various payments topics and optimise on-page and off-page SEO to build brand awareness, the brand identity, and generate top of the funnel leads.

NetCents Technology

Clayton Moore hired me to write copy for weekly social media content (LinkedIn, Twitter, and Facebook), a landing page to A/B test for the NetCents Weekly Newsletter, and 3 emails per. Plus, I scheduled and managed the social media content and email marketing campaigns via HubSpot to generate new  top-of-the-funnel leads for the sales team.

Nium

Jeremiah Glodoveza hired me to write email marketing copy for Nium to promote their presence at various FinTech conferences worldwide. I also set up and managed each  email marketing campaign via Pardot (Salesforce) to measure open rates, click-through rates, and click-to-open rates to generate more bookings for experts attending these FinTech conferences.

The B2B FinTech Copywriter | I Write Ads, Emails, and Landing Pages for B2B FinTech Companies | The Coconut Loving Wizard of B2B FinTech Copywriting

I write killer copy for B2B fintech companies.

And here is the problem with your B2B fintech copywriting:

It doesn't create a clear, concise, and simple message anyone can understand.

So when your B2B fintech company offers excellent solutions, your ideal customers don't know you can solve their financial problems.

The result:

- You waste tens of thousands of dollars on sending the wrong message.
- You focus on generating leads that won't buy from you.
- Your conversion rate plummets.

Instead, here is how my B2B fintech copywriting can help your business:

>> DIGITAL ADS (I write B2B fintech copy that makes your ads clickable. I write both promotional and branding ads, and measure specific analytics to consistently improve ROAS and CPL. I manage your advertising campaign by using software like ClickGUARD™ to prevent bots from skewing your conversion rates.)

>> EMAIL MARKETING (I write B2B fintech copy that gets your emails opened and read. I manage your email marketing campaign by segmenting leads, setting up new automations, tracking analytics like CTR and CTOR, and growing the number of subscribers by writing lead magnets.)

>> LANDING PAGES (I follow a 21-step B2B fintech copywriting formula to build authority, establish trust, and position your offer by identifying the unique selling proposition.)

Imagine your B2B fintech business converting more warm, qualified leads with the digital advertising campaigns you run, emails you send, and landing pages you create.

Sales happen 24/7, even when you are sound asleep at night.

Plus, customers rave about your useful B2B fintech solutions.

You become a household name in the fintech industry.

And here is the unvarnished truth:

Every B2B fintech copywriting project comes with a 100% LIFETIME MONEY-BACK GUARANTEE.

If you think my B2B fintech copywriting services don't bring you the results you want, there's no need to explain. You'll receive a prompt and courteous refund without any questions asked.

Now, there's only one question left.

Are you serious about your B2B fintech copywriting?

Then let's get started.

Shoot me a DM now for the B2B fintech copywriting you want.

P.S. If you are undecided, please keep reading.

I follow a 4-step process to understand your target market better than they understand themselves.

How?

1. I send you 2 questionnaires about your brand and product offer.
2. I study the latest trends in your niche.
3. I study your competitors moves.
4. I interview employees, former clients, and current clients.

Send me a DM for killer B2B fintech copy.

Kyle R. Bell 🛎🔔

If you want to be a great B2B FinTech copywriter, you must sit and think deeply.

If you want to be an excellent marketing strategist, you must conceive of new angles and clear positioning. 

AI does not and will not make you a superb copywriter in any niche or a better marketing strategist who knows what makes people tick.

If you don't hone your writing craft or understand how to strategize to meet your customers' emotions where they are, you cannot expect AI to pick up the slack.

And that's not all.

What skillset are you improving today?

Bell out.

Kyle R. Bell 🦏

B2B FinTech Copywriter & Marketing Strategist (I generate new leads and sustainable revenue for B2B FinTech companies). Based in Tbilisi, Georgia!

8 signs your B2B FinTech copywriting and marketing strategy has atrophied:

1. You can't list a minimum of 13 benefits about your B2B FinTech product/service.

2. You struggle to put together a clear strategy on how to position yourself.

3. You cannot define your marketing strategy in one sentence.

4. You're "too busy" thinking of new ideas to promote your B2B FinTech product/service.

5. You haven't interviewed your customers within the last 3 months.

6. The marketing data you're analyzing is not helping you pivot to achieve your long-term goals.

7. You work longer hours, and the ROI on your copywriting and marketing efforts has not changed.

8. Each week, you feel burnt out and cannot quantify what efforts are moving the needle.

If even 30% of these apply, your B2B FinTech copywriting and marketing strategy is at a complete and utter standstill.

And the only surefire way to succeed is to create a marketing strategy with B2B FinTech copy you're confident your customers will understand, relate to, and love.

If you need help with this strategic process, I have two slots available for new clients.

Please shoot me a DM.

Bell out.

New words. One glance. One mistake.

This morning, I was writing landing page copy for a special report I plan on releasing about direct mail marketing.

Direct mail marketing may not be glamorous, but it still generates sustainable revenue.

It’s different colored envelopes, lumpy mail, offers, cool bonuses like stylish pens, and using additional materials like brochures and flyers.

I have never had the chance to write copy for a direct mail marketing campaign.

But I understand how to make direct mail marketing work within any marketplace. 

Picture fun bonuses. Lift letters. Simple offers. Creating a message in the analog world that will trump digital.

A successful direct mail marketing campaign doesn't occur without using these battle-tested methods.

And while testing direct mail campaigns can be costly, the revenue generated makes it matter.

Every piece of mail sent means more prospects learn about your offer, more free bonuses, and more teasers are included.

And that's only just the beginning of the duties of running a successful and sustainable direct mail marketing campaign.

Bell out.

There is no difference between a Monday and a Saturday for me.

Why?

Because it's a lifestyle.

I've been defeated more times than I can count.

I've been disappointed and will continue to be.

I've failed and lost the trust of people.

For countless reasons.

Sometimes I fell short and didn't fulfill the conditions of an agreement.

But that will never stop me from believing in people.

And thinking the best of people.

After all, what does life revolve around?

Relationships and people.

I aim to achieve fruitful, long-term relationships with people.

Because I love people.

I'm a true believer in cultivating relationships that last.

Truthfully, I fell short many times.

And that was my fault.

I failed miserably, but also neglected to fulfill my obligations.

The reason why I'm repeating this fact is because LIFE HAPPENS!

I'm not using that as an excuse.

However, life is tough, rough, and unpredictable.

Which is what makes life beautiful.

Bell out.

B2B FinTech companies must ruthlessly publish more case studies at scale to persuade the buying committee they're pitching.

Why is this the case? 

Trust is lacking in the FinTech sector.

And case studies are proven to be the fastest way to build trust with prospects.
And case studies create a buzz and word-of-mouth marketing.
And case studies show the depth of your clients.
Plus, even mediocre copywriting from one case study can make a difference.

However...

You must follow a strategy. Numbers. Strict formula. Clients.
The key is showing up with a compelling story to tell the market.

Because someone in the buying committee will listen.

Please remember this point.

Everything you think is a real client problem may be factors the buying committee of your ideal customer persona has not even considered.

So you tell the story with a thrilling beginning, awakening middle, and triumphant end will do the job.

B2B FinTech companies, write as many high-quality case studies as you can.

I’ll expect you to make it happen. Because the FinTech industry as a whole needs to build unshakeable trust. 

Bell out.

taplio

The Battle

Kevin Casey

Kyle R. Bell 🛎🔔

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Performance ScoreKyle R. Bell 🛎🔔's LinkedIn Performance

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taplio

The Battle

Kevin Casey

Kyle R. Bell 🛎🔔

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Performance ScoreKyle R. Bell 🛎🔔's LinkedIn Performance

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Performance ScoreKevin Casey's LinkedIn Performance